Marketing Week
31 May 2007

  • Airlines fail to take message on board

    Thu, 31 May 2007

    Airlines are fighting back against criticisms that their carbon emissions are prime contributors to global warming, but they have been slow to create a co-ordinated response.

  • Alcohol industry under threat from new legislation

    Tue, 5 Jun 2007

    The alcohol industry has been threatened with further legislation if the Government finds “compelling evidence” that price promotion and advertising drives drinking problems. The veiled threat comes as the Government commissions an independent national review looking at the relationship between alcohol ...

  • As the global warming debate hots up, so the rhetoric gets steamier

    Thu, 31 May 2007

    Reputations and fortunes are being made as politicos join scientists on the bandwagon of a questionable interpretation of unproven research

  • Barr takes John Lewis marketing director role

    Mon, 4 Jun 2007

    Gill Barr has been appointed marketing director at John Lewis after five months in the role on an interim basis. The retailer has also made the role a board level position.

  • Blue is going to be the new green

    Thu, 31 May 2007

    There are oceans of renewable energy just waiting to harnessed from the eternal waves around the coast of Great Britain, says Kevin Peake

  • British Gas encourages Londoners to be "greener"

    Tue, 5 Jun 2007

    British Gas is launching a new campaign this week aimed at encouraging Londoners to become "greener". It follows research by the utility provider that shows a lacklustre attitude to tackling climate change among Londoners.

  • BT to build Vision TV with 'how to' channels

    Thu, 31 May 2007

    BT is set to launch a series of "how to" interactive channels on its fledgling TV service Vision.

  • Buckle up! it will be a bumpy ride towards sustainability

    Thu, 31 May 2007

    Sustainability has moved from being a bolt-on concept to the very heart of marketing's agenda. But the journey has only just begun...

  • Cadbury axes senior managers as part of cost-cutting drive

    Wed, 6 Jun 2007

    Cadbury managing director Simon Baldry is leaving the company as part of the major cost cutting plans announced last week. It is understood that Baldry is one of nine senior managers that have been cut. 

  • CBI chief's call for green ad standards causes alarm

    Thu, 31 May 2007

    From packets of crisps and toilet tissue to fridge freezers and paints, brands are going all out to proclaim their green credentials. The UK consumer is overwhelmed with a deluge of labelling and logos either exulting a brand's green stance or urging a call to action.

  • Children's Mutual 5m agency hunt

    Thu, 31 May 2007

    The Children's Mutual, the children's savings specialist, is seeking an advertising agency to handle its estimated £5m creative brand-building task.

  • Chorion appoints three senior marketers

    Thu, 31 May 2007

    Chorion, the company that owns the licence for children's characters Noddy and Mr Men, has strengthened its management team with the appointment of three new senior marketers.

  • Codemasters unveils new logo

    Fri, 1 Jun 2007

    UK-based videogames publisher Codemasters has unveiled a new corporate identity. The new logo is being rolled out across its packaging and marketing and in-game graphics now.

  • Community key to ebay's bid to maintain the magic

    Wed, 6 Jun 2007

    Once their first flush of bidding excitement has faded, customers tend to drift away from global auction website eBay. So it has taken on integrated agency Albion to keep consumer interest alive while tackling the site’s dull, ‘virtual boot sale’ image. Nathalie Kilby reports

  • Consumers back boycott of brands that fail eco test

    Thu, 31 May 2007

    Consumers have got the "green message" but remain unconvinced about companies' reactions to environmental concerns and say consumers should boycott brands that fail to act and take steps to reduce their environmental impact.

  • Coors restructures marketing team to focus on its drinks portfolio

    Thu, 31 May 2007

    Coors Brewers is restructuring its marketing team to shift focus away from individual brand and on to the strategy and development of its whole portfolio, which includes the Carling and Grolsch brands.

  • Do as i say, not as i do

    Thu, 31 May 2007

    Most people purport to care about a company's green credentials and trust information they might be given about it. But a study suggests that consumer behaviour falls short of their brand expectations

  • Drinks industry hits back at Government proposals

    Wed, 6 Jun 2007

    The alcohol industry has expressed outrage over the Governments threat of further legislation on advertising and price promotion, without prior consultation or warning.

  • Dyson will appeal against 'no clogging' TV ad ban

    Thu, 31 May 2007

    The Advertising Standards Authority has banned Dyson's "no clogging" television advert and warned the manufacturer about the use of it famous tagline "never lose suction".

  • Eco efforts going to waste

    Thu, 31 May 2007

    The mountain of waste electronic equipment is at a record level but brand owners fail to keep consumers informed of their initiatives to reduce the environmental impact of their latest products

  • Ecover set to expand its green ranges with haircare

    Thu, 31 May 2007

    Ecover, the green packaged goods brand, plans to roll out a new range of haircare products to beef up its personal care range.

  • Emissions strategy is multi-layered

    Thu, 31 May 2007

    An integrated approach to carbon management is needed to make an effective environmental impact, win public trust and boost brand value, says Peter Hambly

  • European online adspend reaches €8bn

    Mon, 4 Jun 2007

    IAB Europe has announced that European online adspend reached €8bn (5.4bn) during 2006. The UK accounted for the largest slice of online spend, taking 39% of total spend.

  • Face launches network to connect brands with the youth market

    Thu, 31 May 2007

    Face, the youth marketing agency, has launched the UK's first research and seeding community aimed at 30,000 young opinion formers. The Headbox network aims to allow brands to connect with the youth market.

  • Flybe launches green labelling scheme

    Mon, 4 Jun 2007

    Flybe, the regional airline, is launching a scheme to offer its passengers the opportunity to offset the carbon emissions from their flights. It will provide a detailed breakdown of the plane's fuel consumption, carbon emissions and noise patterns.

  • Focusing on a green future

    Thu, 31 May 2007

    Climate change will be the driving force behind a raft of products and services as industries find environmentally friendly consumers demand action and innovation

  • Freeview launches first online campaign

    Thu, 31 May 2007

    Freeview, the free-to-air digital TV service, is launching its first major online campaign to support the launch of Freeview Playback, the new brand of digital TV recorders.

  • Getting the green gift right

    Thu, 31 May 2007

    Faced with increasing environmental awareness, companies want to give their brands a green image, but their strategies will only work if they truly reflect the brand's values. By Nathalie Kilby

  • Green & Black's defends packaging

    Thu, 31 May 2007

    Green & Black's, the chocolate brand that has built a loyal following with its ethical credentials, has been forced on the defensive following consumer complaints about its wasteful packaging.

  • Green searchlight falls on marketing services

    Thu, 31 May 2007

    Brand owners are launching far reaching environmental initiatives and forcing advertising agencies to look at their own green policies or face losing valuable accounts to more ethical rivals.

  • Grey commits to green initiatives

    Thu, 31 May 2007

    Grey London is committing to a sustainable green policy that aims to cut its carbon emissions by 10% in the next year.

  • Halewood launches cider brand

    Fri, 1 Jun 2007

    Wines and spirits company Halewood International, which owns the Lambrini and Red Square drinks brands, is launching a cider brand called Maguires. The new brand will target 18-34 year olds.

  • Harman supports ban for junk food ads

    Mon, 4 Jun 2007

    Harriet Harman, the Labour MP and candidate for the party's deputy leadership, has pledged her support for a campaign to ban "junk food" adverts to children before 9pm. The campaign is also supported by health campaigners and chefs Anthony Worrall Thomson and Raymond Blanc.

  • Heinz names baby food marketing head

    Thu, 31 May 2007

    Heinz, the food giant, has appointed Louise Radcliffe as marketing chief for its infant feeding division. Radcliffe, who has already taken over the role, will report to Heinz marketing director, Suzanne Douglas.

  • Heinz reviews out of McCann after seven months

    Fri, 1 Jun 2007

    Heinz is reviewing the bulk of its advertising out of McCann Erickson just seven months after appointing the agency to the £12m account. It understood to be the result of changes at McCann Worldgroup, which have led to "the emergence of growing conflicts of interest".

  • In practice Tackling CO2 emissions

    Thu, 31 May 2007

    It is possible to measure the amount of CO2 produced by anything - from a single piece of direct marketing through to an entire company or manufacturing process.

  • Intel to sponsor Channel 4 on-demand service

    Fri, 1 Jun 2007

    Channel 4 has revealed that technology brand Intel will be the first advertiser to sponsor free content on its recently launch 4oD service. The content will be available via the Intel-branded "Programme Lounge" offering 4oD users free access to full length Channel 4 shows, streamable to their PC.

  • Jobstoday site 3.5m brief goes to MCBD

    Thu, 31 May 2007

    Miles Calcraft Briginshaw Duffy has won the 3.5m advertising business for recruitment website, Jobstoday.co.uk. It has been appointed following a competitive pitch against undisclosed agencies.

  • London 2012 unveils new look

    Mon, 4 Jun 2007

    The London Organising Committee of the Olympic Games (LOCOG) has unveiled a new logo and brand identity for London 2012. It was launched by London 2012 chairman Sebastian Coe this week.

  • Marketing Week TV conference '07 debates the nature of convergence

    Thu, 31 May 2007

    Just over a year ago Marketing Week's TV 2006 conference showed a medium in the middle of an identity crisis, struggling to define itself and reacting too slowly to change in a fast-paced digital world.

  • Martini revamped with new look

    Mon, 4 Jun 2007

    Bacardi-Martini is relaunching Martini vermouth in a new bottle and introducing a new variant called Rosato in a bid to shake up the brand's old-fashioned image. The revamp will also include redesigned labelling.

  • Media buyers attack the new Indy

    Thu, 31 May 2007

    Media buyers have slammed the comprehensive redesign of The Independent on Sunday, arguing that its new compact look is at odds with Sunday reading habits.

  • Media strategists can cut path through changing TV landscape

    Wed, 6 Jun 2007

    GlaxoSmithKline European media director Andy Bolden has called for the return of the “TV strategist”, claiming that clients need more help negotiating their way through a rapidly changing television landscape.

  • Microsoft is UK's 'most prolific' online advertiser

    Tue, 5 Jun 2007

    Microsoft, Hewlett Packard and 02 were the prolific online advertisers during the first four months of 2007, according to new figures from Nielsen//NetRatings. The figures also show that nearly 16,300 online campaigns were run in the UK over the same period but the UK's top 20 advertisers, including the COI, accounted ...

  • Morrisons unveils on-pack recycling scheme

    Fri, 1 Jun 2007

    Morrisons, the supermarket chain, is launching a new labelling scheme to help consumers understand what packaging can be recycled and where. It will be rolled-out across its own-brand products from this week.

  • Murdoch: Neglecting green issue 'dangerous' for brands

    Fri, 1 Jun 2007

    BSkyB chief executive James Murdoch has warned that it might prove "dangerous" for brands and their reputations not to take action against climate change, in an exclusive interview with Marketing Week.

  • New campaign - Sainsbury's drafts in farmers

    Thu, 31 May 2007

    Sainsbury's is launching a new style of television ad as part of an integrated campaign to promote British produce. The TV ads will show the animated imaginations of farmers and growers as they offer consumers ideas on how to prepare their produce.

  • New media is a growing challenge to ad agencies

    Wed, 6 Jun 2007

    The latest Marketing Trends Survey from The Chartered Institute of Marketing (CIM) shows advertising’s dominance is being challenged by other media as technology drives change in the sector.

  • No more the young pretenders

    Wed, 6 Jun 2007

    The balance of power in marketing services is finally tipping to the digital shops as they make the pitch lists of mainstream brands, and the old guard networks look for the first time under serious threat. Ad agencies must quickly learn to adapt - or face losing the battle, says David Benady

  • Not a complete wash-over

    Thu, 31 May 2007

    Ecover was one of the first green brands in the UK, and sales have gradually grown as consumers switched on to the issues. But mass market brands hope to steal its limelight, says Nathalie Kilby

  • Ofcom kicks off review into penalty charges

    Wed, 6 Jun 2007

    Ofcom has launched a review of the penalties charged by mobile phone, TV and broadband providers to customers who end their contracts early or make late payments. It follows complaints about the extra costs from consumers.

  • Orange supports Glastonbury sponsorship

    Fri, 1 Jun 2007

    Euro RSCG KLP has created a new campaign for mobile operator Orange to support its sponsorship of the Glastonbury Festival. Tales from the Field will include interviews with bands and festival footage.

  • PriceRunner and Vodafone sign exclusive deal

    Tue, 5 Jun 2007

    PriceRunner.co.uk, the price comparision service, and Vodafone have signed an exclusive deal to offer the service to the mobile operator's customers. The partnership launches this week.

  • RadioCentre launches commercial radio online player

    Thu, 31 May 2007

    RadioCentre, the commercial radio industry body, has launched an online radio player that will allow users to access commercial radio stations from one central website. It aims to "showcase UK radio stations" while also offering access to stations around the world.

  • Ralph responsible for digital strategy at Adventure Ecology

    Fri, 1 Jun 2007

    Ralph, the digital agency, has been appointed to handle the digital strategy for eco-learning project Adventure Ecology. It is not known if the agency pitched for the business or if there was an incumbent agency.

  • Reducing the impact of print

    Thu, 31 May 2007

    Printed materials and product packaging create environmental problems when they are produced and disposed of, but simple steps can be taken to reduce the harmful impact. By Richenda Wilson

  • Slingbox appoints agency for launch campaign

    Tue, 5 Jun 2007

    Kitcatt Nohr Alexander Shaw has been appointed by Sling Media to create the UK launch campaign for new digital TV device, Slingbox. It won the business without a pitch.

  • Soaring Ryanair predicts turbulence ahead

    Tue, 5 Jun 2007

    Ryanair, the Irish budget airline, has warned that its profits will slow dramatically due to "soft" marketing conditions caused by higher airport taxes and increased passenger duties. It has predicted a 5% decrease in profits over the next financial year. 

  • Tesco TV ad for localchoice milk

    Fri, 1 Jun 2007

    Tesco is launching a TV campaign to promote its "localchoice" milk scheme that supports buying from small regional farms. The ads star comic actors Martin Clunes and Fay Ripley and show the retailer selling milk from farms close to its stores.

  • The greening of CSR

    Fri, 1 Jun 2007

    Ask any chief executive of a major company which topic on their agenda they might usefully spend more time on and I would be surprised if the words “corporate social responsibility” did not float quite quickly to the surface. CSR is where the Venn diagram of a corporation’s core interests intersect; where marketing, investor relations and public affairs, legal compliance, procurement and human resources all come together. Or, more ...

  • The limits of government

    Thu, 31 May 2007

    Efforts to reduce the damage big business causes to the environment centre around carbon dioxide emissions trading, with the idea that market forces will encourage businesses to clean up their act and so help rein in global warming. But Martin Croft discovers flaws in the plan

  • The Marketing Week environmental issue

    Thu, 31 May 2007

    They may not know who he is, but a substantial majority of consumers are right behind Sir Nick Stern's conclusion in his recent eponymous report on the impact of environmental change. For business, as for the rest of us, the cost of apathy is going to exceed the cost of making changes. Ove

  • The National Trust appoints marketer to oversee supporter division

    Fri, 1 Jun 2007

    The National Trust has promoted Sue Wilkinson to head its newly created marketing and supporter development division as part of move to focus on its membership base. She takes over the role on June 4.

  • The Union helps ProjectScotland give a new twist to volunteering

    Thu, 31 May 2007

    ProjectScotland, the national youth volunteering charity, is launching a campaign to quash the traditional image of volunteering through a series of off-beat ads. The campaign has been created by Edinburgh-based agency The Union and includes cinema ...

  • Thorntons appoints marketing chief

    Fri, 1 Jun 2007

    Thorntons, the confectionery retailer, has appointed former Tesco marketer Peter Wright as marketing director. He will take over the board-level position later this summer.

  • Tudor tradition is eaten away

    Thu, 31 May 2007

    Henry VIII may have considered conspicuous consumption the order of the day when it came to corporate entertainment, but today environmental impact is to the fore. Martin Croft reports

  • Turning green consumerism into mass consumerism

    Fri, 1 Jun 2007

    It wont have escaped anyone's notice that climate change is big news. We now have unprecedented levels of awareness and concern on the climate issue.

  • Under-fire Cadbury looks to slash costs

    Fri, 1 Jun 2007

    Cadbury Schweppes is understood to be planning a four-year cost cutting programme that is expected to include job cuts and the closure of its Mayfair office. It is thought that the strategy will be announced by chief executive Todd Stitzer at a presentation later this month.

  • Virgin Atlantic to revamp Heathrow Terminal 3

    Thu, 31 May 2007

    Virgin Atlantic has unveiled plans to revamp Heathrow's Terminal 3 in a bid to compete with BA's new T5 to be launched next March. The relaunched terminal will be open by the end of the year.

  • Virgin Money moots review of £20m task

    Wed, 6 Jun 2007

    Virgin Money is considering a review of its £20m advertising business, which is handled by Rainey Kelly Campbell Roalfe/Y&R, following the arrival of new chief executive Jayne Ann Gadhia.

  • Walker wins Georgian investment agency work

    Thu, 31 May 2007

    The Georgian National Investment Agency (GNIA) has appointed Walker Media to handle its £3m global media planning and buying business. It is thought that the agency won the business without a pitch.

  • What do Tony Blair, microsoft and google have in common?

    Wed, 6 Jun 2007

    The work/life balance has disappeared, just because we clock off no longer means we log off - welcome to the 'always on' lifestyle

  • Will the government take control of the packaging issue?

    Thu, 31 May 2007

    Government proposals to crack down on excess product packaging and end the practice of supermarkets handing out free plastic bags - announced last week as part of its new strategy to cut waste - will prompt a major rethink for marketers.

  • Woolworths shows positive signs despite sales dip

    Wed, 6 Jun 2007

    Woolworths, the high street retailer, is showing signs of a turnaround despite reporting sluggish results. It reported a 0.6% decline in like-for-like sales for the 17 weeks to June 2 but it is an improvement on the 6.7% drop in sales it reported last year.

  • Y&R arm wins 2m Virgin digital brief

    Thu, 31 May 2007

    Virgin Atlantic Airways is understood to have moved its 2m digital advertising business intoSaint@RKCR/Y&R out of incumbent Glue.

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