Marketing Week
5 October 2006
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A far, far better thing...
Thu, 5 Oct 2006
While the skillsets are the same in the public and private sectors, marketers crossing over between them must be aware of the differences in approach and measures of accountability. By Victoria Furness.
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A paperless future?
Thu, 5 Oct 2006
Giftcards were predicted to storm the market a few years ago, but consumers and the business-to-business sector are both reluctant to let go of the humble paper voucher, says Richard West
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AA appoints Baroness as chief executive and DG
Thu, 5 Oct 2006
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Absolut launches Edinburgh campaign after guerrilla activity
Fri, 6 Oct 2006
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Adidas wins extra logo space from ITF
Fri, 6 Oct 2006
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Agency unrest over e-auctions and hidden agendas
Thu, 5 Oct 2006
Marketing experts fear a rise in the use of "e-auctions" during new business pitches will lead to the commoditisation of the industry.
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Assessing the Woolworths brand
Fri, 6 Oct 2006
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
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BA top marketer George quits after fuel inquiry
Mon, 9 Oct 2006
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Bacardi runs 1.4m campaign for Flavours variants
Thu, 5 Oct 2006
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Back to the future?
Wed, 11 Oct 2006
Asda is hoping to recapture its glory days of the 1990s by hiring Publicis Worldwide boss Rick Bendel to lead its marketing, but with the brand lagging a distant second to Tesco, he and chief executive Andy Bond face a challenge just keeping owner Wal-Mart happy.
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Bendel quits Publicis for Asda board role...
Fri, 6 Oct 2006
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Brandpool retains Southern account
Thu, 5 Oct 2006
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BSkyB launches user-generated channel with Al Gore
Fri, 6 Oct 2006
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Calm launches suicide awareness campaign
Fri, 6 Oct 2006
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Camelot plans skills-based games on back of new law
Thu, 5 Oct 2006
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Capital Radio launches 'Who's Doing Who?' campaign
Thu, 5 Oct 2006
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Carphone Warehouse buys AOL's UK business for 370m
Wed, 11 Oct 2006
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Charles Saatchi sells stake in M&C
Fri, 6 Oct 2006
Charles Saatchi, one of the most famous names in British advertising, has sold his remaining 7% stake in M&C Saatchi, the agency he co-founded with brother Maurice.
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City AM launches headlines service for mobile users
Thu, 5 Oct 2006
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Crowns Hair in Lookfantastic salon makeover
Mon, 9 Oct 2006
Crowns Hair group is relaunching its salon network under virtual hair and beauty brand Lookfantastic as it moves to consolidate its position in the haircare market.
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Daily Telegraph appoints William Lewis editor
Mon, 9 Oct 2006
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Dixons chief nets post at PC World
Wed, 11 Oct 2006
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Don't obsess over raw data, take a reality check instead
Wed, 11 Oct 2006
Smart business leaders know they must face unpleasant truths even though the idea-generating process can take time and be painful
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Dutch bank signs Renault F1 sponsor deal
Thu, 5 Oct 2006
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Everest seeks ad agency for NPD push
Fri, 6 Oct 2006
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Expedia.co.uk appoints managing director
Tue, 10 Oct 2006
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Fox's Biscuits launches ad push to back rebranding
Thu, 5 Oct 2006
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Furniture giants come unstuck as smaller players thrive
Thu, 5 Oct 2006
MFI's sale of its retail arm for 1 to Merchant Equity Partners last week was a telling sign of just how threadbare some furniture specialists have become. Even Swedish flat-pack giant Ikea has taken a pounding, with recently announced pre-tax profits to August 2005 diving to 104m from more than 150m the previous year.
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Gala Bingo moves into interactive TV
Thu, 5 Oct 2006
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Gala Coral puts money on table in major bid for Tote
Thu, 5 Oct 2006
The future of the Tote brand and its marketing department could be in peril if it is sold to a rival such as Gala Coral, a leading betting analyst claims.
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GM creates fictitious pop band to promote relaunched Corsa model
Thu, 5 Oct 2006
General Motors(GM) Europe has created a "fake" band to promote its relaunched Vauxhall Corsa model. The band, The C.M.O.N.S, has already built a cult following online and on music network MTV, with two international record labels vying to sign it.
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Google acquires YouTube in 900m deal
Tue, 10 Oct 2006
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Gyro scoops 4m Virgin Atlantic DM task
Wed, 11 Oct 2006
Gyro International has been appointed to the 4m below-the-line account for Virgin Atlantic following a pitch against three undisclosed agencies. The airline did not previously have a retained direct marketing agency.
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Harrods hires ICLP to roll out loyalty scheme
Mon, 9 Oct 2006
Harrods has appointed loyalty management agency ICLP to underpin its new in-store rewards scheme.
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Health lobby accuses Ofcom of 'bias' in junk-food debate
Wed, 11 Oct 2006
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Henkel moves Limelite into multi-purpose cleaner area
Thu, 5 Oct 2006
Henkel is pushing its limescale removal detergent brand Limelite into the multi-purpose cleaning market with the launch of a new range of products.
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Honda chief leaves to take branding role at Vodafone
Wed, 11 Oct 2006
Honda's brand chief Matthew Coombe, one of the key figures behind the marques award-winning advertising devised by Wieden & Kennedy, is leaving the car manufacturer after nine years to join Vodafone.
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ING launches mortgage product with VCCP ads
Tue, 10 Oct 2006
ING Direct is supporting the launch of its "straightforward" mortgage product with a new advertising campaign created by Vallance Carruthers Coleman Priest (VCCP).
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Innocent abroad
Wed, 11 Oct 2006
After rapid and phenomenal success at home, Innocent is broadening its horizons and extending onto the continent, relying on ground-level marketing and entrepreneurial spirit rather than in-depth research for its success. Is the smoothie firm setting itself up for a bruising?
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Internet giant Google set to swoop on YouTube
Mon, 9 Oct 2006
Google, the internet search giant, is reportedly in discussions about an 855m swoop for video-sharing site YouTube.
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Isn't it a drag when you take work home?
Thu, 5 Oct 2006
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It all looks abs fab for the Coke Zero heroes
Thu, 5 Oct 2006
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ITV fails to slow down PVR speeds and halt 'skipping'
Thu, 5 Oct 2006
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L&G appoints Creative Brief to handle creative pitch
Wed, 11 Oct 2006
Legal & General is poised to begin a review of its creative account, following the financial services company's decision to appoint Creative Brief to handle the pitch.
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Levi launches organic 'eco' jeans
Thu, 5 Oct 2006
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Making your (power) point
Thu, 5 Oct 2006
Experts are split over the value of tools like PowerPoint when making presentations, but whatever benefits they offer, it is still down to the speaker to get the message across. By Richenda Wilson
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Marston's picks DLKW for Ashes task
Mon, 9 Oct 2006
Delaney Lund Knox Warren & Partners has been appointed by Marston's to promote its sponsorship of the England cricket team during this winter's The Ashes series.The agency pitched against WCRS and incumbent Chick Smith Trott to win the business and the review was handled by Agency Insight.
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Mirror launches branded prepaid cashcard
Wed, 11 Oct 2006
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Mobile brand BenQ's UK future in doubt after insolvency claim
Thu, 5 Oct 2006
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National Express unveils Hooper Galton student campaign
Tue, 10 Oct 2006
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New campaign - Barnardo's
Thu, 5 Oct 2006
Barnardo's is highlighting the difficulties faced by children who look after sick or disabled family members in a direct response TV, radio and online campaign breaking this week.
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New campaign - Renault Scenic
Thu, 5 Oct 2006
Renault is introducing its latest people carrier, the Grand Scenic 5 Seat, with a campaign featuring a child's passing fancies.
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NFU Mutual in rethink of 2m business
Thu, 5 Oct 2006
NFU Mutual, the insurance company founded by the National Farmers Union, is reviewing its 2m advertising account. The pitch is being overseen by Agency Insight.
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No appetite for change
Thu, 5 Oct 2006
Never the most fashionable of brands, KFC has weathered the healthy living debate in the UK by sticking to its guns while high street rivals dithered, says Mark Choueke
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No threat of staff burn-out at the Meteorite offices
Thu, 5 Oct 2006
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Npower invites consumers to 'punch' BG in viral skirmish
Thu, 5 Oct 2006
Npower is inviting consumers to "beat up" British Gas' blue flame character in a tongue-in-cheek viral game.
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Ofcom promotes Richards to chief executive
Thu, 5 Oct 2006
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Ofcom says public supports food and drink ad ban for under fives
Mon, 9 Oct 2006
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Ogilvy wins global SA Tourism account
Wed, 11 Oct 2006
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Onken yoghurt brand starts 5m ad review
Wed, 11 Oct 2006
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PHD North wins brief for menopause test launch
Thu, 5 Oct 2006
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Publicis loses three to Bollor笢acked start up
Tue, 10 Oct 2006
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Publicis picks Fleurot as chairman and Pinder as COO
Thu, 5 Oct 2006
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Punter's friend could fall in sell-off gamble
Thu, 5 Oct 2006
Now that the 320m racing consortium bid for the Tote has run out of puff, the rival Gala Coral contender is beginning to look a racing certainty at the finishing post. Can anything stop it? And, if not pipped, what will happen to the Tote as a result? First let's look at the racing form and the field. At the last election, the Government pledged to sell the Tote, with its national spread of 540 betting shops, to the racing industry. Set up in 1928 by Act of Parliament, the Tote aims ...
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Red Letter Days appoints Hard Rock boss as marketing chief
Wed, 11 Oct 2006
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Revlon needs more than cosmetic cuts
Thu, 5 Oct 2006
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RFU revamps England fans' club branding
Thu, 5 Oct 2006
The Rugby Football Union (RFU) is overhauling its England Rugby Supporters Club (ERSC) brand as it moves to strengthen its ties with the national team's official fan base.
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Shoppers accept implant and eye recognition payment schemes
Tue, 10 Oct 2006
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Silly buzzword that stupefied the liberal left is far from new
Thu, 5 Oct 2006
We don't need Bill Clinton to help us tap into the spirit of the times when Aristotle did it 2,000 years ago and the Grocer is more prescient
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Silverjet hands IS and MPG airline launch work
Mon, 9 Oct 2006
IS, part of the M&C Saatchi group, has been appointed to handle advertising for Silverjet, the British airline that offers a low-fare, business class-only, transatlantic service.
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Supermarkets poised to axe Pepsi coffee-flavoured cola
Wed, 11 Oct 2006
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Tennent's sponsors Scottish teams
Thu, 5 Oct 2006
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Tesco under fire for leaving shoppers open to card fraud
Thu, 5 Oct 2006
Consumers 'hundreds of pounds out of pocket,' Which?, after using self- service checkouts
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The fuzzy logic of digital TV technology
Thu, 5 Oct 2006
Buying a new TV has never been so problematic, and the industry is as confused as shoppers - a worrying start for the post-analogue era
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The new pitch perfect
Thu, 5 Oct 2006
No longer willing to tolerate the supermarkets' undercutting, music and entertainment retailers HMV and Virgin have each divised plans to reconnect with consumers on a personal level. But will shoppers be convinced that there;s more to buying CDs than price? David Benady reports.
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The rising star of the east
Thu, 5 Oct 2006
Russia has a growing consumer market that has so far been beyond the reach of most Western brands. But that is changing, at least for those that are willing to learn and respect local sensibilities.
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The Sportsman closes down
Fri, 6 Oct 2006
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Thistle Hotels calls creative review following restructure
Thu, 5 Oct 2006
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Ubisoft aims for young men with FX Channel Clancy deal
Thu, 5 Oct 2006
Ubisoft, the computer games publisher, has signed a sponsorship deal with satellite channel FX to promote its range of Tom Clancy games.
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VK Vodka Kick aims to champion the weekend
Mon, 9 Oct 2006
Alcopop VK Vodka Kick is positioning itself as "the" fun, ready-to-drink choice in a new campaign championing the weekend.
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Waterstone's unveils new site offering two million titles
Mon, 9 Oct 2006
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We can all do our bit
Thu, 5 Oct 2006
Environmental concerns can no longer be ignored, and marketers should be at the forefront of a greener economy, says Rita Clifton
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Worth a gamble?
Thu, 5 Oct 2006
The Tote faces an uncertain future after the Government, which has pledged to off-load the state-owned betting firm, rejected a bid from within the industry. Now it could be sold to a private company, putting jobs at risk and alienating the racing fraternity. Robert Lester reports.
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WPP gets to play with the world's biggest jukebox
Thu, 5 Oct 2006
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Young's beer holds pitch for 2.5m account
Thu, 5 Oct 2006
