Marketing Week
4 September 2008
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...Leo Burnett wins 5m DWP brief
Mon, 8 Sep 2008
Leo Burnett has been awarded a major brief from the Department of Work and Pensions, understood to be worth £5m. The long-term campaign is intended to motivate people on benefits to get work.
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3m campaign focuses on B&B heritage
Fri, 5 Sep 2008
Bradford & Bingley is launching a 3m integrated campaign on Monday (September 8) focusing on its savings accounts and 157-year heritage. The campaign has been created by BJL.
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505 Games sponsors films on Five
Mon, 8 Sep 2008
Games company 505 Games has signed up to be the exclusive sponsor of Five's autumn family movie schedule. The partnership starts in September and will run until the end of the year.
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A day in the life of...Jim Robinson
Wed, 10 Sep 2008
Listen and understand. Have ideas. Try and do something scary as often as possible.
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AdGent 007 appoints former Yahoo! snr vice president
Tue, 9 Sep 2008
Yahoo!'s former senior vice president for international operations, John Marcom Junior, has been appointed chief operating officer for international online marketing agency AdGent 007. He will be responsible for leading its ongoing global expansion plans.
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ASA bans 'irresponsible' Reader's Digest mailing
Thu, 4 Sep 2008
The Advertising Standards Authority has censured Reader's Digest for an "irresponsible" prize-draw mailshot, which urged recipients to keep the mailing private to avoid neighbours getting "jealous".
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Balancing the book
Thu, 4 Sep 2008
Despite being the world's leading social networking site
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BBC Trust reviews licence fee collection
Mon, 8 Sep 2008
The BBC Trust, the BBC's governing body, is launching a review into the way the corporation's licence fee is collected. The Trust will look at how to reduce the number of people evading the licence fee as well as examine complaints that its marketing and collection tactics are too aggressive.
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Bebo founder in dictionary venture
Mon, 8 Sep 2008
Bebo founder Michael Birch is to launch an online video dictionary called Wordia.com next week (September 16). The new service will aim to go head to head with services such as Wikipedia and Microsoft's Encarta.
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Burns to leave JWT London for US
Thu, 4 Sep 2008
JWT London chief executive Alison Burns is leaving the agency after months of speculation about her impending departure. She will take on the role of global client services director based at JWT's New York office.
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Camelot sees Lotto draw sales plummet by 105m
Wed, 10 Sep 2008
Sales of Lotto, the twice-weekly National Lottery draw and the UKs biggest grocery brand, have slumped to their lowest level this decade, sliding 105m in the year to April 1, 2008.
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Can Metro Bank inject dynamism into UK banking?
Thu, 4 Sep 2008
Can Metro Bank inject dynamism into UK banking?
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Carat retains 30m Tourism Australia account
Thu, 4 Sep 2008
Carat is understood to have retained the 30m Tourism Australia media account. The agency was awarded the account following a pitch against Media Planning Group.
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Celebrity chef fronts Aldi ads
Thu, 4 Sep 2008
Aldi has signed celebrity chef Phil Vickery to front its advertising in a bid to raise its profile as a mainstream retailer. It is the first time the German-owned discount retailer has used a celebrity in its advertising.
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Celebrity chef launches premium coffee brand
Mon, 8 Sep 2008
Celebrity chef Marco Pierre White is launching new coffee brand, 960, which will be initially sold in Selfridges. The range is aimed at consumers who are less likely to buy take-away coffee but want luxurious coffee at home.
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Computer games industry backs age ratings system
Fri, 5 Sep 2008
Leading computer games companies are calling on Culture Minister Margaret Hodge (pictured) to adopt the Pan European Games Information (PEGI) ratings system. The proposed implementation of PEGI will aim to protect children from being exposed to unsuitable content.
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Dell sponsors MTV Europe Music Awards
Mon, 8 Sep 2008
MTV Networks International has announced Dell as one of three principal pan-European sponsors for the 2008 MTV Europe Music Awards. The computer hardware company joins Esprit and Sony Ericsson in the line-up.
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Direct marketing industry gains independent regulator
Thu, 4 Sep 2008
An independent regulator for the direct marketing industry is launching this week. The Direct Marketing Commission (DMC) will "spearhead" an industry drive to be more "proactive and robust" with self-regulation.
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DoH awards Mediaedge:cia 12m stroke brief
Fri, 5 Sep 2008
Mediaedge:cia is understood to have won the 12m media brief for a Department of Health (DoH) campaign aimed at raising awareness of the risk of strokes. The agency won out against Manning Gottlieb OMD.
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DoH obesity initiative boss Brent quits to join BSkyB
Wed, 10 Sep 2008
Former Boots marketer Andy Brent has left the Department of Health after just five months as director of its £75m obesity initiative. He has joined BSkyB as group brand marketing director.
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DWP hands Jeremy Kyle task to BBH
Mon, 8 Sep 2008
The Department of Work and Pensions (DWP) has appointed Bartle Bogle Hegarty to help explore the possibility of working with controversial daytime TV presenter Jeremy Kyle to present a series on ITV aimed at getting people off benefits and back to work.
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Edinburgh festivals hunt agency
Mon, 8 Sep 2008
A consortium of Edinburgh's leading festivals is on the hunt for an agency to promote the city's flagship events through a single marketing campaign. The move by Festivals Edinburgh will be the first time it has taken such a joint approach in its history.
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Electrolux reviews agency roster
Thu, 4 Sep 2008
Electrolux is reviewing its European below-the-line agency roster with an increased emphasis on CRM, digital and experiential marketing. The new agencies will work alongside Lowe and ZenithOptimedia.
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Electronic Arts stunt causes traffic chaos
Fri, 5 Sep 2008
A promotional stunt set up by Electronics Arts giving away 20,000 worth of fuel has caused traffic jams around a London petrol station today (September 5). The campaign was created to promote the launch of its new computer game Mercenaries 2: The World in Flames.
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Flybe posts record profits
Mon, 8 Sep 2008
Flybe has announced record pre-tax profits of 35.4m for the year ending March 31. The result was well above the 20m it recorded in the previous 12 months.
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Football League launches family campaign
Thu, 4 Sep 2008
The Football League has launched a new campaign to make matches more family-friendly in a bid to drive child attendance to local club games. The "Enjoy the Match" campaign will focus on removing abusive language and aggressive behaviour.
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Former Army marketer heads to RBS
Mon, 8 Sep 2008
High profile Army marketer Mark Bainbridge has been appointed by Royal Bank of Scotland to the newly created role of head of recruitment marketing for the group. He will report to RBS group director for human resources, Neil Roden.
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Getting in on the game
Thu, 4 Sep 2008
Marketers have been reluctant when it comes to using video games as advertising platforms. But with the number of playings increasing, opportunities to reach a large audience are following suit
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Google responds to EU pressure over privacy
Tue, 9 Sep 2008
Google has revised its data retention policies, pledging to "anonymise" user IP addresses after nine months. The move has been made in response to continued pressure from European Union regulators over the issue of privacy.
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GSK North American chief to defect to rival
Tue, 9 Sep 2008
GlaxoSmithKline has lost another director in the wake of the battle to succeed chief executive Jean-Pierre Garnier, who retired in May. Chris Viehbacher, head of GSK's North American business is leaving and is expected to defect to a rival company yet to be revealed.
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High-profile account losses rock VCCP
Thu, 4 Sep 2008
High-profile account losses rock VCCP
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HMV sales jump 4.3%
Fri, 5 Sep 2008
High street music retailer HMV has seen sales rise 4.3% in the 18 months to August 30. Its results were buoyed by its decision to tap into the market for video games, but sales at its chain of Waterstone's bookstores were weak.
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Imperial Leather skincare range targets fashion fans
Thu, 4 Sep 2008
PZ Cussons is launching a premium range of body washes under its Imperial Leather brand. The sub-brand is aimed at younger, more fashionable consumers.
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In a credit crunch, there's more to life than x-factor and gossip
Thu, 4 Sep 2008
As belts are being tightened, consumers are dropping celeb magazines in favour of knowledge that could help them fulfil their personal dreams
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In pursuit of satisfaction
Thu, 4 Sep 2008
The reluctance of UK brand owners to listen to their customers or adopt a proactive approach to dealing with complaints is having a detrimental effect on consumer loyalty. Daney Parker reports
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Initiative to lose 75m Orange account
Thu, 4 Sep 2008
Initiative is set to lose the 75m media planning and buying account for Orange after five years, after being cut from the telecoms company's review along with Media Planning Group. Mediaedge:cia, Vizeum and digital incumbent i-level remain on the pitch list.
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Initiative UK faces loss of 80m account after Tesco starts review
Wed, 10 Sep 2008
Tesco is understood to be preparing to review its estimated 80m media planning and buying account, currently with Initiative UK. The move could prove to be a blow to the Interpublic Group-owned agency, which has held the business for over 18 years.
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Invesco awards DLKW 5m ad account
Tue, 9 Sep 2008
Invesco Perpetual has appointed Delaney Lund Knox Warren & Partners to handle its 5m integrated advertising account. The appointment was made after a five-way pitch against undisclosed agencies.
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Is Nestle and P&G's loss Unilever's gain?
Fri, 5 Sep 2008
Unilever is this week claiming a major coup in hiring former Procter & Gamble marketer and ex-Nestl?inance chief Paul Polman as its new chief executive. The first outsider to run the company in 80 years is expected to take over from Patrick Cescau at the end of the year.
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Jerry Hill leaves Initiative
Mon, 8 Sep 2008
Jerry Hill, the former Initiative UK and Ireland chief executive is leaving the network without a job to go to. The news follows the loss of the £75m planning and buying account for Orange after five years, when the telecoms company put it up for pitch and cut the agency from the review.
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Jobsite appoints MediaVest to 15m media account
Wed, 10 Sep 2008
MediaVest has been appointed to handle the 15m media planning and buying business for recruitment website, Jobsite. The Publicis Groupe-owned agency was handed the business without a pitch.
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Lastminute.com appoints head of marketing
Mon, 8 Sep 2008
Lastminute.com has appointed former marketing director of dating website Match.com Abbie Cranage as its head of marketing. She replaces Fleur Studd who is leaving the company to return to Australia.
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Locog plots outlets to sell London 2012-themed goods
Wed, 10 Sep 2008
The Organising Committee of the London 2012 Olympic Games (Locog) is planning to open branded retail outlets where it will sell licensed products, as part of its strategy for the sale of merchandising rights to London 2012.
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Loewy enters 'strategic alliance' with Brandpool
Thu, 4 Sep 2008
Brandpool, the marketing communications agency, has been acquired by independent marketing services group, Loewy.
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London set to deliver 2012 sponsorship dream
Wed, 10 Sep 2008
Just back from his first weeks holiday in 18 months, London 2012 commercial director Chris Townsend reflects on the Olympics, which he and his team attended on a fact-finding mission. While impressed by the sheer scale and spectacle of Beijings Games, Townsend says that London 2012 will be just as well-organised and also commercially viable.
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Magazines hold their own against internet
Fri, 5 Sep 2008
Magazines remain the preferred source of information when it comes to reading about hobbies and specific markets, according to a survey from magazine subscription website magazinesbymail.net. The survey found 66% of people trust magazines for industry news, with just 7% preferring the internet.
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Marmite fans invited to join in Facebook competition
Thu, 4 Sep 2008
Unilever is hoping to encourage consumers to use Marmite as an ingredient in cooking with the launch of a new Facebook competition.
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Mattel to launch quiz game in UK and Europe
Wed, 10 Sep 2008
Mattel is moving into the quiz game market with the launch of Bezzerwizzer into the UK and Europe next month. It has appointed Oakwood Media Group to create a digital advertising campaign to promote the new product.
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Media Square expects revenue to fall
Thu, 4 Sep 2008
Marketing services company Media Square has announced that its half year revenues will drop about 5% lower from the same period a year ago. However, it maintains that it expects a "significant rise" in its operating profits on a like-for-like basis.
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Michael Nutley: How the internet is pulling apart conventional ads
Wed, 10 Sep 2008
The dominance of the traditional advertising campaign is coming to an end. Brands are starting to realise that the constant communication made possible with their customers by interactive media can offer far more value than just telling people what products are available, and what’s good about ...
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Mini seeks experiential agency
Wed, 10 Sep 2008
Mini, the iconic car brand owned by BMW, is understood to be seeking experiential agency. There is no incumbent on the account and the marque has previously worked with agencies on a project basis.
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Mobile retailers end free laptop promotions
Thu, 4 Sep 2008
Carphone Warehouse, Phones4U and 3 have stopped using the word "free" to promote laptop deals. The move comes after the industry was rapped by media regulator Ofcom.
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Mum's the word for nutella
Thu, 4 Sep 2008
Mum's the word for Nutella
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Naked wins Treasury-backed financial advice brief
Thu, 4 Sep 2008
Naked has won the launch media planning business for the Money Guidance Pathfinder service, the Treasury and Financial Services Authority advice shop. The service will launch initially in pilot regions covering the north east and north west of England.
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Nationwide to merge with regional lending rivals
Mon, 8 Sep 2008
Nationwide is planning to merge with the Derbyshire and Cheshire Building Societies. The largest building society in the UK will support its two smaller rivals, subject to the approval of financial regulators.
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New campaign
Thu, 4 Sep 2008
Football legend kick-starts Actimel campaign
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Next posts 12% profit fall
Wed, 10 Sep 2008
Fashion retailer Next has posted a 12% fall in pre-tax profits to £173.5m in the six months to July 26. The drop has reflected a wider ongoing decline in sales in the UK retail market. The pre-tax profit result was down from £198.2m a year earlier, ...
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Non-Olympic sports lose out on major sponsorship
Thu, 4 Sep 2008
Interest in the Olympics is preventing events such as the Derby and Cowes Week from securing sponsors. It is understood that a number of key sporting events are struggling to find brands to take up sponsorship opportunities.
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Novel approach keeps Penguin ahead of the game
Thu, 4 Sep 2008
Novel approach keeps Penguin ahead of the game
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O2 scraps head of brand innovation role after exit
Thu, 4 Sep 2008
Mobile operator O2 has scrapped the role of head of brand innovation, following the departure of Susie Moore on maternity leave.
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Orange brings back Smith to head sponsorship
Mon, 8 Sep 2008
Orange UK's former head of media, Ian Smith, is stepping in to fill the position of head of sponsorship and brand partnerships. He has been brought in to take over from Hattie Magee, who has gone on maternity leave.
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Orange raises Morris to top DM role after team merger
Thu, 4 Sep 2008
Orange has promoted Jeremy Morris to the new role of head of direct marketing. He will take on the role from today (September 3) and will report to Orange UK brand director Justin Billingsley.
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PM rules out energy bill handouts
Fri, 5 Sep 2008
Gordon Brown has ruled out giving cash handouts to families struggling to pay winter energy bills. He made the announcement during a speech to business leaders in Scotland last night (September 4).
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Posterscope scoops 42m tobacco brief
Thu, 4 Sep 2008
Kinetic, the poster specialist 50% owned by WPP Group, is understood to have lost the £42m account for tobacco giant Philip Morris in Germany to rival Posterscope.
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Primark sales continue to grow
Mon, 8 Sep 2008
Discount retailer Primark continues to buck the downward trend on the high street as consumers become more cost conscious, according to a trading update by parent group Associated British Foods. Its sales and profit are expected to come in ahead of 2007 results.
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Research revolution will put powers of persuasion to test
Thu, 4 Sep 2008
Marketers face a challenge if the consumer value of the different types of choice architecture they provide comes under greater scrutiny
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Sainsbury's pushes own-label goods
Fri, 5 Sep 2008
Sainsbury's is launching an ad campaign today (September 5) encouraging people to buy the supermarket's 15,000 own-brand products. The move follows its own research that shows that sales of own-label is growing twice as fast as branded products.
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Samsung Cameras expands marketing team
Mon, 8 Sep 2008
Samsung Cameras has expanded its marketing team with the creation of four new roles. The development forms part of the company's renewed focus on its marketing strategy.
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Samsung campaign promotes iPhone rival
Fri, 5 Sep 2008
Samsung is launching a 4m marketing campaign to support the release of its new touchscreen mobile phone, Omnia. The campaign, which begins on Monday (September 8), has been developed to target consumers as they go about their daily routines.
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Sky Sports promotes Ryder Cup coverage
Thu, 4 Sep 2008
Sky Sports promotes Ryder Cup coverage
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Sold Out wins 10m Live Nation account
Thu, 4 Sep 2008
Live Nation, the concert promoter behind Madonna and Jay-Z, has reappointed Sold Out Advertising to handle its £10m UK media planning and buying account.
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Starcom MediaVest appoints president
Fri, 5 Sep 2008
Starcom MediaVest Group (SMG) has appointed Sean Finnegan as its president and chief digital officer. Finnegan joins from Vibrant Media, where he was advertising executive for seven months.
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Sunday red-tops buck trend
Fri, 5 Sep 2008
Sunday popular newspapers posted the biggest growth during August in spite of an overall drop within the sector. In other results, The Sun remained the strong market leader showing continued growth according the Audit Bureau of Circulations.
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Supermodel fronts John Lewis fashion ads
Mon, 8 Sep 2008
John Lewis is launching a major fashion advertising campaign featuring supermodel Karen Elson this weekend (September 13). The £1.5m campaign will launch with the new strapline "Dress for the moment".
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Telegraph and Guardian raise cover price
Thu, 4 Sep 2008
The Daily Telegraph and The Guardian will raise their Saturday cover prices by 10p, starting this weekend (September 6). The move follows the decision by The Times to increase the price of its weekday editions last week.
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The Economist hits the streets
Thu, 4 Sep 2008
The Economist is to trial selling copies on London streets for the first time tomorrow (September 5) in an attempt to widen its audience. The initiative will build on the weekly magazine's growing circulation.
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The7Stars and Crayon win Ratedpeople task
Thu, 4 Sep 2008
The7Stars and digital agency Crayon have been appointed by tradesman website Ratedpeople.com ahead of a relaunch. It is not clear if the agencies pitched for the business.
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Theakston brewery to branch out into beauty
Thu, 4 Sep 2008
Independent brewer T&R Theakston is extending into beauty products. The real ale brewer has developed a hops-based soap that will be launched with a campaign to find the UK's grubbiest television soap stars.
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Times launches fee-based web and mobile services
Thu, 4 Sep 2008
Times Media plans to increase revenue from its website and mobile platform by launching more transactional services.
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Topshop to launch US transactional website
Tue, 9 Sep 2008
Topshop will today (September 9) launch an American transactional website, coinciding with the launch of its latest Kate Moss (pictured) collection, as the Arcadia-owned brand attempts to appease US consumers over its delayed store openings. Topshop is using the cache of the celebrity supermodel to launch the fashion ...
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Touch DDB wins Organix and charity group accounts
Thu, 4 Sep 2008
Touch DDB is understood to have won the integrated accounts for Organix, the baby food brand, and charity consortium, Remember a Charity.
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Tourism NZ launches 2.8m campaign
Fri, 5 Sep 2008
Tourism New Zealand has launched a 2.8m ad campaign featuring British travellers in New Zealand talking about their holiday experiences. The campaign has been created by JWT in the UK and NZ agency Assignment.
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Unilever poaches Paul Polman from Nestlé
Thu, 4 Sep 2008
Unilever has poached Nestlé executive vice-president and zone director for the Americas, Paul Polman, as its new group chief executive. Polman will replace Patrick Cescau when he retires at the end of this year.
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Virgin Media appoints Allen as non-exec director
Wed, 10 Sep 2008
Former ITV chief executive Charles Allen has joined Virgin Media as a non-executive director. It is the second appointment in a week for Allen, who also joined the board of Endemol in a non-executive capacity.
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Vizeum wins 13m Kerry Foods brief
Thu, 4 Sep 2008
Kerry Foods has consolidated its 13m media account for the UK and Ireland into Vizeum, following a three-way pitch. It went up against the other incumbents on the account, Universal McCann and Starcom Mediavest Group.
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Vodafone and Facebook in text message tie-up
Mon, 8 Sep 2008
Vodafone UK is today (September 8) launching a pilot service that will enable Facebook users in the UK to send text messages from their profile page to friends. The service will also be extended to include picture messages later this month.
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Vodafone appoints European chief
Tue, 9 Sep 2008
Vodafone has appointed TDF Group chairman and chief Michel Combes as its chief executive of the European region, with additional responsibility for global marketing. The move comes as the company announces an organisational restructure.
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Wet weather hits retail sales
Tue, 9 Sep 2008
UK retail sales have been hit by the wet weather, falling by 1% in August on a like-for-like basis compared to the same period last year. The findings in the latest British Retail Consortium survey revealed that retail sales fell for five running months, its worst result since 2005.
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Will Persil's fragrance innovation refresh the brand?
Thu, 4 Sep 2008
Will Persil's fragrance innovation refresh the brand?
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Will putting a P&G man in charge work for Unilever?
Wed, 10 Sep 2008
Unilevers surprise appointment of former Procter & Gamble European boss Paul Polman as chief executive brings a new urgency to the Anglo-Dutch giants attempts to catch up with its rivals.
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Yahoo! brings partners into network
Mon, 8 Sep 2008
Yahoo! UK and Ireland has created the Yahoo! Network, which it says gives advertisers access to 80% of the UK's web population. The network includes publishing partners and mobile platforms.
