Marketing Week
6 January 2005
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Abbey marketing director to leave
Thu, 6 Jan 2005
Abbey marketing director Angus Porter is to leave the high street bank in June.
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ASA scolds British Gas over TV campaign
Tue, 11 Jan 2005
British Gas has fallen foul of the Advertising Standards Authority (ASA) over its "Doing the right thing" TV campaign, which shows various home breakdowns occurring at inconvenient times.
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ASA scolds British Gas over TV campaign
Tue, 11 Jan 2005
British Gas has fallen foul of the Advertising Standards Authority (ASA) over its "Doing the right thing" TV campaign, which shows various home breakdowns occurring at inconvenient times.
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Associated British Foods consolidates planning and buying account
Thu, 6 Jan 2005
Associated British Foods has consolidated its £20m planning and buying account into Zenith Optimedia.
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Bacardi-Martini reviews direct agency roster
Thu, 6 Jan 2005
Bacardi-Martini is reviewing its direct agency roster as part of an annual review across several of its drinks brands.
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BBH wins £19m global Smirnoff drinks business
Thu, 6 Jan 2005
Diageo has awarded the estimated $35m (£18.5m) global advertising account for all its Smirnoff-branded ready-to-drink products - including Smirnoff Ice - to Bartle Bogle Hegarty's (BBH) London office. The move follows a six-month pitch against
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Blackburn seeks shirt deal as HSA bows out
Tue, 11 Jan 2005
Blackburn Rovers Football Club is searching for a £1m-a-year shirt sponsor to replace health-plan provider HSA.
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Blackburn seeks shirt deal as HSA bows out
Tue, 11 Jan 2005
Blackburn Rovers Football Club is searching for a £1m-a-year shirt sponsor to replace health-plan provider HSA.
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Brand id isn't all about the bottle
Thu, 6 Jan 2005
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British Airways appoints UK and Ireland head of sales and marketing
Thu, 6 Jan 2005
British Airways has appointed Alan Burnett as head of UK and Ireland sales and marketing to replace David Noyes, who was recently appointed as director for Heathrow. Burnett reports to commercial director Martin George and was previously BA general manager for Central and South Asia, the Middle East and Africa.
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BskyB reports highest television viewing
Thu, 6 Jan 2005
BSkyB recorded its highest share of television viewing over the Christmas period for the week ending January 2, taking 9.6 per cent of viewing across all UK households.
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Capital One calls £16m UK review
Thu, 6 Jan 2005
Credit card giant Capital One has called a review of its £16m UK advertising business in what will be another blow to incumbent McCann Erickson.
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Carbolite unveils soup and hot chocolates
Thu, 6 Jan 2005
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CCHM:Ping wins JP Morgan Fleming rebranding business
Thu, 6 Jan 2005
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Christmas is no longer the cracker it was for retailers
Thu, 6 Jan 2005
As consumers expect discounts and better value, Christmas can't offer those margins retailers once enjoyed - a trend that will develop, says George Pitcher
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Consumers drive a hard bargain online
Thu, 6 Jan 2005
UK consumers spent £4bn online at Christmas and traditional retailers must invest heavily in their internet offer if they are to match the growing demand in 2005. Martin Croft reports
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Consumers drive a hard bargain online
Thu, 6 Jan 2005
UK consumers spent £4bn online at Christmas and traditional retailers must invest heavily in their internet offer if they are to match the growing demand in 2005. Martin Croft reports
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Costa Coffee boosts its marketing spend
Thu, 6 Jan 2005
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Cricket fans stumped by Sky deal
Thu, 6 Jan 2005
Are the short-term benefits of the ECB's decision to award Sky broadcasting rights to England's Test matches outweighed by the long-term risks it poses to cricket's future?
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Dairy Crest axes marketing job
Thu, 6 Jan 2005
Dairy Crest has made milk marketing director Ed Roberts redundant after a restructure which saw its three top marketers reduced to two. Spreads boss Richard Tolley becomes marketing director for food, and cheese chief Paul Fraser becomes marketing director for dairy.
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Design UK develops online strategy for Butlins
Thu, 6 Jan 2005
Design UK has developed a new website and online strategy for Butlin's to coincide with the launch of a &£5m TV and press advertising campaign created by Mustoes.
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Elektra to sponsor popular Sci-Fi series
Thu, 6 Jan 2005
The Sci-Fi Channel has signed Twentieth Century Fox's movie Elektra to sponsor the second series of Dark Angel.
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Euro RSCG London tipped to win LG Electronics account
Thu, 6 Jan 2005
Euro RSCG London is poised to win the £30m pan-European advertising account of electronics manufacturer LG Electronics following a four-way pitch against Leo Burnett, Saatchi & Saatchi and Young & Rubicam.
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First Drinks seeks agency for Mateus Rosé
Thu, 6 Jan 2005
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GMG appoints head of non-traditional revenues
Thu, 6 Jan 2005
Guardian Media Group Radio has appointed Jo Beedham as head of non-traditional revenues. Beedham was previously group head of Chrysalis Radio Interactive.
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GR Lane Health Products launches Soothagel
Thu, 6 Jan 2005
GR Lane Health Products is to launch a mouth ulcer brand called Soothagel.
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Guardian Media Group Radio signs partnership deal with GWR group
Thu, 6 Jan 2005
Guardian Media Group Radio is the first radio group to sign a partnership deal with GWR Group to use the 'Hear It Buy It Burn It' music download service across its Real Radio brands.
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Guardian Media Group Radio signs partnership deal with GWR group
Thu, 6 Jan 2005
Guardian Media Group Radio is the first radio group to sign a partnership deal with GWR Group to use the 'Hear It Buy It Burn It' music download service across its Real Radio brands.
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Hamleys in direct marketing agency hunt
Thu, 6 Jan 2005
Hamley's, the toy retailer, is searching for a direct marketing agency to help it target consumers more effectively.
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Hasbro marketer quits in reshuffle
Thu, 6 Jan 2005
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HDM develops Haven Holidays campaign
Thu, 6 Jan 2005
HDM has developed its first campaign for Haven Holidays, owned by Bourne Leisure. It uses the strapline 'Great family get together', replacing previous strapline 'Where great family holidays are made'.
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Hotels.com picks HTW for £10m pan-European advertising account
Thu, 6 Jan 2005
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ITV advertising revenue share slips below 50 per cent
Thu, 6 Jan 2005
ITV's share of television advertising revenue fell below the important 50 per cent mark in 2004 and is expected to fall even further, to 47 per cent, in 2005, according to Billetts Media Consulting.
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Leo Burnett promotes Walt Disney's theme parks with anniversary push
Thu, 6 Jan 2005
Leo Burnett has created the first global advertising campaign for Walt Disney's theme parks to coincide with the 50th anniversary of Disneyland. The campaign has the theme 'coming home', but is not yet confirmed to run in the UK.
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Leo Burnett promotes Walt Disney's theme parks with anniversary push
Thu, 6 Jan 2005
Leo Burnett has created the first global advertising campaign for Walt Disney's theme parks to coincide with the 50th anniversary of Disneyland. The campaign has the theme 'coming home', but is not yet confirmed to run in the UK.
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Lock this landlubber in the padded... brig?
Thu, 6 Jan 2005
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Lock this landlubber in the padded... brig?
Thu, 6 Jan 2005
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Müller Dairy denies account review
Thu, 6 Jan 2005
Müller Dairy has denied that its £14.5m media planning and buying account, which is handled by Zenith Optimedia, is up for review.
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Mailtrack rolls out Hasbro direct marketing campaign
Thu, 6 Jan 2005
Mailtrack has created a direct marketing campaign for Hasbro to promote the toy company's Duel Masters trading card game.
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MindShare snatches £9m Express Newspapers brief
Thu, 6 Jan 2005
Express Newspapers has moved its £9m media buying and planning account from OMD UK to MindShare, without a pitch.
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Motorola re-signs ITV1 movies for 3G launch
Tue, 11 Jan 2005
Motorola is to use the sponsorship of ITV1 movies as the core plank of its marketing for the launch of its 3G mobile handsets in February.
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New women's weekly to hit the stands
Thu, 6 Jan 2005
IPC Media is launching a women's weekly magazine titled Pick Me Up, backed by a £6m marketing and advertising campaign.
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New women's weekly to hit the stands
Thu, 6 Jan 2005
IPC Media is launching a women's weekly magazine titled Pick Me Up, backed by a £6m marketing and advertising campaign.
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New York Times Company to buy almost half of Metro Boston
Thu, 6 Jan 2005
The New York Times Company is to buy 49 per cent of the Metro Boston newspaper, one of Metro International's stable of free newspapers around the world aimed at commuters.
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NHS anti-smoking ad has real quitters
Thu, 6 Jan 2005
The NHS's new anti-smoking campaign features people who have successfully quit the habit. It is a departure from the past when it has used images of dying smokers.
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Nissan Commercial Vehicles to sponsor Channel 4 spin off
Thu, 6 Jan 2005
Nissan Commercial Vehicles is to sponsor Channel 4's spin-off show Scrapheap Challenge: The Scrappy Races in a deal worth &£1.1m. The Nissan Navara is also renewing its sponsorship of Scrapheap Challenge when it returns in September.
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Nokia seeks new campaign to boost brand
Thu, 6 Jan 2005
Nokia is in talks with global agency networks about a £100m campaign to revitalise its faltering brand. Agencies from Havas, Interpublic, Omnicom and WPP Group are all pitching, including UK incumbent Grey London on behalf of WPP.
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Nokia seeks new campaign to boost brand
Thu, 6 Jan 2005
Nokia is in talks with global agency networks about a £100m campaign to revitalise its faltering brand. Agencies from Havas, Interpublic, Omnicom and WPP Group are all pitching, including UK incumbent Grey London on behalf of WPP.
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Npower blasts ECB
Thu, 6 Jan 2005
Npower has hit out at the England & Wales Cricket Board (ECB) for reducing the value of its sponsorship deal, after the ECB awarded live television broadcast rights to Sky.
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PHD holds on to £6m UKTV work
Thu, 6 Jan 2005
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PHD holds on to £6m UKTV work
Thu, 6 Jan 2005
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Plymouth Gin gets Team Saatchi treatment
Thu, 6 Jan 2005
Team Saatchi has created the first advertising work for drinks brand Plymouth Gin since the agency's appointment last January. The international campaign will first run in major drinks titles, promoting Plymouth Gin as 'The gin of taste', with consumer advertising to break later in the year.
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Renault promotes Euro brand boss to global role
Thu, 6 Jan 2005
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Renault promotes Euro brand boss to global role
Thu, 6 Jan 2005
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Saatchi to boost image with ad blitz
Thu, 6 Jan 2005
Saatchi & Saatchi has launched a consumer advertising campaign to reinforce the agency's status in the eyes of the public. The move follows the recent management restructure, after the agency brought in fresh blood in the past six months.
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Saatchi to boost image with ad blitz
Thu, 6 Jan 2005
Saatchi & Saatchi has launched a consumer advertising campaign to reinforce the agency's status in the eyes of the public. The move follows the recent management restructure, after the agency brought in fresh blood in the past six months.
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Sainsbury's appoints marketing chief to At convenience division
Thu, 6 Jan 2005
Sainsbury's has appointed Richard Lancaster as the first marketing chief for its Sainsbury's At convenience division. Lancaster has been promoted to trading and marketing director for convenience.
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Scottish & Newcastle boosts presence in Indian beer market
Thu, 6 Jan 2005
Scottish & Newcastle is boosting its presence in the Indian beer market by snapping up more than a third of India's United Breweries. The acquisition of 37.5 per cent of the brewery will give S&N access to the Kingfisher brand.
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Search isn't the death of advertising, it's the future
Thu, 6 Jan 2005
Internet search services do not pose a threat to the advertising world, they simply offer a different route to successful marketing, says Alan Mitchell
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Search isn't the death of advertising, it's the future
Thu, 6 Jan 2005
Internet search services do not pose a threat to the advertising world, they simply offer a different route to successful marketing, says Alan Mitchell
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Shell to review £100m media
Thu, 6 Jan 2005
Oil giant Shell is to review its global media planning and buying account, worth more than $200m (£106m), in an attempt to consolidate its roster.
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Shell to review £100m media
Thu, 6 Jan 2005
Oil giant Shell is to review its global media planning and buying account, worth more than $200m (£106m), in an attempt to consolidate its roster.
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Success is its own award
Thu, 6 Jan 2005
It's always nice to have one's efforts recognised, but are industry awards the best measure of a campaign's success, or do they distract from the real issues of effectiveness? By Richenda Wilson
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Sunsilk range to grow with £10m spend
Thu, 6 Jan 2005
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TBWA/London creates Müller Life campaign
Thu, 6 Jan 2005
TBWA/London has created the first masterbrand advertising campaign for yoghurt brand Müller under the tagline 'Lead a Müller Life'. The campaign will run from this month and will include television, outdoor, national newspaper and consumer media.
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Telegraph drops 'Bestseller' for promotion-led campaigns
Thu, 6 Jan 2005
The Daily Telegraph has confirmed that its brand advertising campaign, underpinned by the strapline "Read a bestseller", is being put on the "back burner" as first mooted in Marketing Week (December 9, 2004).
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The combined might...
Thu, 6 Jan 2005
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The end of a golden age
Thu, 6 Jan 2005
It's 50 years since the first commercial was broadcast on our TV screens and ITV will mark the anniversary by showing some classic ads from years gone by. The golden age of TV advertising may have passed, but a new age is dawning as media frag
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The visions of 1984 return to haunt 2004
Thu, 6 Jan 2005
Was it just me, or did anybody else notice that the press has largely passed by a truly significant event?
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To the checkout without going out
Thu, 6 Jan 2005
Home shopping is growing and its profile is changing - more than half of UK home shoppers now use the internet.
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To the checkout without going out
Thu, 6 Jan 2005
Home shopping is growing and its profile is changing - more than half of UK home shoppers now use the internet.
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Unilever UK Home & Personal Care extends range
Thu, 6 Jan 2005
Unilever UK Home & Personal Care is to extend its Impulse personal care range with a new variant called Tease.
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Vauxhall promotes VXR range with help of FHM
Thu, 6 Jan 2005
Vauxhall is teaming up with FHM to promote the launch of its VXR range of cars.
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VisitLondon aims to raise £1m for marketing to give brands 'exclusive staus'
Thu, 6 Jan 2005
VisitLondon wants to raise £1m to invest in marketing by partnering brands and giving them 'exclusive status' within the capital.
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Will UK drivers fancy Ford's plain Focus?
Thu, 6 Jan 2005
Replacing the UK's top-selling car was never going to be easy for Ford, and the new Focus has received mixed reviews. So will the company lose the hatchback crown to a rival? asks Lucy Barrett
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You'll soon be feeling yourself again
Thu, 6 Jan 2005
Kleenex for Men. What's the first use for the tissues that you think of? Well shame on you. No doubt there's some Freudian explanation for your answer. But, faced with a delicate decision over the approach its marketing should take, Kleenex for Men has decided that men's most common use for tissues is to dry their tears.
