Marketing Week
30 September 2010
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Brands must put green into mainstream
30 September 2010
An overwhelming number of consumers want to do more to help the environment, but new research seen exclusively by Marketing Week reveals that many are put off by the higher price of ’eco-friendly’ products.
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Comet is on the right lines
30 September 2010
Having read your news article “Comet promotes ’lifestyle’ and fun aspects of products” (MW 16 September), it is encouraging to see a high street brand with a progressive understanding of what the in-store experience means to today’s consumer. Comet recognizes that shoppers want to push buttons, open doors and ask a lot of questions when making major purchases. Web shopping, while often cheaper, does not scratch that itch.
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Crunch time for business sponsorship of the arts
30 September 2010
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Getting influencers on side is key to modern marketing
30 September 2010
I don’t think anyone would argue with the power of “word of mouth” (“Conversations on brands are vital”, MW last week), although this research is further ammunition against those that would doubt it. Personal endorsement is the best form of marketing you can get. On top of this, the arrival of social media has made it an even more important area for marketers to understand and harness.
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How marketing reduced plastic bag use while creating a desirable product
30 September 2010
Changing a habit of a lifetime is something that fashion designer Anya Hindmarch attempted with the launch of a bag she produced in conjunction with social change movement We Are What We Do.
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Loyalty is in our data hands
30 September 2010
Defining and measuring loyalty (“How to retain customers and build brand loyalty”, MW 9 September), and understanding its impact on customer revenues has been a constant area of frustration for database marketers over the years. It is complex because customers can be perfectly satisfied with a service but regularly switch suppliers; while others may have a neutral attitude to their supplier but remain a customer over a long period of time.
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Marketing makes a heavyweight impact beyond boardroom walls
30 September 2010
Marketing, believe it or not, isn’t always about selling. It might sound dramatic, but it can sometimes save lives.
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Mother knows best
30 September 2010
The Mother’s Union calling on brands to sign Fairtrade-style pledges to protect children from advertising (“Brands urged to sign pledge to children”, MW 16 September) is in my view a PR stunt that promotes The Mother’s Union while doing little to protect children from harm.
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On your marks to be a serious brand contender
30 September 2010
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Risk taking is all part of building a brand
Thu, 30 Sep 2010
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The Secret Marketer on sport sponsorship
30 September 2010
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This blockbuster is one you mustn't miss
30 September 2010
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Viewpoint: Saving lives with marketing
30 September 2010
Raoul Pinnell, former chair at Shell Brands International and now chairman of Strategic Investment Partners, explains how marketing helped to get Shell’s truck drivers in Pakistan to change their driving habits and reduce the accident rate in that country, which was higher than in other territories.
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Web Comment
30 September 2010
What you said
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When Virgin Media’s marketing head ran the HR department
30 September 2010
Marketing can raise its profile within a business by using its creativity to identify and fill a consumer need.
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Why models of sustainability are taking root
30 September 2010
Direct marketing activity is often accused of being environmentally unfriendly, but the industry is taking huge steps to reduce its carbon footprint.
