Marketing Week
5 April 2007

  • "Modern" rebranding of MG misses the marque

    Thu, 5 Apr 2007

    The latest chapter in the chequered history of MG, one of Britain's best-loved car marques, is sure to be a defining one. The 83-year-old brand was relaunched once again last week, this time in China. New owner Nanjing Automobile Corporation (NAC) unveiled the first MG cars to be made in ...

  • A chapter closes for Borders

    Thu, 5 Apr 2007

    Last week's announcement that Borders, the US bookstore group, is pulling the plug on its UK operations, once again casts doubt on the future of high-street bookstores facing a blizzard of competition from online retailers and supermarkets.

  • An outside influence

    Wed, 11 Apr 2007

    The brewer Adnams' appointment of M&S's marketing chief as a non-executive director has spotlighted the number of marketers holding such advisory positions. Is there still an old-boys' club and are marketers suitably qualified to take on the responsibility? asks Sonoo Singh

  • Assessing the Russell & Bromley brand

    Thu, 5 Apr 2007

    Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.

  • Axa calls 18m media review

    Thu, 5 Apr 2007

    Axa, the French-owned insurance and investment company, is reviewing its 18m UK media planning and buying account. The business has been held by OMD UK since 2000.

  • Bernard Matthews plans organic, free-range meats

    Wed, 11 Apr 2007

  • 'Bloke coke' takes its toll on Pepsi Max

    Thu, 5 Apr 2007

    PepsiCo's sugar-free cola drinks have suffered a downturn in sales in the take-home market since the launch of Coca-Cola's rival offering, Coke Zero, according to industry data exclusively revealed to Marketing Week.

  • Brand metrics fail to count true cost to the consumer

    Thu, 5 Apr 2007

    Modern metrics myopia tends to miss two critical dimensions of consumer value, which suggests the bandwagon is off course

  • C4 chief rejects calls to slash marketing amid funding fears

    Wed, 11 Apr 2007

  • Capital idea, so what went wrong?

    Thu, 5 Apr 2007

    So London, the weekly lifestyle magazine aimed at the capital's millionaires, backed by IT tycoon Sir Peter Rigby's son Steve Rigby, has been axed after only three issues - the latest casualty of one of the most competitive markets in the UK.

  • CHI lands 7m National Express Group brief

    Thu, 5 Apr 2007

    National Express Group, the transport company, has appointed Clemmow Hornby Inge to its advertising roster to help develop a national brand strategy encompassing coaches, trains and buses. The business is worth an estimated 7m

  • Convergence masterstroke, or Freudian slip?

    Wed, 11 Apr 2007

    It was not so much the news that DFGW was being sold that surprised the advertising industry but rather the identity of the buyer. PR company Freud Communications' admission it is in talks to acquire the ailing agency (MW last week) has divided opinion.

  • Creston launches 'buy and build' strategy in the US...

    Wed, 11 Apr 2007

  • Creston steps up US acquisition drive

    Tue, 10 Apr 2007

  • Cycling body seeks funds

    Thu, 5 Apr 2007

    British Cycling, UK cycling's governing body, is seeking a sponsor for the first time for its Olympic-hopeful Team GB cycling team.

  • Demand for supply

    Thu, 5 Apr 2007

    It is no good spending millions on a marketing campaign if retailers then run out of the product you are promoting. Ensuring the supply chain is efficient is critical to success. By Richard West

  • Deregulation in the air

    Wed, 11 Apr 2007

    The decision to open up transatlantic routes to unlimited competition will cause severe consolidation and drive down airfares. David Benady and Rupi Gohlar look at the problems besetting the four airlines that currently hold exclusive rights to these profitable routes

  • Domino label hands 1m media brief to The7stars

    Thu, 5 Apr 2007

    The7stars has won the 1m media planning and buying account for Domino Records, the independent record label behind Franz Ferdinand and the Arctic Monkeys. It is understood that the agency won a pitch against incumbent agency DPM and one other undis...

  • Ebay reviews 5.5m creative account out of DLKW

    Wed, 11 Apr 2007

  • EGS and Deeks join up to launch brand strategy service

    Thu, 5 Apr 2007

    Communication planning agency EdwardsGroomSaunders (EGS) is launching an alliance with brand consultancy Deeks Consulting to develop clients' brand strategy and positioning.

  • Ex-Abbey boss joins Jenks for relaunch

    Thu, 5 Apr 2007

    Former Abbey marketing director Ambrose McGinn has resurfaced at specialist sales marketing agency Jenks, where he has been appointed joint marketing director.

  • GE names marketing officer for 10m corporate finance unit

    Thu, 5 Apr 2007

    General Electric Commercial Finance has appointed Glenn Thomas as chief marketing officer for its corporate financial services, a GE unit with more than £10m in assets and 2,000 employees.

  • Give me a C! Give me an H! Give me an E! Give me an E! Give me an R! (out of room, I was spelling cheerleaders)

    Thu, 5 Apr 2007

    Attendees of the Internet World Exhibition at Earls Court Ex-hibition Centre in May will be in for a treat as creative web agency Red Snapper puts on a show to promote cheerleading in the UK.

  • Global Cool appoints Sponge

    Tue, 10 Apr 2007

  • Goodyear Dunlop hands digital brief to McCann-i

    Thu, 5 Apr 2007

    McCann-i, the interactive division of McCann Erickson, has won the digital advertising account for Goodyear Dunlop after a three-way pitch.

  • Government set to launch interactive TV job service

    Thu, 5 Apr 2007

    The Department for Work and Pensions (DWP) is launching an interactive TV service that will allow the unemployed to search for jobs from home.

  • Guardian moots cheap sister title to fend off freesheets

    Wed, 11 Apr 2007

  • Guardian Unlimited toughens its stance towards advertisers

    Thu, 5 Apr 2007

    Guardian Unlimited is to ditch conventional advertising slots on its homepage as part of a radical overhaul of the website.

  • Havas announces first revenue growth in five years

    Thu, 5 Apr 2007

  • Honda names motorcycle division general manager

    Thu, 5 Apr 2007

    Honda (UK) has appointed Steve Martindale as general manager of its motorcycles division. He was previously head of company vehicle operations at the Japanese manufacturer.

  • Honesty is the best policy

    Thu, 5 Apr 2007

    The internet has brought an end to the days when brands could give off the appearance of authenticity without being genuine, says Chris Ingram

  • How Pete Davis got ahead

    Thu, 5 Apr 2007

    "My favourite brand is Yorkie because it was my first brand role and I loved what it was all about. It is in one of the best positions a cheeky laddish brand in a womans market! I hope it gets some large marketing spend soon."

  • How to get to know what you didn't know you didn't know

    Thu, 5 Apr 2007

    Market research is an evolving beast. And now researchers sit alongside Big Brother watching for clues to our buying habits on flickering screens

  • In touch with consumers

    Thu, 5 Apr 2007

    Online technological advances are being used by marketers to conduct an ever-increasing amount of research. Alicia Clegg discovers whether the internet can replace traditional focus groups

  • IPC relaunches Woman's Own

    Tue, 10 Apr 2007

  • JJB Sports launches digital TV channel

    Thu, 5 Apr 2007

    JJB Sports, the high street sports retailer, is understood to be launching a digital TV channel later this year.

  • Jockey Idol: John Smith's People's Race to open the Grand National

    Thu, 5 Apr 2007

    The opportunity of taking part in a major sporting event is a dream that is held dear by countless people. Clearly this includes riding in the Grand National, as demonstrated by the inaugural John Smith's People's Race, which will open the 2007 John Sm...

  • John Lewis leaves Lowe out in the cold

    Thu, 5 Apr 2007

    Caroline ParryJohn Lewis's decision to scrap its planned brand advertising campaign earlier this year and bring in brand consultancy Circus to develop its marketing strategy has raised questions about Lowe's future on the retailer's roster before it has even developed any work (MW last week).

  • K-C set to review global agency mix

    Thu, 5 Apr 2007

    Kimberly-Clark is to review its global agency arrangements, following a review of its marketing structure.

  • Kingsmill launches £2.5m campaign

    Tue, 10 Apr 2007

  • Lexus to launch 'a hybrid for every range' in two years

    Wed, 11 Apr 2007

  • Lonely Planet sets up online channel for travellers' videos

    Thu, 5 Apr 2007

    Lonely Planet, the travel information company, is launching a new online channel to show the best travel videos around the world, this week.

  • Lyons named as BBC chairman

    Thu, 5 Apr 2007

    Sir Michael Lyons, the Labour councillor and chief executive of Birmingham City Council, has today (Thursday) been confirmed as the new BBC Trust chairman. He takes over the role from Michael Grade, who defected to rival broadcaster ITV late last year.

  • Mama Mag goes live

    Tue, 10 Apr 2007

    Mama-Mag.com, an online lifestyle magazine, is being launched today (Tuesday) as a destination site for cash-rich but time-poor mothers. It claims it will target "the woman behind the mother".

  • Media buyers call for ABC figures overhaul

    Thu, 5 Apr 2007

    Media buyers are urging Douglas McArthur to radically overhaul the Audit Bureau of Circulations (ABC) reporting frequencies across national newspapers and consumer magazines.

  • Microsoft: social sites overlooked

    Thu, 5 Apr 2007

    Microsoft is urging marketers to take social networking more seriously after a report by research company Jupiter revealed that 70% of consumers are willing to accept ads on personal web pages. The computer giant says advertisers should offer consum...

  • Mr T bolsters Snickers manly image

    Thu, 5 Apr 2007

    Masterfoods is positioning its Snickers chocolate bar as a tough and manly snack in a 3.5m campaign aimed at growing sales among men. The campaign will break on April 22.

  • Online campaign launches to encourage young Scots to vote

    Thu, 5 Apr 2007

    Scottish voters are to be given the opportunity to create a Scotland 'super pop group' as part of an online marketing campaign to raise awareness of forthcoming elections north of the border.

  • Otto targets affluent youth fashion market

    Thu, 5 Apr 2007

    Otto, the catalogue giant, is launching a new fashion branded catalogue named Oli later in the summer.

  • Publicis wins 50m Oral-B account

    Thu, 5 Apr 2007

    Procter & Gamble has hired Publicis Groupe to handle global marketing communications for its dental care brand Oral-B, following a final two-way pitch against Omnicom Group.

  • Regulator's strategy to rebuild confidence in TV quizzes

    Thu, 5 Apr 2007

  • Search Marketing

    Tue, 10 Apr 2007

    Traditionally, the definition of a full search agency is that of an agency which offers a wide breadth of search engine optimisation and pay-per-click services. As the responsibility of affiliate management increasingly slides towards search-savvy agencies and with Google offering cost-per-action advertising, it seems likely that the full search quality mark will be lifted even higher to include affiliates. You now need to be able to compare Affiliate Network X to Google.

  • Searching for more sales

    Thu, 5 Apr 2007

    Paid-for search may be a success story, but consumers have far more trust in natural search results, suggesting a need for a more joined-up approach to search engine and online sales strategies

  • Shangri-La hotel chain appoints Euro RSCG shop to global brief

    Wed, 11 Apr 2007

  • Staying ahead of the game

    Thu, 5 Apr 2007

    Strong licensing deals, shrewd advertising and a willingness to broaden its remit have given EA brand-visibility in a games market dominated by a trio of consoles. Nathalie Kilby reports

  • Tesco rivals enjoy growth spurt

    Thu, 5 Apr 2007

  • The not-so-United States of Europe

    Thu, 5 Apr 2007

    US companies attempting to peddle their wares in Europe are frequently accused of misreading the market. When mistakes occur, they are often wilful ones - say critics - brought on by an unedifying mixture of financial arrogance and cultural naivety.

  • Vodafone agrees branded phone deal

    Thu, 5 Apr 2007

  • Why WPP's United front broke down

    Thu, 5 Apr 2007

    What makes creativity happen in marketing services? Touching though the image of free, creative spirits spontaneously coalescing around a shared vision and harmonious personal chemistry may be, the reality is usually very different.

  • WPP calls time on United London

    Thu, 5 Apr 2007

    WPP has folded United London after merger talks with sister agency Grey London collapsed. The beleaguered agency, which was formerly known as HHCL/Red Cell, has been under increasing pressure since losing its two biggest clients, BSkyB and Alfa Romeo, late last year.

  • XBox TV ad banned for reckless driving

    Thu, 5 Apr 2007

    The advertising watchdog has banned a TV ad for the XBox 360 console featuring a car chase, following complaints that it encouraged dangerous driving.

  • Zurich names global group chief marketing officer

    Thu, 5 Apr 2007

    Zurich Financial Services, the global insurance giant, has appointed former Philip Morris and Young & Rubicam executive Arun Sinha as global group chief marketing officer.

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