Marketing Week
5 March 2009
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Ad-funded music model under strain
Wed, 11 Mar 2009
The digital industry is warning music companies not to pin their hopes on advertising revenues to plug the shortfall from declining physical sales.
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Ads may be the kitsch art of tv, but they are great interruptions
Thu, 5 Mar 2009
Viewers claim TV with regular ads is more pleasurable, but only because the ads break up the programmes, not because they are worth watching
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Arms around the world
Thu, 5 Mar 2009
Despite the worldwide economic pinch, Bupa International is striving to improve its global reach with a digital marketing push and the creation of health-wise online communities. By Jo Roberts
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ASA decides P&G's Olay Regenerist ad is misleading
Thu, 5 Mar 2009
The Advertising Standards Authority (ASA) has banned a television advertisement for Procter & Gamble's Olay Regenerist because it implies that the skin care brand could have a similar effect to cosmetic injections.
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Asda appoints McCain marketing chief
Fri, 6 Mar 2009
Asda has appointed McCain Foods marketing director Simon Eyles to the role of head of private label marketing.
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ATOC seeks media agency for Railcard campaign brief
Thu, 5 Mar 2009
The Association of Train Operating Companies (ATOC) is on the hunt for a media agency to plan and buy campaigns for the Railcard brands.
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Baby alcoholic drinks forced to rebrand
Tue, 10 Mar 2009
Two drinks brands are being forced to rebrand and repackage after a complaints panel ruled they could appeal to under 18s.
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Can agencies afford to take on 2012 task?
Wed, 11 Mar 2009
One of the largest goods-in-kind contracts around is on the table for marketing agencies. The search for the marketing services provider for the London 2012 Olympics has begun as the current contract, held by Lord Bells Chime Group, expires at the end of this month.
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Charity direct debit cancellations skyrocket
Tue, 10 Mar 2009
The number of people cancelling direct debit charity donations has skyrocketed since the start of credit crunch, according to new figures released today.
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Chime sees growth in sports and direct marketing
Wed, 11 Mar 2009
Chime Communications, owner of Vallance Carruthers Coleman Priest and Bell Pottinger, has reported its operating profits rose 10% on an organic basis in 2008.
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CMI recruits Simon Dolph as director of marketing and communications
Fri, 6 Mar 2009
The Chartered Management Institute (CMI) has named Simon Dolph as the new director of marketing and communications.
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Coca-Cola eyes Innocent stake
Mon, 9 Mar 2009
Coca-Cola Great Britain & Ireland is believed to have made an approach to buy a minority stake in Innocent Drinks.
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Cogent Elliott leads global creative work for Triumph
Wed, 11 Mar 2009
Triumph Motorcycles has appointed Cogent Elliott as its lead global creative agency.
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Coke reveals brands carbon footprints
Mon, 9 Mar 2009
Coca-Cola has announced details of the carbon footprint of three of its biggest brands, Coca-Cola, Diet Coke and Coke Zero.
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Consumers with less money hold more power
Thu, 5 Mar 2009
In the midst of all the economic gloom, marketers - indeed - chairmen and chief executives alike should remember one thing. Consumers with less money to spend should not be seen as less powerful. The reverse is true. Consumers with less money are increasingly empowered precisely because less disposable cash means tougher choices.
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Costa Coffee launches national campaign
Mon, 9 Mar 2009
Costa Coffee launches its first ever national campaign with press, outdoor and online activity today (9 March).
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Debenhams set to buy Principles stock
Fri, 6 Mar 2009
Debenhams is poised to buy the remaining Principles stock from owner Baugurs administrators, according to a source close to the impending deal.
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Director leaves DMA for equestrian body
Thu, 5 Mar 2009
Mike Barnes, the director of marketing and business development at the Direct Marketing Association (DMA), is stepping down to join the equestrian organisation British Eventing.
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DMA issues best practice guidelines for Bluetooth
Wed, 11 Mar 2009
The Direct Marketing Association Mobile Marketing Council has published its first set of best practice guidelines specifically for the Bluetooth marketing sector.
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Emu Australia recruits VF Corp MD
Fri, 6 Mar 2009
Emu Australia, the sheepskin footwear company, has named Andy Knowles as CEO Europe with a remit to oversee all European marketing from the brand.
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England Hockey looks for new sponsor
Tue, 10 Mar 2009
UPDATE: England Hockey is hunting for a replacement sponsor for Slazenger following the end of a three-year-deal. The sportswear brand has now signed a deal with Scottish Hockey.
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Facebook unveils new look
Thu, 5 Mar 2009
Facebook has unveiled plans for an overhaul of its home page and branded partner pages.
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First Direct launches social media campaign
Wed, 11 Mar 2009
First Direct is to launch a social media campaign this month aimed at finding out what matters to customers.
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Five restructure to include marketing teams
Thu, 5 Mar 2009
Fives proposed restructure is to include the creation of a new creative unit to handle on-air and off-air marketing.
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Former Latitude CTO Rob Shaw joins Epiphany
Thu, 5 Mar 2009
Rob Shaw, former CTO of Latitude and MD of Latitude White, has been appointed MD at digital marketing agency Epiphany.
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Friends Reunited Dating partners with Trinity Mirror
Tue, 10 Mar 2009
Friends Reunited Dating has partnered with Trinity Mirror to become its exclusive national dating partner.
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Gaming firm hires acquisition head
Thu, 5 Mar 2009
Gaming Media Group, owner of the Poker Channel and CasinoJoy.com, has hired former Ladbrokes marketing executive Mary Griffin to the newly created role of head of customer acquisitions.
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Getting Ahead: Charlotte Highfield
Mon, 9 Mar 2009
What made you get into; Brands/marketing/advertising/media? At the time it seemed highly glamorous. I still have to keep reminding myself of that when I step onto a 6am flight!
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GM fears survival after possible bankruptcy
Fri, 6 Mar 2009
General Motors has revealed its auditors have raised "substantial doubt" about its ability to survive outside bankruptcy if it fails to stem its losses and stop burning cash.
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Google moves into behavioural targeting
Wed, 11 Mar 2009
Google is to launch behavioural targeting ads on YouTube and the Google Content Network in a bid to compete with competitors.
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Google row with PRS impacts UK YouTube users
Tue, 10 Mar 2009
Google has blocked UK users from viewing music videos on YouTube after pulling out of negotiations with British music rights body PRS for Music.
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Hovis relaunch campaign boosts sales
Thu, 5 Mar 2009
The 15m relaunch of Hovis helped boost Premier Foods turnover by 22.5% last year.
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How culture can affect cost
Thu, 5 Mar 2009
As the effects of the recession are felt around the world, the reactions of consumers in different countries to rising food prices is far from uniform, although regional trends have been revealed
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Independent inks first album distribution deal
Fri, 6 Mar 2009
The debut album from The Mongrels, a new Wall of Sound signed act led by Jon McClure of Reverend and the Makers, is to be distributed free with The Independent tomorrow (March 7).
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IPC southbank poaches Hearst publisher
Thu, 5 Mar 2009
IPC womens monthlies division Southbank has poached Hearst publisher Lisa Frost to take over as ad director on Woman&Home.
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ITV may take Government to court over product placement ban
Wed, 11 Mar 2009
ITV is considering mounting a legal challenge against the Governments decision to ban product placement appearing in UK programs, announced today by Culture Secretary Andy Burnham (March 11). The broadcaster has called Burnham’s decision to rule aga...
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ITV to screen exclusive Michael Jackson ad this weekend
Fri, 6 Mar 2009
ITV1 will be showing an exclusive 3.5 minute ad promoting Michael Jacksons much hyped forthcoming O2 live shows during its airing of hugely popular Sunday night show Dancing on Ice this weekend (March 8).
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JCDecaux expects to post first revenue slump
Wed, 11 Mar 2009
JCDecaux has warned it will post its first ever revenue decline this year as the global economy slows at “rates rarely seen before”.
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John Lewis reports 26% profit dip
Wed, 11 Mar 2009
John Lewis Partnership has reported profit fell 26% last year and has warned that 2009 will be another difficult trading year.
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Johnston Press sees ad revenues fall 16.8%
Wed, 11 Mar 2009
Regional newspaper publisher Johnston Press has posted a 28 per cent drop in pre-tax profits and a 16.8 per cent drop in advertising revenues for 2008.
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Liverpool signs Bank of America sponsorship deal
Thu, 5 Mar 2009
Liverpool FC has extended its sponsorship agreement with ailing financial services company Bank of America.
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Local Radio Company profits down 2%
Fri, 6 Mar 2009
The Local Radio Company has revealed its gross profits fell by 2% in the 12 months to September 30, which chairman Anthony Gumbiner described in its report to the city this morning (March 6) as “disappointing.”
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LOreal launches UK eBay action
Mon, 9 Mar 2009
LOreal has launched legal proceedings at the UK High Court against eBay in the latest stage of its battle against counterfeiters and copy-cat brands
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Madame Tussauds takes on frank
Thu, 5 Mar 2009
Madame Tussauds has appointed integrated agency frank to handle its entire creative network.
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Malta Tourism names UK director
Mon, 9 Mar 2009
Malta Tourism Authority has appointed Alex Incorvaja as its new director for the UK & Ireland with responsibility for marketing.
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Manchester City appoints former Aegis man
Mon, 9 Mar 2009
Manchester City has appointed former Aegis Media executive David Pullan as brand and marketing officer to grow the newly rich Premier League club’s supporter base.
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Marketers seek reconnection to power source
Wed, 11 Mar 2009
It might shock you to know that fewer than 25% of marketing leaders can claim capability in strategic, cross-functional marketing activities. But even more stunning is that this slander on the marketing profession is being reported by top marketers themselves, speaking out from 50 of the world’s major organisations.By Maeve Hosea
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Mars to sponsor Xfm
Fri, 6 Mar 2009
Mars brand Planets is to sponsor the drive time show on Global Radios Xfm network as the confectionary giant looks to build brand awareness.
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MCCA helps Vodafone Spain to find UK agency
Thu, 5 Mar 2009
The Marketing Communication Consultants Association (MCCA) is helping Vodafone Spain to source a UK marketing agency to help with retail marketing initiatives and experiential work.
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McDonalds boosts prizes to beef up Monopoly promo
Wed, 11 Mar 2009
McDonalds is to launch its biggest sales promotion in the UK by way of an expanded Best Chance Monopoly initiative offering 280m worth of prizes.
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Metro is confident can survive recession
Thu, 5 Mar 2009
Free newspaper Metro expects a double digit decline in advertising revenues this quarter but is confident it is well-positioned to survive the recession.
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Mike Nutley: Why Twitter threatens push marketing
Wed, 11 Mar 2009
Twitter went mainstream one Friday in January when Stephen Fry appeared on Tonight with Jonathan Ross. Before that the micro-blogging service had been the preserve of digital enthusiasts, of which Fry is one; afterwards it was everywhere.
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Mller and Early Learning Centre team up
Mon, 9 Mar 2009
Yoghurt brand Mller has launched a 1.25m television advertising campaign to highlight its promotional partnership with childrens retailer the Early Learning Centre (ELC).
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Moneysupermarket.com recruits easyJet chief
Mon, 9 Mar 2009
Moneysupermarket.com has recruited easyJet general manager David Osborne to be its marketing director.
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MW poll shows Aldi effect on retailers was overhyped
Wed, 11 Mar 2009
The Aldi effect may be overstated, according to exclusive Marketing Week research that shows less than 10% of shoppers would downtrade to cheaper supermarkets on the basis of price alone.
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News International signs deal to push The Damned United film
Thu, 5 Mar 2009
Sony Pictures has signed a deal with News International to promote British film The Damned United across the media owner's titles.
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Nokia reviews global media account
Thu, 5 Mar 2009
Nokia has called a review of its global media planning and buying account
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Passport Service appoints AMV.BBDO
Tue, 10 Mar 2009
The Identity and Passport Services (IPS) has appointed Abbott Mead Vickers.BBDO as its long term strategic advertising agency.
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Pop music exhibition to launch campaign
Thu, 5 Mar 2009
Pop music museum The British Music Exhibition is to launch a campaign to promote its opening at the O2 Arena.
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Portman Group sees soaring complaints
Fri, 6 Mar 2009
Alcohol industry trade body the Portman Group dealt with the highest ever annual number of complaints about violations of its Code regarding the naming, packaging and promotion in 2008.
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Procter & Gambles Susan Arnold to retire
Tue, 10 Mar 2009
Procter & Gambles high profile marketer Susan Arnold is to retire and leave the packaged goods company in September.
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Research extends beyond lab
Thu, 5 Mar 2009
The key to successful new product development in a recession is not the science behind its creation, but cost-effective, insightful research online before launch. Matthew Valentine reports
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Retail sales slump after discount driven blip
Tue, 10 Mar 2009
Januarys surprise year on year retail sales rise were a discount driven blip according to the British Retail Consortium (BRC), which released figures that show a February slump this morning (March 10).
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Rita Clifton named as president of MRS
Thu, 5 Mar 2009
The Market Research Society (MRS) has named its next president as Rita Clifton, chairman of Interbrand.She will take up the appointment in April following the completion of Jeremy Bullmore’s five-year term.
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Roberto Cavalli links financial services and high fashion with credit card launch
Thu, 5 Mar 2009
To the thumping beats of dance music, designer Roberto Cavalli stuck two fingers up to the recession and launched his own credit card at Milan Fashion Week.
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Ryvita enlists Couponstar
Wed, 11 Mar 2009
Ryvita has enlisted online coupon agency Couponstar as part of its launch campaign for its new lower-fat crisp range Limbos.
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Sharwoods new campaign evokes adventure
Thu, 5 Mar 2009
Premier Foods Asian food brand Sharwoods is to launch a television campaign evoking the company founders love for discovering exotic ingredients to introduce to the UK.
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Sky and Tiscali end sale talks
Mon, 9 Mar 2009
Talks over a deal for Sky to buy ISP Tiscali have broken down due to the adverse market conditions.
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Sony Ericsson digital marketing chief leaves
Thu, 5 Mar 2009
Paul Fitzpatrick, digital marketing manager at Sony Ericsson UK, has left the company as part of global cost-cutting measures.
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Spotify drives ad revenues through major brand deals
Wed, 11 Mar 2009
Spotify has signed pan-European commercial partnership deals with Nike, Ray-Ban and H&M, and a content deal with Carling, as the online music streaming service looks to increase its footprint online and drive ad revenues.
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St Johns Ambulance recruits Orange marketer
Mon, 9 Mar 2009
First aid charity St John ambulance has poached Oranges head of corporate communications Scott Jacobson to be its first director of marketing, communications and fundraising.
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Stardoll to merge with Piczo
Mon, 9 Mar 2009
Stardoll, the social network aimed at teenage girls, has merged with teen website Pizco to form a network that aims to allow brands to reach users in a more “focussed”
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Stefano Maruzzi to leave CondeNet
Tue, 10 Mar 2009
Stefano Maruzzi, president of CondeNet International, the global digital unit of Conde Nast, is to leave the publisher.
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Tangent buys Lateral
Fri, 6 Mar 2009
Digital agency Lateral has been acquired by Tangent Communications for an undisclosed amount.
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The Sun sees dramatic circulation drop
Fri, 6 Mar 2009
The Suns circulation has taken another tumble to dip below the 3 million mark yet again, down 6.09 per cent in February on the previous month, according to the latest ABC figures.
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The7Stars wins fast food brands media business
Wed, 11 Mar 2009
The7Stars has scooped the media planning and buying account for home delivery pizza company Papa John’s.
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TMG hires Absolute Radios Hewat
Tue, 10 Mar 2009
Telegraph Media Group (TMG) has appointed Absolute Radio commercial director Nick Hewat to the position of sales director.
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Virgin Media content CEO Malcolm Wall steps down
Thu, 5 Mar 2009
Malcolm Wall, CEO of content for Virgin Media, is to leave the company in April to pursue other interests.
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Walkers offers free text vote for new crisp flavour
Mon, 9 Mar 2009
Walkers Crisps is offering all UK consumers a free SMS vote each day as part of its campaign to launch its latest flavour.
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William Grant loses global marketing chief Sturgeon
Wed, 11 Mar 2009
William Grant & Sons global marketing director Steven Sturgeon is to leave the drinks company at the end of the month. It is not clear whether he has a job to go to.
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WPP grows slower as downturn bites
Fri, 6 Mar 2009
Global marketing giant WPP says its UK like for like revenue rose by 2.2% in 2008 but its North American revenues slumped 0.3%.
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Yes, but no, but yes... the itv merger dilemma for advertisers
Thu, 5 Mar 2009
ITV's merger proposal would break all the rules. But is this melodrama just a cunning ploy to sneak the real solution in through the back door?
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Zurich Insurance appoints OgilvyOne
Mon, 9 Mar 2009
Zurich Insurance has handed its direct marketing and digital marketing business for new brand Zurich Connect to OgilvyOne.
