Marketing Week
30 August 2007

  • 3 continues marketing restructure

    Mon, 3 Sep 2007

    Third-generation mobile phone operator 3 has promoted director of handsets Fergal Walker to the new role of director of product management as part of an ongoing restructure of its marketing department.

  • Abbot Mead Vickers.BBDO and PHD to promote NHS Direct helpline

    Thu, 30 Aug 2007

    NHS Direct, the patient helpline, has appointed Abbott Mead Vickers.BBDO and PHD to develop a £2m campaign to promote its phone service. It follows a three-way pitch against teams of WCRS and Carat and St Luke's and Experience.

  • Abbott Mead Vickers.BBDO wins 12m Heinz ad business

    Mon, 3 Sep 2007

    Abbott Mead Vickers.BBDO has won the 12m advertising business for Heinz. The agency won the account after a four-way pitch against Bartle Bogle Hegarty, Lowe and Grey. It is understood that DDB London pulled out of the review at an earlier stage.

  • Affiliate marketing finally goes mainstream

    Thu, 30 Aug 2007

    Next month sees the hosting of Affiliate Summit London, the UK's first affiliate marketing conference. In fact, London is showcasing two affiliate marketing events in as many months with the A4U Expo in October. Finally the industry has woken up; cost per acquisition is ...

  • Antonio Banderas to join M&S girls for festive push

    Fri, 31 Aug 2007

    Hollywood actor Antonio Banderas is tipped to be the star of Marks & Spencer's Christmas campaign. It is understood he will appear alongside the M&S "girls", including Twiggy and Erin O'Connor, who have fronted its recent womenswear ads.

  • ASA forces Kraft to ditch Dairylea 'Good Stuff' claim

    Thu, 30 Aug 2007

    Kraft Foods has been banned from using the claim that Dairylea Lunchables are "Packed with Good Stuff" by the Advertising Standards Authority (ASA).

  • Audi Channel signs content deals with Joost and Nokia

    Mon, 3 Sep 2007

    Audi's branded television channel will be available to users of broadband TV service Joost and Nokia's N-Series phones after the German car marque signed two new content deals. The agreements continue the Audi Channel's move into on-demand programming, which launched last month through a deal with Top Up TV last ...

  • BA unveils Upgrade ads after 'crisis management' delay

    Wed, 5 Sep 2007

    British Airways is launching its long-awaited "Upgrade To BA" brand campaign this week following a spate of negative publicity and crisis management for the brand.

  • Bassett's plans new addition to Soft & Chewy vitamin range

    Thu, 30 Aug 2007

    Cadbury Schweppes is launching an Omega-3 variant of its Bassett's Soft & Chewy multi-vitamin pastilles in response to the growing consumer demand for the supplement.

  • Big retailers begin to see the power of online marketing

    Thu, 30 Aug 2007

    Some sectors of business have taken to online marketing as if it were built for them. Others have been slower to move online. And then there's retail. Seeing the figures released by online retail trade body the IMRG every January reporting another bumper Christmas for ...

  • Brands encounter the China Syndrome

    Fri, 31 Aug 2007

    Little Johnny may not be getting that Thomas the Tank Engine topping his Christmas wish-list this year, and all because the Fat Controller in China didn’t do his job properly. Highly toxic lead paint, tiny magnets that kids can dislodge and swallow, instantly flammable children’s ...

  • Brands get the shivers as sheen is rubbed off podcasting's image

    Thu, 30 Aug 2007

    Radio One DJ Chris Moyles is a podcasting evangelist and regularly encourages his audience to get downloading, while Ricky Gervais's popular podcasts top the daily charts. Yet despite these high profile media names, few believe this is a medium of the future for brand owners.

  • Bribe women with chocolate and they become excellent map-readers

    Thu, 30 Aug 2007

    The battle of the sexes is not over yet. Californian researchers have affirmed that women do certain things better than men - if a tasty reward is involved

  • Britannia launches first TV ads for three years

    Mon, 3 Sep 2007

    Britannia Building Society aims to position itself as the "fairer" society in its first TV advertising for three years. The campaign will break later this month.

  • British Gas in 'greenest' campaign push

    Wed, 5 Sep 2007

    British Gas kicks off a new advertising campaign this week that aims to trumpet its green credentials and position itself has having the lowest carbon emissions of any major energy supplier in the UK. The campaign comes just as npower kicks of a green energy tie-up with the National Trust ...

  • Camelot finalises terms to run National Lottery

    Fri, 31 Aug 2007

    The National Lottery Commission (NLC) has finalised terms with Camelot Group plc to operate the National Lottery today Camelot beat off competition from rival bidder, Indian company Sugal & Damani to retain rights for a further ten years (MW 9 August).

  • Campaign of the month: Virgin bets

    Thu, 30 Aug 2007

    Lean Mean Fighting Machine has won July's IAB Creative Showcase Award, run in association with Microsoft Digital Advertising Solutions, with its work for Virgin Bets, a gambling site for people who get put off by the complexity and seriousness of high street bookies. The campaign was based ...

  • Changed man to lead Nokia's transformation

    Thu, 30 Aug 2007

    Changed man to lead Nokia's transformationNokia has turned to a familiar face to fill its top UK marketing role - Will Harris, who introduced the O2 brand to the UK. He joins the world's biggest handset manufacturer in October, as first revealed by marketingweek.co.uk last week.

  • Clooney criticised for Nestlé Ads

    Mon, 3 Sep 2007

    Baby Milk Action has criticised Hollywood actor George Clooney for appearing in an advert for Nestlé-owned coffee brand Nespresso. It also says that it has received complaints about the ad from consumers.

  • Coke's Fanta brand ditches colourings and reduces sugar

    Wed, 5 Sep 2007

    Coca-Cola is removing all artificial colours and reducing the sugar content of its Fanta brand, in a move designed to cater for the growing demand for less sugary drinks.

  • Currie steps down from ESA sponsorship body

    Fri, 31 Aug 2007

    Nigel Currie is stepping down as head of the European Sponsorship Association (ESA) after seven years as chairman. He is leaving to concentrate on his own sports sponsorship agency, brandRapport.

  • Defining the career path

    Thu, 30 Aug 2007

    As job-hunting graduates spill out of universities they are, once again, flocking to the marketing industry, which now has to make sure it keeps hold of them, says Scott Knox

  • Diageo invests 25m in festive push

    Mon, 3 Sep 2007

    Diageo is investing 25m in marketing and advertising across its leading brands including Baileys, Smirnoff, Bell's, Bushmills and Guinness, in the lead up to Christmas.

  • EBay streams live listings into TV ads

    Wed, 5 Sep 2007

    Online auction site eBay is to roll out the UK's first live television advertisement, streaming real-time auction listings into TV ads via a live feed from the eBay website.

  • ECB aims to unite cricket fans with One Game campaign

    Fri, 31 Aug 2007

    Cricket is selling itself as a sport that unites people of different ages and from different cultural backgrounds with a minute-long ad to be shown at sports grounds and schools. The England and Wales Cricket Board (ECB) commissioned the 60-second One Game spot from creative collective Wilder.

  • Europe beckons for Corporate Edge after sale

    Wed, 5 Sep 2007

  • Evolution in the field

    Thu, 30 Aug 2007

    Brands that relate field marketing to some failed venture from years ago need to have a rethink - Steve Hemsley explains how experiential agencies have honed their methods and technology

  • Ex-Universal marketer's start-up joins NXO network

    Thu, 30 Aug 2007

    Gavin Miller, the former Universal Pictures Home Entertainment and Capital Radio marketer, is launching a marketing consultancy. The new agency will be part of strategic marketing network NXO.

  • Facing up to the future

    Wed, 5 Sep 2007

    M&Ss recent resurgence has depended heavily on its advertising. But will the new face set to front its Christmas campaign Hollywood actor Antonio Banderas take it to the next level, and will the in-store merchandise match up to the marketing hype? asks Matthew Gorman

  • Former M&S retail chief to head Asdas George

    Tue, 4 Sep 2007

    Asda has appointed former Marks and Spencer retail director Anthony Thompson as managing director of clothing brand George. Thompson, who will join on September 17, will also be appointed to the executive board.

  • Freesat seeks marketers to boost launch team

    Mon, 3 Sep 2007

    The BBC and ITV are seeking two senior marketers to lead their free satellite TV joint venture Freesat. The move to bolster the team follows the appointment of Freeview launch director Emma Scott as managing director.

  • GNER pushes environmental benefits of train travel

    Thu, 30 Aug 2007

    East Coast train operator GNER is launching a campaign this week in a bid to highlight the environmental benefits of travelling by train. It urges frequent flyers "to take a break from flying".

  • HarperCollins launches "books on demand" with Noddy

    Mon, 3 Sep 2007

    HarperCollins is the first major book publisher to launch printed "books on demand" with the launch of the first personalised books for children's favourite, Noddy. Consumers will be able to personalise characters and text in books ordered online.

  • Homeserve constructs roster to boost brand

    Thu, 30 Aug 2007

    Homeserve, the emergency policy and repair business headed by former BSkyB marketing director Jon Florsheim, is building its first agency roster ahead of ambitious plans to boost the brand.

  • Jackson quits Virgin for Capital

    Fri, 31 Aug 2007

    Virgin Radio chief executive Paul Jackson has quit to take the role of managing director at rival radio station Capital 95.8. He will be responsible for programming, marketing, new media and commercial strategy and report to his former boss Fru Hazlitt, who joined GCap Media, parent group of Capital Radio ...

  • M&C loses 15m ITV advertising account

    Mon, 3 Sep 2007

    ITV is reviewing its 15m advertising account out of M&C Saatchi after nearly two and half years. The agency has declined to repitch for the business.

  • M&C Saatchi scoops 4m brands push for PC World

    Thu, 30 Aug 2007

    M&C Saatchi has been appointed by PC World to handle a 4m advertising push for Philips, Advent and EI System computer products.

  • Maltesers sponsors ITV1's Loose Women

    Mon, 3 Sep 2007

    Maltesers, the Mars-owned chocolate brand, is sponsoring ITV1 panel show Loose Women. The new series launches at lunchtime today (September 3).

  • Manchester Evening News distribution model causes decreasing circulation

    Thu, 30 Aug 2007

    The Manchester Evening News suffered one of the biggest downturns in circulation across the regional press in June, as the effects of its new distribution model continue to impact on the paper.

  • Media buyers attack Associated's answer to Shortlist launch

    Thu, 30 Aug 2007

    Associated Newspapers' decision to boost the distribution of its flagship freesheet, Metro, by more than 20% has been criticised as a reckless move by media buyers.

  • Mindshare wins all of Defra consolidated CO2 campaign

    Thu, 30 Aug 2007

    The Department for Environment, Food and Rural Affairs had consolidated the communications planning account for its ‘Act on C02’ campaign into Mindshare after a two-way pitch against PHD. The account was previously split between the two agencies.

  • MyTravel marketing chief joins list of departures from merged group

    Thu, 30 Aug 2007

    MyTravel group marketing director Tim Marsden is leaving the company without a job to go to just months after its merger with Thomas Cook. It follows a major restructure of the two companies' marketing teams.

  • New campaign: Aspers

    Thu, 30 Aug 2007

    Aspers, the British casino operator, claims it will be the first betting and gaming company to advertise on UK television when its ad is aired during the first ad break after 9pm on September 1.

  • News Corp and NBC name video-sharing site Hulu

    Fri, 31 Aug 2007

    News Corporation and NBC have announced the name of their new launch joint venture video-sharing website: Hulu. The two companies say they chise the name because they wanted something that sounds "inherently fun" and because it rhymes with itself.

  • News of the World seeks to recapture the zeitgeist with a makeover for its glossy

    Thu, 30 Aug 2007

    The News of the World's plans to give its Sunday magazine the biggest overhaul since it was founded in the 1980s have caused few surprises in the industry. The Sunday red-top is to scrap its magazine and launch what insiders say will be a more upmarket offering later this year (MW ...

  • Nike man replaces Patton as European chief at Sony

    Wed, 5 Sep 2007

  • Nitro seeks UK buy-outs to establish London hub

    Thu, 30 Aug 2007

    Nitro is understood to be "actively" hunting a number of UK acquisitions in order to build its London agency to the same size as its New York and Shanghai offices.

  • Nivea ads branded copycats of Dove's 'Real Beauty' campaign

    Wed, 5 Sep 2007

    Beiersdorf UK's attempt to reposition Nivea as a brand that communicates beauty as more than just looks is being criticised as a "rip-off" of rival Doves Campaign for Real Beauty.

  • Not just Granny's tipple

    Thu, 30 Aug 2007

    With a new media agency, a promotional collaboration and TV sponsorship, Tio Pepe is making strides as a white wine alternative. But how long will the repositioning take? asks Rupi Gohlar

  • O2 appoints Shop founder Thompson

    Fri, 31 Aug 2007

    O2 has announced the appointment of a new head of brand strategy, founder of agency Shop, Gav Thompson. He joins in October and will report to O2 customer director Cath Keers, who is also responsible for business strategy, communications and ...

  • Parents lack school lunchbox inspiration

    Fri, 31 Aug 2007

    Parents are often forced to ask their children what they want in their lunchboxes because they cannot find inspiration elsewhere, according to a new survey from the Food and Drink Federation (FDF). It also found that children often leave food, with 26% not eating their sandwich.

  • Philips teams up with designers for lifestyle-led LCD TV campaign

    Thu, 30 Aug 2007

    Royal Philips Electronics is planning a major design and fashion-led campaign to support the launch of its new Aurea LCD television.

  • Propaganda opens London office to support new clients

    Fri, 31 Aug 2007

    Propaganda, the Leeds-based advertising agency, is opening a London office to bolster its presence in the South. Over the past year the agency has won a number of new clients, many which are London-based.

  • Publicis wins EasyJet pan-European account

    Thu, 30 Aug 2007

    EasyJet has appointed Publicis to its roster with a brief to handle its pan-European account, which includes its £15m UK advertising business. It is not clear how the appointment affects its relationship with pan-European agency Ogilvy Group.

  • Quality replaces quantity

    Thu, 30 Aug 2007

    As the integration of e-mail, direct mail and search marketing gathers pace, DM agencies are best placed to interpret the data involved and send out quality, targeted messages. By David Reed

  • Radio recruitment site offers online playback

    Fri, 31 Aug 2007

    Radio advertising company RadioWorks has created a new website to allow listeners who miss response details in recruitment ads to replay them online. The company says www.JobsOnRadio.com is the first site of its kind and that as radio is entering the digital age, radio advertising should follow suit.

  • Radiotimes.com set to adopt user-generated Web content

    Thu, 30 Aug 2007

    Radio Times will embrace user-generated content (UGC) on its website as part of its social networking content. The move is part of BBC Magazines' heavy investment in online activities.

  • Renault senior vice president becomes F1 team head

    Tue, 4 Sep 2007

    Renault F1 Team has appointed Renault senior vice presient Bernard Rey as president. He replaces Alain Dassas, who has moved to a new role at Nissan.

  • Retailers pour cold water on Coke's new 'health' drink

    Thu, 30 Aug 2007

    Retailers have hit out at Coca-Cola's new functional drink Diet Coke Plus, saying it is "too niche" and is unlikely to have an impact on the carbonated drinks market, just weeks before the drink is due to be launched.

  • Smart campaign offers drivers 'enlightenment' on urban roads

    Thu, 30 Aug 2007

    Smart, the Mercedes Car Group-owned small car brand, is overhauling its marketing strategy with the launch of a digitally-led campaign to support its ForTwo model.

  • SMG announces £62m Primesight sale

    Fri, 31 Aug 2007

    Scottish Media Group (SMG) has announced it has agreed to sell off its outdoor advertising arm to private equity business GMT Communications Partners (GMT), a private equity group, for £62m.

  • Social networking sites data

    Thu, 30 Aug 2007

    Top 10 most popular -2006/ Top 10 most useful or marketers - 2007

  • Specsavers boosts Celtic rugby sponsorship

    Thu, 30 Aug 2007

    Specsavers, the high street opticians, is reinforcing its position in Celtic rugby by extending its sponsorship of Magners League match officials and launching the Specsavers Fairplay League to encourage players to be more disciplined.

  • Summer family blockbusters boost British cinema attendence

    Thu, 30 Aug 2007

    Harry Potter and the Order of the Phoenix, Shrek 3 and The Simpsons Movie provided a major boost for British cinema last month as admissions for hit an all-time high of 21.8 million

  • TalkSport launches Rugby World Cup coverage campaign

    Tue, 4 Sep 2007

    National sports radio station TalkSport is launching a major marketing campaign to support its coverage of the forthcoming Rugby World Cup. It aims to promote its signing of former international rugby stars Will Carling and David Campese as host presenters.

  • TBWA man to head Discovery brand partnerships and ad sales

    Tue, 4 Sep 2007

    Discovery Networks in Europe, Middle East & Africa has appointed Jonathan Rawlinson to the new role of director of brand partnerships and international advertising sales. Rawlinson joins from brand entertainment agency TBWA/Stream where he was broadcast and film consultant.

  • TfL launches first branded Oyster card

    Thu, 30 Aug 2007

    Transport for London has launched the first branded Oyster card as part of a campaign to support the Tutankhamun and the Golden Age of the Pharaohs exhibition at the O2.

  • The beef is back in Bovril

    Thu, 30 Aug 2007

    Unilever UK has restored the beef to Bovril three years after it was removed over concerns about BSE in the UK. The "beef tea" is returning to stores now with new packaging to highlight the change.

  • The EC to target football fans with Euro 2008 anti-obesity campaign

    Thu, 30 Aug 2007

    The European Commission (EC) is launching an anti-obesity drive targeting football fans ahead of next year's UEFA European Championship.

  • The FSA seeks marketers for " consumer engagement" panel

    Mon, 3 Sep 2007

    The Food Standards Agency is seeking marketers to form a new panel that will monitor how well the body engages with consumers. It is seeking a Chair and eight members to form the new Advisory Committee on Consumer Engagement.

  • The future is green, and we had better all take notice

    Wed, 5 Sep 2007

    Media folk who fail to take environmental sustainability into account will be left behind by those who meet consumers’ green agenda.

  • The internet complements, not replaces, classic media

    Thu, 30 Aug 2007

    Without a shadow of a doubt the Net is one of the most exceptional technological revolutions of the past 50 years. Yet I believe it will never replace traditional media such as newspapers.

  • The loudest voice will win war of emotions

    Thu, 30 Aug 2007

    It's often said, usually by disgruntled ex-ministers, that the media is the real opposition party of our time. That's to give journalists too much credit, and to underplay the less examined role of the lobbyist and single issue group.

  • Toyota and EDF launch recharge points for electric cars

    Mon, 3 Sep 2007

    Japanese car manufacturer Toyota and energy provider Electricit?e France are set to announce a partnership to launch recharging points for plug-in hybrid electric cars. The proposed network will be rolled out over the next few years and will mark a major advance for environmentally friendly cars.

  • Trinity Mirror launches free business paper

    Tue, 4 Sep 2007

    Trinity Mirror is launching its first free business title in response to growing consumer demand for free media. BUSINESS 7 is being launched in Scotland and will be distributed every Friday morning with an initial print run of 20,000.

  • TUI UK reveals senior business and board structure

    Tue, 4 Sep 2007

    TUI UK, the company formed from the merger of TUI and First Choice, has revealed its senior business and board structure. It has also appointed former First Choice managing director Dermot Blastland to the same role at TUI.

  • Turn of the creative screw

    Wed, 5 Sep 2007

    The Government is increasingly keen on advertising regulation as a means of controlling social dysfunction. Ironically, constraints can sometimes be a stimulus for creativity, but there is much debate on whether restricting advertising is an effective form of social engineering. By Sonoo Singh T

  • Ugc's untapped potential

    Thu, 30 Aug 2007

    Despite user-generated content's rapid growth and connection with consumers, few brands use it to reach customers. But marketers need to investigate how to make the most of this new medium

  • Unilever pins its wellbeing on "Vitality"

    Thu, 30 Aug 2007

    Unilever has been undergoing something of a facelift for a number of years, starting with the Path to Growth strategy that was introduced in 2000, which saw it shrink its 1,600 brands down to just 400 and cut thousands of jobs. But when Patrick Cescau took ...

  • Unilver names Rutherford replacement

    Wed, 5 Sep 2007

    Unilever has appointed Laura Klauberg as global media chief to replace Alan Rutherford, who left the packaged goods giant for Publicis in June to lead the global expansion of its digital network, Digitas.

  • UTV Group reveals profit despite poor radio figures

    Thu, 30 Aug 2007

    The UTV Group has announced a 4% increase in operating profits to £13m from £12.5m last year despite a disappointing performance from its Irish and Scottish radio stations.

  • Vexed to build a community website for cancer centres

    Thu, 30 Aug 2007

    Vexed Digital has been appointed as the lead digital agency for cancer care group Maggie’s Centres. It won the business after a nine-way pitch against undisclosed agencies.

  • Virgin 1 TV channel aims to brand the colour red

    Thu, 30 Aug 2007

    Virgin Media claims that it will "reclaim the colour red" with the branding for forthcoming entertainment channel Virgin 1. The logo, idents and "look" of the channel all aim to reassert the colour's association with Virgin.

  • Volvo hands DM boss top UK marketing role

    Thu, 30 Aug 2007

    Volvo has promoted direct marketing chief Anita Fox to its top UK marketing role. She replaces Paul Walder, who has joined the global marketing team in Sweden.

  • WPP and IPG vie for Dell ad brief

    Thu, 30 Aug 2007

    Dell is understood to have parted company with Omicom after shortlisting WPP Group and Interpublic Group to go through to the final round of its $730m (£367m) global advertising pitch.

  • Yahoo! global sales chief leaves in wake of restructures

    Thu, 30 Aug 2007

    Yahoo! head of global sales Gregory Coleman is leaving the company as part of a major restructure of the company that has led to a merger of the sales team with several other divisions. It will be responsible for a bulk of its revenue.

  • Yahoo! snaps up BlueLithium

    Wed, 5 Sep 2007

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