Marketing Week
30 June 2005

Alfa Romeo appoints UK marketing chief

Thu, 30 Jun 2005

BlackBerry group poised for £4m review

Thu, 30 Jun 2005

BlackBerry communication device manufacturer Research in Motion is thought to be talking to advertising agencies with a view to consolidating its pan-European creative business, worth an estimated &£4m.

British Gas in restructure

Thu, 30 Jun 2005

British Gas is understood to be restructuring its business into two separate divisions, the residential energy division and the home services division. British Gas managing director Mark Clare will work just on the residential energy business and Chris Weston, who was head of business customers, will run the home services arm.

BT appoints digital agency

Thu, 30 Jun 2005

BT has appointed Zed to handle its digital media business and is preparing to nearly double the budget to £15m. BT called the review after incumbent i-level won the Orange account earlier this year.

BT makes agreement with rivals

Thu, 30 Jun 2005

BT has agreed to offer rival operators equal access to its network and cut wholesale prices following Ofcom's review of the telecoms industry. Central to the agreement is a pledge by BT to set up a new Access Services division to provide rivals with transparent and equal access (Cover Story, page 26).

Cadbury targets adults with Share Box launch

Thu, 30 Jun 2005

Channel 4 appoints head of marketing

Thu, 30 Jun 2005

Channel 4 has appointed Helen Croxson to the new role of head of marketing and ad sales research. She is a former strategy director at OMD UK but has most recently been working as a freelance for marketing consultancy Sledge.

Chrysalis Group keeps everyone guessing

Thu, 30 Jun 2005

Corgi toys isn't putting away its collectibles

Thu, 30 Jun 2005

Cutting the apron cables

Thu, 30 Jun 2005

BT's competitiors are rubbing their hands in glee as the company has been forced into some kind of merger.

Dixons moots ad budget cuts as job axe falls on 800

Thu, 30 Jun 2005

Dixons Group has put its UK marketing and advertising budget under the microscope in its determination to shave £30m of costs from the business and offset the impact of rent increases, increased price deflation, a fall in consumer spending and

Don't take students for granted

Thu, 30 Jun 2005

The UK's student population is potentially lucrative for marketers, but also difficult to engage with, as mobile networks are discovering.

E-mail marketing isn't an open and shut case

Thu, 30 Jun 2005

I was surprised by some of the views expressed in your article about ISPs adopting measures to block unwanted e-mails (MW May 12).

Ensure brands talk responsibly - or make CSR a waste of time

Thu, 30 Jun 2005

Too often a company's CSR strategy and brand communications are handled in isolation to each other. If an ethical stance is to be convincing, the two must be melded, says Matt Willifer

Factory flood washes out UB brand strategy for 2005

Wed, 6 Jul 2005

Figureheads of marketing

Thu, 30 Jun 2005

Marketers draw inspiration from all areas of life but who, among their peers, do they most aspire to be like? Marketing Week, in partnership with TNS, asked marketers to name the industry player they most admired. Judging by the winners

Grey London creates Morgan's Spiced push

Thu, 30 Jun 2005

Grey London has created a television campaign for Diageo-owned Morgan's Spiced to promote the brand in Scotland. This will be the first TV campaign for the brand in Scotland for four years. Media buying and planning is through Carat.

Impact of PVRs 'not as bad as expected'

Thu, 30 Jun 2005

The negative effect of PVRs on advertising recall is not as bad as first feared, according to the latest research on the technology by Starcom.

Interbrew UK names director of marketing Scotland & Ireland

Thu, 30 Jun 2005

Interbrew UK has promoted Sandra Mitchell to the new position of director of marketing, Scotland & Ireland. She is currently responsible for core lager brands.

It's enough to make Northerners bristle with pride

Thu, 30 Jun 2005

Kraftfoods president of global marketing quits

Thu, 30 Jun 2005

Kraft Foods has announced that Betsy Holden, the president of global marketing and category development, is leaving. Her departure comes 18 months after she was demoted from the role of joint chief executive of the North American business. She is planning to take a nine- to 12-month sabbatical before looking for a new position.

Luxury hotels sign up for website launch

Thu, 30 Jun 2005

Marketing Manchester appoints gateway marketing manager

Thu, 30 Jun 2005

Marketing Manchester has appointed Gayle Friel as Manchester gateway marketing manager at VisitBritain's New York office. She will be responsible for promoting the city to North Americans. Friel has been with Marketing Manchester for three-and-a-half years.

Midway Games seeks European Marketing director

Thu, 30 Jun 2005

Midway Games, the US video games developer and publisher, is seeking a European marketing director after former chief Matt Broughton left.

Mountain rescue to cap their high expectations

Thu, 30 Jun 2005

Being merely heroic obviously isn't enough for some people. Take the 24-strong team made up of Acxiom employees and clients tackling the Three Peaks Challenge, which saw them climbing the highest mountains in England, Scotland and Wales.

Nestlé Rowntree appoints P&G marketer as UK chief

Wed, 6 Jul 2005

Nestlé Rowntree has appointed Procter & Gamble marketing chief David Rennie as marketing director, following the departure of Neil Ducray after just a year in the role.

New Campaigns - Kia Sportage

Thu, 30 Jun 2005

No excuse for less than 100 per cent success

Thu, 30 Jun 2005

How many industries are content to accept a one per cent return on their investments? Not many, I'm sure. So why does the advertising and marketing community continue to waste valuable budget by accepting such inferior return rates?

Ofcom shows wisdom in broadband judgment

Thu, 30 Jun 2005

Looking back, Ofcom's Solomon-like judgment on the vexed subject of broadband access may well seem historic; the origin of a historic marketing opportunity, that is.

Online casinos warned over illegal advertising

Thu, 30 Jun 2005

The Gaming Board of Great Britain (GBGB) has warned advertisers and Web operators that many ads for online casinos could be illegal.

Peugeot runs interactive sponsor bumpers on Five

Thu, 30 Jun 2005

Prepare for one of the biggest upheavals in recorded history

Thu, 30 Jun 2005

Although VCRs were expected to revolutionise TV watching, their impact was surprisingly small.

Rainey Kelly wins £2m Kremly brief

Thu, 30 Jun 2005

Retailers likely to double online ad spend, says IAB

Thu, 30 Jun 2005

The UK's high street retailers are set to double their online advertising spend to £65m next year, and will be spending £120m a year on online marketing by 2010.

RHM reveals design roster appointments

Thu, 30 Jun 2005

Ikon, Jones Knowles Ritchie, Turner Duckworth and Williams Murray Hamm have been appointed to food company RHM's design roster. The appointments, which are effective immediately, follow a pitch in April.

Rubbing the Scottish Saltire in MW's wounds

Thu, 30 Jun 2005

I thought I'd point out an error (before hundreds of angry Scots beat down your door).Your feature on the Stella Artois Live Film campaign (MW June 23) states that "The town's execution shows a small-town English street..." Yet there is clearly a Scottish Saltire flying from the church in the background.It was probably Stella's mistake, not yours, but I thought I'd better stick up for my friends north of the border.Adam Chardvia e-mail

Six agencies shortlisted for Globus' planning and buying account

Thu, 30 Jun 2005

Totalmedia, Carat, PHD, Mediacom, Incepta and King Media/MCS have been shortlisted for travel brand Globus' centralised planning and buying account. Totalmedia currently handles the Cosmos brands and King Media/MCS has Monarch airlines.

Sony Ericsson to sponsor music events as part of Walkman phone launch

Thu, 30 Jun 2005

Sony Ericsson is to sponsor Ibiza Rocks - a series of concerts taking place on the island this summer - to promote its new Walkman phone, which will be launched in the UK later this year.

Start and Manning Gottlieb OMD scoop £3m Royal Mint accounts

Thu, 30 Jun 2005

The Royal Mint has appointed Start to handle its £2.7m advertising business and Manning Gottlieb OMD to handle its media planning and buying.

Telegraph trade campaign to push broadsheet benefits meets with mixed reaction

Thu, 30 Jun 2005

A Telegraph Group campaign aimed at the company's advertising agencies has met with mixed responses. The "Impact, not compact" push highlights the fact that the Telegraph papers are the only broadsheet newspapers not to have committed to a change in format.

Thomson to show in-store digital ads

Thu, 30 Jun 2005

Total announces £40m review of European advertising business

Thu, 30 Jun 2005

Trojan plans Brighton cabs sampling drive

Thu, 30 Jun 2005

Trojan, the condom brand owned by US toiletries company Church & Dwight, will be distributing more than 30,000 samples in the back of Brighton taxis.

Underwear brand Falke to launch into sportswear

Thu, 30 Jun 2005

United Co-operatives decides against Somerfield bid

Thu, 30 Jun 2005

United Co-operatives has decided against making a bid for supermarket chain Somerfield, although it is understood that there are still two undisclosed groups interested in acquiring the chain. One group includes the Icelandic retailer Baugur. The chain is expected to fetch &£1.1bn.

VideoIsland snaps up rival DVDs365

Thu, 30 Jun 2005

VideoIsland, one of the UK's two largest online DVD rental companies, has bought smaller rival DVDs365, as consolidation in the sector accelerates. Last September, VideoIsland bought ScreenSelect.co.uk.

Virgin grabs Orange marketing director

Thu, 30 Jun 2005

Virgin Holidays has appointed Orange marketer David Coutts as its marketing director.

Well done Littlewoods for putting men on top

Thu, 30 Jun 2005

Why food companies are shuffling their brands

Thu, 30 Jun 2005

William Hill to rebrand Stanley betting shops

Thu, 30 Jun 2005