Marketing Week
30 January 2003

Agencies shortlisted for Capital One's ad business

Thu, 30 Jan 2003

Kaplan Thaler, Element 79, Grey Global Group, McCann-Erickson New York and The Martin Agency, have been shortlisted for Capital One's &£150m global advertising business.

Bacardi unveils Diet Breezer

Thu, 30 Jan 2003

Bacardi-Martini is to launch a diet variant of its Bacardi Breezer in a bid to attract females who have avoided drinking the premium packaged spirit (PPS) because of its calorie content.

Barlte Bogle Hegarty create campaigns for Paddy Power

Thu, 30 Jan 2003

Bartle Bogle Hegarty has created a London Underground and outdoor campaign for Irish bookmakers Paddy Power.

Boots international retail boss takes UK helm in restructure

Thu, 30 Jan 2003

Boots is again restructuring its business, putting international retail marketing chief Colin Webb in charge of retail marketing in the UK.

Breakthrough in communications?

Thu, 30 Jan 2003

As chief executive of new super regulator Ofcom, Stephen Carter is one of the most influential people in UK media. Advertisers wait with bated breath to discover whether, with his background in the marketing industry, he will move their intere

Butcher's appoints head of marketing to oversee brands

Thu, 30 Jan 2003

Cancer Research starts DRTV drive

Thu, 30 Jan 2003

Cancer Research starts DRTV drive Cancer Research UK has launched its first direct response television (DRTV) fundraising campaign, on the NTL and Telewest interactive TV platforms.

Carlson Marketing Group reapppointed to Le Meridien Moments

Thu, 30 Jan 2003

Carlson Marketing Group has been reapppointed to manage Le Meridien Moments, the rewards programme for Le Meridien Hotels and Resorts.

Christmas e-shoppers increase 52 per cent

Thu, 30 Jan 2003

8.4 million shoppers went online to buy their Christmas gifts, spending £1.5bn, says NOP

Churchill Insurance restructures marketing

Thu, 30 Jan 2003

Claydon Heeley Jones Mason launches marketing campaign for MasterCard

Thu, 30 Jan 2003

Claydon Heeley Jones Mason is launching a multi-million pound direct marketing campaign for MasterCard, designed to encourage cardholders to use their card more regularly.

Courting the new marketer

Thu, 30 Jan 2003

Dennis picks Naked to help boost Maxim's falling sales

Thu, 30 Jan 2003

Doner Cardwell Hawkins creates TV campaign for Young

Thu, 30 Jan 2003

Doner Cardwell Hawkins has created a £2m TV campaign for Young's Bluecrest Young'uns range. The campaign, which shows children trying to make their own fish dishes, breaks on February 10.

DraftWorldwide has relocated to London

Thu, 30 Jan 2003

DraftWorldwide has shut down its Oxford office and relocated to London. Sez Maxted, formerly managing director of the Oxford agency, joins Ian Taylor and Tony Watson as partners of the new operation. About ten people took voluntary redundancy.

Egg drops Naked from account after one year

Thu, 30 Jan 2003

Five expected to name Jane Lighting

Thu, 30 Jan 2003

Five is expected to name Jane Lighting, chief executive of content at Flextech, as its new chief executive.

Games Workshop reported £6.6m profit

Thu, 30 Jan 2003

Games Workshop, the company behind the Lord of the Rings games, has reported a pre-tax profit of £6.6m on revenue up 13 per cent to £58.1m for the six months to December 1, 2002.

Getting into outdoor

Thu, 30 Jan 2003

Advertisers are realising that outdoor advertising represents good value. As targeting and formats continue to evolve rapidly, it seems outdoor has little to fear from the current advertising slowdown. By Cathy Hayward

Government plans to create online ad roster

Thu, 30 Jan 2003

The Government is preparing to set up its first creative and media roster for online advertising to reflect its increasing spend on new media.

ideo Networks launches new market research channel

Thu, 30 Jan 2003

ideo Networks is to launch a new market research channel on its Home Choice video-on-demand platform with the Interactive Television Research Institute. The channel will be used to test interactive marketing applications.

Is sluggish 3G set for a whipping from wireless?

Thu, 30 Jan 2003

It was the perfect parable for our troubled technological times: a young guy sitting in the Soho branch of Starbucks, which had been newly equipped with free wireless internet facilities. His tiny laptop nestling next to his latte, I asked him what the connection speed was like. "It's great, really fast," he replied. But the ecstacy quickly turned to agony as he informed me that his mobile phone had just been stolen from under his nose, so engrossed was he in the online experience.

J Walter Thompson has created a TV ad for Vodafone

Thu, 30 Jan 2003

J Walter Thompson has created a TV ad for Vodafone, to coincide with Valentine's Day. The ad will run throughout February and be accompanied by a press and radio campaign.

Leo Burnett to handle advertising for Epson

Thu, 30 Jan 2003

Leo Burnett is to handle advertising for printer manufacturer Epson, following the break-up of its sister agency, D'Arcy, last year.

Liverpool FC and BT team up for broadband push

Thu, 30 Jan 2003

BT Openworld targets Liverpool fans by offering 'online season ticket' to the club's website

Lowe wins Stella task from McCann-Erickson

Thu, 30 Jan 2003

Masterfoods scraps Twix

Thu, 30 Jan 2003

Masterfoods is to scrap its Twix Top brand to make way for the bisc& Twix variant.

Matthew Clark axes group marketing director role

Thu, 30 Jan 2003

Matthew Clark has axed the role of group marketing director following the departure of Robert MacNevin, who is joining a management consultancy.

McCann loses £2.7m Kwik Save

Thu, 30 Jan 2003

Kwik Save has handed Miles Calcraft Brigginshaw Duffy its £2.7m advertising and media planning account in an attempt to distance itself from its sister supermarket Somerfield.

MMS forecasts readjusted

Thu, 30 Jan 2003

MMS forecasts readjusted A report by Datamonitor - The mobile consumer; data, data, data - shows that while global revenues from multimedia messaging services (MMS) will increase, they will not rise to the extent that many in the industry ex

Moran quits Toyota for Thames Water

Thu, 30 Jan 2003

In a move which will shock the industry, Mike Moran, the commercial director of Toyota is leaving the car company to join Thames Water as worldwide marketing and strategy director.

Neutrogena marketer stripped of brand role

Thu, 30 Jan 2003

Johnson & Johnson (J&J) has stripped Stefano Curti, European marketing director for its Neutrogena brand, of all marketing responsibilities and moved him to the role of franchise director of Compeed, the company's wound-care division.

Not in front of the children?

Thu, 30 Jan 2003

While most people still think there is too much advertising to youngsters, opinion is divided on how much influence it has - and on which children

Octagon appointed by fox kids

Thu, 30 Jan 2003

Octagon has been appointed by Fox Kids Europe to provide consultancy and event management services for the international final of the football tournament, the Fox Kids Cup 2003.

Proctor & Gamble reports increase in sales

Thu, 30 Jan 2003

Proctor & Gamble has reported a five per cent increase in sales to $11bn (£6.7bn) for its second quarter ending December 31.

Retailers make a new financial play

Thu, 30 Jan 2003

Supermarkets are stepping up the promotion of their banking arms, in a bid to provide simpler financial products without the costs and complications customers associate with high-street banks. Victoria Furness reports

Royal Mail cuts 100 jobs in sales and marketing

Thu, 30 Jan 2003

Seven compete for £25m Woolworths ad account

Thu, 30 Jan 2003

Woolworths is to review its £25m advertising account, spelling the end for the Paul Kaye-fronted campaign created by incumbent agency Bates UK.

Swordfish appointed by Carlton Visual Entertainments

Thu, 30 Jan 2003

Swordfish has been appointed to design a postcard and SMS competition in support of Carlton Visual Entertainment's video release of the Carry On feature films.

Tear up the tickboxes and study the life of mammals

Thu, 30 Jan 2003

An over-reliance on research has made mass-market ads an unappealing blur. Marketers could learn a lot from Sir David Attenborough, says Gavin McDonald

The Rugby League TXU Energi Challenge Cup is to be rebranded

Thu, 30 Jan 2003

The Rugby League TXU Energi Challenge Cup is to be rebranded as the Powergen Challenge Cup following Powergen's acquisition of TXU.

The Times is launching film promotion

Thu, 30 Jan 2003

The Times is launching Film First, a promotion that will allow readers access to film screenings. The newspaper will carry a free DVD in the London Meridian region on Saturday in support of the promotion.

Ticket to riches

Thu, 30 Jan 2003

The Diary is, of course, as rich as Cr?sus (and with a better stereo system to boot), but January is such a long month, and by now even the Diary's belt, legendarily loose as many a protégé will tell you, is beginning to tighten.

Visa promotes senior marketer

Thu, 30 Jan 2003

Walsh Trott Chick Smith creates TV campaign for Spontex

Thu, 30 Jan 2003

Walsh Trott Chick Smith has created a TV campaign for Spontex, which breaks on March 3. The brand has not been advertised on TV since August 2000. Media is through Manning Gottlieb OMD.

WCRS has created ad campaign for First Direct

Thu, 30 Jan 2003

WCRS has created a £1.5m advertising campaign for First Direct. It is a departure from the company's previous ads, which featured comedians Vic Reeves and Bob Mortimer.

Will Carter gun for advertisers?

Thu, 30 Jan 2003

Advertisers are waiting with bated breath to hear what Stephen Carter has to say when he steps into the role of chief executive of Ofcom in March. The only signs of any views that he may have on the regulation of the telecoms and media industries are those he expressed at NTL - from which he has now sought to distance himself.

Will war on Iraq be good for European business?

Thu, 30 Jan 2003

YooMedia hires ex-BBC boss Docherty

Thu, 30 Jan 2003