Marketing Week
5 August 2010
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Boutiques v Network
5 August 2010
Marketers appear to be as torn as a teenager in love when it comes to choosing between using a boutique agency or a global network – their hearts tell them to go with the creative ideas that spring from the fresh minds of an independent agency, but their heads tell them that large networks can give them the scale and cost efficiency that the boutiques simply can’t.
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Brand power in hands of food fashion police
5 August 2010
Research made available to Marketing Week has identified a small but influential group of ’taste setters’ that food and drink brands need to get on board before a product launch.
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Collaboration lets stores control the customer journey
5 August 2010
Targeted campaigns based on understanding the journey a customer takes in a particular retail environment are proving effective for both stores and brands.
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Consumer superpower lives marketer’s dream
5 August 2010
They grew up aspiring to own cool brands, and now the latest generation of tech-savvy 30-somethings is having fun flexing its financial muscle.
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Food safety is different from public health
5 August 2010
Although your leader column on the future of the Food Standards Agency (MW 15 July) was overtaken slightly by events, it did contain some muddled thinking that I feel is worth addressing.
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Give and take of social media
5 August 2010
I read with interest your spotlight on public relations (MW last week), and would agree with Jay O’Connor when she states that companies need to take an integrated approach to social media.
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PR involves more than just damage limitation exercises
5 August 2010
The days of using PR as a channel for just selling products or services or managing damage limitation are long gone (MW last week), and looking at it purely from this view undervalues the massive role that it can play in driving new business, developing brand identity, improving brand loyalty and educating customers.
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Remodelling the agency relationship for the 3.0 age
5 August 2010
The ’always on’, 24/7 digital world demands a fresh approach from brands but the traditional client-agency relationship does not facilitate this, says a new report. MaryLou Costa looks at the new agency models that are emerging to better service the marketer’s needs
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RSA group director of strategy, marketing and customer talks brands
5 August 2010
On 29 September 2010, The Annual from Marketing Week will lay out smart thinking, smart working and smart engagement strategies for businesses. We ask Clare Sheikh, group director of strategy, marketing and customer, RSA which brands impress her:
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There is much to be said for focus and prioritisation. I have vowed to work without BlackBerry for a few hours each day and see where that takes me.
5 August 2010
The missus has been nagging me about my lack of work/life balance. A few years ago I believed that I was getting better, but the pressures of the recession do seem to have made everybody work harder than ever before.
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Thinking the unthinkable about how to do business
Thu, 5 Aug 2010
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Twitter is sticking to the brief
5 August 2010
My only concern with the PR industry’s use of social media (MW last week) is that it is making us obsessed with the medium, and in danger of ignoring the message.
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What a capital idea...
5 August 2010
I was very interested to read your article on Garmin and City AM’s campaign to get people running in their lunch hours (MW last week).
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What marketers are saying about the agency of the future
5 August 2010
To read the cover story relating to this ‘Remodelling the agency relationship for the 3.0 age’ click hereRead more debate on whether boutique or network agencies are best equipped to meet marketers’ needs
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Why Ford's focus is best in the business
Wed, 4 Aug 2010
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You can take masterclass in marketing excellence
5 August 2010
Marketing Week’s flagship conference will see star names reveal top secrets.
