Marketing Week
6 June 2002

Channel Health to launch women's monthly magazine

Fri, 7 Jun 2002

Channel Health, the digital television station, is planning to launch a monthly women's consumer health magazine in September.

Colin by name, Des by nature

Fri, 7 Jun 2002

DDB lands £69m Deloitte account

Fri, 7 Jun 2002

Digest

Fri, 7 Jun 2002

Haygarth Group is to take fruit juice brand Tropicana on a three-month sampling tour nationwide, using a branded Tropicana double-decker bus.

Digest

Fri, 7 Jun 2002

Cordiant Communications is about to be appointed by Allied Domecq to handle all global advertising and marketing for Malibu, the rum drink it acquired from Diageo earlier this year for about £580m. The account is worth about £44.5m a year.

Digest

Fri, 7 Jun 2002

The Radio Authority has proposed the idea of creating a fourth national radio station which would be aired on AM. The RA is seeking feedback from the industry.

Digest

Fri, 7 Jun 2002

Dior has consolidated its international cosmetics account into CLM/BBDO Paris. Ogilvy & Mather Worldwide and Euro RSCG Works also pitched for the business.

Digest

Fri, 7 Jun 2002

Sports Resource Group has acquired a 90 per cent share of SCS Daniel Morelli et Cie, a motor-racing driver management company based in Monaco.

Digest

Fri, 7 Jun 2002

Sonic Marketing, a music marketing solutions company, has appointed Kit Harvey business development manager. He joins from Worldpop/iTouch.

Digest

Fri, 7 Jun 2002

The Radio Advertising Bureau has released a publication promoting the effectiveness of radio in advertising toy and game brands to children.

Digest

Fri, 7 Jun 2002

Sonic Marketing, a music marketing solutions company, has appointed Kit Harvey business development manager. He joins from Worldpop/iTouch.

Digest

Fri, 7 Jun 2002

The Radio Advertising Bureau has released a publication promoting the effectiveness of radio in advertising toy and game brands to children.

Digest

Fri, 7 Jun 2002

Jonathan Hogg, a co-founder of Web loyalty scheme Beenz.com, has been appointed chief marketing officer of SurfKitchen, an online personalisation specialist.

Digest

Fri, 7 Jun 2002

Primesight has entered into an agreement to position its six-sheet PrimeEvents panels featuring a campaign for Land Rover at Saturday's Zurich Rugby Championship Final.

Digest

Fri, 7 Jun 2002

Hasbro is axing its European marketing department and moving its operation to the US.

Digest

Fri, 7 Jun 2002

Enterprise IG, the brand and identity consultancy, has appointed Peter Dart worldwide chairman with effect from July 1.

Digest

Fri, 7 Jun 2002

Bite London has been appointed to handle direct marketing for energy drink Shark.

Digest

Fri, 7 Jun 2002

Zed Media has been appointed by bathroom company American Standard to handle all media planning and buying across its range of brands.

Digest

Fri, 7 Jun 2002

SCG London has developed a new brand identity for Courts Furnishings UK retail stores.

Digest

Fri, 7 Jun 2002

Oneworld, the global airline alliance, is launching six types of ticket for travel across the member carriers' combined networks. It is also introducing interline arrangements for e-tickets, making it easier for customers to transfer between member airlines' flights.

Digest

Fri, 7 Jun 2002

First Choice youth holidays product 2wentys has revamped its Summer 2003 brochure as an A5 publication with new logo, strapline and icons. The brochure also features customer feedback scores for the first time on nightlife, location and value for money.

Digest

Fri, 7 Jun 2002

Sony Corporation has lost the exclusive rights to the 'Walkman' name for personal stereos in Austria.

Digest

Fri, 7 Jun 2002

Walsh Trott Chick Smith has created its first advertising for Ryvita (right) since winning the account this year. The television campaign breaks today (Thursday) and aims to build on Ryvita's reputation as a healthy brand.

Digest

Fri, 7 Jun 2002

Rentokil Initial's chief executive for its business services group, Ted Brown, has been appointed marketing director. He will report to James Wilde, who was named chief executive designate at the company's AGM last week.

Digest

Fri, 7 Jun 2002

McVitie's has appointed Matthew Walmsley as marketing manager for core brands, and Matt Servini as marketing innovations manager. Walmsley joins from Carlton Interactive, while Servini, who has responsibility for new products, joins from Cott Beverages, where he held a similar role.

Digest

Fri, 7 Jun 2002

The Digital Radio Development Bureau has appointed Ian Dickens to the role of chief executive. Dickens was previously UK marketing director of Olympus Optical (UK).

Digest

Fri, 7 Jun 2002

D'Arcy's Paris office has been appointed by TotalFinaElf to a European branding assignment.

DMA relief over Euro spam vote

Fri, 7 Jun 2002

The European Parliament has finally compromised with industry over spamming

George Pitcher: Desmond donation row exposes Labour prudes

Fri, 7 Jun 2002

Accepting £100,000 from a pornographer has outraged MPs. But is it simply because they disapprove of his downmarket magazines? asks George Pitcher

Has Unilever spent its money wisely?

Fri, 7 Jun 2002

Unilever may be jubilant at its four-year deal with Carlton and Granada, but others are questioning the viability of long-term tie-ups.

Initiative scoopsDixons' European media business

Fri, 7 Jun 2002

Internet advertising is virtually bucking trends

Fri, 7 Jun 2002

Despite a downturn in advertising revenues, the Internet has bucked the trend - partially because of clutter in other media, says Danny Meadows-Klue

Kraft marketing chief moves to services role

Fri, 7 Jun 2002

Levi Strauss loses European trade chief

Fri, 7 Jun 2002

Levi Strauss & Co is without a European trade marketing director following the sudden departure of Brussels-based Guntram Ochs.

Major supermarkets threaten discounters

Fri, 7 Jun 2002

Discount stores are struggling to maintain market share as the major supermarket chains play them at their own game.

Marketing Week

Fri, 7 Jun 2002

Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.

Persil outlets go into Sainsbury's

Fri, 7 Jun 2002

Laundry, dry-cleaning and ironing concessions will form part of a new 'service area' in stores

Research routes

Fri, 7 Jun 2002

In the past, research relied on large panels, which acted more like databases than active respondents. But the advent of the Internet and the growth of interactive TV are revolutionising the discipline.

Sainsbury's plans launch of fresh own-brand babyfood

Fri, 7 Jun 2002

Spinning it straight

Fri, 7 Jun 2002

PR is often seen as something of a black art, akin to politicians' weasel words. The discipline does, however, have a major role to play in managing reputations and raising profiles - particularly when times are hard.

The trouble with facelifts

Fri, 7 Jun 2002

Marketers are often tempted to relaunch brands they feel are stale - witness Ratners and the National Lottery - with a new name, logo or formulation. All too often such moves backfire, however - as a result of faulty research, poor interpretat

Tragus appoints marketing boss in wake of acquisitions from Whitbread

Fri, 7 Jun 2002

Vizzavi and Samsung plot joint promotion

Fri, 7 Jun 2002