Marketing Week
5 February 2009

  • 118118 runners team up with Ghostbuster star

    Thu, 5 Feb 2009

    The new advertising campaign for 118 118 features the brands iconic runners alongside Ghostbuster singer Ray Parker Jnr and a new version of his 80s hit.

  • Adam and Eve scoops 20m John Lewis account

    Thu, 5 Feb 2009

    Adam and Eve has won the 20m advertising account for retailer John Lewis. The account was previously held by Lowe London.

  • Aegon marketers face restructure

    Thu, 5 Feb 2009

    Life insurance and pensions company Aegon is axing 11 positions in its life and pensions marketing department.

  • AMV BBDO cuts planning director role

    Tue, 10 Feb 2009

    Miranda Ross, the planning director at advertising agency AMV BBDO has been made redundant.

  • ASA set to regulate online promotions

    Thu, 5 Feb 2009

    Online promotions are set to be policed by The Advertising Standards Authority using the Committee of Advertising Practice (CAP) non-broadcast rules, which currently cover print, ambient, sales promotion and direct marketing campaigns.

  • BA announces 70m loss

    Fri, 6 Feb 2009

    British Airways has reported a net loss of 70m in the nine months to December 31. The airline says it has suffered due to the economic downturn and the weaker pound.

  • Barclays reports 6bn profit

    Mon, 9 Feb 2009

    Barclays has reported a solidly profitable 2008 despite strong headwinds.

  • Bauer names Parkinson head of London Radio

    Tue, 10 Feb 2009

    Bauer Media has appointed Steve Parkinson to the newly created role of managing director London Radio.

  • Baugur put UK operations into administration

    Fri, 6 Feb 2009

    UPDATE: Baugur has had its application to go into administration proved by the High Court.

  • Big brands explore redundancy marketing

    Wed, 11 Feb 2009

    Fear is at an all-time high as people lose their jobs and companies cut costs. In an environment where insecurity dominates, brands are stepping up to offer “redundancy marketing” solutions.

  • BrandPie consultancy signs up 118 118 and L'Occitane

    Thu, 5 Feb 2009

    Brand Union founder Dave Allen and former Safeway and Rowntree marketing chief Roger Partington are consulting on cosmetics brand L'Occitane and directory firm 118 118 following the launch of their new agency BrandPie.

  • BSkyB steals football rights from Setanta

    Fri, 6 Feb 2009

    BSkyB has bolstered its English Premier League live football rights by grabbing one of the final two packages up for auction from Setanta.

  • BT Vision to merge with consumer marketing arm

    Wed, 11 Feb 2009

    BT is merging its BT Vision marketing team with the consumer marketing team because BT Vision is now an “established” part of its broadband offer.

  • Cash4Gold makes a name for itself in Super Bowl ad gap

    Thu, 5 Feb 2009

    It was a sign of how much the global economy has deteriorated when one of the prime spots in last Sunday's Super Bowl ad showcase in the US was taken by Cash4gold, an online service offering money in exchange for cast-off metals.

  • CBS Outdoor advertisers offered rewards incentive

    Thu, 5 Feb 2009

    CBS Outdoor is launching a loyalty scheme for clients allowing them to earn rewards based on the distance that their campaigns travel across the country.

  • Channel 4 relaunches online TV service

    Mon, 9 Feb 2009

    Channel 4 is preparing to launch a redesigned catch-up online TV service in March following the demise of Kangaroo.

  • Charity sector must count on creativity

    Thu, 5 Feb 2009

    The charity sector could be in real trouble this year. Everyone, from the lowest-paid consumer to the largest of multinational corporations, is cutting expenditure wherever possible.

  • Chris Ingram: On newspapers in the digital sphere

    Wed, 11 Feb 2009

    Last month I suggested it was premature to write off our national newspapers just yet. There’s no denying that life is tough for newspaper groups, but I can’t help feeling that many groups could deal with these challenges better.

  • Companies House seeks new agency

    Thu, 5 Feb 2009

    Companies House, the government body that keeps data on registered companies, is hunting for a new marketing services agency. The current incumbents are Agency Inc and Lloyd North Over.

  • Conde Nast names new Tatler editor

    Tue, 10 Feb 2009

    Cond?ast has appointed Catherine Ostler as the new editor of Tatler magazine.

  • Confused.com appoints The Search Works

    Tue, 10 Feb 2009

    The Search Works has been appointed to handle pay-per click and search marketing activity for insurance comparison website Confused.com. The agency won the account following ...

  • Daily Mail owner's ad revenues slump

    Wed, 11 Feb 2009

    Daily Mail owner Associated Newspapers advertising revenues dropped by 8% in the three months to 31st December, compared to last year, with classified revenue plummeting to 17%.

  • Diageo to launch spring Baileys push

    Wed, 11 Feb 2009

    Diageo Great Britain is to launch a 1m campaign for Baileys Irish Cream targeting spring occasions including Valentines Day, Mothers Day and Easter.

  • EHS Brann recruits Craig Walmsley from AKQA

    Thu, 5 Feb 2009

    EHS Brann Group has appointed AKQA executive Craig Walmsley to the new position of head of digital.

  • FSA launches saturated fats campaign

    Tue, 10 Feb 2009

    Consumers will be urged to reduce the amount of trans-fats in their diets by a 3.5m advertising campaign being launched by the Food Standards Agency next week.

  • Glooq software launches in the UK

    Tue, 10 Feb 2009

    New software allowing advertisers to insert e-mail banner advertisements into messages is being launched in the UK. The software, called glooq, has been trialled across Europe and is used by brands including Audi and Motorola. It is also used by agency McCann Erickson.

  • GM restructures marketing for 3 marques

    Thu, 5 Feb 2009

    General Motors is restructuring its European marketing operations for three of its marques. The move will see new chief marketing officers introduced at Opel, Chevrolet and Saab.

  • Google adds web search to AdSense for Mobile

    Wed, 11 Feb 2009

    Google has expanded its AdSense for Mobile service to include web search as part of a strategy to challenge Yahoo’s lead on mobile.

  • Heyday collapse exposes flaw in age-led targeting

    Wed, 11 Feb 2009

    Mature market experts are highlighting the foolishness of targeting over-50s as an age-defined one-size-fits-all market following the collapse of Heyday, the membership brand launched by Age Concern as a rival to Saga.

  • Hugo Drayton appointed CEO of InSkin Media

    Tue, 10 Feb 2009

    Hugo Drayton, former CEO at controversial behavioural targeting firm Phorm, has been appointed CEO of InSkin Media.

  • Independent circulation slumps

    Fri, 6 Feb 2009

    The Independent has seen its circulation drop 12% year on year, according to the latest Audit Bureau of Circulation figures.

  • IPA disappointed by veto of Project Kangaroo

    Thu, 5 Feb 2009

    The IPA has expressed disappointment at the Competition Commissions ruling to halt Project Kangaroo, the joint venture video-on-demand service from ITV, Channel 4 and BBC Worldwide.

  • Iris triumphs in pitch for 8m VW integrated marketing business

    Wed, 11 Feb 2009

    Iris has scooped the Volkswagen commercial vehicles integrated marketing business, estimated to be worth £8m.

  • Irn Bru advertises its Diet varient

    Mon, 9 Feb 2009

    Soft drink brand Irn-Bru has launched a national billboard advertising campaign to promote its sugar-free Diet version today (February 9).

  • Journey into an uncertain year

    Thu, 5 Feb 2009

    With consumers reining in spending, how will the travel industry fare in the face of the credit crunch in 2009? People say they wont stop going on holiday, but are looking for cheaper destinations

  • Kerry Foods appoints former T-Mobile boss to group role

    Wed, 11 Feb 2009

    Kerry Foods has appointed Phil Chapman, former T-Mobile marketing director, as its new group marketing director.

  • Kerry Foods unveils new pastry products

    Mon, 9 Feb 2009

    Kerry Foods has launched a range of pastry products under its new Walls branding emphasising authenticity and honesty.

  • Lego signs TV channel sponsorship package

    Thu, 5 Feb 2009

    Turner Media Innovations has signed up Lego in a sponsorship collaboration that will promote Lego's new Star Wars range on Cartoon Network.

  • Lord Carter's Digital Britain report hailed as advertising opportunity

    Thu, 5 Feb 2009

    Lord Carter's interim Digital Britain report has been hailed as an opportunity for brands to expand their reach to audiences by advertisers.

  • Magners bolsters portfolio with Pear Cider

    Mon, 9 Feb 2009

    Magners is launching Magners Pear in the UK to broaden its product portfolio in the increasingly competitive cider sector.

  • MasterCard seals sponsorship with Rugby World Cup

    Mon, 9 Feb 2009

    MasterCard has signed a new deal to become the latest sponsor of the Rugby World Cup 2011. The credit card firm will be the official payment system provider for the tournament, to be held in News Zealand.

  • MCCA Agency Barometer reveals new business optimism in 2009

    Thu, 5 Feb 2009

    If you're the new business director at an advertising agency, 2009 might not be the quiet year you perhaps dreaded. The Marketing Communication Consultants Association (MCCA) has announced the results of its Agency Barometer, a "state of the nation" analysis of agency predictions for the year ahead. One thing it reveals is a feeling among agencies that clients will present them with more new account opportunities to battle over than last year.

  • MPs call for Google to reinstate gambling ad ban

    Wed, 11 Feb 2009

    Googles decision to allow gambling advertising is being challenged in Parliament after a group of MPs called for the company to review its policy.

  • MRM retains Intel global digital account after four-way pitch

    Thu, 5 Feb 2009

    Intel has retained MRM Worldwide as its global digital marketing agency, following a pitch against three undisclosed agencies.

  • Network Rail pitches 3m marketing account

    Mon, 9 Feb 2009

    Network Rail is on the hunt for a marketing agency to handle its 3 million pound account with a focus on London St Pancras.

  • News Corporation slumps to 4.3bn loss

    Fri, 6 Feb 2009

    News Corporation has slumped to $6.4bn (4.3bn) quarterly loss as advertising revenues fell in the grim economic environment.

  • News International and News Corp in behavioural targeting move

    Tue, 10 Feb 2009

    Rupert Murdoch's News International is investigating working with News Corp sites such as Sky and MySpace, to create a behavioural targeting network across its properties.

  • Nissan to cut 20,000 jobs globally

    Mon, 9 Feb 2009

    Nissan has announced it is to cut 20,000 jobs worldwide due to the sharp fall in sales last year.

  • Nostalgia is just the comfort blanket we need against today's cold reality

    Thu, 5 Feb 2009

    Does Heinz's revival of its classic slogan 'Beanz Meanz Heinz' herald a return to an halcyon age? The PC brigade is too full of hot air to let that happen

  • Olympian Michael Phelps dropped by Kelloggs

    Fri, 6 Feb 2009

    Olympic gold medallist Michael Phelps has been dropped as the face of Kelloggs in the west following News of the World revelations about his drug use, it has been reported.

  • Omnicom sees 14% decline in Q4 income

    Tue, 10 Feb 2009

    Omnicom Group has announced that net income for the fourth quarter of 2008 decreased 13.7% to $271m (£181m) from $313m (£211m) for the same period last year.

  • Post Office pitches DM and branding work

    Wed, 11 Feb 2009

    The Post Office is launching a pitch for its direct marketing and branding business.

  • Publicis reports profit drop

    Wed, 11 Feb 2009

    Publicis Groupe, has reported a 1.1% drop in full-year net profit and predicts a very difficult 2009.

  • Put a positive spin on change

    Thu, 5 Feb 2009

    This exceptional time of change is an opportunity for agencies and clients to cement their relationship and work together to shape a better future for the industry, says Simon Rhind-Tutt

  • RBS considers 2,300 more job cuts

    Tue, 10 Feb 2009

    The Royal Bank of Scotland Group has announced it could cut up to 2,300 jobs in Britain. The cuts would amount to around 2% of its local workforce of 106,000, the bank said in a statement.

  • Reckitt Benckiser sees 8% revenue growth

    Wed, 11 Feb 2009

    Reckitt Benckiser, owner of global brands including Vanish, Lemsip, Strepsils and Dettol, increased its marketing investment in media by 25% in the last quarter and saw like for like net revenue grow 8 % for the three months to December 21.

  • Retail sales jump following January discounts

    Tue, 10 Feb 2009

    Retail sales were healthier than expected in January with a 3.2% total rise - the largest since May.

  • Robert Dirskovski steps down from role at DMA

    Mon, 9 Feb 2009

    The Direct Marketing Association (DMA) is yet to determine if it will replace head of interactive media Robert Dirskovski who has stepped down from the role.

  • RSPCA sparks row over Scottish drive

    Thu, 5 Feb 2009

    The Scottish Society for The Prevention of Cruelty to Animals (SPCA) has launched a ferocious attack on the RSPCA for allegedly stealing its financial support in Scotland.

  • Saturday Times cuts price by 50p

    Thu, 5 Feb 2009

    News International is to cut the price of the recently relaunched Saturday Times to £1.00 from £1.50 for a “limited period”.

  • SCA to relaunch Bounty as Plenty

    Thu, 5 Feb 2009

    SCA is to rebrand its Bounty kitchen towel to Plenty and will support the relaunch with an £8m marketing campaign.

  • Shelter to use Radiohead song in new campaign

    Tue, 10 Feb 2009

    Shelter, the homeless charity, is launching a new campaign, which features a song donated by Radiohead. The push is aimed at highlighting the fragility of the UK housing situation.

  • Sky adds Mother to its agency roster

    Thu, 5 Feb 2009

    Mother has been appointed by BSkyB to work on a long-term brand development project. The agency joins Sky’s £104m ad agency roster, which already include WCRS, EHS Brann an AKQA amongst others.

  • Sony Computer plans 4m push for gaming releases

    Thu, 5 Feb 2009

    Sony Computer Entertainment (SCE) is launching a 4m advertising campaign this month promoting new offerings on its PlayStation 3 and PSP consoles.

  • Spreading the word

    Thu, 5 Feb 2009

    As brands seek consumers to create a buzz about their products, Mary-Louise Clews discovers that the tools for encouraging personal recommendations are not just confined to the internet

  • TalkTalk plan offers credit crunch relief

    Thu, 5 Feb 2009

    TalkTalk is launching a phone and broadband package to help consumers caught out by the credit crunch.

  • Teletext Holidays picks new managing director

    Thu, 5 Feb 2009

    Teletext Holidays managing director Matt Cheevers has stepped down and has been replaced by sales and distribution director Victoria Sanders.

  • The ASA raps Kellogg over snack-bar health claims

    Thu, 5 Feb 2009

    The Advertising Standards Authority (ASA) has banned an ad for Kellogg's Nutri-Grain Soft Oaties because it misleadingly implies the biscuits are healthy.

  • The squares against the snow lovers

    Fri, 6 Feb 2009

    This week saw the nation divided between the grumpy and the gregarious. I was in the former camp. I was one of those that struggled into work on Monday in what would have been a comical situation if it didn’t involve me being so wet and cold.

  • The7Stars scoops 10m of media work for William Hill

    Wed, 11 Feb 2009

    The7Stars has scooped the 10.2m media planning and buying business for bookmaker William Hill.

  • Toyota hands Kitcatt Nohr opportunity to take driving seat

    Thu, 5 Feb 2009

    Toyota's decision to consolidate its UK direct marketing for both the Lexus and Toyota marques into Kitcatt Nohr represents a shift in thinking by the world's leading car maker, at a time when the automotive industry is being forced to rethink itself on every level (MW.co.uk ...

  • UK ad spend could grow by 52% by 2020

    Wed, 11 Feb 2009

    UK advertising expenditure could grow by more than 52% by 2020, according to a report by the World Advertising Research Centre.

  • Unilever abandons targets despite sales increase

    Thu, 5 Feb 2009

    Unilever, manufacturer of the Walls, Dove and Knorr brands, says it is unable to provide a financial outlook for this year given economic uncertainty despite posting a 7.3% increase in fourth quarter sales.

  • Walkers' competition mission

    Thu, 5 Feb 2009

    Walkers is launching an advertising campaign to promote the final six flavours in its "Do us a flavour" competition and to encourage viewers to vote on the final winner.

  • Wall Street Journal to open London-based editorial team

    Tue, 10 Feb 2009

    The Wall Street Journal (WSJ) is boosting its online presence in Europe by introducing a London-based editorial team.

  • Woolies turns to click n mix

    Wed, 11 Feb 2009

    Just like James Bond, retailer Woolworths is discovering that you can indeed live twice. The almost 100-year-old brand is being reborn online after it fell into the hands of administrators just before Christmas.

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