Marketing Week
4 March 2004
-
Abbott Mead Vickers. BBDO creates Think! campaign
Thu, 4 Mar 2004
Abbott Mead Vickers. BBDO has created a cinema campaign for the Department for Transport's Think! road safety campaign, which aims to encourage drivers to get into the habit of switching off their mobiles before driving. The ad breaks on March 5. Media is through Carat.
-
Adidas promotes UK head
Thu, 4 Mar 2004
Adidas has promoted UK head of non- athletic promotions Gary Aspden to head of global entertainment promotions.
-
Adidas promotes UK head
Thu, 4 Mar 2004
Adidas has promoted UK head of non- athletic promotions Gary Aspden to head of global entertainment promotions.
-
Agency Republic appointed for Fantasie Lingerie
Thu, 4 Mar 2004
Agency Republic has been appointed without a pitch to handle the creative account for Fantasie Lingerie. The agency will create a press and digital campaign that breaks in the spring. Fantasie is owned by Eveden, whose lingerie and swimwear range includes Rigby & Peller, Freya and Goddess.
-
Anger at Consumers' Association demands
Thu, 4 Mar 2004
The Consumers' Association has issued a list of demands to the food industry and the Government. If they are not acted upon, a naming and shaming campaign will ensue. By Caroline Parry
-
ASA raps Ryanair over Prince Charles image
Thu, 4 Mar 2004
-
BBH wins £3.5m Ladbrokes brief
Tue, 9 Mar 2004
Ladbrokes has appointed Bartle Bogle Hegarty (BBH) to its £3.5m ad account following a five-way pitch against Publicis, J Walter Thompson, Clemmow Hornby Inge and incumbent Banks Hoggins O'Shea/FCB (BHO).
-
British Gas offers capped elevtricity tariff
Thu, 4 Mar 2004
British Gas is offering a two-year capped electricity tariff to all new and existing customers from March 1 for a limited period.
-
BSkyB shortlists for Sky Bet account
Thu, 4 Mar 2004
BSkyB has shortlisted Mother, Farm, HHCL/Red Cell and Phillipson Ward Longworth Camponi, the incumbent, for its &£5m Sky Bet account. The pitch is being handled by the AAR.
-
BT launches high-speed broadband package
Thu, 4 Mar 2004
BT has launched a basic high-speed broadband package, available for £19.
-
Capital picks date for first Vaughan slot
Thu, 4 Mar 2004
-
Coca-Cola sets up nutrition institute
Thu, 4 Mar 2004
Coca-Cola has set up an institute to promote nutrition and help develop healthy beverages. The Beverage Institute for Health & Wellness will focus on nutrition research and education.
-
Coca-Cola sets up nutrition institute
Thu, 4 Mar 2004
Coca-Cola has set up an institute to promote nutrition and help develop healthy beverages. The Beverage Institute for Health & Wellness will focus on nutrition research and education.
-
Curry king turns up heat on MW readers
Thu, 4 Mar 2004
-
Curry king turns up heat on MW readers
Thu, 4 Mar 2004
-
Discovery Kids UK launches Chomp
Thu, 4 Mar 2004
Discovery Kids UK has launched a free game for interactive TV called Chomp, which allows viewers to continue to watch a programme while playing the game.
-
Don't spare the rod on a spoilt, childish industry
Thu, 4 Mar 2004
Financial services companies seem to think the world owes them a living, no matter how irresponsibly they behave towards society.
-
Don't spare the rod on a spoilt, childish industry
Thu, 4 Mar 2004
Financial services companies seem to think the world owes them a living, no matter how irresponsibly they behave towards society.
-
Emirates reviews £3.3m UK brief
Thu, 4 Mar 2004
-
Emirates reviews £3.3m UK brief
Thu, 4 Mar 2004
-
Enthusiastic for listless shopping
Thu, 4 Mar 2004
High disposable income, easy credit and alluring retail environments are allowing and encouraging British consumers to impulse-buy to an unprecedented degree
-
F1 admits 'misleading' TV audience numbers
Wed, 10 Mar 2004
Formula One Management (FOM) has been criticised for misleading sponsors, after global TV audience figures fell by more than half.
-
Ford pays Carole Matthews for mention
Thu, 4 Mar 2004
Ford has paid British novelist Carole Matthews to mention its cars prominently in her work. She has been paid to include a Ford in her latest book, The Sweetest Taboo...
-
Fortune favours the brave
Thu, 4 Mar 2004
Many brand owners are fearful of radical change to their packaging, but often a major overhaul can unlock sales potential no one had realised was there, says Richenda Wilson
-
Gallaher drops Mayfair brand
Thu, 4 Mar 2004
-
Hachette Filipacchi UK appoints Cath Ware
Thu, 4 Mar 2004
-
Hasbro to launch action force
Thu, 4 Mar 2004
Hasbro is to launch Action Force, a team of allies for its Action Man toy.
-
Langdon takes top job at Euro RSCG
Wed, 10 Mar 2004
Former McCann-Erickson chief Ben Langdon is expected to resurface at Euro RSCG group in the newly created role of European chairman. The surprise move follows the launch of his start-up agency, Ben Mark Orlando, in partnership with former Euro RSCG group chairman Mark Wnek, earlier this year.
-
Leo Burnett creates DoH campaign
Thu, 4 Mar 2004
Leo Burnett has created a TV and national press recruitment campaign for the Department of Health.
-
Leo Burnett creates DoH campaign
Thu, 4 Mar 2004
Leo Burnett has created a TV and national press recruitment campaign for the Department of Health.
-
L'Oréal appoints marketer as UK supremo
Wed, 10 Mar 2004
Beauty and haircare giant L'Oréal has promoted international marketing chief Grita Loebsack to UK general manager with overall marketing responsibility for its flagship L'Oréal Paris brand.
-
Müller steals Cadbury deal from Uniq
Wed, 10 Mar 2004
Müller Dairy UK has snatched the licence for Cadbury's desserts from food giant Uniq. The deal will reinforce the position of Müller as the UK's leading dairy brand in the chilled dessert category.
-
McCann-Erickson Manchester beats four to Government consumer helpline account
Tue, 9 Mar 2004
The Government has appointed McCann-Erickson Manchester to the multi-million pound account for its new telephone and online advice service for consumers - Consumer Direct - following a four-way pitch.
-
McDonald's extends Olympic sponsorship
Thu, 4 Mar 2004
McDonald's has extended its global sponsorship of the Olympics until 2012.
-
Mending the Mirror a tough task for Trinity
Thu, 4 Mar 2004
After a price-war bloodbath, the battered Daily Mirror is now trying to push through an increase. Is this wise, in the face of its relentlessly falling circulation figures? asks Sonoo Singh
-
Nestlé Rowntree UK denies crisis
Thu, 4 Mar 2004
Nestlé Rowntree UK has reported that sales are down two per cent on last year, but denies it is in crisis.
-
Net-a-Porter appoints Martin Bartle
Thu, 4 Mar 2004
Net-a-Porter, the upmarket fashion website, has appointed former European direct marketing manager for Boo.com Martin Bartle as its first head of marketing. He joined earlier this month.
-
OFT starts court action agains The Officers Club
Thu, 4 Mar 2004
The Office of Fair Trading has started court proceedings against clothing retail chain The Officers Club, to prevent the publication of what it sees as misleading advertisements.
-
OFT starts court action agains The Officers Club
Thu, 4 Mar 2004
The Office of Fair Trading has started court proceedings against clothing retail chain The Officers Club, to prevent the publication of what it sees as misleading advertisements.
-
Olympic Committee starts Olympic Broadcast Rights tender
Thu, 4 Mar 2004
The International Olympic Committee has opened the tendering process for the sale of the Olympic Broadcast Rights in Europe for the 2010 and 2012 Olympic Games.
-
Olympic Committee starts Olympic Broadcast Rights tender
Thu, 4 Mar 2004
The International Olympic Committee has opened the tendering process for the sale of the Olympic Broadcast Rights in Europe for the 2010 and 2012 Olympic Games.
-
Orange Glo appoints head of marketing
Thu, 4 Mar 2004
-
Parmalat sells Losely Chilled Products
Thu, 4 Mar 2004
Parmalat, the troubled Italian dairy company, has sold its UK dairy business Losely Chilled Products to Northern Ireland-based Dale Farm Dairies.
-
Parmalat sells Losely Chilled Products
Thu, 4 Mar 2004
Parmalat, the troubled Italian dairy company, has sold its UK dairy business Losely Chilled Products to Northern Ireland-based Dale Farm Dairies.
-
Pearson reports ad revenie slump
Thu, 4 Mar 2004
Pearson, owner of the Financial Times, has reported a slump in advertising revenues of 15 per cent last year and an increase in operating losses from &£23m to &£32m at the newspaper. Pearson itself reported pre-tax profits of &£152m compared with a loss of &£25m in 2002.
-
Poulter Partners appointed by National Bingo Game Association
Thu, 4 Mar 2004
Poulter Partners has been appointed by the National Bingo Game Association to develop a &£1.5m national sales promotion for the UK's largest bingo prize draw, which will also be supported by a &£1.1m ad campaign created by DFGW.
-
PZ Cussons and Dyson to use video research
Thu, 4 Mar 2004
-
PZ Cussons and Dyson to use video research
Thu, 4 Mar 2004
-
Rapier appoints AA Motoring Trust
Thu, 4 Mar 2004
Rapier has been appointed by independent campaigning charity the AA Motoring Trust. The agency's first work will be a full brand identity programme, including logo design.
-
Record 9% share for outdoor medium
Thu, 4 Mar 2004
-
Record 9% share for outdoor medium
Thu, 4 Mar 2004
-
Reebok names top EMEA marketer
Thu, 4 Mar 2004
-
Sci-Fi Channel appoints Elizabeth Sheard
Thu, 4 Mar 2004
Sci-Fi Channel has appointed Elizabeth Sheard to run its newly created brand solutions team. The former Virgin Radio Head of sponsorship will report to sales director Martin Heaton Cooper.
-
Sci-Fi Channel appoints Elizabeth Sheard
Thu, 4 Mar 2004
Sci-Fi Channel has appointed Elizabeth Sheard to run its newly created brand solutions team. The former Virgin Radio Head of sponsorship will report to sales director Martin Heaton Cooper.
-
Sex, stores and the slow art of sales seduction
Thu, 4 Mar 2004
Enthusiasm for in-store media (MW last week) is fuelled by the view that 75 per cent of buying decisions are made in store.
-
Sex, stores and the slow art of sales seduction
Thu, 4 Mar 2004
Enthusiasm for in-store media (MW last week) is fuelled by the view that 75 per cent of buying decisions are made in store.
-
TalkSport signs Seat UK
Thu, 4 Mar 2004
TalkSport, the national commercial station, has signed Seat UK as the sponsor of its Sports Performance of the month award. The sponsorship will also include an hour-long end-of-year show reviewing the year's best sporting performances.
-
Tesco launches Fairtrade brand
Thu, 4 Mar 2004
Tesco is launching an own-label Fairtrade brand that will apply to 60 of its products. The brand has been developed in conjunction with the Fairtrade Foundation. The range includes flowers, orange juice, South African wine, cookies and coffee.
-
The Henley Centre warning on gambling addiction
Thu, 4 Mar 2004
The Henley Centre has warned that gambling addiction could almost double in the UK following gambling industry deregulation.
-
The Henley Centre warning on gambling addiction
Thu, 4 Mar 2004
The Henley Centre has warned that gambling addiction could almost double in the UK following gambling industry deregulation.
-
The Partners Design Consultants designs Granada logo
Thu, 4 Mar 2004
The Partners Design Consultants has designed the new logo for the Granada production company.
-
This relationship just isn't working
Thu, 4 Mar 2004
Sean Brierley's article (MW February 19) raises an interesting dilemma: who is responsible for changing customer behaviour in financial services - the customer or the provider?
-
Time Products set to review Sekonda ads
Thu, 4 Mar 2004
-
True colours on show at summit
Thu, 4 Mar 2004
-
True colours on show at summit
Thu, 4 Mar 2004
-
UKTV ploughs £6m into radio ads
Thu, 4 Mar 2004
UKTV is shifting the bulk of its £6m advertising spend into radio to help it target multimedia consumers more effectively.
-
Unilever set to relaunch Funny Foot
Thu, 4 Mar 2004
Unilever Frozen Food & Ice Cream is relaunching Eighties favourite Funny Foot. The foot-shaped lolly will come in strawberry and vanilla flavour, but the relaunched version will have a dipped-chocolate big toe.
-
Unilever set to relaunch Funny Foot
Thu, 4 Mar 2004
Unilever Frozen Food & Ice Cream is relaunching Eighties favourite Funny Foot. The foot-shaped lolly will come in strawberry and vanilla flavour, but the relaunched version will have a dipped-chocolate big toe.
-
VisitLondon gets own TV channel
Tue, 9 Mar 2004
London tourism is to receive its own television channel when VisitLondon launches London TV on Sky Digital this summer.
-
Weight Watchers UK promotes Carol Andrews
Thu, 4 Mar 2004
Weight Watchers UK has promoted head of marketing Carol Andrews to head of European licences. Her role will be overseen by vice-president of UK operations Melanie Stubbings.
-
WWAV Rapp Collins carries out Oxfam campaign
Thu, 4 Mar 2004
WWAV Rapp Collins is carrying out a direct mail campaign for Oxfam, to highlight the work the charity does in combatting emergencies around the world. The pack will be mailed to almost 60,000 of Oxfam's current supporters.
