Marketing Week
4 November 2010
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A mind's eye view reveals bigger picture
4 November 2010
New research techniques can give brands deeper levels of consumer insight - but the 21st century tools must be used in conjunction with tried and tested methods.
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A new age of responsibility from oil firms?
4 November 2010
It seems we have the oil and gas giants positioning themselves post BP’s Gulf of Mexico oil spill (Stuart Smith on Chevron’s latest charm offensive, Best of the Blogs, http///stuart smithsblog.wordpress.com/).
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Brands place trust in return to tradition
4 November 2010
The latest annual DMA GAP tracking study, seen exclusively by Marketing Week, reveals physical direct mail is making a comeback but DM specialists will achieve more cut-through if they pay greater attention to consumers’opinions.
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Case study: Cache
4 November 2010
To read the cover story relating to this ’Innovation will bear fruit despite budget squeeze’, click here To read about StreetGames’ efforts to bring sport to communities with Coca-Cola and the Olympics,
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Case study: StreetGames
Wed, 3 Nov 2010
To read the cover story relating to this ’Innovation will bear fruit despite budget squeeze’, click here To find out how charity Cache markets itself with limited resources, click here
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Doing more with less: Expert viewpoints
4 November 2010
To read the cover story relating to this ’Innovation will bear fruit despite budget squeeze’, click here To find out how charity Cache markets itself with limited resources, click here
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Half of mums are buying budget brands in secret
Wed, 3 Nov 2010
More than half of mothers try to pass off supermarket value brands as branded goods, according to a study into how the economy is influencing shopper behaviour.
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i for ill-conceived and, ultimately, ill-fated
4 November 2010
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Innovation will bear fruit despite budget squeeze
4 November 2010
Advertisers can meet the challenge of producing champagne-style campaigns on beer money budgets by focusing on return on investment, rather than reducing marketing activity.
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Is Kraft killing the goose that lays the golden eggs?
Mon, 8 Nov 2010
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Keeping your customers happy with valued content
4 November 2010
It is crucial to listen to your customers and respond in a relevant manner. But besides recommending against social media, Lou Cooper’s feature glossed over how brands can actually build a long-standing relationship with consumers (The secret to a good customer relationship, MW 21 October).
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Online growth spurt
4 November 2010
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Pink pound’s value rises in mainstream markets
4 November 2010
Brands that appeal to a wide crosssection of society are choosing to engage with the gay community in their major ad campaigns - using both mainstream and niche media.
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Quantifying the social media sphere
4 November 2010
Being able to identify, track and understand why customers share branded communication and information are some of the biggest challenges - and opportunities - facing brands today (“Customers under the influence”, Data Strategy, 14 October).
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RB has the right man for a brand new role
4 November 2010
You probably have not heard of Volker Sydow. He is German, he is a top class marketer and he is celebrating a new job. The new global category director for sexual wellbeing and footcare at Reckitt Benckiser (RB) may not have the most glamorous job title but he won’t care.
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The Secret Marketer on cold calling by agencies
Mon, 8 Nov 2010
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UK looks overseas to boost online economy
Wed, 3 Nov 2010
The Government is asking overseas technology firms to support the UK’s growing digital economy.
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web comment
4 November 2010
Marketing Week’s cover feature on how the marketing function is perceived in their company’s boardroom sparked a number of comments online. Read the feature at www.marketingweek.co.uk/boardroomverdict and see comment extracts below.
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web comment
4 November 2010
