Marketing Week
4 February 1999

90% of public bemoan high price of Dome

Thu, 4 Feb 1999

Ninety per cent of the population believe the 758m Millennium Dome is too expensive, and most people would prefer the money be spent on hospitals, public health and education, according to an NOP survey commissioned by Marketing Week.

Anthropological study into primitive social bonding rituals to reveal all

Thu, 4 Feb 1999

A major new study by the Social Issues Research Centre paper is to be revealed this week.

Boozey booster could spell bust

Thu, 4 Feb 1999

One of the secret weapons behind Carphone Warehouse’s success could be under threat since the mobile phone chain’s takeover of Tandy.

BT hires chief for AT&T venture

Thu, 4 Feb 1999

BT has appointed a head of marketing for the team setting up its global joint venture with AT&T. Ayes Amedwudah moves to the role from his position as BT corporate client head of marketing.

Contract titles serve real niche

Thu, 4 Feb 1999

Nigel Conway (MW January 28) believes the way forward for the magazine market lies with "highly focused titles"; "lower volume, more focused product" with "consistency of editorial".

Critical success not quite enough

Thu, 4 Feb 1999

Sceptics were ready to hammer the nails in the coffin of the niche title Sunday Business when it was relaunched a year ago this month. They doubted the wisdom of the Barclay brothers entering an over-crowded Sunday market with a title that had already failed under its poorly funded founder, Tom Rubython.

Digest

Thu, 4 Feb 1999

Digest

Thu, 4 Feb 1999

Digests

Thu, 4 Feb 1999

Dome of Contention

Thu, 4 Feb 1999

Ninety per cent of the population believe the 758m Millennium Dome is too expensive and most people would prefer the money to be spent on hospitals, public health and education, according to an exclusive survey carried out by NOP for Marketing Week.

EMAP Radio seals Warner Cinemas sponsorship deal

Thu, 4 Feb 1999

EMAP Radio has signed a sponsorship deal with Warner Village Cinemas, which will see programme slots branded with the cinema chain on some of its stations six times a week.

Fast forward through Europe

Thu, 4 Feb 1999

The video recorder has become an indispensable adjunct to modern living for the average UK household, with 92 per cent of homes in this country possessing one.

Ford takes pole-position in the battle for worldwide domination

Thu, 4 Feb 1999

It's very nearly a decade since Ford Motor Company bought Jaguar for 1.6bn and I can still hear the howls of anguish from those who thought it was the death knell for this much-loved marque.

Getting to grips with new age mechanics

Thu, 4 Feb 1999

You are a mechanic and a customer rolls up with a problem.

Guardian strikes Bertelsmann deal

Thu, 4 Feb 1999

BOL, the Bertelsmann online bookselling venture (www.bol.com), has signed up The Guardian as its first major e-commerce partner in the UK.

Hasbro plans Action Man computer game

Thu, 4 Feb 1999

Hasbro's Action Man will muscle in on Lara Croft next Christmas as he makes his debut as a computer games hero on PlayStation and PC platforms.

Hasbro plans Action Man computer game

Thu, 4 Feb 1999

Hasbro's Action Man and Mattel's Barbie will muscle in on Lara Croft next Christmas, as the toy giants turn their flagship brands into computer game heroes in an attempt to offset flat toy sales.

In Full Swing

Thu, 4 Feb 1999

Historically, field marketing has been a part-time occupation, attracting a large number of working mothers and others who only want a few hours work a day. But this may soon become a thing of the past.

Interactive TV acquires some business sense

Thu, 4 Feb 1999

Imagine this. You're the marketing director of a well-known high street retailer. Your company has several hundred stores scattered across the country, and over the years, sales and market share have continually improved.

JMB&A wins 15m brief for Telewest

Thu, 4 Feb 1999

Cable company Telewest has awarded its 15m advertising account to newly Formed Jones Mason Barton & Antenen (JMB&A).

Koreans look to a global future

Thu, 4 Feb 1999

Advertising spend in Korea dropped at least 30 per cent last year, according to initial agency estimates. Agency staff numbers dropped about 20 per cent, while nearly 50 smaller agencies went to the wall. Now, as the industry enters its second year of deep recession, some of the global forces of change familiar to Western agencies are starting to reshape Korea's ad industry in ways that may prove significant for agencies elsewhere.

Law Society shortlists two in Legal Aid battle

Thu, 4 Feb 1999

The Law Society has shortlisted two advertising agencies as part of a campaign against sections of the Access to Justice Bill.

McCann-Erickson faces 10m ABB global review

Thu, 4 Feb 1999

Swiss engineering and power giant ABB is reviewing its estimated 10m global corporate account held by McCann-Erickson.

MediaVest director of strategy quits

Thu, 4 Feb 1999

MediaVest strategy director Nigel Foote is leaving to set up the UK arm of a US marketing consultancy. Doug Read, MediaCom's former director of research, will replace him.

Mirror to offer free Web access

Thu, 4 Feb 1999

The Mirror Group is to launch free Internet access for its readers, joining the growing legion of companies to offer a subscription-free service.

Nestlé loses ASA battle

Thu, 4 Feb 1999

Nestlé is to appeal against a highly embarrassing judgment which effectively throws out its advertising claims to be an ethical and responsible marketer of baby milk.

No Title

Thu, 4 Feb 1999

The Government has considered plans to sponsor a TV game show featuring Army, Navy and Air Force personnel in an effort to boost its image with young people.

NTL appoints Amex boss as top marketer

Thu, 4 Feb 1999

Cable company NTL has poached Mike Hounsell from American Express to be its first group marketing director.

P&G launches designer fragrance Hervé Léger

Thu, 4 Feb 1999

Procter & Gamble's bid to become a leader in the fine fragrances market begins next month with the launch of its first French designer fragrance, Hervé Léger.

Rejuvenated regional papers should reflect on Mirror's cracks

Thu, 4 Feb 1999

I used to think regional newspapers were a backwater. Perhaps you did too. But events of the past year or two have forced a rethink. First there were those heavy-duty mergers and management buyouts, not least those of the Reed and Westminster Press regional titles to form Newsquest and those of United Media's titles to form Regional Independent Media.

Sara Lee sells Louis Marcel hair removal brand to Stafford-Miller

Thu, 4 Feb 1999

Healthcare business Stafford-Miller has bought hair removal brand Louis Marcel from the Sara Lee Corporation.

Smirnoff chief heads back to US after brand overhaul

Thu, 4 Feb 1999

UDV has lost the UK marketing chief of its Smirnoff vodka range, one of its biggest brands.

State rallies troops for TV sponsorship

Thu, 4 Feb 1999

A TV game show sponsored by the Army is one of the more colourful proposals being considered by the Central Office of Information as it launches the State into the area of sponsoring and funding TV programmes.

Top media personalities battle for radio licences

Thu, 4 Feb 1999

Chris Evans' Ginger Media Group, Talk Radio, and the US media giant Clear Channel, which owns poster contractor the More Group, will jointly bid for regional digital radio licences.

TV reaches new depths of vacuity

Thu, 4 Feb 1999

The broadcasting of a TV commercial aimed specifically at cats is not as new as it may seem. What made the Whiskas ad different was that its makers were admirably honest about their purposes and their methods.

Vauxhall tries to raise the general standard

Thu, 4 Feb 1999

Vauxhall made a small but significant shift in its advertising strategy this week. For the first time, it used a new version of its logo, depicting the Vauxhall griffin on a flag and the tagline: "Raising the standard" (MW January 28). The logo will run on all future ad-vertising and is likely to lead to a full-scale branding campaign for Vauxhall later this year.