Marketing Week
4 October 2007

  • A slice of suspicion sprinkled with cynicism is healthy for democracy

    Thu, 4 Oct 2007

    Mass manipulators treat consumers as gullible fools. But the suspicion that greeted research on CSR shows the public shouldn't be regarded as idiots

  • Americana drafts in Umbro marketer

    Mon, 8 Oct 2007

    Americana, the clothing company that owns the brands Bench and Hooch, has appointed Umbro marketer Rob Griffiths as the new head of marketing and product. Griffiths has been brought in as part of a board management shake-up at Americana, as the company prepares for a major global expansion drive.

  • AOL Time Warner and IPC tout multimedia deals

    Mon, 8 Oct 2007

    AOL Time Warner, the parent company of IPC Media, is due to announce the creation of Time Warner Advertising Council, as it attempts to aggressively push cross-marketing deals.

  • Big Brother housemate Durden to leave MCBD in near future

    Wed, 10 Oct 2007

    Jonathan Durden is understood to be leaving Miles Calcraft Briginshaw Duffy just six months after being appointed as a partner by the agency. He is expected to leave the agency in the next three months.

  • Birds Eye loses second senior marketer in weeks

    Thu, 4 Oct 2007

    Caroline Drummond, the Birds Eye Iglo marketing manager of communications, is leaving the frozen food brand just weeks after the departure of marketing director Andy Beattie. It is thought she does not have a job to go to.

  • BMW establishes brand division

    Thu, 4 Oct 2007

    BMW Group is forming a new corporate and brand development division as part of a restructure following a strategic review of the business. The changes also see the company's finance chief Stefan Krause become sales and marketing director for the group.

  • Brit flick stars become faces of Fila

    Tue, 9 Oct 2007

    Fila UK has signed actors Danny Dyer and Tamar Hassan as the new faces of the brand. The pair, who both starred in Brit flick The Business, will featre in an autumn campaign for its Fila Vintage and Fila Gold ranges.

  • BT head of strategy leaves after 21 years

    Tue, 9 Oct 2007

    BT strategy and operations chief Andy Green is leaving the company after 21 years. Green, who oversaw the launch of BT's original broadband service, steps down at the end of the year to become chief executive of IT services company LogicaCMG.

  • BT reviews £65m media buying business

    Thu, 4 Oct 2007

    BT is understood to be reviewing its £65m media buying business just weeks after handing the planning account to Mediaedge:cia. The review is expected to cover broadcast and press buying, held by Starcom, and digital buying handled by Zed Media.

  • C4 set to drum up support for anniversary 'retro' ads

    Thu, 4 Oct 2007

    Channel 4 is courting advertisers to appear in a series of "retro" ad breaks as part of the broadcaster's 25th anniversary celebrations.

  • Cameron supporters seem lost for words

    Thu, 4 Oct 2007

    It is doubtful whether advertising even comes near being a critical factor in a political party's electability. The Saatchis (original version) got closest to it, with "Labour isn't working". Never before - or since for that matter - has the ethos of an industry and a political ideology ...

  • Captain in choppy waters

    Wed, 10 Oct 2007

    The abrupt departure of the senior marketing team from any major brand is bound to raise a few eyebrows but at Birds Eye Iglo it has added significance because its chief executive is one of the industry’s most high-profile figures. The frozen food company is ...

  • Carphone UK marketing director in sudden exit

    Wed, 10 Oct 2007

    Carphone Warehouse UK marketing director Dominic Rowell is understood to be leaving the company after less than a year. It is not known if he has a job to go to.

  • Celebrities to the rescue of ailing Post Office

    Thu, 4 Oct 2007

    The Post Office's new celebrity-led advertising push comes as the Government-owned company prepares to close 2,500 branches to safeguard its future.

  • Change of direction?

    Thu, 4 Oct 2007

    Will the AA's merger with Saga see the iconic British motoring brand - which also covers the insurance and financial services sectors - adopt a more integrated strategy? asks Rupi Gohlar

  • Chelsea agree image rights deal for England star Terry

    Thu, 4 Oct 2007

    Chelsea Football Club has finalised a deal for club captain John Terry to become the face of Malaysian mobile telecoms provider Celcom. The club, through its image rights division, is the only Premier League side working on image rights for its players outside of its sponsorship partners.

  • CHI dropped from Premier Foods roster review

    Mon, 8 Oct 2007

    Premier Foods is understood to have axed all incumbent agencies except McCann Erickson from its roster as part of the consolidation of its £26m advertising business. The business was split between McCann, CHI & Partners, Delaney Lund Knox Warren (DLKW) and Publicis.

  • Digital TV channels profitable this year, says C4 chief Duncan

    Wed, 10 Oct 2007

    Channel 4s portfolio of digital television channels will make a profit for the first time this year, according to chief executive Andy Duncan.

  • Disney reviews 150m pan-European media business

    Mon, 8 Oct 2007

    Walt Disney Studios is reviewing its 150m European media planning and buying business for the first time in 16 years. It is understood that incumbent agency Carat are repitching.

  • Europcar to review 10m Euro account

    Thu, 4 Oct 2007

    Europcar is reviewing its 10m pan-European advertising account. The company is thought to have shortlisted a number of network agencies to pitch for the business.

  • Eurosport names first UK MD ahead of growth plans

    Wed, 10 Oct 2007

    Eurosport has appointed former Coca Cola marketer Simon Crane to the new role of UK managing director. Crane will be tasked with building the TV channel's sales offering working with the UK senior sales tea.

  • Ex-CIM finance chief in line to succeed Gostick

    Thu, 4 Oct 2007

    The Chartered Institute of Marketing (CIM) chairman Paul Gostick is stepping down later this year as his term comes to an end.

  • 'Feelgood' ads to breathe new life into Heart radio brand

    Thu, 4 Oct 2007

    Heart, the Global Radio-owned network, is launching a 1.5m ad campaign that aims to highlight its "feelgood" positioning, in a bid to reach new listeners.

  • Forum to promote advertising to EU

    Thu, 4 Oct 2007

    The European Parliament is launching a forum today to champion the role of advertising and promote self-regulation to the MEPs. It will offer a platform for debate in the face of the potential restrictions and bans that are regularly being proposed across the European Union.

  • Foster's picks WFCA for wine brands push

    Thu, 4 Oct 2007

    WFCA, the Tunbridge Wells-based full-service agency, has won the European business for Foster's-owned Beringer and Castello Di Gabbiano wine brands without a pitch.

  • Fox’s mints sponsors family comedy on UKTV

    Thu, 4 Oct 2007

    Fox’s Glacier Mints is sponsoring the &rsquot;family comedy&rsquot; strands on the UKTV Gold and UKTV Drama channels as part of a brand relaunch campaign. The activity is the first broadcast sponsorship by the brand and will be supported by its first advertising in five years.

  • Free vs paid-for e-content is not a black and white issue

    Wed, 10 Oct 2007

    Three weeks ago proponents of free online content were celebrating victory. The New York Times had announced it was scrapping its Times Select service, which put a subscription barrier around its columnists and archive facilities. And the Wall Street Journal, for long ...

  • Fresh twist on traditional tools

    Thu, 4 Oct 2007

    Customer research methods must move with the times if big businesses are to avoid being accused of poor service, but there remains life in old-fashioned approaches, says Alicia Clegg

  • Game launches in-store radio station

    Tue, 9 Oct 2007

    Game, the computer and console gaming retailer, is launching an in-store radio station, called Game Live!, across its stores following a trial. The retailer has developed the station with bespoke radio company Immedia Broadcasting.

  • GlaxoSmithKline names chief executive

    Mon, 8 Oct 2007

    GlaxoSmithKline has appointed Andrew Witty, president of its European pharmaceuticals business, as its new chief executive. He will replace Jean-Pierre Garnier, who is stepping down from the role, in May next year.

  • Grey London chief Patton poaches TBWA planning boss

    Thu, 4 Oct 2007

    Grey London new chief executive David Patton has poached TBWA/London executive planning director Neil Hourston to join the agency in the same role. Hourston will replace John Lowery, who left the agency in April after two years there.

  • Growing pains of channel 4

    Wed, 10 Oct 2007

    Channel 4 is 25 years old next month, but the milestone falls in what has been a difficult year for the broadcaster. It has been rocked by the Celebrity Big Brother racism row and fake phone-ins on Richard & Judy, and courted controversy with programmes such as The Great Global Warming ...

  • HMV expands online offering

    Mon, 8 Oct 2007

    HMV, the music and film retailer, is launching an online jukebox that will give customers access to more than 3.5 million songs. A monthly subscription will cost £5.99 and give customers the ability to create their own play lists but not download tracks.

  • How many languages does it take to change an online user?

    Thu, 4 Oct 2007

    Going global online means supplying content in a number of languages - but targeting your audience is the key, says Andy Atkins-Krger

  • How vouchers build brands

    Thu, 4 Oct 2007

    Technological, social and commercial factors have all helped widen the appeal of the humble voucher to the extent that it is now a vital ingredient in any marketing mix. Richard West reports

  • ISBA set for clash over Balls underage drinking strategy

    Wed, 10 Oct 2007

    A row is simmering between the Government and advertisers over plans to co-opt the alcohol industry into a concerted drive against underage drinking.

  • ITV gets a lucky break

    Thu, 4 Oct 2007

    Higher ad minutes allowances may give advertisers better value from TV - but they will be forced to spend the same just to stand still, says Colin Mills

  • Kitcatt Nohr creates Slingbox Christmas campaign

    Wed, 10 Oct 2007

    Sling Media is launching its biggest UK advertising campaign promoting its digital TV media devices as potential Christmas presents. The campaign has been created by Kitcatt Nohr Alexander Shaw with media planning by Trinity Communications.

  • Labour co-opts admen in obesity taskforce launch

    Fri, 5 Oct 2007

    The Government is planning to launch a taskforce to push obesity to the top of the national health agenda, as part of Gordon Brown’s mandate for the next General Election. A date for the election may be announced this week.

  • London Fashion Week faces size 0 crackdown

    Mon, 8 Oct 2007

    London Fashion Week is facing the loss of thousands of pounds of public funding if it does not meet health guidelines for models. UK Trade and Investment has warned that it will pull future support if its fails to adhere to rules set out by Baroness Kingsmill.

  • London Pride sponsors World Match Play golf championship

    Fri, 5 Oct 2007

    London Pride has signed up as the official beer sponsor of golf's World Match Play Championship. The Fuller's-owned brand has agreed a three-year deal to sponsor the event, which has a £1m prize for the winner - the highest in golf.

  • 'Man from Pru' slogan goes in 4m Prudential rethink

    Thu, 4 Oct 2007

    Prudential is scrapping the "Man from the Pru" slogan as part of a 4m brand and product push that aims to reinforce its increased focus on the retirement market.

  • Manning Gottlieb lands Lastminute pan-Euro planning and buying brief

    Thu, 4 Oct 2007

    Lastminute.com has handed Manning Gottlieb OMD its pan-European media planning and buying business without a pitch. It follows the appointment of the agency to its £1.3m UK account in June.

  • Marketing Week's digital edition

    Wed, 10 Oct 2007

    The latest issue of Marketing Week is now available in digital format.

  • Merged Co-operative plans to double its 12m spend

    Thu, 4 Oct 2007

    The Co-operative is more than doubling its 12m marketing spend over the next two years as part of a strategy to bring its businesses under the Co-operative master brand.

  • Money can buy you love

    Thu, 4 Oct 2007

    Providers of financial products rely heavily on intermediaries to sell on their products. By devising communications that cement strong relationships with professionals, you can buck negative trends

  • Naked scoops 3m DCSF planning brief

    Thu, 4 Oct 2007

    Naked has been appointed to handle the £3m communications planning brief for the Government’s new Diploma scheme after pitching against Carat and Universal McCann. The agency joins a slew of shops, including WCRS, Sledge and Lightmaker Tunbridge Wells, appointed by the Department for Children, Schools and Families (DCSF).

  • National Blood Service seeks ad agency

    Mon, 8 Oct 2007

    The National Blood Service is hunting for an advertising agency to help raise awareness of the it and encourage regular donations.

  • New campaign: Subaru promotes Impreza's roadholding ability

    Thu, 4 Oct 2007

    Miles Calcraft Briginshaw Duffy has created an integrated campaign for Subaru to mark the launch of the new Impreza.

  • New campaign: Utterly Butterly's health kick

    Thu, 4 Oct 2007

    Dairy Crest is launching an ad campaign to support the launch of new Utterly Butterly with 70% less saturated fat and with Omega 3.

  • Octagon to market the Italian Olympic Committee

    Fri, 5 Oct 2007

    Octagon, the sports marketing agency, has been appointed by the Italian Olympic Committee (CONI) to market and sell its sponsorship opportunities. It is the first time CONI has appointed a retained sponsorship agency.

  • Ofcom Consumer Panel warns over broadband speeds

    Wed, 10 Oct 2007

    Ofcom Consumer Panel is urging internet service providers (ISP) to address consumer concerns about advertised broadband connection speeds. The media regulator's independent consumer interest group has written to six chief executives asking why consumers often do not get the advertised ...

  • Oyster plans to build brand partnerships

    Thu, 4 Oct 2007

    TranSys, the consortium behind the Oyster card, is planning to extend the smartcard brand into new categories through product launches and partnerships.

  • Pru looks at retirement after youthful distraction of Egg

    Thu, 4 Oct 2007

    To outward appearances, Prudential's marketing team is in a state of turmoil. The company has appointed its third marketing director in just over a year, and only months after the Pru brand revival plan got underway.

  • Publicis Modem in digital reshuffle

    Thu, 4 Oct 2007

    Publicis is realigning all of its digital operations under the Publicis Modem brand. Modem director Tom Poynter and Publicis Dialog's head of interactive Sebastian Dreyfus have been made joint managing directors of Publicis Modem London as part of the restructure.

  • Rajar appoints Mansfield as chairman

    Tue, 9 Oct 2007

    Rajar, the radio audience measurement body, has appointed David Mansfield as chairman. He replaces Lord Gordon of Strathblane, who retired earlier this year after four years in the role.

  • Ramsays exit caps reshuffle at Honda

    Wed, 10 Oct 2007

    Honda UK general manager of cars Ewan Ramsay is leaving the company after less than two years in the role. He will be replaced by the marque’s head of sales Bernard Bradley.

  • Renault teams up with Nokia for branded Twingo launch

    Thu, 4 Oct 2007

    Renault is launching a limited edition version of its Twingo model in partnership with Nokia which will be kitted out with gadgets from the Finnish mobile phone giant. The car will be co-branded Twingo Nokia.

  • S&N extends Bulmers cider range with pear alternative

    Thu, 4 Oct 2007

    Scottish & Newcastle (S&N) is planning to build on the success of Bulmers Original and extend the premium-packaged, over-ice cider category with the launch of a pear variant - Bulmers Pear Cider - in November.

  • SABMiller and Molson Coors in a US tie-up

    Tue, 9 Oct 2007

    SABMiller and Molson Coors Brewing Company have announced a joint venture in the US, called MillerCoors. The move follows the speculation this week that US brewer Molson Coors had drawn predatory interest from SABMiller.

  • Samsung hands TCA brief for Purple handset launch

    Thu, 4 Oct 2007

    Samsung has appointed The Communications Agency (TCA), the integrated marketing services agency, to work on the launch of the U600 Purple handset following a competitive pitch. It is not known how many agencies pitched for the business.

  • Sara Lee hunts household and body care marketer

    Thu, 4 Oct 2007

    Sara Lee Household & Body Care (H&BC) UK is seeking a marketing director after promoting Julie Baker to general manager of its UK tea and coffee business.

  • Scotsman opens online store to drive website traffic

    Mon, 8 Oct 2007

    The Scotsman has launched an online shop in an effort to drive traffic to its website. The site will offer a wide range of products from gift and gadgets to home furnishings.

  • ShortList to publish first ABCs in February

    Thu, 4 Oct 2007

    Mike Soutar has announced that his newly launched freesheet, ShortList, will publish its first set of Audit Bureau of Circulations figures in early February.

  • Sky News Radio names managing director

    Thu, 4 Oct 2007

    BSkyB has appointed Sky Sports News veteran David Ford as managing director of its Sky News Radio division. Ford, who starts later this month, will oversee the launch of a rolling news service on digital radio next year.

  • Sponsorship agencies say Olympics info is inadequate

    Thu, 4 Oct 2007

    The London Organising Committee of the Olympic Games (Locog) has been slammed by sponsorship agencies for its failure to communicate with the industry.

  • Subway marketer joins InterContinental Hotels

    Mon, 8 Oct 2007

    InterContinental Hotels Group (IHG) has appointed former Subway marketer Tom Seddon as its news chief marketing officer. Seddon will take up the position on November 1 and report to chief executive Andrew Cosslett.

  • Telegraph Media Group poaches BBC chief

    Thu, 4 Oct 2007

    Telegraph Media Group (TMG) has poached the BBC’s controller of digital media Paul Cheesbrough to take on the new role of chief information officer at the media group. He will report to TMG’s finance director Simon Tucker.

  • Tesco property service becomes full-blown estate agency

    Fri, 5 Oct 2007

    Tesco is relaunching its budget property service as a full-blown estate agency. The new service will offer customers personal advice on selling their homes - something it did not previously do.

  • The point of your people

    Thu, 4 Oct 2007

    Retail staff have a valuable role to play in the success of promotions, so brands would do well to count them in when devising campaign strategies, and get them involved, says Jo-Anne Flack

  • The psychology of britain's 'useless bankers' syndrome

    Thu, 4 Oct 2007

    Even when they're doing well out of a service, people's inbuilt sense of what's fair can make them feel that they're being ripped off

  • The Week slashes price to up sales

    Thu, 4 Oct 2007

    Dennis Publishing is slashing the cover price of its news and current affairs title The Week by over a third in an attempt to ramp up sales.

  • Top marketer leaves TK Maxx

    Thu, 4 Oct 2007

    TK Maxx has lost its top marketer Katherine Rose, who is leaving the company two months after the departure of managing director Stephanie Morgan. It is not known if Rose has a position to go to.

  • Virgin 1's success will centre on the strength of its programming

    Thu, 4 Oct 2007

    Virgin Media's launch of its new channel Virgin 1, on Freeview, Sky and cable this week, has given advertisers yet another well-branded outlet.

  • Visit London marketer to head South West Trains

    Thu, 4 Oct 2007

    South West Trains has appointed former Visit London UK marketing manager Lucy Thornton as head of marketing. She replaces Peter Owen, who left the company at the end of last year.

  • VisitScotland in hunt for pan-European ad agency

    Wed, 10 Oct 2007

    VisitScotland, the Scottish tourist body, has issued a tender for its pan-European advertising account. The brief is focused on online activity but work will also run across print and outdoor. 

  • Watchdog bites again over mascara ads

    Thu, 4 Oct 2007

    Rimmel has become the latest cosmetics brand to be censured by the Advertising Standards Authority (ASA) for using false eyelashes in a television advertisement for its mascara.

  • Why Murdoch is a matter of public interest

    Fri, 5 Oct 2007

    Whenever I hear government officials invoking the public interest I am irresistibly reminded of a snatch from a John Dryden poem: with public zeal to cancel private crimes.

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