Marketing Week
5 November 1998

...as Allied Domecq boss slams ad agencies' apathy

Thu, 5 Nov 1998

Allied Domecq's vice president of media and brand communications, Patrick Burton, has hit out at ad agencies for their reluctance to make a commitment to new media.

12m Jameson moves to BDDP

Thu, 5 Nov 1998

The BDDP network has beaten Griffin Bacal to the estimated 12m global advertising account for Jameson Irish Whiskey.

Amazon signs 3-year Associated deal

Thu, 5 Nov 1998

Associated New Media, the online publishing arm of Associated Newspapers, has struck a deal with bookseller Amazon.co.uk to promote the revamped book retailer across all its sites.

AND THE BEST ARE...

Thu, 5 Nov 1998

This month's Poster Watch threw up a clear winner. Of the 300 people that were interviewed by Ipsos-RSL, 50 per cent recognised Energizer's animated battery campaign from the debranded posters they were shown, and seven out of ten were favourably impressed by it.

ASA censures RSPCA over anti-dog hunting campaign

Thu, 5 Nov 1998

An RSPCA national press campaign to ban hunting with dogs has come under fire from the Advertising Standards Authority.

Asian incentives

Thu, 5 Nov 1998

It is easy to look at the long teardrop peninsula of Malaysia and forget that the country's largest state is not situated there. Sarawak lies several hundred miles away on the island of Borneo.

Brief

Thu, 5 Nov 1998

Hollywood movie star Jeff Goldblum is starring in an advertisement for the Apple iMac which breaks in the UK on November 9. Created by TBWA/Chiat Day, the ad shows Goldblum talking about consumers' fears of being left out of the online revolution and outlining the advantages of e-mail and the Internet. The ad forms part of the second wave of advertising for the launch of the iMac computer. This phase of the TV advertising campaign will run for one month and will be supported by press ...

Brief

Thu, 5 Nov 1998

Hollywood movie star Jeff Goldblum is starring in an advertisement for the Apple iMac which breaks in the UK on November 9. Created by TBWA/Chiat Day, the ad shows Goldblum talking about consumers' fears of being left out of the online revolution and outlining the advantages of e-mail and the Internet. The ad forms part of the second wave of advertising for the launch of the iMac computer. This phase of the TV advertising campaign will run for one month and will be supported by press ...

BSI to launch kitemark/CE awareness ads

Thu, 5 Nov 1998

The British Standards Institute is launching a campaign to heighten consumer awareness of the difference between its kitemark and the CE mark, both quality guarantees for condoms. It is also considering taking the mark into Europe.

Cadbury Schweppes appoints soft drinks European brand supremo

Thu, 5 Nov 1998

Cadbury Schweppes has appointed a new European brand director for Schweppes-branded soft drinks, replacing Paul Troy who left to join Lloyds TSB (MW July 2).

Corrupt Hospitality

Thu, 5 Nov 1998

Corruption has been the subject and inspiration of many dramas, but in reality it is a serious national and international phenomenon - and there is a growing resolve to combat it. This is reflected at home by the publication this year of a report and Bill by the Law Commission, in which reform and modernisation of offences contained in the Prevention of Corruption Acts 1889 to 1916 and the common law offence of bribery are proposed.

Digests

Thu, 5 Nov 1998

Digests

Thu, 5 Nov 1998

Disney hunts international sales chief

Thu, 5 Nov 1998

Walt Disney Attractions is looking for a sales and marketing director for Europe, the Middle East and Africa (EMEA), a newly created role.

E-commerce is risky business

Thu, 5 Nov 1998

The market for online retailing in the US currently dwarfs that of Europe. According to a recent survey by Jupiter Communications, online sales in the combined market of France, Germany and the UK will be worth about $200m (125m) by the end of the year. This compares with a figure of $2bn (1.3bn) for the US.

Fashion houses need ad lessons

Thu, 5 Nov 1998

Your feature "Style Counsel" (MW October 15) highlighted a number of issues that the fashion industry needs to face in order to maximise advertising effectiveness and enable their brands to grow.

Homebase labours as B&Q boosts sales

Thu, 5 Nov 1998

Kingfisher's B&Q is giving J Sainsbury's Homebase a pasting. Just days after Kingfisher announced that it would open 55 more giant B&Q Warehouse stores, J Sainsbury published figures last week showing Homebase's like-for-like sales slipping.

How C4 hopes to cash in on drama

Thu, 5 Nov 1998

Spurred by a mixture of desire and obligation, Channel 4 is almost doubling its drama output from this autumn.

How far can own label go?

Thu, 5 Nov 1998

Will manufacturer brands become increasingly irre-levant to consumers as they are outmanoeuvred by supermarkets exploiting their special relationship with the consumer? Are supermarket own-label brands sufficiently innovative and distinctive to play in the "premier division" of manufacturer brands?

Ice Age man offers food for thought

Thu, 5 Nov 1998

In the ranks of zealotry vegetarians come low. Far above them in terms of nastiness are the anti-smokers and you have to descend through several layers of manic political correctness before you come to the nibbling herbivores.

ITV2 signs analogue access deal with CWC

Thu, 5 Nov 1998

ITV2, scheduled to launch on December 7, has signed a deal with Cable & Wireless Communications which will make the channel available on analogue television. The station launches on digital on the same night.

Jatania family seek global domination

Thu, 5 Nov 1998

The Jatania family manufactures products ranging from baking powder to table wine using a distribution network which spans 60 countries. Last week the family acquired the Harmony haircare brand for 25m from Unilever as the first step in a drive to build one of the world's biggest personal care businesses.

Lack of Motivation

Thu, 5 Nov 1998

Draft legislation that is currently plodding through Parliament is threatening to rip the heart out of the incentive business at a time when motivation is crucial. If there is a recession looming, competitiveness will be at a premium and motivated staff will be the greatest assets a company can have. The proposed changes could also reduce employees' take-home pay and fuel wage inflation.

Marie Claire editor quits for top post at Arcadia

Thu, 5 Nov 1998

Juliet Warkentin, editor of IPC magazines' Marie Claire, has quit to join the Arcadia Group as managing director for marketing and home shopping.

Mattel axes 72 staff in wake of Bluebird buyout

Thu, 5 Nov 1998

US toy giant Mattel has axed 72 staff at Bluebird Toys, including a raft of senior marketing personnel, following its takeover deal.

Mustoe Merriman lands 8m HP Foods business

Thu, 5 Nov 1998

HP Foods has appointed Mustoe Merriman Herring Levy to its 8m advertising account following a three-way pitch.

Name-Dropping

Thu, 5 Nov 1998

While the world's top fashion designers were displaying their spring collections in Paris last month, building materials group Tarmac was considering ways to promote its own snappy clothing range.

Quest for travel superbrands

Thu, 5 Nov 1998

The travel industry is the last place you would expect to find a superbrand. For a sector that has seen considerable consolidation over the past few years, the industry's branding still looks unwieldy and fragmented. This is despite the fact that it is controlled in the UK by four main players.

Ritchie nets IPG sports role

Thu, 5 Nov 1998

IPG-owned Octagon has appointed Alasdair Ritchie to the new role of president, marketing for Europe, Africa, Asia and Australia for its merged sports marketing arms API and Advantage International.

RPM3 ousts creative chief Sutton after row

Thu, 5 Nov 1998

RPM3 has parted company with its creative chief Rupert Sutton, who is understood to have been fired after falling out with senior managers at the agency.

Skoda creates top marketing role

Thu, 5 Nov 1998

Skoda, the VW-owned Czech car maker, has appointed a new director and - for the first time - a dedicated marketer for the brand in the UK.

Small clients fail to get the service they deserve

Thu, 5 Nov 1998

It is often said that media is a relationship business. It can be defined further as providing media services and expertise to clients. But what does that mean to clients in practice? What happens after client and agency have got past their first meeting?

Son of God was gifted marketer

Thu, 5 Nov 1998

In the marketing world there are a fair few Messiahs who believe they can walk on water. But how many have actually considered Him as a marketer?

Study of top 300 luminaries fails to shed light on nature of power

Thu, 5 Nov 1998

Is the head of FilmFour - Channel 4's new cable, satellite and digital TV channel - really more powerful than the controller of BBC1 or the chief executive of ITV?

TBWA faces review of 2.5m Fuji account...

Thu, 5 Nov 1998

Fuji, the photographic film and camera manufacturer, is talking to agencies about its 2.5m account held by TBWA GGT Simons Palmer.

Tony Elliot calls time out on Web content spend......

Thu, 5 Nov 1998

Tony Elliott, publisher of Time Out, says he will refuse to make any further investment in online publishing unless consumers can be persuaded to pay for content.

TV viewing figures and shares are increasing

Thu, 5 Nov 1998

More people are watching television, according to the Institute of Practitioners in Advertising, with commercial TV's share rising from 58.1 per cent in the third quarter 1997 to 59.5 this quarter.