Marketing Week
6 March 2008

  • Adam & Eve scoop 5m Telegraph account

    Fri, 7 Mar 2008

    The Telegraph Media Group has appointed Adam & Eve and Amp to handle its 5m advertising and direct marketing businesses. It follows a final shoot out against TBWA/London and Tequila.

  • Advertisers reject Grades call for a relaxation of CRR rules

    Wed, 12 Mar 2008

    Advertisers have lobbied the Government to keep the Contracts Rights Renewal status quo in a series of “fact finding” meetings this week.

  • All in a good cause

    Thu, 6 Mar 2008

    If marketing is able to ally itself with worthy causes it will have a better chance of fending off politicians eager to use it as a scapegoat, says Raoul Pinnell

  • Alton Towers targets short-break audience

    Thu, 6 Mar 2008

    Alton Towers is launching a TV campaign to support a major repositioning away from a theme park to a short-break destination.

  • Anti-binge drinking ads play on teen girls' vanity

    Thu, 6 Mar 2008

    The Government is planning to tap into female vanity with its latest anti-binge drinking campaign by highlighting that it can ruins looks.

  • Appletiser woos drinks market with fresh range

    Thu, 6 Mar 2008

    Appletiser, the soft drinks company, is understood to be planning an assault on the mainstream drinks market with the launch of three new flavours next month.

  • ASA bans GHD ads for being offensive

    Wed, 12 Mar 2008

    The Advertising Standards Authority (ASA) says the campaign is offensive to Christians as it eroticises their religion and uses the line Thy will be done from the Lords Prayer. The letter T also appears in the style of a crucifix.

  • ASA turns down requests to investigate Vauxhall ad

    Thu, 6 Mar 2008

    The latest Vauxhall campaign for the Meriva model, starring two "little dads", has been reported to the advertising regulator for being "irresponsible". The ad features the two young boys using a jack to lift up the front of the car.

  • Audi Channel to launch on-demand IPTV player

    Thu, 6 Mar 2008

    The Audi Channel is launching an on-demand media player that will make all of its content available online.

  • BBC shuts sponsorship website

    Mon, 10 Mar 2008

    The BBC has withdrawn a website promoting sponsorship opportunities within its programmes following complaints from commercial rivals saying that the site breached the BBC's advertising ban.

  • Beckham signs marker pen deal with US company

    Mon, 10 Mar 2008

    Global football icon David Beckham has been signed by US company Newell Rubbermaid as worldwide ambassador for its Sharpie permanent marker pen brand. The England international player is expected to spearhead a global campaign that will launch soon.

  • Bentley goes green to meet emission targets

    Fri, 7 Mar 2008

    Bentley Motors is introducing renewable fuel vehicles across its range to enable all of its cars to meet European Commission targets on emissions by 2012. The company says the move reflects increasing consumer expectation for performance motoring with ...

  • Bingo Association slams the National Lottery

    Tue, 11 Mar 2008

    UK bingo hall operators have criticised The National Lottery over a "deeply offensive" ad. The industry is enraged by the state-funded Lottery "poking fun" at a time when it is so troubled.

  • BMB takes 12m Virgin Money brief

    Thu, 6 Mar 2008

    Beattie McGuiness Bungay has been handed the 12m advertising business for Virgin Money. The move comes after incumbent RKCR/Y&R resigned the account last December over concerns that Virgin's bid for Northern Rock could cause conflict with the Lloyds TSB business.

  • Boots plots new products for Protect & Perfect line

    Thu, 6 Mar 2008

    Boots is extending its anti-ageing line No7 Protect and Perfect range. The original serum, launched last summer, caused a consumer frenzy after a TV programme claimed it really worked.

  • BRC warns of a tight outlook for the retail industry

    Tue, 11 Mar 2008

    The British Retail Consortium (BRC) has issued a gloomy outlook for the UK high street, cautioning that "belt tightening" has begun in earnest. The consortium warns that the slow February, boosted only by an early Mothering Sunday and strong food and drink sales, signals a tight outlook for the retailing industry. L

  • Breakaway agencies bite the hand that fed them

    Wed, 12 Mar 2008

    RKCR/Y&R breakaway Adam & Eve appears to have cocked a snoop at its former employer, bagging a slice of Lloyds TSB business. The hotshop has been tasked with a 10m sports sponsorship assignment centered around the banks 80m tie-up with the London 2012 Olympics (MW last week).

  • Britvic aims Lime Grove at female pub goers

    Thu, 6 Mar 2008

    Britvic, the soft drinks company, is launching a new range of sparkling fruit drinks to cater for the rising number of women visiting pubs since the smoking ban was introduced. Lime Grove will be launched in April.

  • Budget leaves bingo halls under threat

    Wed, 12 Mar 2008

    The bingo industry has responded with "disbelief" that today's (Wednesday) Budget included nothing to ease its tax burden. The future of many of the UK's bingo halls is now under threat, the Bingo Association says.

  • Bulmers Pear launches first above-the-line UK campaign

    Thu, 6 Mar 2008

    Bulmers Pear, the premium, packaged over-ice cider, is launching its first above-the-line campaign, to start on March 10.

  • C4 airs Nokia music show

    Mon, 10 Mar 2008

    Nokia, Whizz Kid entertainment and Channel 4 have teamed up to launch a music entertainment format called The Nokia Green Room. The programme will be shown on Channel 4 television with extra footage available on Nokia mobile phones and via the Nokia Music Store.

  • Chevrolet renews Euro sales drive

    Thu, 6 Mar 2008

    Chevrolet is aiming to more than treble its sales in Europe and become as big as Opel/Vauxhall within ten years, according to Jonathan Browning, vice-president of sales and marketing at parent company, General Motors.

  • Chime reports profits rise

    Tue, 11 Mar 2008

    Chime Communications has reported a strong 25% increase in profit before tax to £13.8m in 2007. The marketing services group is also predicting an equally strong performance this year.

  • Could it soon be last post for direct mail?

    Thu, 6 Mar 2008

    Direct mail is in full retreat and direct marketing agency pitches have all but dried up. Is this a dreadful portent for a once-thriving sector, or simply a blip while it reorganises itself?

  • Emerging markets provide next generation of leaders

    Wed, 12 Mar 2008

    Executives from emerging markets are preparing to take the reins at some of the world’s top consumer goods companies.

  • Energy watchdog lambasts lack of focus on poorer customers

    Thu, 6 Mar 2008

    Consumer watchdog Energywatch has attacked energy companies for their reluctance to market to the fuel poor.

  • Energywatch expresses caution after budget

    Wed, 12 Mar 2008

    Consumer watchdog Energywatch has given a cautious welcome to the Chancellor's budget speech today (Wednesday). The watchdog warns the Government not to move at the speed of "the slowest energy companies" in the fight to tackle fuel poverty.

  • EU 'free' directive definition splits ad bodies

    Thu, 6 Mar 2008

    The Incorporated Society for British Advertisers (ISBA) and the Institute of Sales Promotions (ISP) have clashed over whether a new European Union directive will allow advertisers to use the word "free".

  • Expedia promotes Tamar to MD role

    Fri, 7 Mar 2008

    Expedia Distribution has promoted Tamer Tamar to managing director and vice president for Europe Middle East and Africa region (EMEA). Tamar will be responsible for the day to day running of the business across this region.

  • Express Newspapers sales plummet all round

    Fri, 7 Mar 2008

    Express Newspapers' national titles have all taken big hits in circulation, according to the latest Audit Bureau of Circulations figures. The Sunday Express plummeted 17.2% year on year, and 4% month on month, while the daily edition fell 3.3% year on year.

  • Former Google managing director joins YouTube rival

    Thu, 6 Mar 2008

    Dailymotion, the video sharing website, has appointed former Google managing director Kate Burns (pictured) to the same role. It is the first time that the site, a competitor to YouTube, has had a managing director.

  • French Connection profits fall as high street weakens

    Wed, 12 Mar 2008

    Troubled fashion brand French Connection has reported profit dips of 23% for the full year ending January 31 2008. The high street chain blames difficult economic conditions for the results and predicts a tough year ahead.

  • FT.com in drive to attract students

    Thu, 6 Mar 2008

    The Financial Times is launching a Facebook application in a bid to target a younger audience. It will launch today (March 6) and will offer students and graduates free subcriptions to FT.com.

  • Imagination secures Oneworld account

    Thu, 6 Mar 2008

    Imagination, the brand communications company, has won the global advertising and communications account for the Oneworld airline alliance. It pitched against a number of undisclosed agencies to win the business.

  • Iris chief slams direct marketing industry for being 'stuck in a rut'

    Thu, 6 Mar 2008

    Iris chief executive Ian Millner has launched a scathing attack on the direct marketing industry (DM), saying its "conservatism" is causing it to lag way behind digital as a discipline.

  • Iris wins Hertz 10m pan-European marketing account

    Wed, 12 Mar 2008

    Iris has scooped the 10m European advertising account for car rental brand Hertz. The agency won the above- and below-the-line business after pitching against Naked, the Engine Group and Smart Fusion.

  • Iris wins Sony Ericsson global activation strategy

    Tue, 11 Mar 2008

    Iris has been appointed by Sony Ericsson to handle its global activation strategy. The move follows a competitive pitch against undisclosed agencies.

  • Is Which? about to meet its match?

    Fri, 7 Mar 2008

    These days, its a lucky marketer whose sector is untroubled by restrictions, or the threat of restrictions, placed on freedom to advertise product benefits. And without that franchise, where are you in the consumer society? Why, in tobaccoville a dreary, moribund, heart-breaking sort of place where market opportunities dry up and painstakingly created brands crumble into dusty, lifeless commodities. Its the end of the road, the place where you curl up and die if your willpower fails. The ...

  • ITV seeks global brand director following Granada mergers

    Tue, 11 Mar 2008

    ITV is to merge its Granada International and Granada Ventures business into one unit under plans announced by ITV Worldwide president and managing director Peter Iacono. The broadcaster is also creating a commercial brand director role to exploit ITV's content across platforms and territories.

  • ITV shows available on Bebo

    Mon, 10 Mar 2008

    ITV is poised to make its shows available through social networking site Bebo. The broadcaster is understood to be joining Bebo's Open Media to generate interest in programming on its youth-oriented ITV2 digital channel.

  • Kimberly-Clark extends chief marketing role

    Fri, 7 Mar 2008

    Kimberly-Clark chief marketing officer Tony Palmer is adding responsibility for innovation to his role. The changes are part of a wider management reshuffle.

  • Kraft Foods prepares to consolidate its 50m global ad agency roster

    Wed, 12 Mar 2008

    Kraft Foods is understood to be looking at consolidating its estimated $100m (50.3m) global agency roster, following its acquisition of French dairy and bottled water company Danones biscuit division last year.

  • Latest ABC figures report continued drop in newspaper circulation

    Fri, 7 Mar 2008

    Newspaper circulation continued to fall across the board in the latest Audit Bureau of Circulation (ABC) figures. Only a handful of papers, including The Observer, The Sun, the Financial Times and the Evening Standard, reported positive year on year figures.

  • Look and listen

    Thu, 6 Mar 2008

    Radio is regarded as at the forefront of online integration, and now that research shows a strong link between radio listening and search, that relationship is surely set to grow, says Caroline Parry

  • M&S promotes Stuart Rose to chairman in shake-up

    Mon, 10 Mar 2008

    Marks & Spencer has promoted chief executive Sir Stuart Rose to executive chairman, in a major management shake-up at the high street chain. Rose will take the additional responsibility from Terry Burns in June.

  • Major airlines form alliance to fight 'monopoly' of BAA

    Wed, 12 Mar 2008

    An unprecedented alliance of airline brands has been formed to force an overhaul of the way the UKs biggest airports are regulated.

  • MCCA appoints Gyro chief Gary Brine as chairman

    Thu, 6 Mar 2008

    Gary Brine, chief executive of Gyro International, will be the next chairman of the Marketing Communications Consultants Association (MCCA). He takes over from Graham Kemp, founder of the Marketing Store.

  • MeasurementCamp group to set social media benchmarks

    Thu, 6 Mar 2008

    Dare Digital and BauerConsumer Media are among the founding members of a new digital industry group which aims to establish a set of standards for measuring the effectiveness of social media campaigns.

  • Mencap hands top marketing role to education director

    Thu, 6 Mar 2008

    Mencap, the learning disability charity, has promoted Alison Sargent to its top marketing role ahead of an overhaul of the brand, which will start next month.

  • Mike Nutley on the difficulties of personal data collection

    Wed, 12 Mar 2008

    It’s hard to imagine a world where, if you went into a shop and bought something, the credit for the sale would go to the last ad you saw, some point-of-sale material, perhaps, or something on the side of a bus. But that’s the way ...

  • Mix-your-own muesli website launched

    Fri, 7 Mar 2008

    A website that allows consumers to mix and name their own muesli has launched this week. Start-up company Muddy Cook claims the site offers the "ultimate in product customisation".

  • Motorola chief Keller axed in shake-up

    Fri, 7 Mar 2008

    Motorola chief marketing officer Kenneth "Casey" Keller has had his role axed as part of a shake-up being led by new chief executive Greg Brown. The move means Jeremy Dale (pictured) will become the struggling handset manufacturer's top marketer, alongside Eduardo Conrado.

  • MySpace signs content exchange deal with Five

    Tue, 11 Mar 2008

    MySpace has signed an "exclusive" deal with broadcaster Five to showcase its flagship show Five News with Natasha Kaplinsky.

  • Nationwide brings MPG on board

    Mon, 10 Mar 2008

    Media Planning Group has scooped the 20m Nationwide media account from incumbent Mediaedge:cia, which had held the business for 12 years. Head of brand strategy Peter Gandolfi says MPG's digital credentials were "key" to the appointment.

  • Neal's Yard seeks marketing director to lead expansion

    Thu, 6 Mar 2008

    Neal's Yard Remedies, the organic and ethical beauty retailer, is seeking a marketing director to join the company at board level.

  • New campaign - Flake

    Thu, 6 Mar 2008

    Joss Stone unveiled as Flake Girl

  • New campaign - Kickers

    Thu, 6 Mar 2008

    Naked launches Kickers campaign

  • O2 reviews its high-profile music sponsorship account

    Thu, 6 Mar 2008

    O2 is reviewing its music sponsorship account, which is held by Drum PHD. The incumbent will repitch for the business.

  • Ofgem reviews regulation approach

    Thu, 6 Mar 2008

    Ofgem is reviewing its approach to regulating the market for the first time in 20 years. The two-year review will question whether its current approach will still benefit consumers in the current climate.

  • Pass the plastic bag - the daily mail green bandwagon nauseates

    Thu, 6 Mar 2008

    The authentic voice of Middle England has become a bore, with a relentlesseco campaign that seems more likely to repulse than attract public support

  • PepsiCo drafts in Euro boss to lead Tropicana and Quaker

    Thu, 6 Mar 2008

    PepsiCo UK has appointed David Johnston as general manager of its Quaker and Tropicana businesses. He replaces Mary Barnard, who has been promoted to global vice-president of new beverage platforms.

  • Pizza Hut starts review after W&K resigns account

    Thu, 6 Mar 2008

    Pizza Hut is reviewing its 13m advertising business following Wieden & Kennedy's decision to resign the account after three years. W&K says it is "not the right agency partner" for the brand moving forward.

  • Poundland seeks to widen appeal as consumers tighten belts

    Thu, 6 Mar 2008

    Poundland is seeking to capitalise on straitened economic conditions by hiring its first advertising agency (MW last week). But it will be no easy task to differentiate the brand from its countless rivals in the discount retail sector.

  • Putting faces to the figures

    Thu, 6 Mar 2008

    To turn insight into real success by motivating staff, more than bullet points are needed. Thekey is to be people focused, and to understand both consumers and clients, says Alicia Clegg

  • Radical restructure costs Media Square 5m

    Thu, 6 Mar 2008

    Media Square, the marketing communications group, is restructuring after profit losses in its full-year results to February 29. The group says the "radical restructure" is nearly complete and resulted in costs of about £5m.

  • Slicethepie releases first album by a fan-funded band through its site

    Thu, 6 Mar 2008

    Slicethepie, the fan-funded music site, is launching the debut album of indie band The Alps. It is the first launch from the site, which offers fans the chance to fund releases from small bands.

  • Sony BMG back catalogue to be streamed online

    Mon, 10 Mar 2008

    Sony BMG has signed a licensing deal with ad-funded music download service We7 that will see its back catalogue made available to stream online. It is the first major label to sign up with the service, set up by musician Peter Gabriel.

  • South Africa starts phase two of 10.5m tourism ads

    Thu, 6 Mar 2008

    South African Tourism, the country's official visitor organisation, is preparing to roll out the second phase of a £10.5m global advertising push.

  • Sport newspapers' strategic boobs lead to major overhaul

    Thu, 6 Mar 2008

    "Salacious" and "grubby" are not how publishing chiefs usually describe their leading titles, but for the Daily Sport and Sunday Sport the words are a given.

  • TalkTalk replaces MD as it seeks to bolster up broadband service

    Thu, 6 Mar 2008

    The Carphone Warehouse has appointed Wendy Becker to run its fixed-line business TalkTalk. Becker, who joins from management consultancy McKinsey, replaces David Thatcher, who is leaving the company after two years.

  • The boost it's been waiting for

    Thu, 6 Mar 2008

    The loss of Wonderbra, a string of different owners in quick succession and a changed market has stripped Gossard of any personality, but plans are afoot for a major comeback. By Caroline Parry

  • The dash to bag a green image

    Thu, 6 Mar 2008

    If the level of public interest in reducing plastic bag usage is anything to go by, brands are going to have to get used to demonstrating their environmentally responsible credentials to consumers

  • The Food Commission identifies the most additives in Cadbury products

    Mon, 10 Mar 2008

    Cadbury has the most products that contain one or more of the seven food additives that contribute the increased hyperactivity in children, according to campaigners at The Food Commission. The commission found more than 1,000 food, drink and medicine products that contained the additives, with high street chain Woolworths ...

  • The only number you need to know does not add up to much

    Thu, 6 Mar 2008

    Fred Reichheld’s 2003 article on the Net Promoter Score may have been adopted by large companies, but it really is not much use to marketers

  • The Together Agency wins below-the-line Artois business

    Thu, 6 Mar 2008

    The Together Agency has been appointed to the below-the-line business of InBev's Artois range of beers. It won the account after a competitive pitch against undisclosed agencies.

  • The wait is over/ that dreaded 'r' word is already among us

    Thu, 6 Mar 2008

    It's unofficial, but financial pundits and research confirm that recession has hit home, and credit card firms can't keep up their carefree ways

  • Unilever personal care chief role to expand after reshuffle

    Wed, 12 Mar 2008

    Unilever group vice-president of personal care Simon Clift is expected to see his role expand to include home care and foods, following the structural changes announced at the end of last month.

  • WCRS scoops 12m Carbon Trust account

    Mon, 10 Mar 2008

    WCRS has won the 12m Carbon Trust advertising business after a three-way pitch against roster agencies, Vallance Carruthers Coleman Priest and RKCR/Y&R. It is now the lead agency for the body for the next three years.

  • Will allowing NHS providers to advertise prove a distraction?

    Thu, 6 Mar 2008

    New rules are being introduced this spring allowing National Health Service providers to advertise their services.

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