Marketing Week
30 March 2006

  • A dozen senior marketers lose jobs in NTL cull

    Thu, 30 Mar 2006

    NTL Incorporated, the parent company of cable brands NTL and Telewest, is cutting a swathe through its marketing department with up to a dozen senior marketers losing their posts.

  • A paper that keeps its word

    Thu, 30 Mar 2006

    In a world where brands call pitches almost yearly, and agency relationships are often, as Thomas Hobbes would have said, nasty, brutal and short, it's nice to bring news of an enduring relationship.

  • Agencies take a casual approach to new EU employment law

    Thu, 30 Mar 2006

    When Delaney Lund Knox Warren & Partners entered a legal battle with rival Broadway (formerly part of Interpublic Group) over UK employment law two years ago, the row hardly made a noise in the creative industry. DLKW had snatched Vauxhall's d

  • Are you experienced?

    Thu, 30 Mar 2006

    Experiential marketing was once regarded as just a branch of field marketing, but it is emerging from the shadows as companies realise how it helps develop brand perceptions. By Steve Hemsley

  • Bailly handed global brand role on Playtex, Wonderbra

    Thu, 30 Mar 2006

    Playtex UK marketing director Herve Bailly has been promoted to global brand director for the Playtex and Wonderbra lingerie brands.

  • BCAP tightens up code of conduct on kids' food ads

    Thu, 30 Mar 2006

    The broadcast advertising industry is making a last-ditch attempt to stave off severe restrictions on when food and drink ads can be shown, by tightening its code on the content of TV ads.

  • Bernard Matthews marketing director joins Avon cosmetics

    Thu, 30 Mar 2006

    Avon has appointed Andy Watts as UK marketing director following the promotion of former marketing chief Andrea Slater to president of the UK and Ireland business.

  • Bernard Matthews names commercial head

    Thu, 30 Mar 2006

    Bernard Matthews, the meat products brand, has appointed former Allied Bakeries commercial chief Bart Dalla Mura as commercial director. He took over the role last week.

  • Beware of boomerang billing to retain clients

    Thu, 30 Mar 2006

    David Wethey's recent article "Redefining relationships at a time of constant change" (MW March 16) raises a lot of interesting questions but fails to offer definitive solutions on how to extend the life of the client/agency marriage.

  • Booming online ad spend ready to leap ahead of the national press

    Thu, 30 Mar 2006

    Online advertising is set to overtake national newspaper spend this year, after the 2005 online figure in the UK leapt to &£1.47bn, an increase of 66% on 2004.

  • British Airways may not tender

    Thu, 30 Mar 2006

    British Airways may not tender to become the official airline of the London 2012 Olympics, according to reports. Sources say the airline is not convinced of the commercial benefits.

  • Bruce Haines to oversee merged Arc and Triangle

    Thu, 30 Mar 2006

    Leo Burnett London has merged Triangle into its below-the-line agency Arc to create a more integrated offering, under group chief executive Bruce Haines.

  • BSI appoints Matthew Wheeler

    Thu, 30 Mar 2006

    BSI, the sports marketing agency, has appointed Matthew Wheeler as chairman.

  • Budget shows "complete lack of understanding" of the sponsorship market

    Thu, 30 Mar 2006

    Gordon Brown's Budget shows a "complete lack of understanding" of the sponsorship market, according to the European Sponsorship Association. ESA bosses criticised the Chancellor for expecting brand owners to contribute &£100m in funding for 2012 athletes.

  • Business as usual as Economist editor steps down?

    Thu, 30 Mar 2006

    Weekly newspaper The Economist is bucking industry trends by achieving a worldwide circulation of nearly 1.1 million, at a time when readers are increasingly turning to daily sources for news and analysis.

  • Chris Spalding joins Metro International's London-based global sales team

    Thu, 30 Mar 2006

    Evening Standard circulation director Chris Spalding has joined Metro International's London-based global sales team as its vice-president of operations.

  • Chrysalis Radio reports 4% decline in radio revenues

    Thu, 30 Mar 2006

    Chrysalis Radio, the owner of Heart 106.2, has reported a 4% decline in radio revenues for the six months to the end of February, against an industry fall of 8%. The group also reported a 10% increase in like-for-like sales during March and April.

  • Court ruling opens way for comparison ads

    Thu, 30 Mar 2006

    O2's defeat in its High Court battle against rival 3 last week sets a significant precedent for companies wanting to run comparative advertising campaigns, according to a leading trademark attorney.

  • DaimlerChrysler to axe four-seat Smart car

    Thu, 30 Mar 2006

    DaimlerChrysler is to axe its four-seat Smart car as part of a â¬1bn (&£700m) range revamp designed to return the marque to profit.

  • Directories lead on find as well as search

    Thu, 30 Mar 2006

    Search marketing has created enormous value both for internet users and online advertisers. Especially for advertisers, the results of their spend are equitable, reasonable and measurable. However, it is directories that are leading the way both in technology terms and by exploiting and developing new media channels (MW March 9).

  • Dreams appoints Graham Edwards

    Thu, 30 Mar 2006

    Dreams, the bed specialist, has appointed Graham Edwards as marketing director.

  • Dulux plans TV ad drive to reposition the brand

    Thu, 30 Mar 2006

    Dulux is returning to television advertising this week - but none of the ads in the campaign will actually show any paint. Instead, the executions focus on colour and colourful personalities, as part of a drive to reposition the brand from a commodity paint to a consumer service.

  • Dyson picks ex-Orange marketer to take charge of its UK team

    Thu, 30 Mar 2006

    Dyson has appointed former Orange marketer Rob Furness as its UK marketing director to report directly to global marketing director Clare Mullin.

  • Electrolux launches new refrigerator

    Thu, 30 Mar 2006

    Electrolux, the white goods company, has launched a refrigerator that allows users to send text and voice messages via a screen on the front. The &£5,000 Screenfridge can also be used to make video calls and access the internet.

  • Enjoy England in short break push

    Thu, 30 Mar 2006

    Enjoy England, the domestic marketing division of national tourism agency VisitBritain, is looking for an agency to develop a communications strategy encouraging people to take short breaks and holidays in England.

  • Fast Track handed Government UK School Games brief

    Thu, 30 Mar 2006

    UK School Games has appointed sports marketing agency Fast Track to manage a new flagship event in the government's sports in schools programme.

  • Ferrero hunts agency for European Rocher account

    Thu, 30 Mar 2006

    Ferrero, the Italian chocolate manufacturer, is understood to be talking to agencies about the &£5m pan-European advertising account for its flagship Ferrero Rocher brand. It is thought to be in the early stages of the review.

  • Financial firms bank on retail skills to fill operational posts

    Thu, 30 Mar 2006

    Former Asda marketing director Chris Pilling is the latest retailer to step into an operational role in financial services, after being appointed as HSBC-owned First Direct's chief operating officer. Onlookers say it shows financial institutions are tackling their "outmoded attitude" to customers, while others ...

  • Finding a nine-to-five online

    Thu, 30 Mar 2006

    More and more job seekers are turning to specialist recruitment websites to find employment, and as advertisers divert more of their classified spend online traditional media are feeling the pressure

  • Flythomascook.com signs up to affiliate possibilities

    Thu, 30 Mar 2006

    Flythomascook.com, the online booking service for Thomas Cook Airlines, has launched its first affiliate programme and has appointed recent UK entrant Affilinet to handle it.

  • Foster's Super Chilled

    Thu, 30 Mar 2006

    Scottish & Newcastle UK is highlighting the lengths that Foster's drinkers will go to in order to keep their pint refreshingly cold in the latest television execution for its flagship lager brand, which breaks on April 3.

  • Fox to launch 'terrorism' ad

    Thu, 30 Mar 2006

    Fox International Channels has unveiled a "controversial" advertising campaign to promote the launch of digital channel FX's new show Sleeper Cell, which portrays a fundamentalist terror group.

  • From motors to Motorola

    Thu, 30 Mar 2006

    The man who helped redefine the car ad and led Honda to three successive BTA awards has left the firm to take up a new challenge with Motorola. Can he continue the magic? By Robert Lester

  • FSA appoints John Harwood

    Thu, 30 Mar 2006

    The Food Standards Agency has appointed John Harwood as interim chief executive. Harwood, who takes over from Jon Bell, is the former head of the Learning and Skills Council.

  • GCap Media calls off sale of nine of its local stations

    Thu, 30 Mar 2006

    GCap Media has called off the sale of nine of its local stations after it failed to attract the &£70m price tag it wanted for the package. It also reported that advertising revenue for the first three months of the year fell by 17%.

  • Gibney handed new BBC1 and drama role

    Thu, 30 Mar 2006

    The BBC has promoted head of marketing for children Naomi Gibney to lead marketing for the broadcaster's flagship channel BBC1 as part of an ongoing restructure of its marketing department.

  • Google's experiment in auctioning magazine ads online

    Thu, 30 Mar 2006

    Google's experiment in auctioning magazine ads online appears to have been a failure, US sources report. The search engine bought ad space in two dozen US magazines and put it up for sale. Business Week is claiming the ads went at a huge discount to the magazines' rate-cards - a purchaser paid $4,000 (&£2,285) for a half page ad in Martha Stewart's Living, compared with a rate-card cost of $59,000 (&£33,725).

  • GoViral launches campaign to support Goodyear's advertising

    Thu, 30 Mar 2006

    GoViral, a Danish viral agency, has launched a pan-European campaign to support Goodyear's advertising for its Run Flat tyres. Three videos created by Leagas Delaney in London illustrate the dangers of trying to change a tyre. The campaign is in ten European languages.

  • GUS announces demerger

    Thu, 30 Mar 2006

    GUS, the retail group, has announced a demerger of Argos and financial data firm Experian. The companies will have separate share listings on the London Stock Exchange within the next six to 12 months.

  • Hachette Filipacchi UK suspends B

    Thu, 30 Mar 2006

    Hachette Filipacchi UK has suspended its woman's monthly magazine B "until further notice", pending a review. The May issue will be the last until an internal review of the title is completed.

  • Heinz's Jimenez is moved to Asia role

    Thu, 30 Mar 2006

    Heinz has moved its European president and chief executive Joe Jimenez to become executive vice-president, president and chief executive of Heinz Asia-Pacific and the rest of the world. The appointment comes just months after Jimenez completed the HP Foods acquisition.

  • Hooper Galton appointed to handle campaign for Campo Viejo

    Thu, 30 Mar 2006

    Hooper Galton has been appointed to handle a £1m campaign for Campo Viejo, the Pernod Ricard-owned Spanish wine brand.

  • Hotels.com appoints DoubleClick

    Thu, 30 Mar 2006

    Hotels.com has appointed DoubleClick to provide technical solutions for display, paid search and affiliate advertising for its European operations, after a four-month competitive pitch. Hotels.com, which is part of Expedia, claims to be the world's most visited hotel booking site.

  • Hypertag code set to free Bluetooth from opt-in consumer infringement

    Thu, 30 Mar 2006

    Bluetooth technology could soon be used for advertising purposes without marketers having to worry about being taken to court, following a breakthrough by Cambridge-based mobile technology company Hypertag.

  • Inbev adds 'younger beer' to the Stella Artois family

    Thu, 30 Mar 2006

    Inbev is launching low- alcohol content wheat beer Peeterman Artois this summer, in an attempt to woo younger drinkers. The move forms part of its strategy to grow the Artois family of beers alongside its existing flagship brand Stella Artois (MW March 9).

  • Initiative wins Timberland Boot brand's first media planning and buying pitch

    Thu, 30 Mar 2006

    Initiative has won the media planning and buying business for premium heritage brand Timberland Boot Company following a competitive pitch against undisclosed agencies.

  • Interpublic Group releases Paul Weinberger

    Thu, 30 Mar 2006

    Interpublic Group has released Lowe London chairman Paul Weinberger from his contract nine months early, allowing him to join Sir Frank Lowe's new agency The Red Brick Road.

  • IPG unveils plan to slim Lowe's global operations

    Thu, 30 Mar 2006

    Interpublic Group (IPG) is to slim down its beleaguered Lowe Worldwide group from a global network operating in more than 80 outposts to an operation built primarily around just eight "main hubs".

  • Is GoldenPalace ready for this slushy affair?

    Thu, 30 Mar 2006

    Despite all the hoo-hah about the World Cup, Freddie Flintoff and his merry men, the women's curling team and Javine winning The Games, there is still only one sport that truly moves the Diary: the noble and ancient art of bog snorkelling.

  • It's still looking promising for radio advertising

    Thu, 30 Mar 2006

    The advertising fraternity will welcome the recently released TouchPoint survey from the Institute of Practitioners in Advertising. This much appreciated and insightful study of media consumption habits should prove an invaluable planning tool, especially considering the diversity of media available to consumers today.

  • ITV1 hunts sponsor for Ant and Dec celebrity golf show

    Thu, 30 Mar 2006

    ITV1 is looking for a headline sponsor for the Ant and Dec-fronted celebrity golf tournament, the All Star Cup.

  • John Lewis reviewing media planning and buying arrangements

    Thu, 30 Mar 2006

    John Lewis, Waitrose's sister retailer, is also reviewing its £15m media planning and buying arrangements, currently with creative agency Burkitt DDB.

  • Ken Kaess

    Thu, 30 Mar 2006

    DDB Worldwide president and chief executive Ken Kaess, who spent 30 years at the agency, becoming chief executive in 2001, has died after a six-month battle with cancer. He was 51.

  • Levi's Europe teams up with MSN Hotmail

    Thu, 30 Mar 2006

    Levi's Europe has teamed up with MSN Hotmail as part of its latest through-the- line "Be Original" campaign. The Hotmail ads expand on the TV execution showing people "moonbathing", exploring other original things to do at night. The Hotmail campaign, bought by Starcom Digital on MSN and created by Lateral, covers eight European countries and five languages.

  • Lloyds TSB merges card and consumer divisions

    Wed, 5 Apr 2006

    Lloyds TSB has made more changes to its embattled senior marketing team with head of card programmes Katrina Cliffe taking the new role of consumer banking marketing and communications director.

  • Lord MacLaurin to become non-executive director at Heineken

    Thu, 30 Mar 2006

    Vodafone chairman Lord MacLaurin, who is retiring in July, is to become a non-executive director at Heineken. He was a non-executive director at Guinness in the 1990s before it became part of Diageo.

  • Luxottica reviewing its global advertising account

    Thu, 30 Mar 2006

    Luxottica, the sunglasses manufacturer whose brands include Ray-Ban, is reviewing its &£15m global advertising account. The business is currently held by McCann Erickson Italia.

  • Maserati picks marketing chief after Ferrari split

    Thu, 30 Mar 2006

    Maserati GB has appointed Toyota marketer Mike Biscoe as head of marketing as part of the creation of a new management team.

  • Masterfoods could market Galaxy better

    Thu, 30 Mar 2006

    I usually avoid expressing my views in Marketing Week, but I was taken aback by your article (MW March 16) in relation to the relaunch of flagging Galaxy Promises.

  • MCCA Best Awards

    Thu, 30 Mar 2006

    The book of the night celebrating this year's MCCA Best Awards - backed by Marketing Week - is published on April 27, not April 20, as reported last week.

  • Mirror acting head fills Hattam's gap

    Wed, 5 Apr 2006

    Mirror Group Newspapers (MGN) has appointed Tim Anderson as acting head of marketing in an effort to stabilise the marketing team following marketing director Will Hattam's departure earlier this year.

  • Motorola boss: procurement is biggest threat to creativity

    Thu, 30 Mar 2006

    Procurement should not be allowed to threaten creativity in the advertising industry, according to Motorola's new European marketing chief Simon Thompson.

  • New Campaign - Carling Live 24

    Thu, 30 Mar 2006

    Carling is running a four-week campaign for its Live 24 music event, using new outdoor technology from EL International.

  • New Campaign - Richmond sausages

    Thu, 30 Mar 2006

    Kerry Foods is launching a £1m campaign for its Richmond sausage brand. The campaign, created by McCann Erickson, builds on the brand's "smile" activity and uses the strapline/ "Richmond sausages put a smile on your face".

  • News Int's Emin joins MGN

    Thu, 30 Mar 2006

    News International executive David Emin is to leave his role as director of display advertising for The Sun and News of The World and defect to tabloid rival The Mirror as its advertising director.

  • NTT DoCoMo to launch world's first handset

    Thu, 30 Mar 2006

    NTT DoCoMo, the Japanese mobile phone operator, is to launch the world's first handset with a built-in credit card. The company has a range of 'e-wallet' handsets that allow phones to be charged with pre-paid cash.

  • Only visual thought can beat today's information overload

    Thu, 30 Mar 2006

    Nowadays, consumers are bombarded with so many messages that brands need to use visual narrative to get themselves noticed, says Sue Farr

  • Pool betting site risks ads that target the under-18s

    Thu, 30 Mar 2006

    Football pool betting site ThePool.com is courting controversy with a new campaign encouraging 16-year-olds to take part in pool betting.

  • Royal Mail media manager Roche quits after restructure

    Thu, 30 Mar 2006

    Royal Mail's former head of media markets Richard Roche is leaving the company following the reorganisation of its sector marketing division.

  • Sacla appoints Neil Arthey

    Thu, 30 Mar 2006

    Sacla, the Italian sauce brand, has appointed Neil Arthey as sales director, and moved sales and marketing director Rob Sutton to marketing director. It has split the functions to ensure both departments receive the same emphasis. Both will report to managing director Clare Blampied.

  • Shop appointed to handle ad business for Press Gazette

    Thu, 30 Mar 2006

    Shop, formerly Campbell Doyle Dye, has been appointed to handle the advertising business for the Press Gazette without a pitch. The agency has produced a campaign to introduce brands to the idea that they can "influence the influencers".

  • Simon Thomas to join Nissan Canada

    Thu, 30 Mar 2006

    Nissan GB sales director Simon Thomas is joining Nissan Canada as vice-president of sales and marketing. Vincent Wijnen, Nissan's aftersales and quality director, will take over the role.

  • Starcom sets up own retail modelling arm

    Thu, 30 Mar 2006

    Starcom is setting up a dedicated retail division to service its clients in the sector. The move comes just weeks after the agency lost the &£70m Barclays planning and buying business to Walker Media.

  • Take a tip from me: the smart money's going down the toilet

    Thu, 30 Mar 2006

    If naked beer bellies and three-quarter length trousering make you feel less than flushed, pull this chain of advice and discover how to survive the coming season

  • Tesco does it by the book to silence critics

    Thu, 30 Mar 2006

    Rumours abound that Tesco is set to introduce a bumper catalogue of non-food items in the UK, pitching itself against the likes of Argos. A launch is predicted some time in the next year, although there are few clues about the product ranges, or fulfilment arrangements. But while Tesco refuses to confirm such a move is imminent, analysts seem convinced it will happen.

  • Tesco Extra 'to host non-food catalogue push'

    Thu, 30 Mar 2006

    Tesco is considering using the mezzanine floors of its Extra stores to push its non-food catalogue venture, which is expected to launch later this year. The service is likely to encompass online ordering, and will pit Tesco against rivals such as Argos.

  • Tesco preparing to launch own-brand contract mobile

    Thu, 30 Mar 2006

    Tesco is preparing to launch an own-brand contract mobile phone.

  • The Aviva pitch was a model of good practice

    Thu, 30 Mar 2006

    We at Unique Digital were fortunate enough to be invited to pitch in the recent Aviva pitch process (MW last week). We were also very grateful to be included in the final four agencies under consideration. While we did not win this account, I feel compelled by the experience to share my views on the process, especially in light of the fact that the digital world is seeing a massive increase in the number of pitches, with many budgets now comparable with offline spends.

  • The Diary's role as a monitor of the internet

    Thu, 30 Mar 2006

    The Diary takes its role as a monitor of the internet very seriously.

  • The drinks industry is gearing up for the ban

    Thu, 30 Mar 2006

    I was interested to read that "pubs are looking to cash in on the Government's smoking ban by offering advertisers space in outdoor areas" (MW March 2). Your report only touches on an issue that is going to become significant for the drinks industry during the next 12 months.

  • The future in their hands

    Thu, 30 Mar 2006

    Developing a digital presence for their brands is a life-or-death issue for national newspaper proprietors, but it appears some of Fleet Street's finest are still slow to react, and lack an awareness of the necessity for strong core values in a multi-platform era. By Mark Choueke

  • The Guardian account

    Thu, 30 Mar 2006

    The Guardian is understood to be in talks with The Red Brick Road, Wieden & Kennedy, Fallon and Vallance Carruthers Coleman Priest about its £5m advertising account.

  • The Guardian in talks with online giants to extend digital services

    Thu, 30 Mar 2006

    The Guardian is in discussions with Microsoft, Google and Yahoo! over possible future content deals in yet another attempt to increase its digital offering.

  • Thetrainline covers its own tracks

    Thu, 30 Mar 2006

    The Diary often lies awake at night fearing the arrival of the day when machines take over, and a sadistic breakdancing robotic monkey with aerials and disposable thumbs takes over the job.

  • Thinkbox courts controversy with shortlist including arch-TV critic Andrew Harrison

    Thu, 30 Mar 2006

    The role of Thinkbox chief executive must not go to a man who "hates television", say industry executives in reaction to reports that former Nestlé marketing director Andrew Harrison is one of two remaining candidates.

  • Thrown in for good measure

    Thu, 30 Mar 2006

    Contrary to popular belief, the impact of event sponsorship can be measured, but it is essential to set objectives and evaluate the qualitative as well as quantitative benefits. By Richenda Wilson

  • Underage gambling? Very much a lottery

    Wed, 5 Apr 2006

    Sometimes you should be careful what you wish for. Andy Lawford, communications director of the hitherto rather obscure football betting site ThePool.com, must have thought he was on to a certain winner with his new ad campaign, which featured a no-holds barred exposé of an apparent loophole in UK gambling laws.

  • Waitrose reviewing media planning and buying business

    Thu, 30 Mar 2006

    Waitrose is reviewing its £9m media planning and buying business, held by Brand Connection.

  • Warburtons' kids food ad slammed in ASA ruling

    Thu, 30 Mar 2006

    As Ofcom launches a consultation on its proposals for the advertising of children's food on television, the Advertising Standards Authority (ASA) has slammed Warburtons over a magazine ad for its All In One Riddlers filled bread rolls.

  • Widening the target

    Thu, 30 Mar 2006

    Already the cider market leader, Strongbow has unleashed a major ad drive and an 'on-the-rocks' makeover, to attract young drinkers. By David Benady

  • Wilkinson Sword aims for cutting edge in the razor market

    Thu, 30 Mar 2006

    The UK's razor market has lacked cut and thrust in recent years, but thanks to a raft of new launches it looks set to get bloody again. Bic is busy promoting its revamped disposable range, King of Shaves is considering launching a shaving system and Gillette's five-bladed Fusion razor is expected to ...

  • Women to outdo men on Net usage

    Thu, 30 Mar 2006

    European women will be spending more time online than their male counterparts within 12 months, according to a report published by the European Interactive Advertising Association (EIAA).

Job of the Week

Latest Jobs

Top Jobs

social+media Facebook Twitter LinkedIn
knowledge+bank