Marketing Week
5 September 2002
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A looming conflict of loyalty schemes
Thu, 5 Sep 2002
Air Miles is getting its retaliation in first, launching a massive promotional giveaway ahead of the launch of the ambitious and big name-backed Nectar.
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Aces high over loyalty schemes
Thu, 5 Sep 2002
Let the battle of Britain commence. As the mighty Nectar behemoth lumbers up to the loyalty scheme launch pad, Air Miles has got in first with the Great Air Miles Giveaway, a pre-emptive strike backed by a £20m marketing campaign.
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Aces high over loyalty schemes
Thu, 5 Sep 2002
Let the battle of Britain commence. As the mighty Nectar behemoth lumbers up to the loyalty scheme launch pad, Air Miles has got in first with the Great Air Miles Giveaway, a pre-emptive strike backed by a £20m marketing campaign.
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ASA raps Lever Fabergé over Persil Non-Bio claim
Thu, 5 Sep 2002
Lever Fabergé has been castigated by the Advertising Standards Authority (ASA) over an "unbeatable cleaning" claim made for its Persil Non-Bio detergent brand in a press ad created by J Walter Thompson.
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Bartle Bogle Hegarty creates Gordon's Edge
Thu, 5 Sep 2002
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Beverage Brands to create WKD variant
Thu, 5 Sep 2002
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Black Cat wins Microsoft direct marketing account
Thu, 5 Sep 2002
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Black Cat wins Microsoft direct marketing account
Thu, 5 Sep 2002
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Blue Parrot is not out of the jungle yet
Thu, 5 Sep 2002
Alan Mitchell's column on customer-centric branding (MW August 22) got me thinking. Much of what he said strikes a chord, but I'm not sure that Sainsbury's launch of Blue Parrot is the "first ever" attempt to build a brand around the attributes of customers rather than products. What about Heinz's Weight Watchers? Blue Parrot is a first for a retail chain maybe, but not a unique concept.
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Boots Opticians marketing chief latest to join exodus of executives
Thu, 5 Sep 2002
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British Airways creates High Life umbrella
Thu, 5 Sep 2002
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British Airways creates High Life umbrella
Thu, 5 Sep 2002
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Burger King marketer to remain with Diageo
Thu, 5 Sep 2002
UK and Ireland chief chooses to take global position with parent company following BK demerger
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Burger King marketer to remain with Diageo
Thu, 5 Sep 2002
UK and Ireland chief chooses to take global position with parent company following BK demerger
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Capital ditches regional logos
Thu, 5 Sep 2002
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Charting the regions
Thu, 5 Sep 2002
Amid the doom and gloom of falling ad revenues, the regional press has been a beacon, driving up its market share through clever campaigning, good research and investment in new technologies, led by its trade body. By Ian Whiteling
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City & Guilds' bid to beat the old school
Thu, 5 Sep 2002
While top universities reply on word-of-mouth, other institutions are having to invest in marketing to keep student numbers up.
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City & Guilds' bid to beat the old school
Thu, 5 Sep 2002
While top universities reply on word-of-mouth, other institutions are having to invest in marketing to keep student numbers up.
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Clairol UK & Eire marketer joins Revlon
Thu, 5 Sep 2002
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Cosmosair bypasses travel agents with direct mail brochure
Thu, 5 Sep 2002
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Digest
Thu, 5 Sep 2002
Centura Foods is extending its Sharwood's Sauces range with the launch of six flavours.
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Digest
Thu, 5 Sep 2002
ITV has written to culture secretary Tessa Jowell, raising concerns that the BBC might offer to compensate the main sponsors of the Champions League for loss of exposure if the corporation were to win the broadcast rights to the competition. It argues that this would be a waste of licence-payers' money.
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Digest
Thu, 5 Sep 2002
Land Rover is extending its sponsorship of England Rugby in a three-year agreement...
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Digest
Thu, 5 Sep 2002
Bite, strategic brand consultancy has been appointed by Granada Sky Plus to work on the satellite TV station Granada Plus.
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Digest
Thu, 5 Sep 2002
MediaVest Manchester has been appointed by collectibles company Bradford Exchange to handle media planning and buying. The business moves from Mansfield Lang Direct Media.
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Digest
Thu, 5 Sep 2002
Adidas-Salomon has promoted the former chief executive of TaylorMade-adidas Golf, Jim Stutts, to head the Asia-Pacific division of the Adidas brand. He is replaced by Mark King, president of the golf division.
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Digest
Thu, 5 Sep 2002
Starcom Motive has planned and bought media for a campaign running on JC Decaux sites for the opening of the Manchester branch of Selfridges. The ads were created by Dinosaur.
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Digest
Thu, 5 Sep 2002
Campbell Soup Company has appointed Brian Mirsky president of Campbell Europe after four months as managing director of Campbell's UK operations.
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Digest
Thu, 5 Sep 2002
The Fourth Room, the branding consultancy that claims its founding partner, design guru Michael Wolff, was dismissed for gross misconduct last month (MW July 25), has ceased trading.
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Digest
Thu, 5 Sep 2002
...The ITC has launched an enquiry into how the two sales houses plan to sell airtime in future, following comments made by Carlton chief executive Gerry Murphy that the two companies are to form a "virtual enterprise".
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Digest
Thu, 5 Sep 2002
JVC is to sponsor Euro 2004. This is the seventh time the company has sponsored the European nations' football tournament.
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Digest
Thu, 5 Sep 2002
Sun Microsystems has promoted UK marketing director Louise Proddow to marketing director for Europe, the Middle East and Africa. Her post has been taken by Michael Avis, who moves from product sales.
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Digest
Thu, 5 Sep 2002
Adria, the hosiery brand, is shortlisting advertising agencies ahead of a planned relaunch of the brand. There is no incumbent.
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Digest
Thu, 5 Sep 2002
Tesco has hit back at claims that it is importing cheap brand names from the EU and not passing on lower prices to customers. The retailer says it always looks for new ways to lower prices.
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Digest
Thu, 5 Sep 2002
BMP.DDB has created four executions for Harvey Nichols' Fashion Victims campaign which break in print on Thursday.
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Digest
Thu, 5 Sep 2002
The Independent Television Commission (ITC) has cleared Carlton and Granada of claims that the two ITV companies worked together to secure a deal with Unilever. It has found that, in accordance with existing rules, the two sales houses each negotiated their own deal...
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Digest
Thu, 5 Sep 2002
Birds Eye Wall's is extending its Authentic Curries range with the launch of three variants, Chicken Korma, Thai Green Curry and Chicken Jalfrezi.
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Digest
Thu, 5 Sep 2002
BT has been accused by Telco Global Communications (TGC) of preventing customers from switching to other telecoms providers. TGC has complained to Oftel but the telecoms regulator says it does not plan to follow up the allegations.
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Digest
Thu, 5 Sep 2002
Granada Enterprises Commercial Ventures has signed a deal with Tizer to renew the latter's sponsorship of Saturday morning pop music show CD:UK, on both ITV1 and ITV2, for another year.
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Digest
Thu, 5 Sep 2002
Wolff Olins is making 12 people redundant, but has denied reports that it plans to make a further 50 redundancies later in the year if trading conditions do not improve.
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Digest
Thu, 5 Sep 2002
Cordiant Communications is expected to announce a management restructure, together with a pre-tax loss of nearly £12m for the first half of the year, on Friday (September 6). It is rumoured that Bates Europe group chief executive, Toby Hoare, will become chief executive of Bates Worldwide if incumbent David Hearn replaces Michael Bungey as chief executive of Cordiant Communications.
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Digest
Thu, 5 Sep 2002
Marks & Spencer is to advertise in Vogue and Harpers & Queen for the first time. The magazines will carry ads for The Collections campaign, which features clothing for the style conscious customer.
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Digest
Thu, 5 Sep 2002
Partners BDDH has created the first TV campaign for Welch's, the juice company. The £1.5m campaign will run until November.
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Digest
Thu, 5 Sep 2002
Schroder Investments is reviewing its pan-European advertising account. Incumbent agency Leo Burnett has not repitched for the business.
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Digest
Thu, 5 Sep 2002
Capital Radio shares plummeted yesterday after Capital FM DJ Chris Tarrant hinted he plans to quit the breakfast show later in the year, in order to take a year off.
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Digest
Thu, 5 Sep 2002
USwitch, the utilities price comparison website, has promoted head of marketing Barry Holloway to the new position of director of marketing.
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Digest
Thu, 5 Sep 2002
New Covent Garden Soup Company is rebranding as New Covent Garden Food. It plans to move into other fresh chilled foods such as sauces and ready meals. The company will support the soup brand later this year with a &£3m press campaign by Hooper Galton with media by Starcom Motive.
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Digest
Thu, 5 Sep 2002
London Electricity Group's LE and Virgin Energy brands are the worst performers in relation to complaints about direct sales activities, according to a report from gas and electricity watchdog Energywatch.
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Digest
Thu, 5 Sep 2002
Clear Marketing Communications has been appointed to handle the £1.2m account for regional broadcaster Real Radio.
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Digest
Thu, 5 Sep 2002
VisitScotland will be implementing its long-delayed advertising review in September. The incumbent on the &£2.5m account is 1576.
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Digest
Thu, 5 Sep 2002
J Walter Thompson has been appointed to handle Vizzavi's advertising, following Vodafone's purchase of Vivendi Universal's 50 per cent share of the Internet portal. JWT won the estimated &£300m Vodafone account in May.
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Digest
Thu, 5 Sep 2002
InfoNxx, the US directory enquiries company, has branded its UK directory assistance service The Number, after winning the numbers 118118 at the beginning of August. Wolff Olins was the brand consultancy behind the name.
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Digest
Thu, 5 Sep 2002
Cahoot, Abbey National's online bank, has launched its first savings account.
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Digest
Thu, 5 Sep 2002
BT has been accused by Telco Global Communications (TGC) of preventing customers from switching to other telecoms providers. TGC has complained to Oftel but the telecoms regulator says it does not plan to follow up the allegations.
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Digest
Thu, 5 Sep 2002
The Sunday Times is launching a standalone 32-page tabloid format motoring section, Driving, this weekend. The section accompanies the relaunch of the newspaper's Style magazine. Motoring coverage previously appeared at the back of the sport section.
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Digest
Thu, 5 Sep 2002
The Sunday Times is launching a standalone 32-page tabloid format motoring section, Driving, this weekend. The section accompanies the relaunch of the newspaper's Style magazine. Motoring coverage previously appeared at the back of the sport section.
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Digest
Thu, 5 Sep 2002
Granada Enterprises Commercial Ventures has signed a deal with Tizer to renew the latter's sponsorship of Saturday morning pop music show CD:UK, on both ITV1 and ITV2, for another year.
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Digest
Thu, 5 Sep 2002
Wolff Olins is making 12 people redundant, but has denied reports that it plans to make a further 50 redundancies later in the year if trading conditions do not improve.
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Digest
Thu, 5 Sep 2002
Cordiant Communications is expected to announce a management restructure, together with a pre-tax loss of nearly £12m for the first half of the year, on Friday (September 6). It is rumoured that Bates Europe group chief executive, Toby Hoare, will become chief executive of Bates Worldwide if incumbent David Hearn replaces Michael Bungey as chief executive of Cordiant Communications.
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Digest
Thu, 5 Sep 2002
Marks & Spencer is to advertise in Vogue and Harpers & Queen for the first time. The magazines will carry ads for The Collections campaign, which features clothing for the style conscious customer.
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Digest
Thu, 5 Sep 2002
Partners BDDH has created the first TV campaign for Welch's, the juice company. The £1.5m campaign will run until November.
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Digest
Thu, 5 Sep 2002
Schroder Investments is reviewing its pan-European advertising account. Incumbent agency Leo Burnett has not repitched for the business.
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Digest
Thu, 5 Sep 2002
The Independent Television Commission (ITC) has cleared Carlton and Granada of claims that the two ITV companies worked together to secure a deal with Unilever. It has found that, in accordance with existing rules, the two sales houses each negotiated their own deal...
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Digest
Thu, 5 Sep 2002
Birds Eye Wall's is extending its Authentic Curries range with the launch of three variants, Chicken Korma, Thai Green Curry and Chicken Jalfrezi.
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Don't fro a strop in public darling
Thu, 5 Sep 2002
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Dunhill hands marketing post to Guerlain director
Thu, 5 Sep 2002
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Electoral Commission to launch cinema campaign to boost turnout
Thu, 5 Sep 2002
The Government is to launch an Electoral Commission cinema ad campaign on September 16. The campaign is designed to address the issue of low voter turnout among young people and ethnic minorities.
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Electoral Commission to launch cinema campaign to boost turnout
Thu, 5 Sep 2002
The Government is to launch an Electoral Commission cinema ad campaign on September 16. The campaign is designed to address the issue of low voter turnout among young people and ethnic minorities.
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Fiat hires UK marketing chief for Alfa Romeo
Thu, 5 Sep 2002
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Fiat hires UK marketing chief for Alfa Romeo
Thu, 5 Sep 2002
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First Quench links up with South African wine trade body
Thu, 5 Sep 2002
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Get creative at Trinity College
Thu, 5 Sep 2002
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Get creative at Trinity College
Thu, 5 Sep 2002
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Granada eyes pair of soap mag spin-offs
Thu, 5 Sep 2002
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Granada eyes pair of soap mag spin-offs
Thu, 5 Sep 2002
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If we're going to watch the news, let's make it pretty
Thu, 5 Sep 2002
Channel 5's head of news prefers 'character' to beauty in his newsreaders - but if we really favoured rigour over vigour, we wouldn't be watching TV news, says Iain Murray
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Kerry Foods seeks agency for relaunch of Mattessons meat
Thu, 5 Sep 2002
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Kerry Foods seeks agency for relaunch of Mattessons meat
Thu, 5 Sep 2002
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Matalan boss Doubles team of marketers
Thu, 5 Sep 2002
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Matalan boss Doubles team of marketers
Thu, 5 Sep 2002
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Middlesbrough FC settles Sportacus dispute
Thu, 5 Sep 2002
Middlesbrough Football Club has settled out of court with sports marketing agency Sportacus over a disputed "introduction fee" for the club's shirt sponsorship deal with Dial-a-Phone.
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MyTravel starts £6m ad trawl
Thu, 5 Sep 2002
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Naked/Starcom bag £60m Honda
Thu, 5 Sep 2002
Honda has moved its entire £60m media planning and buying business into Naked and Starcom Motive.
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No Nobel Prizes for our research
Thu, 5 Sep 2002
We agree with the conclusion of your article on public sector recruitment campaigns (MW August 22) - their effectiveness "needs to be decided on a scientific basis".
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P&G in price hike climbdown
Thu, 5 Sep 2002
Procter & Gamble has been forced to put on hold plans to increase the prices of all its detergent brands, after retailers refused to comply with the increase.
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P&G in price hike climbdown
Thu, 5 Sep 2002
Procter & Gamble has been forced to put on hold plans to increase the prices of all its detergent brands, after retailers refused to comply with the increase.
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Plain sailing for some in marketing
Thu, 5 Sep 2002
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Planning it right down the middle
Thu, 5 Sep 2002
Naked has risen through the ranks by being 'media neutral', but demand for split buying and planning is dependent on the client, says Amanda Wilkinson
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Reputation is the top priority
Thu, 5 Sep 2002
Sean Brierley underestimates the impact a chief executive or business leader has in shaping the reputation of a company (MW August 15).
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Smirnoff agrees deal to be first sponsor of hit C4 series Faking It
Thu, 5 Sep 2002
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Soreen brand to appear on cereal bars
Thu, 5 Sep 2002
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Sponsors urged to get their skates on for festive ice-rink
Thu, 5 Sep 2002
Multiple sponsors are being sought for an outdoor ice-rink which is being erected in Central London for the Christmas season. The rink, which will be built near Marble Arch, is a joint project between Westminster City Council and the Oxford Street Association (OSA). It will launch in November to coincide with the Oxford Street Christmas lights being turned on and will remain open until January 15. The 700sq m rink will take 2,000 skaters a day. Opening hours will be from 10am until ...
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Taking home the right vintage
Thu, 5 Sep 2002
A wider range of wines in supermarkets and its availability via the Internet has made consumers realise that it is not just a drink for special occasions
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The Land of opportunity?
Thu, 5 Sep 2002
Last week Unilever announced the US launch of its Axe (Lynx) brand after conquering 60 foreign mark
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The Macallan picks global malt marketer
Thu, 5 Sep 2002
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The reality of nocturnal activities
Thu, 5 Sep 2002
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The UK's love of cars is driving outdoor media
Thu, 5 Sep 2002
A lack of faith in TV advertising and a transport system approaching gridlock has increased the effectiveness of outdoor advertising, says Nigel Mansell
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Unilever plans global haircare brand launch
Thu, 5 Sep 2002
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US is unsure of how to act on September 11
Thu, 5 Sep 2002
To advertise or not to advertise? That is the question for US businesses in the run-up to the anniversary of the terror attacks. Polly Devaney reports
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Why data capture is less than nectar for consumers
Thu, 5 Sep 2002
Loyalty cards aim to mine a rich seam of consumer information. But what will happen when people realise the true value of that data? asks Alan Mitchell
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Why data capture is less than nectar for consumers
Thu, 5 Sep 2002
Loyalty cards aim to mine a rich seam of consumer information. But what will happen when people realise the true value of that data? asks Alan Mitchell
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Yellow Door wins £3m brief for Austin Reed
Thu, 5 Sep 2002
Fashion retailer Austin Reed has handed its £3m advertising account to Yellow Door ahead of a relaunch of the clothing brand.
