Marketing Week
31 March 2005
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Are retailers more relaxed in private?
Thu, 31 Mar 2005
Private equity takeovers can give retailers valuable breathing space - but the new owners do want their money back, and that can mean cuts to the marketing budget, says Amanda Wilkinson
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Are retailers more relaxed in private?
Thu, 31 Mar 2005
Private equity takeovers can give retailers valuable breathing space - but the new owners do want their money back, and that can mean cuts to the marketing budget, says Amanda Wilkinson
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ASA investigates 'too aggressive' Wanadoo ad
Thu, 31 Mar 2005
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Associated New Media appoints Ed Couchman
Thu, 31 Mar 2005
Associated New Media has appointed Ed Couchman as head of display advertising, responsible for all its websites including the Mail online and This Is Money. He joins from the position of sales manager at ad 2-one.
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Associated New Media appoints Ed Couchman
Thu, 31 Mar 2005
Associated New Media has appointed Ed Couchman as head of display advertising, responsible for all its websites including the Mail online and This Is Money. He joins from the position of sales manager at ad 2-one.
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Barclay bros buy up Handbag.com
Thu, 31 Mar 2005
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Bernie Ecclestone loses battle for control of commercial rights to Formula One
Thu, 31 Mar 2005
Bernie Ecclestone has lost his battle for control of the commercial rights to Formula One. A consortium of three investment banks, Bayerische Landesbank, JP Morgan and Lehman Brothers, won the case.
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Bob and Bob's big night out
Thu, 31 Mar 2005
Amid the furore at the British Press Awards, no one seemed to notice that when the News of the World won its National Newspaper of the Year award, used-to-be-funny-in-the-Nineties comedian Vic Reeves calmly walked on stage and snaffled the trophy.
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Bob and Bob's big night out
Thu, 31 Mar 2005
Amid the furore at the British Press Awards, no one seemed to notice that when the News of the World won its National Newspaper of the Year award, used-to-be-funny-in-the-Nineties comedian Vic Reeves calmly walked on stage and snaffled the trophy.
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Campaign for Cancer Research UK's Race for Life
Thu, 31 Mar 2005
WWAV Rapp Collins has developed a multi-regional television advertising campaign for Cancer Research UK's Race for Life. The ads, designed to encourage women to enter the Tesco-sponsored event, promote women-only fundraising walks or runs...
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Carat's shortlist for managing director
Thu, 31 Mar 2005
Carat's shortlist for managing director is thought to include acting managing director Neil Jones and one external candidate. Other names linked to the post include Universal McCann joint managing director Andy Jones, Initiative chief executive Jerry Hill, Zenith Optimedia managing director Gerry Boyle and MediaCom joint managing director Nick Lawson.
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Carat's shortlist for managing director
Thu, 31 Mar 2005
Carat's shortlist for managing director is thought to include acting managing director Neil Jones and one external candidate. Other names linked to the post include Universal McCann joint managing director Andy Jones, Initiative chief executive Jerry Hill, Zenith Optimedia managing director Gerry Boyle and MediaCom joint managing director Nick Lawson.
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Churchill Insurance pulls TV ad
Thu, 31 Mar 2005
Churchill Insurance has pulled a television ad for car insurance which features a voiceover by comedian Vic Reeves, after he was allegedly involved in a drink-driving incident. Reeves has worked on Churchill ads for five years.
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Circulation growth stems from community
Thu, 31 Mar 2005
Investment, insight and a commitment to readership requirements has seen the regional press turn in impressive results.
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Clear Marketing creates campaign for Real Radio stations
Thu, 31 Mar 2005
Clear Marketing has created a TV campaign for Guardian Media Group-owned Real Radio stations in Yorkshire and Wales. It will launch the brand's new strapline: 'Real good, feel good radio'. It is part of a &£1.5m marketing drive behind the stations.
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Clear Marketing creates TV campaign for 100.4 Smooth FM
Thu, 31 Mar 2005
Clear Marketing, the Manchester-based agency, has created a TV campaign for Guardian Media Group-owned radio station 100.4 Smooth FM in the North-west. It is designed to raise awareness of the broad range of music played on the station and breaks on April 4...
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Coach House Media wins £2.5m Guaber
Thu, 31 Mar 2005
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Coca-Cola restructures international operations and senior management
Thu, 31 Mar 2005
Coca-Cola has restructured its international operations and senior management.
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COI boss given new media powers ahead of election
Wed, 6 Apr 2005
Bishop's expanded aegis to cover Government News Network and emergency briefing role
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COI boss given new media powers ahead of election
Wed, 6 Apr 2005
Bishop's expanded aegis to cover Government News Network and emergency briefing role
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Daily Mail to test-run style supplement in September
Tue, 5 Apr 2005
The Daily Mail is preparing to run a one-off glossy lifestyle supplement, to be carried by the newspaper in September.
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DMA must weed out rotten apples
Thu, 31 Mar 2005
Brassed Off Britain seriously wounded the direct marketing industry, so rather than seek urgent medical attention, our industry hid under a bush hoping that, in time, the wounds would heal themselves.
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DMA must weed out rotten apples
Thu, 31 Mar 2005
Brassed Off Britain seriously wounded the direct marketing industry, so rather than seek urgent medical attention, our industry hid under a bush hoping that, in time, the wounds would heal themselves.
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EMAP Performance appoints Steve Parkinson
Thu, 31 Mar 2005
EMAP Performance has appointed Steve Parkinson, marketing director at Chrysalis Radio and managing director of Heart 106.2FM, as national brand director. Parkinson will assume responsibility for all of EMAP’s national radio brands including Kiss, Magic, Kerrang!, Q, Smash Hits!, The Hits, Heat and Mojo.
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Farm appointed to handle £2m launch campaign for Nobok
Thu, 31 Mar 2005
Farm has been appointed to handle the £2m launch campaign for Nobok, a website designed to link fans with their sporting heroes.
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Finish PowerBall to run a promotion with Robots
Thu, 31 Mar 2005
Finish PowerBall dishwashing detergent will run a promotion with animated film Robots, including on-pack campaigns, in-pack scratchcards and stickers from the movie. It is supported by TV ads and in-store offers.
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Full time
Thu, 31 Mar 2005
Following recent Diary stories regarding International Marketing Reports (IMR) Football Sponsorship & Commerce report (MW February 24, March 10), IMR manager Simon Rines has contacted the Diary to clarify that, contrary to the impression which may have been given, the report is selling well and no buyer has yet taken the option to return it and receive a full refund.
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Futurebrand develops visual brand identity and packaging for Brahma
Thu, 31 Mar 2005
Futurebrand has developed a visual brand identity and packaging for Brahma, InBev's Brazilian brand, which the company intends to turn into a global beer.
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Go Direct Marketing appointed by Hawkshead, First Resources and Letterbox
Thu, 31 Mar 2005
Go Direct Marketing has been appointed by mail-order companies Hawkshead, First Resources and Letterbox to undertake their insert and list planning and buying and to manage their databases.
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Hicklin's staff do get a ray of hope
Thu, 31 Mar 2005
It's been a fairly grotty spring thus far -Âunless you work for Hicklin Slade & Partners, which has devised an unusual incentive scheme: win a prize (a holiday in Florida, plus spending money) for coming up with the best way to make staff happier. (Presumably "send all of us to Florida, with spending money" was not a valid entry.)
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Hovis in £10m range overhaul
Thu, 31 Mar 2005
RHM Bread Bakeries is investing more than £10m in the Hovis brand to support the reformulation of the entire range, as it attempts to bolster its "healthy" proposition.
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Howard's way isn't diplomatic
Thu, 31 Mar 2005
Four-eyed Halifax front-man Howard Brown has become something of an advertising guru, it seems. At last week's Delaney Lund Knox Warren bash, he was holding forth - to a rapt audience - on the subject of his favourite current commercials.
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Independent launches second promotion with WH Smith
Thu, 31 Mar 2005
The Independent has launched a second promotion with WH Smith, offering £1 off any magazine when customers buy the newspaper.
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Integrated marketing campaign for the Blue Cross
Thu, 31 Mar 2005
WWAV Rapp Collins has created an integrated marketing campaign for the Blue Cross to raise awareness of the animal charity.
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Integrated marketing campaign for the Blue Cross
Thu, 31 Mar 2005
WWAV Rapp Collins has created an integrated marketing campaign for the Blue Cross to raise awareness of the animal charity.
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IPC restructures its Ignite! division
Thu, 31 Mar 2005
IPC has restructured its Ignite!
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Is might all right?
Thu, 31 Mar 2005
Evidence suggests that only the biggest brand owners can deal with the supermarkets on anything like a level playing field.
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Is O2 suffocating in a saturated market?
Thu, 31 Mar 2005
The UK mobile phone market is overcrowded, and many in the industry predict that O2 will struggle to keep pace with the richer brands that have a stronger global presence, says Robert Lester
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ITV relaunches daytime programme schedule as ITVDay
Thu, 31 Mar 2005
ITV is relaunching its daytime programme schedule under the banner ITVDay in an effort to boost viewing figures.
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JWT creates Rimmel London TV campaign
Thu, 31 Mar 2005
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Little love found between Sony and consumers
Thu, 31 Mar 2005
Sony has a hard-earned reputation for high-quality products and so far, an exemplary record of innovation (MW March 17). But what it has failed to do is develop a real, deep brand personality. It may be reliable, but it's a pretty soulless brand.
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Local papers initiative seals Camelot deal
Thu, 31 Mar 2005
National Lottery organiser Camelot Group is backing this year's Local Newspaper Week, the initiative designed to promote the importance of local newspapers to their communities.
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Local papers initiative seals Camelot deal
Thu, 31 Mar 2005
National Lottery organiser Camelot Group is backing this year's Local Newspaper Week, the initiative designed to promote the importance of local newspapers to their communities.
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Media Smart launches advertising board game
Thu, 31 Mar 2005
Media Smart, the Government’s literacy programme which teaches children about the role of advertising, is launching a board game for six- to 11-year-olds which aims to encourage them to think about advertising and its associated career opportunities.
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Merle develops TV campaign for Dobbies
Thu, 31 Mar 2005
Merle has developed a TV campaign for garden centre chain Dobbies.
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Net banking not past winning post
Thu, 31 Mar 2005
I read with interest the news story "Half of 'i-generation' use Web for finances" (MW March 17). While the internet has undoubtedly revolutionised modern life, it is all too easy for optimists to assume that its reach eclipses all other communication channels.
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New appointments at Gü
Thu, 31 Mar 2005
Gü, the chilled chocolate dessert brand, has appointed Nick Fox as commercial director and Fred Ponnavoy, a former patisserie chef, as new product development manager.
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New appointments at Gü
Thu, 31 Mar 2005
Gü, the chilled chocolate dessert brand, has appointed Nick Fox as commercial director and Fred Ponnavoy, a former patisserie chef, as new product development manager.
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New flavour for Sunny D in summer push
Thu, 31 Mar 2005
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New flavour for Sunny D in summer push
Thu, 31 Mar 2005
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NS&I picks BBC licensing boss to steer marketing
Thu, 31 Mar 2005
The Treasury-backed savings provider National Savings & Investments (NS&I) has appointed Karen Jones, managing director of the BBC's licence fee collection agency, TV Licensing, as its marketing director.
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O2 marketing department to be affected by 500 job cuts
Thu, 31 Mar 2005
O2 has confirmed that its marketing department will be affected by the 500 job cuts it announced last week. The company says it is 'plausible' that the division will be affected, but will not comment on numbers.
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Opodo appoints marketer as it moves to reposition beyond flights-only proposition
Thu, 31 Mar 2005
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Oxfam launching postcard campaign
Thu, 31 Mar 2005
Oxfam is launching a postcard campaign aimed at attracting young people to sign its Big Noise Petition as part of the Make Trade Fair campaign. The cards feature celebrities such as Colin Firth and actress Minnie Driver who support the campaign. It is being handled by Boomerang Postcards.
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Oxfam launching postcard campaign
Thu, 31 Mar 2005
Oxfam is launching a postcard campaign aimed at attracting young people to sign its Big Noise Petition as part of the Make Trade Fair campaign. The cards feature celebrities such as Colin Firth and actress Minnie Driver who support the campaign. It is being handled by Boomerang Postcards.
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PC World promotes trading boss to top marketing post
Tue, 5 Apr 2005
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Philip Morris launching new Marlboro brand
Thu, 31 Mar 2005
Philip Morris is launching a new Marlboro brand, called Blend 28, next month.
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Philip Morris launching new Marlboro brand
Thu, 31 Mar 2005
Philip Morris is launching a new Marlboro brand, called Blend 28, next month.
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Poulter Partners appointed to handle campaign for Wagg Complete
Thu, 31 Mar 2005
Poulter Partners has been appointed to handle an advertising and marketing campaign for Wagg Complete, Wagg Foods' dog food brand.
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Poulter Partners appointed to handle campaign for Wagg Complete
Thu, 31 Mar 2005
Poulter Partners has been appointed to handle an advertising and marketing campaign for Wagg Complete, Wagg Foods' dog food brand.
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Red Cell scoops £9m Esure task
Thu, 31 Mar 2005
Esure has appointed WPP Group-owned Red Cell Response to its £9m direct marketing business.
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Reebok relaunches 'Pump' shoes
Thu, 31 Mar 2005
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Research reveals extent of search hijack among UK's tour operators
Thu, 31 Mar 2005
More than half of the UK's leading tour operators have had their brand names "hijacked" online - often by direct competitors - while one in four operators have themselves used another company's brand in a pay-per-click (PPC) search marketing campaign.
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Reuters lures AOL boss to head consumer push
Thu, 31 Mar 2005
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Rover crisis hangs over marketers
Wed, 6 Apr 2005
The future of MG Rover's 150-strong marketing department is in doubt following claims the struggling car marque is just days away from going bust.
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Sainsbury's likely to stick with Jamie Oliver
Wed, 6 Apr 2005
Jamie Oliver has been used in agency pitch presentations for the £47m Sainsbury's advertising account, suggesting that the supermarket may not ditch the celebrity chef from its advertising.
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Sainsbury's likely to stick with Jamie Oliver
Wed, 6 Apr 2005
Jamie Oliver has been used in agency pitch presentations for the £47m Sainsbury's advertising account, suggesting that the supermarket may not ditch the celebrity chef from its advertising.
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Sampling the way forward
Thu, 31 Mar 2005
With the Government under pressure to curb Britain's binge-drinking epidemic, field marketers must also review how alcohol sampling campaigns are conducted, says Steve Hemsley
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Shaking up marketing by taking a consumer's view
Thu, 31 Mar 2005
Three start-ups with consumer-centred business models will not overturn old-style marketing - but every good wind needs straws.
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Straining under parental pressure
Thu, 31 Mar 2005
Children’s food and drink manufacturers, accustomed to making their products stand out with free gifts, will have to start appealing to parents concerned about health issues
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Surf signs five-figure deal for Handbag.com tie up
Thu, 31 Mar 2005
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Surf signs five-figure deal for Handbag.com tie up
Thu, 31 Mar 2005
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Tetley revamps decaffeinated tea brand
Thu, 31 Mar 2005
Tetley is revamping its decaffeinated tea brand, Tetley Decaf, with new packaging and an improved taste, to make it taste more like normal tea.
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The Bank poised to pick up Siberia Airlines' rebranding
Thu, 31 Mar 2005
Siberia Airlines is tipped to appoint advertising agency The Bank to handle its European advertising campaign designed to support the airline's rebranding.
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The Bank poised to pick up Siberia Airlines' rebranding
Thu, 31 Mar 2005
Siberia Airlines is tipped to appoint advertising agency The Bank to handle its European advertising campaign designed to support the airline's rebranding.
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The fruits of its labour won gambling's favour with blair
Thu, 31 Mar 2005
As yet another online gaming outfit seeks a stock market listing, it's clear that wealth, not public welfare, is at the heart of deregulation.
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Tio Pepe to sponsor Hell's Kitchen for second year
Thu, 31 Mar 2005
ITV Sales has signed up sherry brand Tio Pepe to sponsor Hell's Kitchen for the second year.
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TK Maxx to run first London TV campaign
Thu, 31 Mar 2005
TK Maxx is to run a TV campaign in London for the first time, using a 30-second execution produced in house. The ad shows women emerging from their homes in ever more glamorous clothing, in a bid to outdo one another. The spot will run on ITV1, Channel 4 and Five from April 4.
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Toyota to sponsor ITV1 'defunct pop acts' show
Thu, 31 Mar 2005
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Transport for London shortlist
Thu, 31 Mar 2005
Transport for London has shortlisted ten agencies to tender for combinations of its London Underground, Docklands Light Railway, TfL Group Property/Roadside and Victoria Coach Station advertising concessions. The agencies are KBH Transport Media, T4 Media, Primesight, Clear Channel UK, JC Decaux UK, Media Initiatives Group, CEMUSA, Ströer Out Of Home Media, Insight Outdoor and Viacom Outdoor.
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Tussauds Group bought for £800m
Thu, 31 Mar 2005
Tussauds Group, owner of Madame Tussauds and Alton Towers, has been bought for &£800m by investment firm Dubai International Capital.
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TV is searching for ways to broadcast its appeal
Thu, 31 Mar 2005
USA: Broadcast's dominance as an ad medium is wilting under the onslaught of new media and ad-skipping PVRs.
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TV is searching for ways to broadcast its appeal
Thu, 31 Mar 2005
USA: Broadcast's dominance as an ad medium is wilting under the onslaught of new media and ad-skipping PVRs.
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TVR picks first full-time marketing chief
Tue, 5 Apr 2005
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Ubisoft announces partnership with Wrigley Airwaves
Thu, 31 Mar 2005
Ubisoft, the computer games company, has announced a partnership with Wrigley Airwaves which will see character Tom Clancy chewing gum in the game Splinter Cell: Chaos Theory.
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Ubisoft announces partnership with Wrigley Airwaves
Thu, 31 Mar 2005
Ubisoft, the computer games company, has announced a partnership with Wrigley Airwaves which will see character Tom Clancy chewing gum in the game Splinter Cell: Chaos Theory.
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VCCasino.com rebranded by HH&S
Thu, 31 Mar 2005
VCCasino.
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Viacom Outdoor to trial digital screen technology at TCR
Thu, 31 Mar 2005
Viacom Outdoor is to trial digital screen technology on the escalator walls at Tottenham Court Road Tube station. The screens will enable advertisers to create animated posters that can be digitally updated and changed throughout the day.
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Watson Phillips Norman appointed by Sight Savers International
Thu, 31 Mar 2005
Watson Phillips Norman has been appointed by Sight Savers International to develop a direct-response campaign to attract new donors to the charity.
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Why pot noodle knows the meaning of man's ascent
Thu, 31 Mar 2005
Pot Noodle ads, like the product, are tasteless, proving there's nothing to fear from progress.
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Will Capital Radio's loss be Magic's gain?
Thu, 31 Mar 2005
Magic's appointment of ex-Capital boss Andria Vidler is less about overtaking London's top station and more about exploiting her marketing skills to build a national brand.
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WPP Group buys Tarantula to merge with 141 Worldwide
Thu, 31 Mar 2005
WPP Group has bought direct marketing agency Tarantula and is to merge it with 141 Worldwide to form the UK's fifth-largest below-the-line agency.
