Marketing Week
31 October 2002

A merged ITV will offer even less than before

Thu, 31 Oct 2002

With falling audiences and increasing prices, TV ads offer a poor return and the merger of Carlton and Granada will only make matters worse, says Stevie Spring

Ad agencies in dispute over use of Family name

Thu, 31 Oct 2002

Alldays jobs under threat in takeover

Thu, 31 Oct 2002

Are you a glamorous marketer?

Thu, 31 Oct 2002

Another quick reminder, readers: the closing date for the Diary's competition in conjunction with The Daily Telegraph to find the most glamorous figure in marketing is today (October 30).So, if you missed the Diary on October 14, please e-mail your nominations, along with pictures of his/her glamorous behaviour both at work and outside of work to nicki.shepherd@telegraph.co.uk.

ASA slams P&G's claims about its Pantene brand

Thu, 31 Oct 2002

Procter & Gamble (P&G) has been forced to drop its claim: "Pantene Pro-V is the world's best haircare system", following a new haircare row with rival Unilever.

Blue chip sponsors back Evian Ladies Solheim Cup with £3m

Thu, 31 Oct 2002

The Evian Ladies European Tour golf tournament has secured £3m sponsorship from a number of blue chip companies backing next year's Solheim Cup, making it the most commercially successful since its inception in 1990.

Budvar snubs A-B with Bud lager launch

Wed, 6 Nov 2002

After winning an historic court battle against US beer giant Anheuser-Busch (A-B) over the Budweiser and Bud names in the UK, Budweiser Budvar plans to launch a super premium high-strength beer called Bud Super Strong, in the New Year.

Can VW turn Seat into a sports star?

Thu, 31 Oct 2002

Despite its success with Skoda, Volkswagen's attempts to make Seat into a sporty car brand have, so far, failed to hit the mark, says Lucy Barrett

COVER STORY: Unsentimental education

Wed, 6 Nov 2002

When culture secretary Tessa Jowell stands up to speak at the launch of the Media Smart initiative later this month, she will give brand owners a massive boost in their battle against moves to ban advertising to children.

COVER STORY: Who's been taken for a mug?

Thu, 31 Oct 2002

Tetley's plans to revive its fortunes and those of the tea industry as a whole appear to be in tatters after last week's devastating rulings by advertising watchdogs against health claims made by the brand (MW last week).

Digest

Thu, 31 Oct 2002

Seven Seas is launching a £3.5m advertising campaign for its multivitamin product Advanced Formula Multibionta, to raise the brand profile.

Digest

Thu, 31 Oct 2002

Aegis Group's Carat USA has been ordered to pay out $7m (£4.5m) following a ruling by the New York State Supreme Court in favour of Independent Media Services, which had alleged breach of contract, misuse of trade secrets, unfair competitio

Digest

Thu, 31 Oct 2002

Spirit has been appointed by surpriseyourwoman to create a series of ads for its websites, surpriseyourwoman and surpriseyourman. The first ad airs on Channel 5 on November 1.

Digest

Thu, 31 Oct 2002

Future Publishing is to relaunch its PlayStation Max magazine as Max, on November 22.

Digest

Thu, 31 Oct 2002

Selfridges is launching a newly designed own-label range of food and wine in November.

Digest

Thu, 31 Oct 2002

Media Smart, the government-backed initiative to help children understand advertising, is due to be launched on November 13. Members include the Advertising Association, Burkitt DDB, GMTV and Procter & Gamble.

Digest

Thu, 31 Oct 2002

Spirit has created a £350,000 magazine campaign for German wine brand, Blue Nun. The 'faces' campaign breaks in November in women's consumer magazines and supermarket titles.

Digest

Thu, 31 Oct 2002

Channel 4's commercial arm, 4 Ventures, has been restructured to incorporate creative agency 4 Creative. Up to 45 jobs will be lost across 4 Ventures...

Digest

Thu, 31 Oct 2002

Lord Saatchi, broadcaster Richard North, Will Hutton, writer and former editor of the Observer, and Chris Powell, chairman of BMP DDB, are the contenders in a debate - the first of its kind - to take place at the Marketing Group of Great Britain's next meeting on Wednesday, November 6. The motion is 'Global business is overwhelmingly a force for good', with Saatchi and North proposing. Peter Wallis (York) of SRU will be chairman.

Digest

Thu, 31 Oct 2002

Nexus/H has created a TV advertising campaign for Suzuki's Grand Vitara five-door. The ad breaks November 1, and will be supported by a national press campaign and on-line activity.

Digest

Thu, 31 Oct 2002

Citigate Lloyd Northover has created a name and identity for Swedish property consultants Fountain Capital Partners, which launched in London this month.

Digest

Thu, 31 Oct 2002

The Telegraph is teaming up with Star Alliance to offer readers discounted flights in a three-week promotion. The promotion will be supported by television advertising.

Digest

Thu, 31 Oct 2002

Mortimer Whittaker O'Sullivan has created a poster and press campaign for AOL. The campaign promotes AOL's £27.99 a month broadband package, which launched earlier this month.

Digest

Thu, 31 Oct 2002

Elmwood has redesigned the brand identity and packaging of all Sara Lee cake products. The agency won the work after a three-way pitch.

Digest

Thu, 31 Oct 2002

First Choice Holidays has appointed former Cosmos managing director Nigel Wright to the newly created role of planning and development director.

Digest

Thu, 31 Oct 2002

Bates UK has created a poster campaign for Royal Mail to launch its Lord of the Rings promotion. Ten per cent of the outdoor ads will be carried on 3D executions.

Digest

Thu, 31 Oct 2002

Renault is sponsoring the Evening Standard official guide to the Regus London Film festival. The 32-page brochure will be bagged with the Metro Life section tomorrow (Thursday).

Digest

Thu, 31 Oct 2002

Bates UK has created a poster campaign for Royal Mail to launch its Lord of the Rings promotion. Ten per cent of the outdoor ads will be carried on 3D executions.

Digest

Thu, 31 Oct 2002

Renault is sponsoring the Evening Standard official guide to the Regus London Film festival. The 32-page brochure will be bagged with the Metro Life section tomorrow (Thursday).

Digest

Thu, 31 Oct 2002

The Guardian is to relaunch its graduate supplement, Rise, on Saturday, with a redesign and a repositioning to address university students as well as graduates.

Digest

Thu, 31 Oct 2002

D'Arcy has created a £2m TV campaign for the Department of Transport's drink-drive campaign. The first ad aired last week and will be backed by outdoor and radio advertising.

Digest

Thu, 31 Oct 2002

The Sunday Times is launching a standalone consumer title, called Travel, in January. The magazine will be priced at £2.95. The 180-page magazine will be published six times a year by River Publishing.

Digest

Thu, 31 Oct 2002

The Sun and Walkers are launching the Free Books for Schools promotion for the fifth year running from January 2003. This move comes despite criticism from consumer watchdog Which? last December for delivering 'modest' returns and encouraging unhealthy eating.

Digest

Thu, 31 Oct 2002

The Guardian is to relaunch its graduate supplement, Rise, on Saturday, with a redesign and a repositioning to address university students as well as graduates.

Escaping the techno trap

Thu, 31 Oct 2002

Technology such as PowerPoint has revolutionised business presentations, but observers warn that it is not a substitute for good subject matter and a strong stage presence, says Tracey Middleton

HFC Bank hunts marketers to head new business units

Thu, 31 Oct 2002

ITC investigates Lacoste Homme ads after a barrage of complaints

Thu, 31 Oct 2002

The latest television advertising for Procter & Gamble Beauté's Lacoste Homme toiletries range is being investigated by the Independent Television Commission (ITC), after more than 30 complaints about male nudity.

Japan resists EU tobacco label ban

Thu, 31 Oct 2002

LE brand faces axe in EDF review

Thu, 31 Oct 2002

Leonardo lands £1m sports channel launch

Thu, 31 Oct 2002

MEDIA ANALYSIS: Sector take-off for travel magazines?

Wed, 6 Nov 2002

Travel is an area where there appears to be a surfeit of media dedicated to delivering consumers advice on holiday destinations. But one sector is under-represented: consumer magazines. While television programmes, digital channels, websites and newspaper sections can be found in abundance, only Conde Nast Traveller flies the flag for glossy publications.

Nestlé has the answer with Smarties bar

Thu, 31 Oct 2002

Nestlé Rowntree is extending its popular children's brand Smarties with the launch of a chocolate bar, backed by a £1m-plus marketing campaign including television advertising.

Oi! Are you looking at my job ad?

Thu, 31 Oct 2002

Reputations are difficult to mend

Thu, 31 Oct 2002

Sonic shelters from Twentieth Century Fox

Thu, 31 Oct 2002

'Sucks!' to sick sock scenarios

Thu, 31 Oct 2002

There is nothing worse, when you're getting ready for another hard day at the office, than being unable to find a matching pair of socks. This is even true, as the Diary has found to its cost, if you buy nothing but black socks!

That was the other Kelvin MacKenzie...

Thu, 31 Oct 2002

'The Changing Face of TV

Thu, 31 Oct 2002

DFGW has created a £10m advertising campaign for the BBC's digital services, entitled 'The Changing Face of TV'.

Unilever plots campaign blitz for toiletries brands

Wed, 6 Nov 2002

Unilever is preparing to flood the toiletries market with its "power brands" next year. The multi-million pound blitz will include a product launch from Sure; a revamp of Lynx; and Impulse brand extensions.

Warner Village hires RAB head

Thu, 31 Oct 2002