Marketing Week
6 April 2006

  • Ads have a duty to entertain and engage us

    Thu, 6 Apr 2006

    I was interested to read Sue Farr's piece on the importance of visual communication (MW last week). Her words would certainly strike a chord within the poster industry, where the need for a strong visual identity has always been paramount. Som

  • Affiliate casts its web on Europe's ad land

    Thu, 6 Apr 2006

    I read with interest the article on Europe online (MW March 2) and I was surprised by the lack of reference to affiliate marketing. The article was supported by commentary from two search marketing companies, and while search continues to dominate the online advertising industry, this reflects only part of the picture.

  • Alpro Soya targets the health-minded with magazine launch

    Thu, 6 Apr 2006

    Alpro Soya, the soya products brand, is planning to target health-conscious consumers with the launch of an independent consumer magazine entitled Wellbeing.

  • As us tastes change, coca-cola's supremacy drip, drip, drips away

    Thu, 6 Apr 2006

    Sales of soda fell for the first time last year, as the US began to develop a taste for functional and healthier drinks - a challenge for the world's biggest pop brand says Polly Devaney

  • Asda to take on Ikea

    Thu, 6 Apr 2006

    Asda is taking on Ikea as the first UK supermarket to offer flat-pack furniture, under its George Home brand. The first items on sale include a &£30 bathroom cabinet.

  • Avoiding the black hole

    Thu, 6 Apr 2006

    New pension legislation comes into force this week - but as financial watchdogs warn that many young people are neglecting their retirement plans and the economic pressures on them mount, will the new rules be enough to bring them back from the brink? Asks Catherine Turner

  • Avon's new calling

    Thu, 6 Apr 2006

    Cosmetics brand Avon may have a quaint image but it has ambitions to raise its global profile while keeping the human touch. By Barny Stokes

  • Axe hangs over HP Foods team after Heinz takeover

    Thu, 6 Apr 2006

    It is understood that Heinz has started a consultation with the team, which is thought to include up to six members of staff, about their future with the company. No staff are believed to have left so far.

  • Bob Ayling appointed chairman of Sanctuary

    Thu, 6 Apr 2006

    Bob Ayling, the former British Airways chief executive, has been appointed chairman of troubled music group Sanctuary. The company, which handles artists such as Iron Maiden recently secured a &£110m refinancing package.

  • Britvic announces 7.3% fall in sales of fizzy drinks

    Thu, 6 Apr 2006

    Britvic has announced a 7.3% fall in sales of fizzy drinks, including Tango and Pepsi, in the UK during the 24 weeks to March 19.

  • Build a bond to win devotion

    Thu, 6 Apr 2006

    The concept of customer loyalty is far from dead - research suggests it has just been redefined by modern consumers, who yearn for a long-term brand relationship that will develop with their needs

  • Campbell's UK promotes Tim Perman

    Thu, 6 Apr 2006

    Campbell's UK, the food company, has promoted marketing director Tim Perman to managing director for UK & Ireland. Perman takes over the role from Mark Alexander, who becomes president of Campbell's Asia-Pacific. Annie Neil, category marketing director for soup, replaces Perman.

  • Carat scoops £3m Disney Jetix UK media business

    Thu, 6 Apr 2006

    Carat has scooped the strategy, planning and buying business - believed to be worth £3m - for Disney-owned children's digital television channel Jetix UK. The agency won the business from Manning Gottlieb OMD following a three-way pitch.

  • Clear Channel refusing to comment on future of Julie France

    Thu, 6 Apr 2006

    Clear Channel is refusing to comment on the future of group managing director Julie France, who has been on leave following revelations that she accidentally e-mailed confidential information about volume-rebate deals involving competing agencies.

  • Coconut reprises star role - this time as a creative

    Thu, 6 Apr 2006

    through a divorce and ends up working in Starbucks.

  • Colt Telecom appoints Billy O'Riordan

    Thu, 6 Apr 2006

    Colt Telecom has appointed Billy O'Riordan as head of marketing.

  • Demand for online skills pushes old marketing rules to the limit

    Thu, 6 Apr 2006

    Online marketing is no longer a niche market, and it takes more than a few core skills and a small budget to entice customers to pick your brand when they search online. By Andrew Walmsley

  • Domino's nets Michael Owen for TV ad drive

    Thu, 6 Apr 2006

    Domino's Pizza has signed up England striker Michael Owen to star in its television campaign supporting the launch of its Football Fanatic pizza.

  • Dunnhumby to open its first Irish office

    Thu, 6 Apr 2006

    Dunnhumby, the specialist data company part-owned by Tesco, is opening its first Irish office in Dublin, servicing clients that include Nestlé, Unilever and Coca-Cola.

  • EMAP Advertising axes nine senior positions

    Thu, 6 Apr 2006

    EMAP Advertising has axed nine senior positions, including that of deputy magazine sales director Jason Trout and magazine trading manager Lisa Frost, as well as seven commercial director posts.

  • Eve mag to sponsor top US drama on Five

    Thu, 6 Apr 2006

    Women's monthly magazine Eve is to sponsor Five's latest US television drama acquisition, Grey's Anatomy, which launches in the channel's "prestige" 10pm slot tomorrow (Thursday).

  • Filofax picks St Luke's for ad push

    Thu, 6 Apr 2006

    Filofax, the iconic personal organiser brand, has appointed St Luke's and communications planning specialist Goodstuff to handle its advertising account.

  • Findus marketing chief steps down

    Thu, 6 Apr 2006

    Findus marketing chief Sylvia Banbrough has left the frozen food company to pursue other interests. The brand's commercial director Vidar Engen has absorbed her responsibilities as head of UK marketing.

  • Fruity celebration is OK - hope they don't win BNFL

    Thu, 6 Apr 2006

    The Diary has had its fair share of adventures on the high seas, me hearties - aboard the Trial B under the captaincy of "Mad" Mal Delany, fishing for tuna in the clear blue waters of the South Seas.

  • Government hedges its bets

    Thu, 6 Apr 2006

    Forced into action over Thepool.com's controversial ads, the Government is keen to show it can protect the young from gambling's lure while allowing companies - and particularly the National Lottery, with its Olympics obligations - to develop

  • Hachette-Filipacchi hit by changing trends

    Thu, 6 Apr 2006

    Hachette Filipacchi UK (HF-UK) seems to be making a habit of suspending magazines suffering from falling circulations. Following the decision to drop teen title Elle Girl last year, young women's publication B now also faces the axe.

  • Heinz reviewing Weight Watchers advertising account

    Thu, 6 Apr 2006

    Heinz is reviewing the £1.5m advertising account for Weight Watchers due to poor sales. It is not clear whether incumbent Leo Burnett is repitching.

  • Hybrid cars not as green as claimed, says survey

    Thu, 6 Apr 2006

    Petrol-electric hybrid vehicles are not as environmentally friendly as they are claimed to be, according to a new survey.

  • Incentivated picks Robert Thurner

    Thu, 6 Apr 2006

    Incentivated, the mobile marketing agency, has picked Robert Thurner, former European, Asia-Pacific and Africa group marketing director for Clear Channel Outdoor, as its commercial director. He is tasked with increasing its UK client base and international expansion.

  • ING Direct considers launching in 15 sectors

    Thu, 6 Apr 2006

    ING Direct has a hit list of 15 further product sectors it is considering, in the wake of the launch of its much-touted mortgage later this year.

  • Interim marketing chief leads stringent review at Vodafone

    Thu, 6 Apr 2006

    Vodafone is expected to cull a raft of marketing jobs across the world following the departure of marketing chief Peter Bamford. The internal review may also affect its agency roster, according to sources close to the mobile giant.

  • Isobel management takes armful approach to demonstrate loyalty

    Thu, 6 Apr 2006

    There are many ways to show your boss that you are a loyal and dedicated employee who is totally committed to the cause, and may possibly deserve a pay rise or a promotion.

  • It pays to get the right mix

    Thu, 6 Apr 2006

    Successful corporate strategies for customer management and data exploitation are dependent on inter-departmental co-operation, appropriate software and effective quality control. By David Reed

  • Leo Burnett: One company, two brands?

    Thu, 6 Apr 2006

    Leo Burnett's decision to merge its below-the-line agencies, Arc and Triangle, (MW last week) gives the group a truly integrated set up not seen anywhere else in London, according to chief executive Bruce Haines.

  • Love customers with a 'total' experience

    Thu, 6 Apr 2006

    I read with interest your article on experiential marketing (MW last week). While it brought to life some examples of its application by brands, there was a missing point. Forget the textbook definition of EM as just a subset of field marketing. The aspect that needs to be at the forefront of every marketer's mind is how to engage increasingly demanding consumers with the total aspect of their product experience at all times.

  • Manchester United accused of 'double dealing'

    Thu, 6 Apr 2006

    Manchester United has been accused of 'double dealing' by gambling company Mansion after a &£70m shirt sponsorship deal fell through. Middle Eastern airlines Etihad and Qatar Airways are understood to be in talks with the club.

  • Marketing chief at MFI stands down during strategic review

    Thu, 6 Apr 2006

    MFI marketing chief Paul Jackson has quit the retailer after two years in the top role. He became marketing director (MW November 11, 2004) after beginning work with the retailer on a consultancy basis.

  • More Than marketing communications chief

    Thu, 6 Apr 2006

    More Than marketing communications chief Neil Scaife has left the Royal & SunAlliance-owned insurer without a job to go to.

  • Motivating CRMers is a mountain of a challenge

    Thu, 6 Apr 2006

    Regular Diary readers may remember a story a while back about the Business World Atlas, which mapped out places like Customerland and Terra Innova to help guide companies - like some kind of crazy business Sherpa - through the treacherous world of commerce (MW January 26).

  • Narnia DVD launch

    Thu, 6 Apr 2006

    Buena Vista Home Entertainment is unveiling an Adshel poster campaign featuring "snowflakes" to back the DVD launch of children's film Narnia: The Lion, The Witch and The Wardrobe.

  • Nestlé to target UK youth market with Caribbean nutritional drink

    Thu, 6 Apr 2006

  • New Campaign - Alfa Romeo Brera

    Thu, 6 Apr 2006

    Alfa Romeo's first TV campaign for its Brera model breaks this week ahead of the car's weekend launch. The ad is Krow's first work for the marque since its appointment to handle the Brera launch earlier this year (MW February 9).

  • New Campaign - Kinder Happy Hippo Cocoa Cream

    Thu, 6 Apr 2006

    Ferrero UK is launching a new television and press campaign, breaking next week, to support its Kinder kids confectionery range and the launch of Happy Hippo Cocoa Cream.

  • New Campaign - Tussauds Group

    Thu, 6 Apr 2006

    TBWA/London has created a national television campaign for the Tussauds Group to highlight the experience of visiting Warwick Castle.

  • New Look plans cut-price designer fashion ad blitz

    Thu, 6 Apr 2006

    New Look is understood to be talking to agencies about its plan to market a cut-price, designer fashion range.

  • Nigel Dugdale leaves AG Barr

    Thu, 6 Apr 2006

    AG Barr group marketing manager Nigel Dugdale has left the company after almost 15 years. It is thought Dugdale does not have a job to go to.

  • NTL concludes deal to buy Virgin Mobile

    Thu, 6 Apr 2006

    NTL has concluded its £962.

  • Ofcom follows the wisdom of Solomon in junk food debate

    Thu, 6 Apr 2006

    This may explain why it appears to have passed the buck on whether "HSS foods", as we must learn to call them, should be advertised on television. Or, if you bridle at the term "passed the buck", why it has adopted a sensibly pragmatic respons

  • Ofcom to review Channel 4 funding position in face of potential deficit

    Thu, 6 Apr 2006

    Ofcom is to review broadcaster Channel 4's financial position over the next 12 months, taking into account the "changing nature of broadcasting", the media regulator has confirmed.

  • Ogilvy Group wins £35m pan-European Chiquita brief

    Thu, 6 Apr 2006

    Banana producer and distributor Chiquita International Brands has appointed Ogilvy Group UK to handle its estimated â¬50m (&£35m) pan-European advertising business.

  • Omnicom appoints Interbrand chairman and chief executive

    Thu, 6 Apr 2006

    Omnicom has appointed Interbrand chairman and chief executive Chuck Brymer as president and chief executive of DDB Worldwide, following the death of former president and chief executive Ken Kaess last week. Brymer's role at Interbrand will be filled by the agency's London chief executive, Jez Frampton.

  • Omnicom ousts O&M from £60m Motorola business

    Thu, 6 Apr 2006

    Motorola has handed Omnicom its $100m (£57m) global advertising business, ending months of speculation about the handset manufacturer's agency arrangements.

  • P&G provokes watchdog ire over Head & Shoulders ad

    Thu, 6 Apr 2006

    Procter & Gamble has been censured by advertising watchdog the Advertising Standards Authority (ASA) for claims it made about the efficacy of its dandruff shampoo Head & Shoulders in a television ad.

  • Pension ad messages 'fail to trigger action'

    Thu, 6 Apr 2006

    Financial services providers need to target their marketing messages more effectively, as pensions and personal finance advertising is failing to hit home with 75% of people, according to marketing research consultancy Incite Marketing Plannin

  • Pernod Ricard axes Tia Lusso

    Thu, 6 Apr 2006

    Pernod Ricard has axed its cream liqueur brand Tia Lusso, as first predicted in Marketing Week (MW August 18).

  • Pernod Ricard hands The Glenlivet to Ogilvy

    Thu, 6 Apr 2006

    Pernod Ricard is tipped to appoint Ogilvy Group to its global advertising roster with a brief for its malt whisky brand The Glenlivet.

  • Product launch - Ribena

    Thu, 6 Apr 2006

    Ribena is to launch a ready-to-drink Blueberry Ribena Really Light, supported by a £1.5m advertising campaign . Targeting young adults, the variety will be available in 500ml bottles from the end of the month.

  • Savvy shoppers are calling the shots in a cost sensitive world

    Thu, 6 Apr 2006

    Although high street sales figures may look weak, people are still keen to hit the stores - the retailers' problem is convincing us that they offer value for money when there is so much choice, says Richard Hyman

  • So Organic considering taking Sainsbury's to court

    Thu, 6 Apr 2006

    So Organic, an independent, Greenwich-based online company specialising in organic products, is considering taking Sainsbury's to court over claims that the retailer has "stolen" its brand name.

  • Soft drinks set to overtake hot beverages

    Thu, 6 Apr 2006

    Global consumption of soft drinks is set to overtake that of hot drinks for the first time as a result of the growing popularity of bottled water, fruit and functional drinks, according to industry analysts.

  • Starcom and Vizeum in final shoot-out

    Thu, 6 Apr 2006

    Starcom and Vizeum are in a final shoot-out for Revlon's £3m UK media buying and planning account.

  • Stelios lambasts Orange over 'spurious' court case

    Thu, 6 Apr 2006

    Stelios Haji-Ioannou has slammed Orange's court case against his easyMobile venture as "spurious" while claiming his service offers consumers a better deal, ahead of a court hearing on November 20.

  • Stephens Francis Whitson to handle direct marketing for The O2

    Thu, 6 Apr 2006

    Stephens Francis Whitson has been picked to handle direct marketing for The O2, formerly the Millennium Dome. The agency won the brief after a pitch against BLAC and The Communications Agency.

  • Tango Clear plans two new flavours

    Thu, 6 Apr 2006

    Britvic is adding two flavours to its "better-for-you" carbonate drink Tango Clear a year after the launch of original Apple & Watermelon Tango Clear.

  • TBWA searches for 'heavyweight' to fill chair for UK group business

    Thu, 6 Apr 2006

    TBWA has been searching for a chairman to head its UK group operations, it has emerged. It is thought that TBWA Europe president Paul Bainsfair is on the look-out for a "heavyweight" candidate, after an eight-month search to fill the post of c

  • TBWA/London put on alert by Adecco

    Thu, 6 Apr 2006

    TBWA/London has been put on alert by Adecco, the international recruitment agency, less than four months after it won the &£20m European business. The company has confirmed it is considering appointing a global agency.

  • Telegraph Group sales director

    Thu, 6 Apr 2006

    Telegraph Group sales director Ken Breen has had his role extended from overseeing newspaper sales to include online. The move comes as part of a group restructure.

  • Tessa Jowell

    Thu, 6 Apr 2006

    Tessa Jowell, the culture minister, has asked the Metropolitan Police to investigate an ad from web betting site thepool.com. The work, which has already been banned by the Advertising Standards Authority, encourages under-18s to gamble, as first revealed in Marketing Week last week (Cover Story page 22).

  • The brand experience method works best

    Thu, 6 Apr 2006

    Consumers have a bewildering number of choices and marketers have increasing amounts of information on prospects and customers, as Shane Baylis rightly points out (MW February 16).

  • The Diary will...

    Thu, 6 Apr 2006

    The Diary will be making no jokes about crabs in this caption.

  • The grass looks greener in the organic aisles

    Thu, 6 Apr 2006

    Wal-Mart's decision to open an organic "supercentre" in the US has been mirrored at its UK subsidiary Asda, which intends to treble its organic range this year. Supermarkets are keen to increase their share of the market, which is no longer th

  • The new age of the train is a fare deal

    Thu, 6 Apr 2006

    In a revolution similar to the rise of budget airlines, moves to allow train operators to offer £1 off-peak tickets could usher in a new age of the train, say transport experts. At the very least, the scheme being piloted by South West Trains

  • The saloon-bar bores give quangos some sober thought

    Thu, 6 Apr 2006

    Without self-righteous bodies like the new Commission for Equality and Human Rights which tell us how to best live our lives, who would keep our spirits up?

  • The Union lands Seychelles rebranding brief

    Thu, 6 Apr 2006

    The Seychelles Tourism Board has appointed The Union to develop a brand identity and marketing plan worth more than £1m for Seychelles tourism.

  • The7stars wins Homeserve £3m planning and buying

    Thu, 6 Apr 2006

    The7stars, the start-up planning and buying agency, has won the £3m planning and buying for household repairs service Homeserve.

  • Thinkbox chief executive pledges to 'tell it like it is'

    Thu, 6 Apr 2006

    Tess Alps, the newly appointed chief executive of television marketing body Thinkbox, has pledged to "tell things as they are", even if it hurts the TV industry.

  • Top earners trade up when it comes to food

    Thu, 6 Apr 2006

    Very few wealthy consumers buy from the best products available in every category. Instead, they trade up and down in the spending categories that are more or less important to them.

  • Toyota to launch range of low-cost vehicles

    Thu, 6 Apr 2006

    Toyota is planning to launch a range of low-cost vehicles aimed at emerging markets such as Brazil, China and India.

  • We must reinvent marketing for empowered consumers

    Thu, 6 Apr 2006

    In a changing media climate where consumers are ever more demanding, the key to continued success for brands is to meet their information needs

  • WH Smith appoints Sharon David

    Thu, 6 Apr 2006

    WH Smith has appointed Sharon David as marketing director of its travel division, overseeing branches in airports, rail and bus stations, as well as its trial Stationers formats (<I>MW</I> February 2). David was previously water brand controller at Britvic.

  • Y&R in Australia

    Thu, 6 Apr 2006

    Y&R in Australia is understood to have won the advertising business for telecoms company Telstra's flotation - likely to be the largest in the world this year.

  • Yell starts review of £20m ad business

    Thu, 6 Apr 2006

    Yell has started a review of its £20m ad business after parting company with incumbent Abbott Mead Vickers.

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