Marketing Week
6 May 2010
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2012 Sparks global-led strategy for VisitBritain
6 May 2010
VisitBritain is to pursue a globalised approach to marketing the country overseas in the run-up to the London 2012 Olympics and has appointed Albion to develop traditional and digital campaigns.
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A challenge never knowingly underestimated
6 May 2010
It’s a big job Mr Bolland. You come with a big reputation. But there is a lot of hard work ahead if you’re going to restore the jewel of the British high street to its former glory.
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Barclays picks head of CRM for retail banking arm
6 May 2010
Barclays has appointed Ellen Kinney to lead CRM strategy for its UK retail banking business
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Country branding
6 May 2010
Mark Ritson has a good point, but makes it badly (Countries are countries not brands, MW last week). Why he used a ballistic missile when a .308 Winchester would have sufficed, is beyond me.
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Data drives change in the media landscape
6 May 2010
Leading executives explore five key themes that will shape the development of the marketing and media sectors over the next few years.
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Digital adds a live element to poster power
6 May 2010
As outdoor uses the digital space to extend its reach, five heads of department answer questions posed by Marketing Week about the sector’s burning issues.
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Direct a little attention towards behavioural economics policy
6 May 2010
Direct response testing should be enjoying a golden age, but marketers continue to give it the cold shoulder
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Hoodwinked by the emperor's new tweets
6 May 2010
Last week, I sat with the senior management team of a big client that I consult for to review the marketing plans of the company’s three major brands.
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Lack of media integration is holding outdoor back
6 May 2010
Brands must “join the dots” between outdoor, online and social media campaigns to catch up with consumer demand, says a report.
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Leaders' TV debates do little to alter outcome of election
6 May 2010
Two-thirds of poll respondents say TV battles did not influence their vote.
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McVitie's to take cakes ad campaign outdoors
6 May 2010
McVitie’s Cake Company is backing the relaunch of its range of muffins, flapjacks and slices with an outdoor advertising push that it hopes will reinvigorate the on-the-go cake market.
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Ruth Mortimer on global vs local
6 May 2010
Two major brands have announced they are no longer relying on local marketing directors in the UK. Coca-Cola has scrapped its GB marketing director position altogether, while Kraft has decided that while the position will exist, marketing will be led centrally from Europe.
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Sainsbury's signs deal to sponsor Paralympics
6 May 2010
The London Organising Committee of the Olympic Games and Paralympic Games (Locog) is looking to sign more Paralympic Games-only sponsors after agreeing a deal with Sainsbury’s to sponsor the Paralympics in 2012.
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Share index is measure of a viral’s success
6 May 2010
Research seen exclusively by Marketing Week reveals that viral campaigns with a high pass-on rate best connect to a brand’s core audience.
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The business case that was presented to secure approval contained some pretty flawed assumptions
6 May 2010
The recent travel chaos has led to a corporate inquiry at our place. A special committee has been formed to ensure we are better placed to cope with such situations in the future. High on the list of their early recommendations is that we should make better use of the state-of-the-art video conferencing facility that was installed in our main boardroom last year.
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The super spoof weapon
6 May 2010
The spoof ad is not a new concept but its use by the three main political parties has given it a high currency and pushed it up brands’ campaign agendas. Here, those that have mastered the technique advise on the process - and the pitfalls.
