Marketing Week
6 February 2003

  • A diet PPS launch won't be a breeze

    Thu, 6 Feb 2003

    The path of low-cal alcoholic drinks is littered with failures, so will Diet Bacardi Breezer be any different? Given that the launch isn't in response to customer demand but falling PPS sales, it looks doubtful, says Branwell Johnson

  • A diet PPS launch won't be a breeze

    Thu, 6 Feb 2003

    The path of low-cal alcoholic drinks is littered with failures, so will Diet Bacardi Breezer be any different? Given that the launch isn't in response to customer demand but falling PPS sales, it looks doubtful, says Branwell Johnson

  • A successful brand will need a large trust fund

    Thu, 6 Feb 2003

  • A Vision wins £4m Lycos UK advertising business

    Thu, 6 Feb 2003

    Lycos UK has moved its £4m UK advertising account from its pan-European agency Leagas Delaney and handed it to through-the-line agency A Vision.

  • Adshel wins street furniture contract

    Thu, 6 Feb 2003

    Adshel has won the street furniture contract in Aberdeen. Under the ten-year contract, worth &£3.2m, Adshel will provide 100 new bus shelters.

  • Alexander Hughes appoints Nigel Kenyon

    Thu, 6 Feb 2003

    Alexander Hughes Executive Search Consultants has appointed the former marketing chief of Centrica's retail division, Nigel Kenyon, as a consultant in its retail and consumer search practice.

  • Alldays marketing chief goes as Co-op takes reins

    Thu, 6 Feb 2003

    Alldays marketing director Sally Nichols and five other senior managers have been given the push by the new owners of the convenience chain, the Co-operative Group.

  • Amnesty International UK returns with TV campaign

    Thu, 6 Feb 2003

    Amnesty International UK is returning to television this week with a campaign created by Kitcatt Nohr Alexander Shaw. Amnesty was banned from broadcast advertising in 1994 by the Radio Authority because of the political nature of its campaign. It had the ruling overturned five years later.

  • Amnesty International UK returns with TV campaign

    Thu, 6 Feb 2003

    Amnesty International UK is returning to television this week with a campaign created by Kitcatt Nohr Alexander Shaw. Amnesty was banned from broadcast advertising in 1994 by the Radio Authority because of the political nature of its campaign. It had the ruling overturned five years later.

  • Asda promotes Penny Coates

    Thu, 6 Feb 2003

    Asda has promoted Penny Coates to director of own-label. She was business unit director for chilled and prepared foods. Coates replaces Catriona Land, who left to become trading director for Pets At Home.

  • Ask Jeeves UK hunts heads

    Thu, 6 Feb 2003

    Ask Jeeves UK is hunting a head of marketing and head of production development after bringing both departments together under the responsibility of vice-president of marketing and strategy Aylin Savkan.

  • Barbour hires international marketer

    Thu, 6 Feb 2003

    Country clothing brand J Barbour & Sons has appointed Claire Saunders as international marketing manager. She joins from media agency Robson Brown, where she was business development director.

  • BBC World strikes deal with Emirates

    Thu, 6 Feb 2003

    BBC World has struck a deal with Emirates airline to sponsor a series of 50-second features on unusual tourist attractions around the world.

  • BBC World strikes deal with Emirates

    Thu, 6 Feb 2003

    BBC World has struck a deal with Emirates airline to sponsor a series of 50-second features on unusual tourist attractions around the world.

  • BBC3 will take another slice of commercial TV

    Thu, 6 Feb 2003

    'Tough' Government guidelines for BBC3 will do little to protect the interests of the commercial broadcasters and their advertisers, warns Andrew Canter

  • Benn's Media still prefers pages to pixels

    Thu, 6 Feb 2003

    Paper directories are easy to use, and the venerable Benn’s is sticking with them. By Steve Hemsley

  • bmi marketing director quits to find 'challenge'

    Thu, 6 Feb 2003

    Long-serving bmi marketer Simon Gregory is to leave the company at the end of this month without a job to go to.

  • Boddington's to back ITV1 'ex-popstars' reality show

    Thu, 6 Feb 2003

  • Bowled over by the $2m slots on 'Super Sunday'

    Thu, 6 Feb 2003

    Cars and beer dominated the Super Bowl, but at $2m for just 30 seconds some 'old faithfuls' chose to sit on the bench this year, says Polly Devaney

  • British Energy recruits chief executive

    Thu, 6 Feb 2003

    British Energy has recruited Centrica chief operating officer Mike Alexander as its chief executive.

  • BSkyB shortlists for Sky+ box ad

    Thu, 6 Feb 2003

    BSkyB has shortlisted Bates UK, Delaney Lund Knox Warren and Cameron Doyle Dye to pitch for a brief to advertise the Sky+ box. The review is being handled by the AAR.

  • Centaur Communications buys out MREL

    Thu, 6 Feb 2003

    Centaur Communications, publisher of Marketing Week, has bought out the remaining 50 per cent of Market Research Exhibitions (MREL) from Resources Exhibitions. MREL is responsible for the annual Research Show, which is to be relaunched as Insight 2003. The show will be backed by the Market Research Society and the British Market Research Association for the first time.

  • Centaur Communications buys out MREL

    Thu, 6 Feb 2003

    Centaur Communications, publisher of Marketing Week, has bought out the remaining 50 per cent of Market Research Exhibitions (MREL) from Resources Exhibitions. MREL is responsible for the annual Research Show, which is to be relaunched as Insight 2003. The show will be backed by the Market Research Society and the British Market Research Association for the first time.

  • Chrysalis Group reveals increased revenues

    Thu, 6 Feb 2003

    Chrysalis Group, owner of the Heart and Galaxy stations, has revealed that revenues for its radio division are up 18.6 per cent for the five months from September 1 compared with the same period last year.

  • Clearasil to get rid of its acne image

    Thu, 6 Feb 2003

    Clearasil is to target consumers in their mid-20s for the first time, with a new range called Total Control, as the brand tries to break out of its core teenage market.

  • Clearasil to get rid of its acne image

    Thu, 6 Feb 2003

    Clearasil is to target consumers in their mid-20s for the first time, with a new range called Total Control, as the brand tries to break out of its core teenage market.

  • Cordiant Communications discusses sales of Australian assets

    Thu, 6 Feb 2003

    Cordiant Communications has entered into preliminary discussions over the sale of some of its Australian assets, including the country's biggest advertising agency George Patterson Bates.

  • Dairy Crests shortlist for ad business

    Thu, 6 Feb 2003

    Dairy Crest has shortlisted Grey Worldwide London and Banks Hoggins O'Shea/FCB for its &£10m advertising business.

  • Dial-a-phone talks to agencies about brand response

    Thu, 6 Feb 2003

    Dial-a-Phone is talking to agencies about a potential brand response television campaign. No decision has been made.

  • Does the answer lie in cyberspace?

    Thu, 6 Feb 2003

    Now that directory enquiries has been deregulated, the Web is set to become a crucial battlefield as directories fight for customers, says Robert Dwek

  • Esure running promotion with Heart 106

    Thu, 6 Feb 2003

    Esure, the internet home and motor insurance group, is running a week-long breakfast show promotion with Chrysalis-owned Heart 106.2 in London and Heart 100.7 in the Midlands. The strapline will be '4 gets you more with Esure'.

  • Esure running promotion with Heart 106

    Thu, 6 Feb 2003

    Esure, the internet home and motor insurance group, is running a week-long breakfast show promotion with Chrysalis-owned Heart 106.2 in London and Heart 100.7 in the Midlands. The strapline will be '4 gets you more with Esure'.

  • F1 faces up to a yawning problem

    Thu, 6 Feb 2003

    Formula One faces a multitude of problems, from accusations of monotony to an imminent tobacco ad ban. Gemma Charles investigates what can be done

  • Film companies up in arms over Evening Standard's ad rate hike

    Thu, 6 Feb 2003

    The Evening Standard is to hike its advertising rates for film companies in a move that has been openly criticised by media buyers.

  • Freeserve appoints marketing director

    Thu, 6 Feb 2003

    Freeserve has appointed Caroline Thomas as portal strategy and marketing director, following the departure of Peter Cowley in December to Endemol.

  • Freeserve appoints marketing director

    Thu, 6 Feb 2003

    Freeserve has appointed Caroline Thomas as portal strategy and marketing director, following the departure of Peter Cowley in December to Endemol.

  • Getting the message

    Thu, 6 Feb 2003

    New media channels mean marketers can target customers more easily, but technological advances bring as many challenges as they do opportunities. By Alex Blythe

  • Granada hunts Rugby World Cup sponsor

    Thu, 6 Feb 2003

  • Greed is not enough for arrogant fund managers

    Thu, 6 Feb 2003

    It's the fault of 'stupid', 'greedy' investors that the stock market is in freefall, or so the City gurus would have us believe. The temerity of it. By George Pitcher

  • Henderson Global Investors makes associate director

    Thu, 6 Feb 2003

    Henderson Global Investors has made associate director of marketing Simon Harvey redundant.

  • Home truths about global marketing

    Thu, 6 Feb 2003

    Last week's Marketing Week Brands Summit provided an inside view of how top companies talk to different markets around the world. By David Benady

  • Interbrew appoints BlueberryFrog

    Thu, 6 Feb 2003

    BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.

  • Interbrew appoints BlueberryFrog

    Thu, 6 Feb 2003

    BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.

  • Iris creates Valentine's promotion

    Thu, 6 Feb 2003

    Iris, the youth marketing agency, has created a pan-European Valentine's Day promotion for Sony Ericsson's T300 mobile phone, featuring the Muppets.

  • It's time to list our own achievements

    Thu, 6 Feb 2003

    Internationally, directory publishing is going through a fascinating phase of consolidation, with a sharper focus on new technology and key business drivers. It all adds up to an increasingly competitive market, where winning and keeping customers demands world-class products and service.

  • It's time to list our own achievements

    Thu, 6 Feb 2003

    Internationally, directory publishing is going through a fascinating phase of consolidation, with a sharper focus on new technology and key business drivers. It all adds up to an increasingly competitive market, where winning and keeping customers demands world-class products and service.

  • J Walter Thompson creates Vodafone campaign

    Thu, 6 Feb 2003

    J Walter Thompson has created a campaign for Vodafone called 'better connections'. The ads will run from mid-February until March on posters and in national business magazines and broadsheets.

  • Jargon-mongers

    Thu, 6 Feb 2003

    As marketing has grown up, it has sought respectability by developing its own elite language - practices old and new have been given impressive-sounding names. But the danger is that marketers are being bamboozled by terminology and processes

  • Jazz FM appoints managing director

    Thu, 6 Feb 2003

    Jazz FM has appointed Roy Bennet as managing director for its North -west station. He joins from Jazz FM's sister network Real Radio, where he was managing director for its south Wales station.

  • Jazz FM appoints managing director

    Thu, 6 Feb 2003

    Jazz FM has appointed Roy Bennet as managing director for its North -west station. He joins from Jazz FM's sister network Real Radio, where he was managing director for its south Wales station.

  • KFC rolls out first ad

    Thu, 6 Feb 2003

  • KFC rolls out first ad

    Thu, 6 Feb 2003

  • Leagas Delany creates Kinder Surprise campaign

    Thu, 6 Feb 2003

    Leagas Delaney has created a TVcampaign for Kinder Surprise to support the launch of its collectible limited edition characters Cybertops.

  • Marketing head quits Infogrames

    Thu, 6 Feb 2003

    Infogrames vice-president of European marketing Larry Sparks has left the company without a job to go to.

  • McDonald's in dot-com holiday promotion

    Thu, 6 Feb 2003

  • Monster.com axes European head

    Thu, 6 Feb 2003

    The global online recruitment network Monster.com has made its European marketing director, Jeremy Caplin, redundant after less than a year in the job.According to a company spokeswoman, a restructuring of Monster's European marketing operations meant that Caplin's role was "no longer justified".

  • Music Room and Yell working in concert

    Thu, 6 Feb 2003

    A company that offers services ranging from disco hire to conference production needed an ad solution that could reach the full spectrum of potential customers. Robert Dwek reports

  • Nickelodean Networks to spend £1m on ad campaign

    Thu, 6 Feb 2003

    Nickelodeon Networks is spending £1m on TV and cinema advertising to promote its Nickelodeon and Nicktoons TV channels.

  • NTL Net chief to steer Orange sponsorship

    Thu, 6 Feb 2003

  • Oris signs deal with BMW Williams F1 team

    Thu, 6 Feb 2003

    Oris, the Swiss watchmaker, has signed a deal to become an official supplier and watch partner to the BMW Williams F1 team.

  • Poulter Partners wins £2m Western Wines

    Thu, 6 Feb 2003

    Wine importer and distributor Western Wines has appointed Poulter Partners to handle its &£2m advertising business for its wine brands such as Kumala.

  • Ryanair plans Buzz overhaul

    Thu, 6 Feb 2003

    WCRS and Media Planning Group (MPG) are set to lose the £3m advertising and media accounts for low-cost airline Buzz following its sale to rival Ryanair.

  • Sainsbury's and Boots end joint venture

    Thu, 6 Feb 2003

    ...Sainsbury's and Boots have pulled the plug on their health and beauty joint venture, which involved out-of-town Sainsbury's superstores stocking Boots products.

  • Sainsbury's managing director battle

    Thu, 6 Feb 2003

    Sainsbury's former marketing director Sara Weller has lost out in the battle to become managing director of the supermarket chain to Stuart Mitchell, former assistant managing director with responsibility for trading and retail...

  • Siemens names vice-president of marketing

    Thu, 6 Feb 2003

    Siemens Mobile has named Chad Ellis as vice-president of marketing for its new fashion phone division, Xelibri.

  • Siemens names vice-president of marketing

    Thu, 6 Feb 2003

    Siemens Mobile has named Chad Ellis as vice-president of marketing for its new fashion phone division, Xelibri.

  • St Luke's denies industry speculation

    Thu, 6 Feb 2003

    St Luke's has denied industry speculation that its joint managing directors, Neil Henderson and Phil Teer, are to leave the agency following a conflict with chairman Andy Law over future direction.

  • Success is never easy

    Thu, 6 Feb 2003

    Directory publishing may seem simple, but success means far more than compiling data and even those in the know have backed some real donkeys in their time. David Benady reports

  • Surrey Cricket hunts shirt sponsor after AMP drops out

    Thu, 6 Feb 2003

    Surrey County Cricket is on the hunt for a shirt sponsor after troubled Australian financial services company AMP failed to renew its one-year sponsorship deal.

  • Surrey Cricket hunts shirt sponsor after AMP drops out

    Thu, 6 Feb 2003

    Surrey County Cricket is on the hunt for a shirt sponsor after troubled Australian financial services company AMP failed to renew its one-year sponsorship deal.

  • Swedish Match hires Bic man for UK role

    Thu, 6 Feb 2003

  • Swiss appoints Mediaedge:CIA

    Thu, 6 Feb 2003

    Mediaedge:CIA has been appointed to the global media buying business for Swiss, the successor airline to Swiss-air. The media agency will work alongside the airline's global creative agency Jung von Matt.

  • T&T appoints start-up for £4m drinks relaunch

    Thu, 6 Feb 2003

    T&T Beverages has appointed start-up RudaizkyRyan for the £4m relaunch of its carbonated soft drinks brand.

  • The Greater London Authority to sponsor athletics Grand Prix

    Thu, 6 Feb 2003

    The Greater London Authority is to sponsor the athletics Grand Prix at Crystal Palace. The event, which is televised worldwide, will be renamed the Norwich Union London Grand Prix.

  • The Portugere Tourist Office replaces media agency

    Thu, 6 Feb 2003

    The Portugese Tourist Office has appointed Bygraves Bushell Valladares & Sheldon to its £1.6m media planning and buying account, replacing Prager Proximity.

  • The Wireless Group renews deal with Trafficlink

    Thu, 6 Feb 2003

    ...The Wireless Group, owner of TalkSport, has renewed its deal with travel information supplier Trafficlink. Trafficlink supplies information to TalkSport and Wireless Group's network of local stations.

  • They don't grow on trees you know

    Thu, 6 Feb 2003

    Producing directories can be a labourand resource intensive process, using advanced processes - and lots of paper. By Steve Hemsley

  • Thomas Cook's chief exec to retain responsibility for marketing.

    Thu, 6 Feb 2003

    Thomas Cook's newly promoted chief executive Manny Fontenla-Novoa will retain responsibility for marketing.

  • Thomson Directories scores a direct hit

    Thu, 6 Feb 2003

    With a format described as 'precisely focused', Thomson Directories' Business Search PRO CD-ROM won the DPA's top award in 2002. By David Benady

  • Three agencies to review Orange's new media activity

    Thu, 6 Feb 2003

    Fullsix, Poke and ETC have been appointed to jointly review Orange's new media activity following a four-way pitch. Orange will continue to work with its digital agency AKQA.

  • Turner Broadcasting promotes Johnathan Davies

    Thu, 6 Feb 2003

    Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, Middle East and Africa regions, following a 27 per cent growth in European revenues for 2002.

  • Turner Broadcasting promotes Johnathan Davies

    Thu, 6 Feb 2003

    Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, Middle East and Africa regions, following a 27 per cent growth in European revenues for 2002.

  • Two agencies appointed to advise government body

    Thu, 6 Feb 2003

    J Walter Thompson and M&C Saatchi have both been appointed to advise an industry and government body, set up under the Government's Digital TV Action Plan, on strategy to raise awareness of the analogue switch-off date in 2010. Abbott Mead Vickers.BBDO and Partners BDDH also pitched for the business.

  • UK marketing boss leaves Lastminute.com

    Thu, 6 Feb 2003

    Lastminute.com's most senior marketer, Carl Lyons, is to leave the dot-com company at the end of the month.

  • Unilever forced to admit aloe vera variant is of no real benefit to skin

    Thu, 6 Feb 2003

  • Vance scoops top job at Dockers Europe

    Thu, 6 Feb 2003

  • Walkers fury at Tesco 'copycat'

    Thu, 6 Feb 2003

    A row has broken out between Walkers Snacks and supermarket giant Tesco, after the latter launched a brand of crisps which Walkers believes is unacceptably similar to its upmarket Sensations brand.

  • Walkers fury at Tesco 'copycat'

    Thu, 6 Feb 2003

    A row has broken out between Walkers Snacks and supermarket giant Tesco, after the latter launched a brand of crisps which Walkers believes is unacceptably similar to its upmarket Sensations brand.

  • Wedgewood shortlist agencies for creative account

    Thu, 6 Feb 2003

    Bartle Bogle Hegarty, Leagas Delaney, Mustoes and Vallance Carruthers Coleman Priest have been shortlisted to pitch for Wedgwood's creative account.The review is being handled by the AAR.

  • Wedgewood shortlist agencies for creative account

    Thu, 6 Feb 2003

    Bartle Bogle Hegarty, Leagas Delaney, Mustoes and Vallance Carruthers Coleman Priest have been shortlisted to pitch for Wedgwood's creative account.The review is being handled by the AAR.

  • Why this need to speak in tongues?

    Thu, 6 Feb 2003

    Much philosophy, an Oxford professor once said, is finding bad reasons for what we believe instinctively. Very much the same could be said of marketing and marketers, who are often accused of cloaking what they do in baffling, quasi-scientific jargon which on closer analysis signifies very little. The issue was given fresh piquancy at a recent Marketing Week conference, when a management consultant condemned category management as 'an overly complex, jargon-laden number-crunching exercise'.

  • Young & Rubicam acquires Guye Benker

    Thu, 6 Feb 2003

    WPP Group's Young & Rubicam has acquired Zurich-based advertising agency Guye Benker. The Swiss business will continue to operate as a separate agency.

  • Zenith Optimedia wins £10m Wyeth

    Thu, 6 Feb 2003

    US pharmaceutical company Wyeth Consumer Healthcare, the makers of Anadin, has consolidated its £10m media planning and buying account at Zenith Optimedia.

  • Zenith Optimedia wins £10m Wyeth

    Thu, 6 Feb 2003

    US pharmaceutical company Wyeth Consumer Healthcare, the makers of Anadin, has consolidated its £10m media planning and buying account at Zenith Optimedia.

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