Marketing Week
5 May 2005

Abbott Mead Vickers.BBDO rolls out Orbit campaign

Thu, 5 May 2005

Abbott Mead Vickers.BBDO has created a television campaign for Wrigley's Orbit. It focuses on the dental health benefits of chewing the sugar-free gum by showing people who cannot stop smiling. It breaks on May 9.

Amnesty International UK sponsors Private film

Thu, 5 May 2005

Amnesty International UK is sponsoring a film about the plight of a Palestinian family in the occupied territories. The film, called Private, aims to raise awareness of the situation in the disputed areas of the Middle East.

ASA raps BT over 'misleading' campaign for broadband

Thu, 5 May 2005

AÂBTÂtelevisionÂcampaign promoting the company's 2MB broadband services, featuring a father wanting to share digital pictures of his baby with his relatives, has been banned by advertising watchdog theÂAdvertisingÂStandards Authority (ASA).

Bacardi chairman resigns

Thu, 5 May 2005

Bacardi chairman and chief executive Ruben Rodriguez has resigned. His surprise resignation, after 18 years with the group, comes as rival Diageo approaches Bacardi about a consolidation deal.

Baxters appoints Euro chief in ad team revamp

Thu, 5 May 2005

Baxters Food Group, the premium Scottish soup manufacturer, has strengthened its management team with the appointment of Andrew Field as sales and marketing director of European ambient brands.

BBC names digital roster

Thu, 5 May 2005

Agency Republic, Modem Media and a partnership between I-Level and Dare have been named as the BBC's first digital roster agencies.

British Airways appointed British & Irish Lions' official airline for NZ rugby tour

Thu, 5 May 2005

British Airways has been appointed the British & Irish Lions' official airline for the rugby team's tour to New Zealand, where it faces the All Blacks.

Butlins to review £3m combined media brief

Thu, 5 May 2005

Butlins is reviewing its £3m media planning and buying business, which is held by Mediaedge:CIA.

Candidate spurns top job at EMAP

Thu, 5 May 2005

Clear Channel announces restructure

Thu, 5 May 2005

Clear Channel has announced a restructure of its six-sheet division, Adshel, following the promotion of managing director Julie France to group managing director. It has also promoted Adshel sales director Rob Atkinson to a group role. Jonathan Lewis, head of the billboard division, will leave the company in six months.

Digital growth is led by old school

Thu, 5 May 2005

Some see Greg Dyke, the former director- general of the BBC who this week chairs the annual Marketing Week television conference, as an emissary from the past - a successful product of commercial terrestrial TV in its heyday rather than a herald of the future. One important element they may be overlooking in this assessment is his background in programming - which, together with marketing, another area he actively champions - will be critical to TV's future.

DLKW snaps up £21m SCA Hygiene ad account

Thu, 5 May 2005

SCA Hygiene has expanded its roster with the appointment of Delaney Lund Knox Warren to the £21m pan-European advertising account for incontinence brand Tena. It beat Fallon and Abbott Mead Vickers.BBDO to win the account.

Draft London creates Twinings website

Thu, 5 May 2005

Draft London has created a website for Twinings and is starting a customer database through an e-mail campaign.

Egg introduces 'rate tart' charge for balance transfers

Thu, 5 May 2005

Egg is to introduce a two per cent 'rate tart' charge for credit card balance transfers. Egg was one of the pioneers of offering a zero per cent introductory rate to attract new customers.

Fallon cretes campaign for Walkman MP3 players

Thu, 5 May 2005

For-side.com buys i-touch

Thu, 5 May 2005

For-side.com, the Japanese telecoms company, has bought i-touch, the mobile content provider, for &£180m.

FSA to introduce tests for banned chemicals following Sudan 1 alert

Thu, 5 May 2005

The Food Standards Agency will introduce tests for banned chemicals on all imported spices following the Sudan 1 alert.

Hamlet unveils overhaul of Aromatic brand

Tue, 10 May 2005

Heineken didn't fail, consumers were confused

Thu, 5 May 2005

Heineken to launch keg beer system

Thu, 5 May 2005

Heineken has launched a portable keg beer system as part of a £100m marketing push.

Hytner slams Abbey strategy as Barclays rebrand gets under way

Wed, 11 May 2005

Barclays marketing chief Jim Hytner has criticised rival Abbey's second costly revamp in 19 months as he fires up his own rebranding exercise.

Isobel wins launch task for Ilva furniture chain

Thu, 5 May 2005

ITV acquires Feeview multiplex

Thu, 5 May 2005

ITV has acquired a Freeview multiplex for £150m in a deal that will see it take ownership of ten channels on the free-to-air service (News Analysis, page 22).

JC Decaux announces revenues increase

Thu, 5 May 2005

JC Decaux, the outdoor media company, has announced a six per cent year on year increase in revenue for its UK street furniture and transport divisions. Global revenues increased from £243.4m in the first quarter of last year to £258.1m for the same period this year.

Karmarama beats two to Colman's Sauces business

Thu, 5 May 2005

Kevin Rose swaps Audi for VW Germany role

Wed, 11 May 2005

Audi UK director to take a senior marketing position at Volkswagen's German headquarters

Leo Burnett creates Morgan Stanley TV ads

Thu, 5 May 2005

Leo Burnett has created a TV campaign for Morgan Stanley Consumer Banking to push its Platinum Card Cashback Bonus scheme. The campaign will break on May 5.

Lloyds TSB to trial plasma screen information points

Thu, 5 May 2005

Lloyds TSB, the UK's fourth-largest high street bank, is test-marketing plasma screen information points for customers.

Manning Gottlieb OMD wins planning and buying account for Sony BMG

Thu, 5 May 2005

Manning Gottlieb OMD has won the £22.8m planning and buying account for music company Sony BMG. The agency was already the incumbent on the Sony Music account and beat Vizeum, incumbent on BMG, in a final pitch.

Marconi in crisis over missing deal

Thu, 5 May 2005

Media Steps floats on Alternative Investment Market

Thu, 5 May 2005

Media Steps, the steps and stairs ad site company, is floating on the Alternative Investment Market (AIM) later this month, in a deal believed to be worth &£7m. The company has several exclusive sites at train stations and football clubs.

Murray's mint for a dose of sanity

Thu, 5 May 2005

Iain Murray's latest column (MW last week) has to be one of his best ever! Thanks to Iain for continuing to apply common sense and sanity in an increasingly insane world. I look forward to his views every week.These are my views, of course, and do not represent the views of my employer.Stuart PodmoreHead of marketing productionBarclays MarketingLondon EC3

National Heart Forum expresses concern over Tesco 'traffic-light' decision

Thu, 5 May 2005

The National Heart Forum has expressed concern over Tesco's decision not to adopt a 'traffic-light' food labelling scheme. The forum, which supports the use of a single clear system, says Tesco's decision reflects the general resistance to the traffic-light scheme by food manufacturers and retailers.

Ofcom considers industry-wide classification scheme

Thu, 5 May 2005

Ofcom is considering an industry-wide classification scheme aimed at helping consumers understand the suitability of content of a variety of broadcasts, including music downloads and television shows. The plan is part of Ofcom's bid to improve media literacy.

PartyPoker launches electio-themed push

Thu, 5 May 2005

PartyPoker has launched an election-themed poster campaign featuring the party leaders as poker players, including an execution of Michael Howard with the slogan 'Good at Bluffing?'. They were designed in house; media is by Carat.

Politicians sell an unwanted brand

Thu, 5 May 2005

As noted in Marketing Week (Politics isn't working. Can marketing fix it? MW April 21), the UK election campaign has, to date, been a particularly unmemorable one. There is a sense of it being a foregone conclusion, widespread cynicism and a general lack of trust abound.

Publicis Groupe reports rise in revenues

Thu, 5 May 2005

Publicis Groupe has reported a 2.4 per cent rise in revenues to E887m (£604.5m) and a four per cent hike in organic growth for the first quarter of 2005 compared with the same period last year.

SBS appoints Reading Room for online task

Thu, 5 May 2005

The Small Business Service (SBS), the Department of Trade and Industry agency that promotes small businesses, has appointed Reading Room as its digital design agency.

Showing off your title

Thu, 5 May 2005

The Cosmopolitan Show may have died a death, but many other magazines see exhibitions as a vital way to make money and raise the profile of their publication, says Ian Whiteling

Sir Richard's ferret flyers are Virgin on the ridiculous

Thu, 5 May 2005

Splitting may resolve the NRS's differences

Thu, 5 May 2005

The NRS is going through a period of turmoil, with newspaper owners claiming that it concentrates too heavily on magazines. Could splitting the two be the answer? asks Branwell Johnson

Tesco covers up lads' mags' risqué content

Thu, 5 May 2005

The bell isn't tolling for TV ads: it's ringing in new opportunities

Thu, 5 May 2005

Advertisers are worried about viewers' growing control over the ads they watch. On the contrary, PVRs can be a boon for marketers. By Mark Wood

Time for package design to open up

Thu, 5 May 2005

Trinity Mirror boss Ellis Watson quits for Menzies

Wed, 11 May 2005

Twinings drops Leagas Delaney

Thu, 5 May 2005

Unilever picks homecare global marketing chief

Thu, 5 May 2005

Unilever's media boss sounds PVR alarm

Tue, 10 May 2005

Virgin Radio sales chief quits post

Tue, 10 May 2005

Ware Anthony Rust chairman steps down

Thu, 5 May 2005

Ware Anthony Rust chairman Robert Ware is stepping down from his post after 20 years at the agency. His decision follows a management buy-out of the company by managing director Alison Meadows and finance director Anne Marchini.

When you're trying...

Thu, 5 May 2005

When you're trying to encourage men to check themselves for prostate or testicular cancer, who better to rope in than a few rugby players who are more than used to playing with odd-shaped balls. Sale Sharks players Mark Cueto, Steve Hanley and Robert Todd have teamed up with HealthSure to be the faces of the Check-em project. For further details visit www.check-em.com.

Will Sky suffer in the free-to-air scramble?

Thu, 5 May 2005

Commercial terrestrial channel owners are scrambling for space on the Freeview platform, which is likely to have more viewers than Sky before long. Amanda Wilkinson reveals their motives

WWAV Rapp Collins creates DM campaign for VisitScotland

Thu, 5 May 2005

WWAV Rapp Collins has created a direct marketing campaign for VisitScotland's Business Tourism Unit to target the top 5,000 corporate events organisers in the UK.