Marketing Week
5 June 2008
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A Formula thats Maxed out
Fri, 6 Jun 2008
There is a disturbing parallel between the behaviour of Hillary Clinton and Max Mosley.
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Alliance Boots reports solid first year
Tue, 10 Jun 2008
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Andrew Harrison: Why does the UK dominates internet ad spend?
Wed, 11 Jun 2008
At a recent media conference, two questions from the audience really set me thinking. “Why does the internet command a much bigger share of ad expenditure in the UK than anywhere else in the world?” was the challenge from the floor – with the logical follow-up question then ...
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AOL brings ad business under single umbrella
Fri, 6 Jun 2008
AOL is extending its US advertising business Platform A in Europe. The move aims to align the two advertising divisions under the same brand.
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ASA head of marketing to look at green claims in ads
Thu, 5 Jun 2008
The Advertising Standards Authority's (ASA) new marketing chief has pledged to help tackle the issue of regulation of green claims in ads.
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Barclaycard ads to premiere on mobile networks
Thu, 5 Jun 2008
Barclaycard is launching its latest 6m advertising campaign over mobile before it breaks on TV, in what it says marks a major shift in media strategy. Barclaycard is also shunning press advertising for the campaign because it believes television, mobile and online advertising are more effective for the brand.
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BBH wins Tango and J20 accounts without a pitch
Wed, 11 Jun 2008
Britvic has handed the advertising for Tango and J2O brands to Bartle Bogle Hegarty without a pitch. The account was previously handled by CHI & Partners.
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Bezier axes Poulters in restructure
Thu, 5 Jun 2008
Poulters, the Leeds-based agency, is being closed down by parent-company Bezier as part of a restructure. It is understood that 42 people may be made redundant.
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Birmingham Bullring launches TV ad
Mon, 9 Jun 2008
The Birmingham Bullring is launching a TV ad to underline its credentials as a major shopping destination. The work, created by Isobel, will be followed later this year with autumn and Christmas campaigns.
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BJL Group and ZenithOptimedia triumph in Typhoo Tea strategy review
Thu, 5 Jun 2008
Typhoo Tea has appointed BJL Group to its 4.5m advertising account and has retained ZenithOptimedia to handle media planning and buying. It follows a three-way pitch that did not include advertising incumbent CHI & Partners.
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Britain's most trusted brands
Thu, 5 Jun 2008
The results of this year's Reader's Digest Trusted Brands survey are in, showing which brands keep the customers flocking back, which turn them off, and what qualities about a brand engender consumer trust
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Cadbury launches fruit variant Dairy Milk bars
Thu, 5 Jun 2008
Cadbury is aiming to move the Dairy Milk brand more upmarket with the launch of two fruit variants. It also aims to tighten its focus on female consumers.
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Camper lures D&G marketer to spearhead 'lifestyling' strategy
Thu, 5 Jun 2008
Camper has appointed Dolce & Gabbana marketer Elisabetta Manzi as global brand director. She replaces Phil McAveety, who has left the footwear brand after two years.
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Carat fights off competition for 100m Disney Euro media account
Thu, 5 Jun 2008
Carat has retained the 100m pan-European media account for Walt Disney Studios following a final shoot-out against ZenithOptimedia. The review covered Disney business units including Walt Disney Pictures, Walt Disney Studios Home Entertainment and Miramax.
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Co-op launches campaign to promote its range of businesses
Thu, 5 Jun 2008
The Co-operative is launching a 1.4m press campaign to raise awareness of diverse businesses in its group and the co-operative way in which they operate.
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Diabetes UK picks interim successor to chief marketer
Thu, 5 Jun 2008
Charity Diabetes UK has appointed Catherine Chin as interim marketing director after the departure of its top marketer last month.
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Disney to launch UK parenting portal
Mon, 9 Jun 2008
The Walt Disney Internet Group is launching a new ad-funded parenting portal, UKfamily.co.uk. The first phase of the site will go live on July 17, with a second phase launching in the autumn.
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DoH seeks agency to raise awareness of Hepatitis C
Thu, 5 Jun 2008
The Department of Healthis talking to advertisingand media agencies about a brief to raise awareness of Hepatitis C.
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Douwe Egberts accounts up for grabs
Thu, 5 Jun 2008
Sara Lee is seeking agencies to handle the advertising and below-the-line accounts for its Douwe Egberts instant coffee brand.
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Dreaming of an exclusive holiday isolated from britain's yob culture
Thu, 5 Jun 2008
On foreign soil, Sid Chav is vulgar, loutish, devoid of manners and given to casual outbursts of violence - even in the first-class cabin of the plane
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Eddie Izzard calls on Cocktail to find tour sponsors
Fri, 6 Jun 2008
Cocktail Marketing, the partnership marketing agency, has been appointed by Eddie Izzard to find sponsors for his proposed UK stand-up tour next year. It is understood that the tour will not go ahead if suitable partners cannot be found.
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Elizabeth Arden splits marketing operation after exit of director
Thu, 5 Jun 2008
Elizabeth Arden UK has split its marketing operation following the abrupt departure of marketing director Scott Harvey-Nicholls in February.
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End of the road for Chelsea tractors
Wed, 11 Jun 2008
Collapsing sales of sports utility vehicles are a sure sign that the era of cheap, guilt-free motoring is at an end. But the big question for manufacturers is how they fill the gaping hole blown in their profits by the decline of the high-margin off-roaders.
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Eric Cantona stars in Partouche betting website ad
Mon, 9 Jun 2008
Football legend Eric Cantona is fronting a 2.5m campaign to support the launch of a European casino operator. The Partouche Group is launching a betting website in the UK today (June 9).
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Eurosport milks football fever on Facebook
Fri, 6 Jun 2008
Eurosport is launching a Euro 2008-branded Facebook application in a bid to cash in on the tournament. It will allow users to predict the outcome of matches and create leagues to compete with their friends.
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Ferrovials airport ownership could 'threaten' 2012 Olympic success
Thu, 5 Jun 2008
Lord Puttnam has warned that Ferrovial's ownership of seven UK airports, including Heathrow, could threaten the success of the London 2012 Olympics. The peer claims that inefficiencies in the country's air travel system could result in "absolute disaster".
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Football greats star in Ladbrokes Euro 2008 ad
Fri, 6 Jun 2008
Ladbrokes, the bookmaker, is launching a 4m campaign tomorrow (June 7) to coincide with the launch of Euro 2008. The new ad features a galaxy of football stars including former Newcastle and Tottenham player David Ginola and Ian Wright.
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GMG appoints station chief for Smooth
Tue, 10 Jun 2008
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Google tests merchant search
Thu, 5 Jun 2008
Google is testing a new service in a bid to compete with search aggregators and price comparison sites such as Moneysupermarket.com.
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Government and AA in obesity venture
Wed, 11 Jun 2008
The Government is set to form a partnership with the Advertising Association in its fight against the obesity crisis. It is the first time that industry stakeholders will get a voice to influence any new Government policies on food advertising.
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Heineken plots Euro launch for Strongbow
Thu, 5 Jun 2008
Heineken is planning to launch Strongbow in Europe under a new name later this year. The move comes as the Dutch brewer begins to integrate the Scottish & Newcastle brands it acquired earlier this year into its portfolio.
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Hewlett Packard hosts treasure hunt events
Thu, 5 Jun 2008
Hewlett Packard is launching a series of family treasure hunts fronted by Olympic swimming champion Sharron Davies. The events are part of its “What Do You Have To Say” campaign.
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Hong Kong tourism lures VisitBritain marketer
Thu, 5 Jun 2008
VisitBritain marketer Simon Mills has joined the Hong Kong Tourist Board (HKTB) as director of Northern Europe.
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Icahn accuses Yahoo! board of sabotaging Microsofts 24bn takeover bid
Thu, 5 Jun 2008
Carl Icahn, the billionaire investor that is trying to oust the Yahoo! board, claims that it deliberately “sabotaged” Microsoft’s bid to take over the internet company. He made the comments in a letter to Yahoo chairman Roy Bostock.
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In pursuit of wider horizons
Thu, 5 Jun 2008
Chief executive Arun Sarin may have left Vodafone in rude health, but how well will his successor be able to position the mobile phone brand as a communications powerhouse? asks Rufus Jay
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In this together, or not at all
Thu, 5 Jun 2008
Thanks to the internet, market research is no longer the only way for brands to gather information about consumers. Alicia Clegg explains how partnerships can help researchers rediscover their edge
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Is the drop in outdoor advertising revenue just a dip or the beginning of a fall?
Thu, 5 Jun 2008
Outdoor advertising revenues have dipped for the first time in nearly six years, leading observers to question whether this is a blip or the start of a decline following several years of exceptionally strong figures.
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ITV chief says ad restrictions limit revenue
Fri, 6 Jun 2008
ITV commercial chief Rupert Howell has called for more flexibility around advertising airtime, claiming restrictions are limiting the revenue potential of primetime weekend shows. Media regulator Ofcom is part way through a review of the rules governing advertising airtime.
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Jeyes launches bleach blocks that stay in toilets for a week
Thu, 5 Jun 2008
Jeyes is extending its Parazone brand with the launch of Weekly Shots, bleach blocks designed to last for one week. It is Parazone's first product that is specifically targeted at destroying germs in the toilet cistern and bowl.
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John Lewis campaign focuses on stores principles
Fri, 6 Jun 2008
John Lewis is launching a new brand campaign to highlight the "principles and approach" that make the store unique. It will also use the store's Partners in advertising for the first time.
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JWT and Tommys part company over creative differences
Thu, 5 Jun 2008
JWT has resigned the account for baby charity Tommy's after 12 years due to creative differences. It is not known if the charity has already appointed a replacement agency.
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Live gaming to launch on Nuts TV
Tue, 10 Jun 2008
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Lowe keeps hold of 25m Electrolux Euro ad account
Thu, 5 Jun 2008
Electrolux is understood to have retained Lowe to handle its 25m pan-European advertising business. It follows a pitch against Bartle Bogle Hegarty, which handled Electroluxs Zanussi and AEG brands, and BBDO.
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Mirror Group introduces online research community
Mon, 9 Jun 2008
Mirror Group is launching an online research community in a bid to tap into readers' views on advertising and editorial content. The initiative will tie-in with its existing reader panel, which launched in 2003.
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More Than to take on Sheilas Wheels with womens car insurance
Thu, 5 Jun 2008
More Than, the Royal & SunAlliance-owned insurance brand, is launching a car insurance product aimed at women. The product, More Than Women Drivers' Insurance, will rival existing offerings such as the high profile Sheila's Wheels brand.
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Naked to handle Kimberly-Clark Euro communications strategy
Thu, 5 Jun 2008
Naked Communications has been appointed to handle the pan-European communications strategy for Kimberly-Clark brands Kleenex, Andrex and Huggies.
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National Blood Service launches TV campaign
Mon, 9 Jun 2008
The National Blood Service is launching a TV campaign to promote its work and attract new donors. The ads will break on June 9.
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New campaign - Enjoy England
Thu, 5 Jun 2008
Enjoy England gears up for summer of fun
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New campaign - Scottish & Newcastle UK
Thu, 5 Jun 2008
Kronenbourg unveils widget ad
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Nissan overtakes Honda in battle of the SUVs
Wed, 11 Jun 2008
Nissan Qashqai, the Sunderland-built model launched last March, has overtaken the Honda CR-V to become the UK’s biggest-selling sports utility vehicle, according to a leaked analysis based on the latest sales figures.
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Ofcom moves to stop misleading broadband advertising
Thu, 5 Jun 2008
Ofcom, the communications watchdog, has published a code of conduct to stop internet service providers (ISPs) from advertising "misleading" broadband speeds. The code was published today (June 5).
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Olympic committee to run mascot design competition
Wed, 11 Jun 2008
Following the fiasco surrounding the design of the logo for the London 2012 Olympic Games, the organising committee is considering running a public competition to design the mascot for the event.
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Philips appoints Consumer Lifestyle MD
Mon, 9 Jun 2008
Royal Philips, the consumer electronics company, has appointed Neil Mesher, currently UK sales director, to managing director of its Consumer Lifestyle business in the UK. He replaces Bret Furio, who is returning to the US to run the same division.
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Pot Noodle gives consumers chance to duel with dwarves
Thu, 5 Jun 2008
Pot Noodle, the Unilever-owned snack brand, is launching an experiential campaign that will give consumers the chance to "duel" with dwarves.
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Random House appoints digital chief
Wed, 11 Jun 2008
The Random House Group, the publisher, has appointed Jonathon Davis, former Sony BMG vice president of digital marketing, to the new role of digital publisher.
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Reading Room wins brief for Glenlivet electronic campaign
Thu, 5 Jun 2008
Digital agency Reading Room has been appointed by Pernod Ricard UK to handle a brief for Glenlivet Scotch Whisky. It will be the brand's first electronic, customer-relationship management campaign.
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Relations between TNS and WPP hit fresh low
Thu, 5 Jun 2008
The war of words between WPP Group and market research company Taylor Nelson Sofres reached new levels of acrimony as TNS unveiled details of its proposed "merger of equals" with German market research company GfK. WPP and GfK are locked in a ...
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Royal Mail seeks to axe senior marketing roles
Wed, 11 Jun 2008
Royal Mail is understood to be asking senior marketers to re-apply for their jobs as part of major review of its marketing team.
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Samsung names ex-Motorola man as marketing head
Mon, 9 Jun 2008
Samsung Mobile has appointed former Motorola marketer James King to head its UK marketing division. He will take on the role from July.
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Scope says disabled at risk of violent attack
Fri, 6 Jun 2008
Scope, the national disability charity, is launching a campaign to raise awareness of the discrimination faced by disabled people. The campaign launches today (June 6).
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Sega to launch official 2008 Olympics game this month
Thu, 5 Jun 2008
Sega, the video games company, is launching its official Olympic Games title later this month. It will be backed by a major TV campaign and sponsorship deal with Sky.
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Senior Orange role for ex-Virgin chief
Wed, 11 Jun 2008
Orange has appointed former Virgin Media executive Steven Day as its chief marketer as part of chief executive Tom Alexander’s major restructure of the mobile operator. Day is seen as the final piece in the jigsaw for the revamped brand.
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Sex, spies and Formula One
Wed, 11 Jun 2008
Max Mosleys sado-masochistic session, allegedly Nazi-themed, with five prostitutes in a Chelsea brothel/dungeon, may have tarnished his personal standing and undermined the credibility of the Federation Internationale de lAutomobile, motorsports ruling body. But there is little to indicate that the sports commercial interests might suffer as a result.
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Social networking drives rising internet use
Mon, 9 Jun 2008
Social media sites are continuing to demand the lion share of online users' time, according to new figures from Nielsen Online. British people spent 4 billion minutes on consumer generated content sites in April, up 47% year-on-year.
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Soft drinks industry lays out green strategy
Tue, 10 Jun 2008
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Sport Media Group buys Front publisher
Fri, 6 Jun 2008
Sport Media Group, the owner of the Sunday and Daily Sport, has acquired Flip Media, owner of lads' mag Front, for £125,000. It also includes film magazine Hotdog and DVD World.
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Stella Artois to sponsor Zeppelin
Tue, 10 Jun 2008
Stella Artois is understood to be sponsoring the world's largest Zeppelin site. The Zeppelin, which is 75m long, has been renamed as The Star Over London for its launch this week.
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Stephen Whyte joins headhunter
Tue, 10 Jun 2008
Stephen Whyte, the former McCann Erickson chief executive, is joining headhunting company JCA Group as partner. Whyte will join the group next week.
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Swiss company in talks over Silverjet
Mon, 9 Jun 2008
A Swiss investment company is understood to have made an offer for business-class only airline Sliverjet. Kingplace, run by Swiss management company Heritage, is thought to have made an offer on behalf of private clients.
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Swiss investors acquire ailing Silverjet
Wed, 11 Jun 2008
Silverjet, the beleaguered business-class only airline, has been acquired by Swiss investment group Heritage just over a week after it went into administration.
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Tesco sales up 14% in first quarter
Tue, 10 Jun 2008
Tesco has reported a 13.7% increase in group sales for the 13 weeks ending May 24 driven by higher fuel prices. It has also revealed that total sales in the UK grew by 9.4% over the period.
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The approaching rebirth of Virgin-free Virgin Radio
Thu, 5 Jun 2008
Virgin Radio has had a turbulent 18 years with the high-profile sacking of Chris Evans, its then breakfast show host; his equally high-profile unfair dismissal trial; the constant rumours about its future ownership; and the recent defections of senior staff to GCap ...
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The Number 118 118 launches London taxi campaign
Fri, 6 Jun 2008
The Number 118 118 is launching a London taxi campaign across London to promote its new "ask anything" service. Passengers using the branded taxis will be allowed to ask any question free of charge.
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The roots of trust grow deep and strong
Thu, 5 Jun 2008
Howard grates on us, BA dissapoints us, but we trust them. So what makes us traust a brand? asks Victoria Scott
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The Sun bucks falling circulation trend
Mon, 9 Jun 2008
The Independent has suffered the most far-reaching fall in the month-on-month and year-on-year circulation figures, while The Sun has continued to do well, according to the Audit Bureau of Circulations (ABCs) figures in the six months to May.
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Thomas Cook reviews 9m advertising business
Mon, 9 Jun 2008
Thomas Cook is reviewing the 9m pan-European advertising business for its portfolio of brands. It follows the company's merger with MyTravel last year.
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UK ad spend growth speeds up
Mon, 9 Jun 2008
Advertising expenditure in the UK rose by 4.2% year-on-year in 2007 to 19.4bn, according to figures published today (June 9) in the Advertising Association's Advertising Statistics Yearbook 2008. This compares to annual growth of only 0.7% in 2006.
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UK to oppose EU plans on product placement
Wed, 11 Jun 2008
The British Government will not agree to a new European Union Directive that allows product placement on TV, according Culture Secretary Andy Burnham. He told the Convergence Think Tank the move would "contaminate" programming.
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Unilever calls on TMW for Lipton Ice Tea task
Thu, 5 Jun 2008
Unilever is understood to have appointed Tullo Marshall Warren to handle the below-the-line account for its Lipton Ice Tea brand.
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Virgin Trains unveils weekend leisure-break marketing focus
Thu, 5 Jun 2008
Virgin Trains will refocus on the leisure market when the long awaited West Coast Main Line rail upgrade is finally completed.
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Werther's targets slimmer with sugar free launch
Wed, 11 Jun 2008
Werther's Original, the butterscotch sweet brand, is supporting the launch of its sugar-free variant with a campaign targeting slimmers. It aims to increase awareness of its low calorie product with diet-conscious consumers.
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Will ""frighteningly clever"" Nigel Jones be able to resuscitate ailing Publicis?
Thu, 5 Jun 2008
Draft FCB president Nigel Jones has got a new train set, though some might say a slightly damaged one. But Jones believes he has got what he always wanted in the role of UK group chairman and chief executive of Publicis, an agency network ...
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Yahoo! Music to revamp UK and Ireland website
Thu, 5 Jun 2008
Yahoo! Music Europe is relaunching its UK and Ireland site with a new look and improved range of features, such as personalised video recommendations and playlist tools.
