Marketing Week
30 May 2002

Base London takes first steps into clothing with launch of menswear

Thu, 30 May 2002

Beauty is in the eye of the brand holder

Thu, 30 May 2002

The Nivea brand, more than seven decades old, was expropriated during the war and its trademark sold across Europe. Its original owner, Beiersdorf, spent years getting it back. Now it's up for grabs once more.

British Gas hands Carat £24m domestic account

Thu, 30 May 2002

BT business-to-business division hires first marketing boss

Thu, 30 May 2002

Budget airlines struggle for air

Thu, 30 May 2002

The plethora of low-cost carriers now taxiing onto the runway suggests a fierce aerial dogfight in the making. Those few who survive the combat will do so by agile manoeuvring - not least in the marketing department; for the rest, it will be a trip to the scrapyard. So, who will the winners be? The history of budget airlines is littered with failures, like Laker Airways or Harry Goodman's Air Europe. Essentially they failed because they were under-resourced and incapable of fighting ...

Burkitt DDB reveals first ads for Tio Pepe fino sherry

Thu, 30 May 2002

Chanel signs UK head of marketing

Thu, 30 May 2002

Coors Brewers adds to its UK brand portfolio

Thu, 30 May 2002

Cross-border sales forays will continue

Thu, 30 May 2002

Publishers continue to package sales across borders, titles and companies. The NatMags affair will give them pause, but it won't stop them

Daewoo seeks marketing chief

Thu, 30 May 2002

Digest

Thu, 30 May 2002

Propaganda has created a television campaign for Martin House, a hospice for children and young people.

Digest

Thu, 30 May 2002

AMD has created the radio and outdoor advertising for train company GNER's £650,000 marketing campaign promoting the increased frequency of its London/Leeds service.

Digest

Thu, 30 May 2002

BT is scrapping its phonecards after 21 years. The decision comes after a downturn in sales.

Digest

Thu, 30 May 2002

Claydon Heeley Jones Mason has created a six-sheet poster campaign, launching June 1, for Battersea Dogs Home.

Digest

Thu, 30 May 2002

Abbott Mead Vickers.BBDO's TV campaign for St Ivel Shape has been translated into Hindi. The ads will run on Asia Net and Sony Entertainment.

Digest

Thu, 30 May 2002

Sainsbury's has appointed former Britvic marketing director David Graham as senior manager of new business development.

Digest

Thu, 30 May 2002

Chrysalis' Galaxy Network has signed a five-figure advertising deal with Hallmark Hiya, the online personalised picture message site.

Digest

Thu, 30 May 2002

Unilever has signed a four-year, £320m, advertising deal with Carlton Sales and Granada Media Sales.

Digest

Thu, 30 May 2002

Wunderman has promoted Wolfgang Haf to president, chief client officer for Europe, Middle East and Africa. Larry Rinaldi, who headed Wunderman's London-based regional interactive business, is to become the agency's Asia-Pacific president.

Digest

Thu, 30 May 2002

DMC Publishing is to launch a monthly title, Seven, to target the more stylish and upmarket end of the dance music scene. The weekly Seven, now called Seven Update, will continue to serve DJs, producers and serious record buyers, but in an A5 format.

Digest

Thu, 30 May 2002

Adams has branded a hot air balloon as part of a £5.5m marketing campaign for its Halls Soothers brand.

Digest

Thu, 30 May 2002

The Sun has struck a sponsorship deal with Ladbrokes for the betting company to sponsor special editions of the newspaper's football supplement, Supergoals, during the World Cup. Ladbrokes' point of sale will feature Sun branding.

Digest

Thu, 30 May 2002

Bartle Bogle Hegarty has created a £15m campaign for Barclays - the first since its much criticised 'Big' campaign - featuring film star Samuel L Jackson.

Digest

Thu, 30 May 2002

Golf England - the AA's golf initiative - is launching a press campaign to recruit members.

Digest

Thu, 30 May 2002

JMC Airlines is to be renamed Thomas Cook from the end of this year as part of the rebranding of the entire Thomas Cook AG fleet. The JMC name was introduced in 1999, but has been scaled back and will now only apply to a family holiday brand.

Digest

Thu, 30 May 2002

Carlton Communications has reported a first-half pre-tax loss of £179.4m, including a £35m write-off on the value of investments in ITV Digital.

Digest

Thu, 30 May 2002

Red Media has been appointed by Jones the Bootmaker to handle its £500,000 media planning and buying. The incumbent was Citigate Albert Frank.

Digest

Thu, 30 May 2002

Northern Foods, the UK chilled food group, saw full-year pre-tax profits fall from £94.6m to £83m. However, operating profits on a like-for-like basis were ahead by 5.1 per cent over the year.

Digest

Thu, 30 May 2002

...Brown-Forman, the US drinks giant, has switched distribution of Southern Comfort, Jack Daniel's and Finlandia vodka from Guinness UDV to Bacardi-Martini.

Digest

Thu, 30 May 2002

Dynamo Marketing has been handed the direct marketing work for Kimberly-Clark's Kotex and Poise brands.

Digest

Thu, 30 May 2002

Abbott Mead Vickers.BBDO's TV campaign for St Ivel Shape has been translated into Hindi. The ads will run on Asia Net and Sony Entertainment.

Digest

Thu, 30 May 2002

Teamtalk Media Group is selling its US sports content businesses to local management in a move it says will reduce annual costs by £5m. The group is for sale.

Digest

Thu, 30 May 2002

...Brown-Forman, the US drinks giant, has switched distribution of Southern Comfort, Jack Daniel's and Finlandia vodka from Guinness UDV to Bacardi-Martini.

Earning his spots

Thu, 30 May 2002

Martin Runnacles has, at various points, worked for two of the brands in Ford's Premier Automotive Group. Now, three years after leaving Rover, he is taking charge of marketing for a third - Jaguar. The cycling car marketer, whose brief is to

Emotion is not an issue here

Thu, 30 May 2002

Sean Brierley must live in a world where you wrap your children up in cotton wool to protect them from anything that may damage or offend their sensitive little souls (MW May 16).

Ferrari opens e-commerce website in UK

Thu, 30 May 2002

Financial marketers call for Government savings drive

Thu, 30 May 2002

I joined the BMF to see the sea...

Thu, 30 May 2002

ITC approves 'occult' advertising

Thu, 30 May 2002

Lego builds new image with Duplo rebranding

Thu, 30 May 2002

Lego Company is rebranding its 35-year-old Duplo range as Lego Explore.

M&C wins £10m Toyota F1 deal

Thu, 30 May 2002

Match two faces and win a prize!

Thu, 30 May 2002

MyTravel searches for a regional agency to launch low-cost airline

Thu, 30 May 2002

Nike rival hires European chief

Thu, 30 May 2002

Now here are the hard facts

Thu, 30 May 2002

Paying and playing on the Net

Thu, 30 May 2002

Although teenagers have a yearly disposable income of £16bn, they have been slow to take up e-commerce because of inadequate payment methods

Please let's not take the biscuit

Thu, 30 May 2002

The recent Factfile on the state of the biscuit market (MW May 16) highlighted the impact of both promotions and range extensions in stimulating real value growth in one of the largest grocery market.

Portman Group raps Bulmers over packaging of flavoured schnapps

Thu, 30 May 2002

Bulmers is being forced to change the packaging of its fruit-flavoured schnapps drink Sidekick, after complaints to the Portman Group were upheld.

The Government ought to take a look outdoors

Thu, 30 May 2002

Outdoor is conspicuously absent from recent Government pronouncements on media. It may not carry editorial content, but it is important.

The high cost of low fares

Thu, 30 May 2002

The £374m takeover of budget airline Go by easyJet may be the first of a series of consolidations in the low-cost market. But experts warn that by consolidating, these companies may be risking a serious departure from the winning formula creat

Torin Douglas: Auntie's blooming, but not everyone is pleased

Thu, 30 May 2002

The ever-expanding BBC must be careful not to aggrieve the commercial stations if there is to be any agreement on digital terrestrial television, says Torin Douglas

US: Ignore the baby boomers and you risk going bust

Thu, 30 May 2002

Advertisers insist on aiming their work at youthful consumers - but the people with money are middle-aged and getting ready to retire.

Walkers to move Wotsits to AMV.BBDO

Thu, 30 May 2002

Winston Fletcher: Three cheers for the most enigmatic brand we know

Thu, 30 May 2002

Take off your hat and genuflect as the world's most prominent but wayward brand shows what can be done when it comes to Special Promotion. By Winston Fletcher