Marketing Week
4 August 2005
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Andrex faces ASA probe over Moist relaunch ads
Tue, 9 Aug 2005
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Apple plans to open second London store at Brent Cross
Thu, 4 Aug 2005
Apple Computer is to open its second branded bricks-and-mortar store in London, as its sales focus shifts to a retail-led environment.
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Are we inconveniencing you?
Thu, 4 Aug 2005
When asked what influences where they do their main shop, the majority of supermarket customers cite convenience and location as the most important factors in maintaining the loyalty of shoppers
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ASA probes Lynx 'mud wrestling' ad
Thu, 4 Aug 2005
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ASA probes Lynx 'mud wrestling' ad
Thu, 4 Aug 2005
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Asda hands £12m brief to Leeds-based Brilliant
Thu, 4 Aug 2005
Asda has appointed Leeds-based media agency Brilliant Media to handle its regional and local media buying and planning business, in place of Carat. The business is understood to be worth &£12m. Historically, Asda has spent about &£5m on regional and local marketing.
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Aviva reshuffles Norwich Union marketing after RAC acquisition
Tue, 9 Aug 2005
Aviva is restructuring the marketing department of its Norwich Union brand following the decision to merge the division with the insurance arm of newly acquired RAC.
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BAA calls a review of advertising concessions
Thu, 4 Aug 2005
BAA, the airport operator, has called a review of the advertising concession for its seven UK airports. The account, worth &£500m over ten years from April 2007, is held by JC Decaux and covers Gatwick and Heathrow.
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Backless, not legless pants
Thu, 4 Aug 2005
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BBC World Service launches weekly online soap opera
Thu, 4 Aug 2005
The BBC World Service has launched a weekly online soap opera, called The Flatmates, aimed at people who are learning English.
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Boots appoints BBC Broadcast for Christmas interactive TV campaign
Thu, 4 Aug 2005
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Brands must build a famous reputation
Thu, 4 Aug 2005
The story that Heinz has suspended its marketing budgets while it absorbs HP has prompted all sorts of speculation about the end of broadcast media as we know it and evidence of recession (MW last week). And, as reported in Marketing Week's leader, this is not the first time that Heinz has done this. Interesting too that it happens in the week that ITV launched its Fame DVD; an initiative designed to provide clients with greater confidence - and evidence - that public reputation is ...
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Brands must build a famous reputation
Thu, 4 Aug 2005
The story that Heinz has suspended its marketing budgets while it absorbs HP has prompted all sorts of speculation about the end of broadcast media as we know it and evidence of recession (MW last week). And, as reported in Marketing Week's leader, this is not the first time that Heinz has done this. Interesting too that it happens in the week that ITV launched its Fame DVD; an initiative designed to provide clients with greater confidence - and evidence - that public reputation is ...
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Broadband gives BBC licence to worry about its future fund
Thu, 4 Aug 2005
Whether people who do not own a television but download programmes off the internet require a TV licence is unclear, but it is an issue that the BBC will have to address sooner rather than later
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Camelot's £1.5bn Olympic gamble
Thu, 4 Aug 2005
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Carat loses £3m Jacob's media account to Starcom
Thu, 4 Aug 2005
Carat has lost the £3.4m media planning and buying activity for United Biscuits-owned Jacob's Bakery. UB has given the business to Starcom, which handles the media planning and buying for UB.
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Carat pips IPA to the post with media metrics
Thu, 4 Aug 2005
Carat claims to be stealing a march on IPA Touchpoints by launching its own planning system that provides common measurement data across all media, ahead of the industry-backed initiative.
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Carphone Warehouse plans new mobile service
Thu, 4 Aug 2005
Carphone Warehouse is planning a new mobile service to sit alongside its TalkTalk fixed-line offering. The retailer already has a mobile brand called Fresh.
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Charlotte Church turns down offer to become the 'face' of Wonderbra
Thu, 4 Aug 2005
Teenage singer Charlotte Church has reportedly turned down an offer to become the 'face' of Wonderbra and appear in its advertising. Instead she is tipped to sign a deal with lingerie brand La Senza.
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Clear Channel merges sales across formats
Thu, 4 Aug 2005
Outdoor media owner Clear Channel is to merge its Adshel and billboards sales teams in an attempt to capitalise on a growing trend towards cross-format campaigns.
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Clients need information, not more opinions
Thu, 4 Aug 2005
I read with interest the analysis of agency matchmakers (MW July 21) and though it is flattering to hear that marketers turn to intermediaries when they need to outsource for expertise and skill, I don't believe that "expertise" alone is central to clients' requirements. Most clients now have considerable experience of working with (and often, in) communications agencies across the board. As such, they understand the processes and skills required to produce effective communication.
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Coca-Cola to launch its Ipsei drink in the UK
Thu, 4 Aug 2005
Coca-Cola is to launch its Ipsei drink in the UK, despite reports that it has run into trouble with Pepsi. The rival company claims the brand is a play on its name, as reported in the national press.
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Country Life gets a full £6m revamp
Thu, 4 Aug 2005
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Country Life gets a full £6m revamp
Thu, 4 Aug 2005
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Credit Suisse Group reviews its corporate brand advertising account
Thu, 4 Aug 2005
Credit Suisse Group is reviewing its $100m (£56m) corporate brand advertising account.
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Culshaw and Brydon star in BBC2 idents
Thu, 4 Aug 2005
Jon Culshaw is to play Sir Alan Sugar and Morgan Freeman, and Rob Brydon is to appear as himself, in the new idents for BBC2 comedy.
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Currys axes Linda Barker
Thu, 4 Aug 2005
Currys has axed the face of its advertising, Linda Barker, after two years.
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Currys axes Linda Barker
Thu, 4 Aug 2005
Currys has axed the face of its advertising, Linda Barker, after two years.
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Customer targets are too frequently missed
Thu, 4 Aug 2005
How many businesses can say that they know their customers inside out? Very few indeed. The importance of obtaining high-quality demographic information has been a hot marketing topic for years, but businesses are still getting it wrong. The efficiency and process of "getting to know your customer" can be improved if the right tools are used to obtain the right information in the first instance.
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Deadline for the second Interactive Marketing and Advertising Awards
Thu, 4 Aug 2005
The deadline for the second Interactive Marketing and Advertising Awards, organised by Marketing Week and sister title New Media Age, has been extended to August 10. Entry details can be found at nma.co.uk/ imaawards05. The IMAA scheme showcases the best use of the Net, wireless and interactive television for marketing and advertising. The awards will be presented at a black-tie dinner on November 3.
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Diageo follows rival into a flavoured rum revival
Thu, 4 Aug 2005
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Diageo follows rival into a flavoured rum revival
Thu, 4 Aug 2005
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Dial 118 for broken promises
Thu, 4 Aug 2005
The public hasn’t benefited from the deregulation of the directory enquiries market, according to a National Audit Office report.
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Dig For Fire drops First Direct to take on CFS brief
Thu, 4 Aug 2005
Sheffield-based agency Dig For Fire has given notice to HSBC-owned bank First Direct so that it can take up the multi-million pound Co-operative Financial Services (CFS) account.
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EHS Brann secures NCP direct business
Tue, 9 Aug 2005
EHS Brann has been appointed by NCP, the UK's largest commercial car parks operator, to handle its direct marketing business.
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EHS Brann secures NCP direct business
Tue, 9 Aug 2005
EHS Brann has been appointed by NCP, the UK's largest commercial car parks operator, to handle its direct marketing business.
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EMAP invests heavily in Magic awareness drive
Thu, 4 Aug 2005
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English Heritage appoints Aqueduct
Thu, 4 Aug 2005
English Heritage has appointed design and advertising agency Aqueduct to produce guidelines governing the use of the charity's corporate identity. Aqueduct was appointed after a pitch overseen by Creativebrief.
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Euro RSCG wins £4m RNID task
Thu, 4 Aug 2005
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FA Premier League marketing chief leaves to join World Snooker
Thu, 4 Aug 2005
FA Premier League marketing chief Nicky Fuller is leaving to join World Snooker as commercial director. Fuller has been head of commercial relations at the Premier League for four years.
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Fat chance for obesity when the Belly Busters game is out to play
Thu, 4 Aug 2005
Everyone has his own ideas on how to solve the UK's childhood obesity problem.
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Fiat appoints marketing director
Thu, 4 Aug 2005
Fiat Auto has appointed Steve Norman as marketing director for the Fiat brand. He replaces Massimo Farao, who moves to a role in Fiat Auto's product portfolio management department.
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First steps towards major change at Clear Channel UK
Thu, 4 Aug 2005
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First steps towards major change at Clear Channel UK
Thu, 4 Aug 2005
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Five to axe Family Affairs
Thu, 4 Aug 2005
Five is axing its soap opera Family Affairs.
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Former EMAP boss to head South Wales FM radio bid
Thu, 4 Aug 2005
Former EMAP radio chief Tim Schoonmaker is expected to re-emerge in the radio industry this week, as submissions are revealed for the Swansea FM licence.
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Growing up and out
Thu, 4 Aug 2005
Ribena says its latest push is just a 'reassurance' exercise, but many see it as a veiled attempt to sidestep children's marketing.
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Growing up and out
Thu, 4 Aug 2005
Ribena says its latest push is just a 'reassurance' exercise, but many see it as a veiled attempt to sidestep children's marketing.
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Happy mag hits trouble
Thu, 4 Aug 2005
Northern & Shell's Happy magazine has hit trouble four months after its launch. The glossy women's monthly, which focuses on shopping, is to merge its August and September editions.
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Health and Safety hunts DM agency
Thu, 4 Aug 2005
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Heekin's talent means the mud doesn't stick
Thu, 4 Aug 2005
It's a charmed life that Jim Heekin, lately chairman and chief executive of Euro RSCG Worldwide, appears to lead. No sooner has he vacated his hotspot at Havas, than another senior position seems to beckon, namely an invitation to become head of Grey Worldwide (as opposed to Grey Global), in succession to Ed Meyer.
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Hellomagazine.com to add a WAP portal
Thu, 4 Aug 2005
Hellomagazine.
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Hellomagazine.com to add a WAP portal
Thu, 4 Aug 2005
Hellomagazine.
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How one middle class proletarian ambition went up in a sugar puff
Thu, 4 Aug 2005
The Honey Monster ad director-turned-yob must be congratulated for his attempt to cross the last line of social injustice by hurling coppers at sensitive Millwall fans
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How one middle class proletarian ambition went up in a sugar puff
Thu, 4 Aug 2005
The Honey Monster ad director-turned-yob must be congratulated for his attempt to cross the last line of social injustice by hurling coppers at sensitive Millwall fans
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How the high and mighty fail for sheer lack of confidence
Thu, 4 Aug 2005
The major network agencies are strangely shy about their size, power and global reach. Why should this be so, when they are equipped to deal with any challenge a client is likely to face?
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Interpublic Group defending its Bank of America advertising business
Thu, 4 Aug 2005
Interpublic Group is having to defend its $600m (£340m) Bank of America advertising business, after the company shortlisted WPP and Omnicom to pitch for the brief.
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IPA Survey How optimistic are marketers?
Thu, 4 Aug 2005
Taking all things into consideration, do you feel more or less optimistic about the financial prospects for (a) your company, and (b) your industry as a whole, than you did three months ago?(a) Your company(b) Your industry
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IPA Survey How optimistic are marketers?
Thu, 4 Aug 2005
Taking all things into consideration, do you feel more or less optimistic about the financial prospects for (a) your company, and (b) your industry as a whole, than you did three months ago?(a) Your company(b) Your industry
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Kraft Foods to rebrand Dime Bar as Daim
Wed, 10 Aug 2005
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LG Mobile in Fulham FC partnership
Thu, 4 Aug 2005
LG Mobile has signed up as the first official partner of Fulham Football Club in a two-year deal worth close to &£1m. LG becomes the official mobile handset partner of the club and parent LG Electronics the official consumer electronics provider.
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Mastercard to tap into the millions of 'unbankables' with pre-pay card
Wed, 10 Aug 2005
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MediaCom scoops Standard Life account
Thu, 4 Aug 2005
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Michelle Cervantez thought to be leaving Mercedes-Benz USA
Thu, 4 Aug 2005
Mercedes-Benz USA vice-president of marketing Michelle Cervantez is thought to be the latest senior executive to be leaving the company. News of her departure follows DaimlerChrysler chief executive Jürgen Schrempp's announcement that he is to leave at the end of the year. Head of the Mercedes marque Eckhard Cordes is also thought to have tendered his resignation.
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Ministering to the faithful
Thu, 4 Aug 2005
Loyalty schemes are ten a penny, but many fail to engage customers successfully. Companies need to use their data wisely - and remember that loyalty works both ways.
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Mobile coupon company rolls out to high streets
Thu, 4 Aug 2005
Wireless Brand Channel, the mobile coupon agency headed by former Diageo executive Andrew Wood, has announced plans to roll out its Redeemit mobile redemption system to 350 high street and shopping centre locations throughout the London area.
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Mobile coupon company rolls out to high streets
Thu, 4 Aug 2005
Wireless Brand Channel, the mobile coupon agency headed by former Diageo executive Andrew Wood, has announced plans to roll out its Redeemit mobile redemption system to 350 high street and shopping centre locations throughout the London area.
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mOne retains Abbey's digital media and search activity account
Thu, 4 Aug 2005
MindShare division mOne has retained Abbey's £8m digital media and search activity account.
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Nanjing seeks marketer to relaunch MG marque
Thu, 4 Aug 2005
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Nectar figures don't tell the whole story
Thu, 4 Aug 2005
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Nectar figures don't tell the whole story
Thu, 4 Aug 2005
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New Campaigns - Lufthansa
Thu, 4 Aug 2005
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New product launch - Prudential Magazine
Thu, 4 Aug 2005
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New product launch - Prudential Magazine
Thu, 4 Aug 2005
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Nokia chief executive Jorma Ollila to step down next year
Thu, 4 Aug 2005
Nokia chief executive Jorma Ollila is to step down next year after 14 years in charge of the Finnish company. Ollila will be replaced by Olli-Pekka Kallasvuo, head of the mobile phone arm.
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Oakley appoints Alistair Franks
Thu, 4 Aug 2005
Oakley, the fashion sunglasses brand, has appointed Alistair Franks as UK director of marketing. Franks, a consultant with Oakley since 2001, previously held senior positions at Eastpak and Panasonic.
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Oakley appoints Alistair Franks
Thu, 4 Aug 2005
Oakley, the fashion sunglasses brand, has appointed Alistair Franks as UK director of marketing. Franks, a consultant with Oakley since 2001, previously held senior positions at Eastpak and Panasonic.
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One in three people would look online to meet a potential partner
Thu, 4 Aug 2005
Nielsen/NetRatings' new Online Dating Survey reveals one in three people would look online to meet a potential partner, making it the third-most popular method for finding a date, behind being introduced by friends and going down to a pub or club. Only seven per cent would use a dating agency and six per cent classified ads.
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Ousted Whelan returns to sales role after 'clash' at the Telegraph
Thu, 4 Aug 2005
Andy Whelan, who left his role as group sales director at the Telegraph Group two weeks ago, has returned to Press Holdings, which publishes Telegraph papers, to work across several titles.
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P&G reads the riot act over client conflict
Thu, 4 Aug 2005
As the world's largest advertiser, Procter & Gamble's (P&G) relationship with its agencies is a litmus test for the industry. And when the household goods giant, which spends an estimated £5.5bn on advertising and marketing, starts to feel une
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P&G reads the riot act over client conflict
Thu, 4 Aug 2005
As the world's largest advertiser, Procter & Gamble's (P&G) relationship with its agencies is a litmus test for the industry. And when the household goods giant, which spends an estimated £5.5bn on advertising and marketing, starts to feel une
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PHD Compass awarded the £3.5m planning and buying account for Butlins
Thu, 4 Aug 2005
PHD Compass has been awarded the £3.
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Post Office signs 12-month deal to sponsor Sky Travel
Thu, 4 Aug 2005
The Post Office has signed a 12-month deal worth about £1m to sponsor television channel Sky Travel in order to raise awareness of its travel services.
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Pressure group lays into ASA and Ofcom
Thu, 4 Aug 2005
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Pressure group lays into ASA and Ofcom
Thu, 4 Aug 2005
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Princes relaunches Crisp 'n Dry cooking oil
Thu, 4 Aug 2005
Princes Foods is to bring cooking oil Crisp 'n Dry back to UK television screens as it prepares to relaunch the brand and revive its once-iconic status.
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Quick-serve meals boss to steer Heinz marketing
Thu, 4 Aug 2005
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Red Letter Days rescued
Thu, 4 Aug 2005
Red Letter Days, the company owned by TV businesswoman Rachel Elnaugh, has been rescued from administration by one of her co-stars, on the show Dragons' Den, Peter Jones.
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Rubicon launches 'low-GI' range
Thu, 4 Aug 2005
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Ryanair reports record first-quarter profits
Thu, 4 Aug 2005
Ryanair reported record first-quarter profits of €64.4m (£44.3m) in the three months to June this year, despite a 112 per cent increase in fuel costs. Passenger numbers were also up 30 per cent to 8.5 million.
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Ryanair reports record first-quarter profits
Thu, 4 Aug 2005
Ryanair reported record first-quarter profits of €64.4m (£44.3m) in the three months to June this year, despite a 112 per cent increase in fuel costs. Passenger numbers were also up 30 per cent to 8.5 million.
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Sandwich bags to advertise Ben & Jerry's festival
Thu, 4 Aug 2005
Bags for Charity has produced a series of sandwich bags advertising Ben & Jerry's 'Sundae on the Common' festival.
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Sandwich bags to advertise Ben & Jerry's festival
Thu, 4 Aug 2005
Bags for Charity has produced a series of sandwich bags advertising Ben & Jerry's 'Sundae on the Common' festival.
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Scrumpy Jack launches 'countryside' campaign
Thu, 4 Aug 2005
Premium cider brand Scrumpy Jack is urging drinkers to "Bring the Country Back" in a press, radio and outdoor campaign in London and the South-east.
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Shortlist for second round of Argos's £35m advertising pitch
Thu, 4 Aug 2005
Clemmow Hornby Inge, DDB London and WCRS have been shortlisted for the second round of Argos's £35m advertising pitch, along with incumbent Euro RSCG.
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Shortlist for second round of Argos's £35m advertising pitch
Thu, 4 Aug 2005
Clemmow Hornby Inge, DDB London and WCRS have been shortlisted for the second round of Argos's £35m advertising pitch, along with incumbent Euro RSCG.
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Sports channel broadcaster plans major e-push
Thu, 4 Aug 2005
Setanta Sports, the Irish-owned cable and digital sports television broadcaster, has invested in a major online push to boost take-up of its pay-per-view channels.
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Sports channel broadcaster plans major e-push
Thu, 4 Aug 2005
Setanta Sports, the Irish-owned cable and digital sports television broadcaster, has invested in a major online push to boost take-up of its pay-per-view channels.
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Stella Artois 'sell your soul' online game lures 600,000 - but no winner
Thu, 4 Aug 2005
Stella Artois' online game featuring a fictitious law firm, Sable & Shuck, which offered to buy players' souls on behalf of the devil (MW December 2, 2004) has come to an end - with none of the 50,000 people who registered to play winning the
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Stella Artois 'sell your soul' online game lures 600,000 - but no winner
Thu, 4 Aug 2005
Stella Artois' online game featuring a fictitious law firm, Sable & Shuck, which offered to buy players' souls on behalf of the devil (MW December 2, 2004) has come to an end - with none of the 50,000 people who registered to play winning the
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Superheroes to front milk drink brand
Tue, 9 Aug 2005
A new low-fat flavoured milk drink range called Slammers is set for a £1m launch on the back of the success of The Fantastic Four movie.
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The real Havas test starts here for Jones
Thu, 4 Aug 2005
David Jones, the new chief executive of Havas-owned Euro RSCG Worldwide, has travelled a long way from his British roots.
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Thomson appoints the direct arm of Vallance Carruthers Coleman Priest
Thu, 4 Aug 2005
Thomson, the travel operator, has appointed the direct arm of Vallance Carruthers Coleman Priest to create strategic partnerships for the brand.
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Viacom Outdoor ordered to pay nearly $14m to three billboard operators in Kansas
Thu, 4 Aug 2005
Viacom Outdoor has been ordered to pay nearly $14m (£8m) to three small billboard operators in Kansas, US, after being found guilty of racketeering violations in a federal court.
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Virgin Digital to launch on September 2
Thu, 4 Aug 2005
Virgin has announced that its music download service, to be called Virgin Digital, will launch on September 2. Developed in conjunction with Virgin Megastores, Virgin Digital offers both a 'pay as you go' service and a monthly subscription that allows users to download an unlimited number of tracks.
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Virgin Radio playlists the sound of silence
Thu, 4 Aug 2005
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Wake up to an early start
Thu, 4 Aug 2005
Input from specialists in the field a few weeks before above-the-line activity starts can ensure the best resources are in place for the smooth launch of a new product, says Steve Hemsley
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Walkers picks chief marketer for snacks
Wed, 10 Aug 2005
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Wanadoo and BT clash over internet deals
Thu, 4 Aug 2005
Wanadoo has hit back at BT after the telecoms giant ran a series of ads in the national press attacking one of its customer offers.
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Wanadoo and BT clash over internet deals
Thu, 4 Aug 2005
Wanadoo has hit back at BT after the telecoms giant ran a series of ads in the national press attacking one of its customer offers.
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Which? poll condemns Mercedes as 'unreliable'
Thu, 4 Aug 2005
Mercedes-Benz's faltering reputation has been dealt a new blow with the news that its cars are some of the least reliable on the road, according to a survey conducted by consumer group Which?.
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Which? poll condemns Mercedes as 'unreliable'
Thu, 4 Aug 2005
Mercedes-Benz's faltering reputation has been dealt a new blow with the news that its cars are some of the least reliable on the road, according to a survey conducted by consumer group Which?.
