Marketing Week
4 April 2002
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A show stopper
Thu, 4 Apr 2002
Why is the conference and exhibition industry so bad at promoting itself? With a recent drop in attendances, it can't afford to be shy.
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Alan Mitchell: Why all loyalty schemes were not created equal
Thu, 4 Apr 2002
Behind every brand is a variety of customers with a breadth of needs and desires, and loyalty schemes should be reflecting this diversity, says Alan Mitchell
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ASA slams team Jordan's EJ-10 drink after complaints by Lucozade manufacturer GSK
Thu, 4 Apr 2002
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ASA slams team Jordan's EJ-10 drink after complaints by Lucozade manufacturer GSK
Thu, 4 Apr 2002
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Betterware marketer Hillyer quits
Thu, 4 Apr 2002
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Coke to launch 'with lemon' Diet variant
Thu, 4 Apr 2002
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Coke to launch 'with lemon' Diet variant
Thu, 4 Apr 2002
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Coty global boss moves to marketing services
Thu, 4 Apr 2002
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Coty global boss moves to marketing services
Thu, 4 Apr 2002
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Digest
Thu, 4 Apr 2002
Egg has altered its logo as part of plans to expand into Europe. It has also ditched its launch strapline, "Individual Money Matters".
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Digest
Thu, 4 Apr 2002
Shepherd Neame Brewery has appointed former Whitbread Beer Company managing director Miles Templeman as a non-executive director.
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Digest
Thu, 4 Apr 2002
M&C Saatchi has created a regional press campaign to support British Airways' new competitive fare structure for UK routes.
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Digest
Thu, 4 Apr 2002
Loot, the free classified newspaper, is without a head of marketing after Neil Hesketh's departure last week. It is not clear whether Hesketh has a job to go to.
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Digest
Thu, 4 Apr 2002
Bartle Bogle Hegarty is launching a TV, press and outdoor campaign, to break on April 5, for Barclays' Openplan combined mortgage and savings account.
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Digest
Thu, 4 Apr 2002
Roose & Partners has created a TV ad for Coors' Worthingtons beer. The ad will be aired throughout 2002, and the first burst will run from April to May.
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Digest
Thu, 4 Apr 2002
Allied Domecq UK has promoted global marketing controller for Martell cognac Paul Woodward to the new position of director of champagne, wines and fortified brands.
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Digest
Thu, 4 Apr 2002
...IPC Media's Connect magazine is looking for a direct marketing agency following a review of the magazine's marketing strategy.
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Digest
Thu, 4 Apr 2002
The Guardian is publishing a 40-page Space handbook focusing on interiors, property and DIY, to accompany its April 6 edition. The handbook will be supported by a national advertising campaign devised by BMP DDB.
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Digest
Thu, 4 Apr 2002
Habitat has handed its £400,000 UK advertising business to WCRS. The account moves from TBWA Worldwide, which previously held the UK and French businesses.
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Digest
Thu, 4 Apr 2002
...Roose & Pa rtners is to launch a TV campaign for IPC Media's Now magazine, which breaks on April 10. Media is handled by MediaCom.
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Digest
Thu, 4 Apr 2002
Wieden & Kennedy is understood to have won the £1m advertising account for Loot. The agency pitched against CDD and Partners BDDH.
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Digest
Thu, 4 Apr 2002
Island Cruises has appointed Thomson Holidays trade marketing manager Andy Furlong to the position of marketing manager.
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Digest
Thu, 4 Apr 2002
...WCRS has created a £2.5m regional television, press and underground advertising campaign to promote new French routes for low-cost airline Buzz.
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Digest
Thu, 4 Apr 2002
...WCRS has created a £2.3m TV campaign for Ferrero's Kinder Bueno brand. The campaign, which carries the tagline 'Love Me', breaks on April 8.
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Digest
Thu, 4 Apr 2002
Grey Worldwide's Dusseldorf office has won a $50m (£35m) account from mm02, formerly BT Cellnet. It will handle the rebranding of Germany's Viag Interkom as O2, adapting creative work from UK start-up Vallance Carruthers Coleman Priest.
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Digest
Thu, 4 Apr 2002
1576 has been appointed by A McLelland & Son to handle its £2m Seriously Strong Cheddar advertising account.
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Digest
Thu, 4 Apr 2002
Lambrini, the semi-sparkling party drink popular with young women, has signed a six-month sponsorship deal with Confetti.co.uk, the weddings and special occasions website.
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Digest
Thu, 4 Apr 2002
Arla Foods is to launch a flavoured milk targeted at adults, called Café Met on April 15. Café Met will be priced at 79p for a 290ml bottle.
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Digest
Thu, 4 Apr 2002
BBC Good Homes magazine is to offer a one-off price promotion on its May issue (on sale April 5). The title, normally priced at &£2.30, will be available for &£1.50.
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Digest
Thu, 4 Apr 2002
SMG's newspaper titles, including the Herald and Sunday Herald, have attracted at least three bidders. They include Archant, the Barclay Brothers, and Daily Mail & General Trust.
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Digest
Thu, 4 Apr 2002
The Daily Telegraph is teaming up with the publisher of the Hip Hotels guides, Thames & Hudson, to offer readers discounted hotel breaks. The promotion begins on Saturday April 6 and is supported by TV advertising created by Clemmow Hornby Inge.
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Digest
Thu, 4 Apr 2002
First Choice Group is to adopt a single masterbrand identity, running its starfish icon across its main businesses, which include tour operations and Air 2000. However, all individual brand identities will remain.
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Digest
Thu, 4 Apr 2002
Sainsbury's has appointed brand director Andrew Ground to the new position of development director for health and beauty.
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Digest
Thu, 4 Apr 2002
Walkers Snacks is to sponsor Leicester City Football Club's new stadium, to be called the Walkers Bowl, in a seven-figure, ten-year deal.
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Digest
Thu, 4 Apr 2002
EMAP Automotive's weekly title Motor Cycle News has renewed its sponsorship deal with racing event British Superbikes. The deal coincides with the redesign and the editorial relaunch of the magazine.
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Digest
Thu, 4 Apr 2002
McCann-Erickson has created a £500,000 advertising campaign for the Greene King brand Abbot Ale, which is launching at the end of April.
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Digest
Thu, 4 Apr 2002
Metro newspaper readers, from next week, will be given gambling odds on selected sports articles featured in the paper, in a 16-week deal with betting company Blue Square.
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Digest
Thu, 4 Apr 2002
Sportsworld Media Group is to be broken up after the company failed to find a bidder for the entire group.
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Digest
Thu, 4 Apr 2002
Crown Paints is launching its first new press campaign in four years, to support its virtually odour-free Breatheasy paint range. The campaign is through BDH/TBWA.
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Digest
Thu, 4 Apr 2002
Twentieth Century Fox is to join forces with Kellogg to launch a Simpsons licensed breakfast cereal, to be called No ProblemOs.
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Digest
Thu, 4 Apr 2002
Bacardi-Martini has changed the name of its premium Bacardi Gold rum to Bacardi Oro, following the introduction of a new bottle design for the brand last autumn.
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Digest
Thu, 4 Apr 2002
Schuh, the fashion retailer, has signed a deal with Glasgow Records to allow the label to display its CD catalogue at the company's 31 stores in the UK and Ireland.
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Digest
Thu, 4 Apr 2002
Teamtalk 252 has signed a one-year marketing deal with Express Newspapers. Two of Teamtalk's DJs will write columns for the Daily Star newspaper, and the radio station will receive advertising space.
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Digest
Thu, 4 Apr 2002
Egg has altered its logo as part of plans to expand into Europe. It has also ditched its launch strapline, "Individual Money Matters".
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Digest
Thu, 4 Apr 2002
Shepherd Neame Brewery has appointed former Whitbread Beer Company managing director Miles Templeman as a non-executive director.
-
Digest
Thu, 4 Apr 2002
M&C Saatchi has created a regional press campaign to support British Airways' new competitive fare structure for UK routes.
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Digest
Thu, 4 Apr 2002
...IPC Media's Connect magazine is looking for a direct marketing agency following a review of the magazine's marketing strategy.
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Digest
Thu, 4 Apr 2002
The Guardian is publishing a 40-page Space handbook focusing on interiors, property and DIY, to accompany its April 6 edition. The handbook will be supported by a national advertising campaign devised by BMP DDB.
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Digest
Thu, 4 Apr 2002
Habitat has handed its £400,000 UK advertising business to WCRS. The account moves from TBWA Worldwide, which previously held the UK and French businesses.
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Digest
Thu, 4 Apr 2002
...Roose & Pa rtners is to launch a TV campaign for IPC Media's Now magazine, which breaks on April 10. Media is handled by MediaCom.
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Digest
Thu, 4 Apr 2002
Wieden & Kennedy is understood to have won the £1m advertising account for Loot. The agency pitched against CDD and Partners BDDH.
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Digest
Thu, 4 Apr 2002
Island Cruises has appointed Thomson Holidays trade marketing manager Andy Furlong to the position of marketing manager.
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Digest
Thu, 4 Apr 2002
...WCRS has created a £2.5m regional television, press and underground advertising campaign to promote new French routes for low-cost airline Buzz.
-
Digest
Thu, 4 Apr 2002
...WCRS has created a £2.3m TV campaign for Ferrero's Kinder Bueno brand. The campaign, which carries the tagline 'Love Me', breaks on April 8.
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Digest
Thu, 4 Apr 2002
Grey Worldwide's Dusseldorf office has won a $50m (£35m) account from mm02, formerly BT Cellnet. It will handle the rebranding of Germany's Viag Interkom as O2, adapting creative work from UK start-up Vallance Carruthers Coleman Priest.
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Discordant voices stymie united front
Thu, 4 Apr 2002
RAB is the blueprint for a successful marketing body. But in order to follow its example, other media need to put aside their differences
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Ex-Hasbro chief Richards to take on Gullane role
Thu, 4 Apr 2002
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George Pitcher: Gambling with the moral fabric of British society
Thu, 4 Apr 2002
The Government aims to change gambling's image by creating 'family friendly' casinos. But should young children be introduced to this vice? asks George Pitcher
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Golf England starts trawl for £1m sponsors
Thu, 4 Apr 2002
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He won't know he's wearing it
Thu, 4 Apr 2002
In the wake of Nestlé Rowntree's decision to relaunch Yorkie as the ultimate macho brand, Tampax has announced that it, too, is launching an assault on the men's market.
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'I used to be on telly all the time, you know'
Thu, 4 Apr 2002
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Iain Murray: Some expert advice: get cowboys to do it all for you
Thu, 4 Apr 2002
The DIY season is upon us once again and, despite the best efforts of our 'Nanny State', it will prove a perilous time for the UK's middle classes, says Iain Murray
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Is DIY advertising a trend or trendy?
Thu, 4 Apr 2002
Companies that embark on their own advertising and do part of the creative work in house are on the increase. They argue that it's cheaper than outsourcing and can have many creative benefits.
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Legal implications of the RFU's merchandise defeat
Thu, 4 Apr 2002
A year ago, Arsenal FC scored an own goal when it failed to stop one Mr Reed, a street trader, selling unauthorised merchandise bearing the legends "Arsenal" or "The Gunners", and the club's cannon logo and badge. Although the judge held that the marks were properly registered trademarks, he wasn't satisfied that their use by Reed was illegal. The European Court of Justice will now determine whether Reed's use of the marks as "badges of allegiance" is a trademark infringement. Arsenal ...
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M6 toll road firm hires head of marketing
Thu, 4 Apr 2002
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M6 toll road firm hires head of marketing
Thu, 4 Apr 2002
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Marketing Week
Thu, 4 Apr 2002
Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.
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Meat Commission axes 16 marketers
Thu, 4 Apr 2002
Meat & Livestock Commission sheds marketing jobs after foot-and-mouth funds crisis hits home
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Meat Commission axes 16 marketers
Thu, 4 Apr 2002
Meat & Livestock Commission sheds marketing jobs after foot-and-mouth funds crisis hits home
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Mother picks up EMAP teen gossip title brief
Thu, 4 Apr 2002
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Move away from TV ads
Thu, 4 Apr 2002
Sara Weller and Carol Fisher made the Incorporated Society of British Advertisers (ISBA) Conference a real humdinger as they came out and said what we all know but dare not say.
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Move away from TV ads
Thu, 4 Apr 2002
Sara Weller and Carol Fisher made the Incorporated Society of British Advertisers (ISBA) Conference a real humdinger as they came out and said what we all know but dare not say.
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Needlework - good for the circulation
Thu, 4 Apr 2002
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Nestlé media rejig sparks director's exit
Thu, 4 Apr 2002
Nestlé UK's director of marketing services Philip Buckman is understood to be leaving the company as part of a restructure of the company's media operation.
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New family-size Sure 'too big for retailers' shelves'
Thu, 4 Apr 2002
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Outdoor ads can talk to everyone, individually
Thu, 4 Apr 2002
Marketers face a dilemma - risk targeting ads too closely or put out a general ad that appeals strongly to no one? Outdoor is the answer
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Pet lovers unleash potential
Thu, 4 Apr 2002
Pet industries have much to gain from the fact that pets are now valued as family members and their owners are seeking low-maintenance care solutions
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Pet lovers unleash potential
Thu, 4 Apr 2002
Pet industries have much to gain from the fact that pets are now valued as family members and their owners are seeking low-maintenance care solutions
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Pfizer UK marketing director quits for consultancy job after 28 years
Thu, 4 Apr 2002
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Pfizer UK marketing director quits for consultancy job after 28 years
Thu, 4 Apr 2002
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Pogo hires Naked for 'young urbanites' push
Thu, 4 Apr 2002
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Pogo hires Naked for 'young urbanites' push
Thu, 4 Apr 2002
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Premiership to launch website
Thu, 4 Apr 2002
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Premiership to launch website
Thu, 4 Apr 2002
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Rajar has one interest: data
Thu, 4 Apr 2002
Nigel Reeve was at his most mischievous when he wrote "Smaller stations need Rajar to start listening" (MW March 14). He knows much of what he wrote is incorrect as he and I discussed the topics he raised in the article in our meeting on January 10.
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Seen and heard?
Thu, 4 Apr 2002
Boring exhibition stands and keynote speeches that turn out to be sales spiels can put prospective customers off. Companies need to know what to say, and, importantly, when to say nothing.
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The battle for The sexes
Thu, 4 Apr 2002
Yorkie and Mars have both embarked on marketing campaigns based on gender. Although it may be harmless fun, limiting your target market by up to half is not a decision to be taken lightly, particularly if it is done in a clumsy, stereotypical
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The BBC postpones its first television advertising campaign
Thu, 4 Apr 2002
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The BBC postpones its first television advertising campaign
Thu, 4 Apr 2002
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Viacom announces five Jubilee bus sponsors
Thu, 4 Apr 2002
Viacom Outdoor has lined up five sponsors for its 50 gold-painted buses to commemorate the Queen's Golden Jubilee this year.
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Virgin Money marketing chief quits after nine months in post
Thu, 4 Apr 2002
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Virgin Money marketing chief quits after nine months in post
Thu, 4 Apr 2002
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When the wheel's broken, mend it
Thu, 4 Apr 2002
One of the biggest dilemmas facing marketers is deciding when the wheel becomes broken enough to warrant repairing it. Any fool can see that a hairline crack in a spoke needs some kind of remedial action. The fine judgement is in determining how radical the repair ought to be, and at what point others should be made aware of a hitherto invisible problem in the brand-wagon's running gear.
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When the wheel's broken, mend it
Thu, 4 Apr 2002
One of the biggest dilemmas facing marketers is deciding when the wheel becomes broken enough to warrant repairing it. Any fool can see that a hairline crack in a spoke needs some kind of remedial action. The fine judgement is in determining how radical the repair ought to be, and at what point others should be made aware of a hitherto invisible problem in the brand-wagon's running gear.
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Will work for bananas and nuts
Thu, 4 Apr 2002
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Zenith Media picks up £2m Kenwood business
Thu, 4 Apr 2002
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Zenith Media picks up £2m Kenwood business
Thu, 4 Apr 2002
