Marketing Week
4 June 2009
-
AG Barr buoyed by May weather
Mon, 8 Jun 2009
AG Barr, maker of Irn-Bru and Strathmore, says good weather during May has helped boost sales, while the acquisition of Rubicon has successfully broadened its portfolio.
-
AMV.BBDO wins pitch for first organ donor activity
4 June 2009
The NHS Blood and Transplant agency (NHSBT) has hired Abbott Mead Vickers.BBDO to handle its first national organ donation campaign.
-
Barcelona triumphs but it is businesses that take the prize
4 June 2009
Sports sponsorships have come in for much criticism since the downturn, but as Ruth Mortimer finds, these multi-million-pound deals can have a trickle-down effect to benefit the wider economy
-
Campaigners voice anger at Clear Channel over BNP deal
4 June 2009
Anti-racism campaigners are set to target the clients of Clear Channel in a bid to persuade the outdoor media owner to ditch its poster deal with the British National Party.
-
Chief executives lead climate change in csr
4 June 2009
Business leaders are at the forefront of an emerging CSR movement that is encouraging society to lead a more sustainable lifestyle
-
Consumers vote M&S 'most trusted company'
4 June 2009
Marks & Spencer is the most reputable company among British consumers according to a study of the top 140 listed companies.
-
Currys signs deal with publisher for summer push
4 June 2009
Currys has signed a three-month cross-platform deal with News International as part of a summer push for its electrical products.
-
Data privacy issues
4 June 2009
Michael Nutley’s article about targeted online marketing practices (MW 21 May) and the public’s concerns about privacy is a reminder that although we have access to insight, measurement and tracking techniques, in the wrong hands it can be disastrous.
-
Don't give up on prospective customers
4 June 2009
Your direct marketing special report (MW 21 May) raised some interesting issues around the changing face of marketing during the recession, but failed to address the issue of exactly who brands should be trying to target. In the current market, the old adage that “it costs five times more to target a new customer than to retain an existing one” is more pertinent than ever. As a result many marketers are focusing their energies purely on retention.
-
Food retailers 'succeeding in the battle against obesity'
4 June 2009
British Retail Consortium report shows initiatives such as portion sizes and labelling are working.
-
Future hires advertising director for T3 portfolio
4 June 2009
Future Publishing has announced it has appointed Matt Smith as its new advertising director for gadgets and technology brand T3.
-
General Mills plans £4m launch into ethnic foods
4 June 2009
Food manufacturer General Mills could launch a wider assault on the “ethnic food” market in the UK if the £4m Wanchai Ferry oriental brand launch is a success.
-
Global clout is not enough for a name change
4 June 2009
Santander’s decision to replace three of the British high street’s most recognised banking brands may not be all plain sailing. Change is certainly needed, but while Abbey customers have had some time to get used to the Santander’s branding, the same is not true for A&L’s and Bradford & Bingley’s.
-
Hamilton helps Santander to ditch UK finance brands
4 June 2009
Spanish owner to rebrand Abbey, Alliance & Leicester and Bradford & Bingley.
-
Holland & Barrett launches Body Shop challenger range
4 June 2009
Health food retailer unveils its first private label personal care range.
-
Internet turns customers into ambassadors
4 June 2009
Brands that embrace the digital space have much stronger relationships with consumers than those that fail to exploit the power of the internet. By Louise Jack
-
King.com to target ads at housewives
4 June 2009
Third in a series of ads for gaming site will push fun aspect of playing during daytime TV ad slots
-
LG sponsors international Twenty20 tournament
4 June 2009
LG Electronics is to be title sponsor of the International Cricket Council’s (ICC) World Twenty20 cricket tournament.
-
Magic 105.4 brings in global manager for charity launch
4 June 2009
Bailie joins Cash for Kids charity initiative as Bauer Radio bids to raise £7.5m. By Russell Parsons
-
Marketers look towards new media as ad budgets shrink
4 June 2009
Chartered Institute of Marketing report points to change in advertising strategies.
-
Marketers spot their first (pale) green shoots
4 June 2009
The hard times aren’t over yet: fears of job insecurity and the economy worsening still abound, but for the first time since the recession hit home, CIM research finds most marketers optimistic about their business’ future and their ability to adapt to these tough times. By Louise Jack
-
Risks in redemptions
4 June 2009
Reading Money for Nothing (MW 14 May), what the Marks & Spencer sale and, in particular, the over-redemption of the Threshers e-shot highlighted is that brands are not applying sufficient due diligence in putting together their promotions.
-
Royal Mail appoints head of data strategy
4 June 2009
Royal Mail has appointed former Qbase Data Services commercial director Keith Jones as its new head of data strategy.
-
Ryvita hands Grey £3m account
Mon, 8 Jun 2009
Ryvita has appointed Grey to handle its £3m ad account following a pitch.
-
Sponsorship manager takes on football role at Castrol
4 June 2009
Motor oil company Castrol has appointed Simon Meehan as sponsorship manager for Europe and Africa.
-
Step up the game and we can prevent 'marketing's decline'
4 June 2009
The Chartered Institute of Marketing’s white paper - “Marketing’s decline: a wild exaggeration?” (MW 21 May), refers to crucial points where our profession is failing to show its true worth. However, the pressing issue is not to bemoan our failings but to agree how we can start to improve things.
-
Tetley Green Tea ad made 'misleading' health claims
4 June 2009
A television ad for Tetley Green Tea has been banned by the Advertising Standards Authority (ASA) because it makes unproven health claims.
-
The real-time thing
4 June 2009
As brands take advantage of online tools to carry out quantitative and qualitative research, Joe Fernandez discovers this technology not only provides real-time insights, but costs less than traditional methods
-
Thin shafts of light pierce black mood
4 June 2009
Our cover image this week might suggest that we at Marketing Week have spotted the green shoots of recovery and are calling the end of the recession. We’re not. This particular recession is as deep as it is wide and it’s clear to even to the most unseasoned observer that there is still a long way to go before full economic health is restored.
-
Tide starts to turn towards leisure time on home turf
4 June 2009
More than half of marketers are planning to spend more of their holiday in the UK this year.
-
Why did the times pass on the mps expenses leak?
4 June 2009
By refusing the MPs expenses exclusive, The Times handed the story of the century to its main rival. Why is a mystery
-
Yoplait rejigs marketing as it plots range for adults
4 June 2009
Yoplait UK is restructuring its marketing department and is understood to be considering launching products targeting the adult market.
