Marketing Week
6 October 2005

  • A safe pair of hands to hold the collecting tin

    Thu, 6 Oct 2005

    Arsenal and Scotland goalkeeping legend Bob Wilson retired from football punditry at about the right time, if the insomnia-inducing fare on show in the Premiership this season is anything to go by. But since Bob's "retirement", he's been busier than ever.

  • ABTA moots industry ad campaign

    Thu, 6 Oct 2005

    The Association of British Travel Agents (ABTA) is hoping to stem the decline in holiday bookings through its members with a national newspaper competition. It has not ruled out the possibility of running an ad campaign promoting its members' services.

  • Adams appoints Digby&Co to £1m in-store account

    Thu, 6 Oct 2005

    Adams Kids, the children's clothing retailer, has handed a £1m marketing task to start-up agency Digby&Co.

  • Advertisers often strive...

    Thu, 6 Oct 2005

    Advertisers often strive for the common touch: real people selling to real people. This was what WARL Change Behaviour had in mind when it was charged with creating a relaunch campaign for the Birmingham Mail. However, the Diary can only assume that "real people" are in short supply in the West Midlands, as this 96-sheet poster advertising the relaunch (above) consists not only of a group of models, but also 11 agency staff and a senior client. The builder at the front of the queue ...

  • An unpleasant smell produced by the BBC's chemistry set

    Thu, 6 Oct 2005

    A spat between presenters reveals the extent of the overlap between news and entertainment. Why not go the whole hog and bring on the dancing girls?

  • Another push-up trick?

    Thu, 6 Oct 2005

    Wonderbra is branded in consumers' minds as 'the' cleavage bra, but its new ads reveal a wish for a more varied effect. By Catherine Turner

  • Armed Forces to use new Lucozade drink

    Thu, 6 Oct 2005

    The British armed forces are to carry Lucozade in their ration packs following a deal between the Ministry of Defence and GlaxoSmithKline to supply troops with a new version of the energy drink.

  • ASA investigates 'violent' Mortal Kombat viral ad

    Thu, 6 Oct 2005

    The Advertising Standards Authority (ASA) is understood to be investigating the latest online viral campaign for Midway Games' Mortal Kombat: Shaolin Monks. The ASA has stepped in after receiving a complaint that the viral video includes scenes of extreme violence.

  • ASAI to probe Paddy Power 'Last Supper' poster ads

    Thu, 6 Oct 2005

    Bookmaker Paddy Power has caused controversy in the Republic of Ireland with its new poster campaign, which depicts Jesus gambling at the Last Supper.

  • Bhs appoints marketing director

    Thu, 6 Oct 2005

    Bhs has appointed Beverley Churchill as marketing director, replacing Romney Drury, who quit in May after two years in the role. Churchill was previously head of marketing at Selfridges.

  • Bhs denies media planning and buying review

    Thu, 6 Oct 2005

    Bhs has denied it is reviewing its £3m-plus media planning and buying account, held by Media Planning Group.

  • Brands set to quit F1 as contract wrangles drag on

    Thu, 6 Oct 2005

    Leading global brands could walk away from multi-million pound Formula One sponsorship deals if the sport is split in two with the formation of a breakaway series, sponsorship experts warn.

  • Can branding pave a city's streets with gold?

    Thu, 6 Oct 2005

    Cities and regions often find themselves squabbling over pots of cash, be it from private funding or the annual influx of students, in a scramble for investment. To get the upper hand, more are turning to branding in the hope of becoming the place to be for businesses, consumers and home buyers.

  • Canary Wharf campaign to attract more shoppers

    Thu, 6 Oct 2005

    Canary Wharf Ltd, which manages the London location's retail estate, is launching a multi-media campaign to attract more shoppers to the area.

  • Chelsea Football Club names head of marketing

    Thu, 6 Oct 2005

    Virgin Atlantic director of sales operations Lucinda Brock is joining Chelsea Football Club as head of marketing. Ben Wells, account director at sponsorship consultant Redmandarin, will become Chelsea's head of sponsorship.

  • Children's Society to roll out direct push

    Thu, 6 Oct 2005

    EHS Brann Leeds has been appointed to create a direct marketing campaign for The Children's Society to raise awareness of the growing problem of runaway youngsters. The direct mail pack will form part of the charity's Safe and Sound campaign.

  • Colt appoints brand director

    Thu, 6 Oct 2005

    Colt, the telecoms company, has appointed Mark Savage, who headed London 2012's brand team, as brand director. Savage has launched an awareness-building campaign by branding 220 London taxis with Colt livery.

  • Daily Telegraph sport section turns tabloid

    Thu, 6 Oct 2005

    The Daily Telegraph sports section will become a tabloid supplement from next week, while the newspaper's business section is to be relaunched as a separate section. The Telegraph's main section will remain broadsheet.

  • Department for Work and Pensiona launches radio drive

    Thu, 6 Oct 2005

    The Department for Work and Pensions is launching a four-week radio advertising drive telling benefit cheats they are being tracked by computer systems. The campaign was created by Leo Burnett.

  • Disney plans range of healthy snacks in response to concerns over obesity

    Thu, 6 Oct 2005

    Disney is launching a range of branded healthy snacks to tackle growing public concern over childhood obesity. This global launch will be the first of its kind for the entertainment group.

  • EA launches quiz for Black & White 2 game

    Thu, 6 Oct 2005

    Electronic Arts (EA) is promoting its new game, Black & White 2, with a viral quiz and online campiagn that determines what kind of "god" people are - peaceful or destructive.

  • EasyJet appoints temporary top marketer

    Thu, 6 Oct 2005

    Former Opodo chief executive David Scowsill has joined no-frills airline easyJet as interim sales and marketing director, making him the senior marketer at the company.

  • Epson signs deal to sponsor Discovery Real Time show

    Thu, 6 Oct 2005

    Epson UK, the manufacturer of colour printers and imaging equipment, has teamed up with digital television channel Discovery Real Time to sponsor a new photography show called Hot Shots.

  • Ex-C&W boss joins BT in major UK customers role

    Thu, 6 Oct 2005

    Former Cable & Wireless marketing chief Mark Quartermaine has joined BT in the new role of vice-president for commercial and brand for its UK major customers division.

  • Failing to conquer mounting fastness

    Thu, 6 Oct 2005

    London 2012: While in East London the Olympics are in full flood, a darker side of life in the capital stays hidden from the world's press. Just a few miles away from the celebrations, the streets of Soho, Camden and Shoreditch are littered with former advertising agency staff begging tourists for â¬20 for a cup of decaffeinated caramel macchiato with cinnamon sprinkles or trying to sell space in the classified section of The Big Issue.

  • French Connection ditches FCUK

    Thu, 6 Oct 2005

    French Connection is scrapping its infamous brand slogan FCUK.

  • Fujitsu Siemens plans 'green at work' drive

    Thu, 6 Oct 2005

    Fujitsu Siemens Computers is introducing an initiative to promote environmentally friendly practices at work.

  • Future of football piece was really on the ball

    Thu, 6 Oct 2005

    I have recently received my copy of Marketing Week and would like to congratulate you for the quality of the cover story (MW September 29).

  • Gov't hands over drink strategy to Portman

    Thu, 6 Oct 2005

    The Government seems poised to put control of its policy to curb binge-drinking into the hands of drinks industry body the Portman Group.

  • Gov't in talks with agencies about public health brief

    Thu, 6 Oct 2005

    The Department of Health (DoH) is in discussions with advertising agencies about developing campaigns to tackle major public health concerns.

  • Hallmark marketer joins BT

    Thu, 6 Oct 2005

    Hallmark Channel's former marketing director, Matthew Woods, is joining BT to lead the marketing team for the company's new broadband television service. Woods, who left Hallmark in July, has been appointed head of customer marketing.

  • How niche TV is broadening the horizons of advertisers

    Thu, 6 Oct 2005

    They may not make the headlines like ITV's new digital channel, but small TV channels are quietly emerging to offer narrowly targeted audiences to advertisers. If only agencies appreciated them

  • Industry fails to capitalise on the rise of OTC medicine

    Thu, 6 Oct 2005

    New research into attitudes towards health and over-the-counter (OTC) medicine sounds a warning for marketers of medicine and pharmacy brands.

  • Innocent picks top marketer amid reshuffle

    Thu, 6 Oct 2005

    Innocent Drinks, the maker of Innocent Smoothies, has hired a marketing director as one of four new appointments. Jamie Mitchell, a Harvard graduate and former management consultant at McKinsey, will be responsible for driving sales growth and the consumer-facing aspect of the business.

  • Innocent seeks agency for its direct marketing debut

    Thu, 6 Oct 2005

    Innocent Drinks, the maker of Innocent smoothies, is looking for its first direct marketing agency as part of a &£6m marketing drive planned for 2006.

  • Iris hangs on to T-Mobile channels account

    Thu, 6 Oct 2005

    Iris has retained the retail and channel development component of T-Mobile's £15m below-the-line account following a protracted review.

  • ISBA to revise its stance on schools

    Thu, 6 Oct 2005

    The Incorporated Society of British Advertisers (ISBA) is set to overhaul its guidelines for companies marketing in schools following the ban on junk food vending announced by the Government.

  • It's the cost that counts

    Thu, 6 Oct 2005

    As retailers reel from a particularly slow summer, they cannot even count on Christmas for some cheer. It seems price-conscious consumers are trimming their present-lists and shopping around

  • ITV confirms launch date for new kids channel

    Thu, 6 Oct 2005

    ITV has confirmed the launch date of its as yet unnamed free-to-air digital children's channel as February 11, 2006.

  • ITV marketing director nets promotion

    Thu, 6 Oct 2005

    ITV has promoted marketing director Clare Salmon to director of marketing and commercial strategy. At the same time, Gary Digby becomes managing director of ITV Sales. Digby, a former head of sales, replaces his old boss Graham Duff, who left without a job to go to last month.

  • Kinetic branches out

    Thu, 6 Oct 2005

    Kinetic, the outdoor media company, has confirmed it is opening offices in New York and Singapore in a bid to co-ordinate regional campaigns. Eric Bottema, director of Kinetic Worldwide Group for North America, will be based at the New York office.

  • Lebara in talks on brand development

    Thu, 6 Oct 2005

    Telecoms company Lebara Mobile is talking to agencies about a branding project. The provider of pre-pay mobile phones and cheap international calls is understood to be close to appointing an agency to work on brand development.

  • MBA creates campaign for Yahoo! music site launch

    Thu, 6 Oct 2005

    MBA has created an integrated campaign to launch Yahoo!'s new music site.

  • Mobilicity hires Spirit Advertising for launch

    Thu, 6 Oct 2005

    Spirit Advertising has been hired to handle the launch of Mobilicity, a driverless-vehicle project from the Royal College of Art and transport design consultancy Capoco.

  • National Lottery licence award moves forward

    Thu, 6 Oct 2005

    The process of setting guidelines for the next National Lottery licence award took a step forward this week when the National Lottery Commission published its responses from interested parties. Richard Branson, Gala and Ladbrokes are all rumoured to be preparing bids to challenge Camelot.

  • New Campaigns - The Post Office

    Thu, 6 Oct 2005

    Publicis has created a television campaign for the Post Office, featuring the animated ant family, to promote its 'two-in-one' credit card.

  • Newspapers are right to take the online lead

    Thu, 6 Oct 2005

    You reported on the doubling of broadband take-up (MW September 22) just a week after discussing News Corporation's online development.  In the latter, you assert that "few old media practitioners have managed to migrate successfully onto the Web..."  This is wide of the mark. Over the past few years, media owners have been working quietly to achieve precisely that migration. The evidence for their achievements so far is, however, subtle to discern. And the reason ...

  • Nissan promotes marketing director

    Thu, 6 Oct 2005

    Nissan has promoted UK marketing director Paul Wilcox to vice-president of marketing for Europe. He replaces Volker Brien, who is moving to another role within the company.

  • Northcliffe signs in-store radio broadcast deal with Immedia

    Thu, 6 Oct 2005

    Publishing group Northcliffe, part of Daily Mail & General Trust, is to advertise its regional papers and promotions through a live in-store radio network, to be run by Immedia Broadcasting.

  • Oil giants in talks over green diesel fuel roll-out

    Thu, 6 Oct 2005

    A new diesel-altering product that claims to reduce motorists' harmful emissions and cut fuel consumption is to be launched to consumers.

  • 'Online increasingly important to European advertisers' - study

    Thu, 6 Oct 2005

    Online is playing an increasingly important role in the marketing plans of Europe’s top advertisers, to the detriment of other media, a new study says.

  • Online marketing spend set to reach £1bn in 2005

    Thu, 6 Oct 2005

    Paid-for search marketing grew by 73 per cent annually in the first half of this year, to hit &£197.3m, according to figures released by the Internet Advertising Bureau and PricewaterhouseCoopers.

  • P&G appoints Starcom to handle £340m Gillette media business

    Thu, 6 Oct 2005

    Procter & Gamble (P&G) has appointed Starcom to Gillette's $600m (£340m) planning and buying business as it embarks on a hunt for a creative agency. The incumbent on the account was WPP Group agency MindShare.

  • Processed food gets health warnings in France

    Thu, 6 Oct 2005

    The French government has confirmed the introduction of mandatory health messages on television and radio ads featuring processed foods. The country will be the first in the European Union to run the warnings, under public health laws passed last year.

  • Procter & Gamble sells Yardley

    Thu, 6 Oct 2005

    Procter & Gamble has sold luxury English toiletries brand Yardley to Lornamead, owned by the Jatania family.

  • Public contrition frees IPG to rebuild its reputation

    Thu, 6 Oct 2005

    With firefighting at Interpublic Group (IPG) seemingly over, perhaps growth can begin again. An investigation into years of financial irregularity has revealed incompetence and fraud. But, on the stroke of a deadline which, if breached, would have meant a delisting from the stock exchange, IPG managed to report its financial results last week.

  • Rolls-Royce appoints BMW executive as top marketer

    Thu, 6 Oct 2005

    Rolls-Royce Motor Cars has appointed BMW sales director Graeme Grieve as its marketing chief. Grieve replaces Howard Mosher, who left the luxury car marque at the end of April to move to BMW North America (MW March 31), as sales and marketing director.

  • Saatchi & Saatchi creates Holsten Pils push

    Thu, 6 Oct 2005

    Saatchi & Saatchi has created its first above-the-line campaign for Holsten Pils since winning the account in July 2004.

  • Sci Fi launches drive for movie promotion

    Thu, 6 Oct 2005

    NBC Universal digital television station The Sci Fi Channel is launching its biggest marketing drive of the year to promote its "Movie at 10" strand.

  • Scots pubs mull action over happy hour ban

    Thu, 6 Oct 2005

    The Scottish Beer and Pub Association (SBPA) is threatening to report the Scottish Executive to the Office of Fair Trading over its plans to ban "happy hours", two-for-one drinks and other price-cutting promotional deals in Scottish pubs and bars.

  • ScottishPower hikes prices

    Thu, 6 Oct 2005

    ScottishPower is the latest energy provider to put up its prices.

  • Selective breeding

    Thu, 6 Oct 2005

    In their endless search for the next big money-spinner, the packaged-goods giants are looking beyond their own hidebound internal cultures and setting up venture capital funds to seek out and incubate new ideas. David Benady assesses the prospects of these arm's-length ventures

  • Stumped by Murray's rant about cricket

    Thu, 6 Oct 2005

    I don't think that Iain Murray should be allowed the last word after his piece on English cricket (MW September 22).

  • Telecoms pair launch VOIP service

    Thu, 6 Oct 2005

    Vodafone's former marketing director Mike Webb has teamed up with Tim Radford, who made &£40m selling his Project Telecom business to the mobile phone operator in 2003, to launch a voice-over internet service.

  • The 'bigger is better' dream of America is getting greener too

    Thu, 6 Oct 2005

    As consumers demand greener and organic alternatives - and are prepared to pay a premium - niche sectors are springing up in nearly every industry

  • The classroom barrier

    Thu, 6 Oct 2005

    The Government's decision to get tough on junk food in schools has alarmed the ad industry, which now fears a similar clampdown on brands in the classroom. But the controversial balance between education and promotion has already scared many brands away. Ian McCawley reports

  • The green issue should now be taken as read

    Thu, 6 Oct 2005

    Yes! Consumer demand is going green (Trends, MW September 22). And it really is time to listen up and embrace this opportunity wholeheartedly, whatever your motivation.

  • The race is on to find BAR Honda's new lead sponsor

    Thu, 6 Oct 2005

    Formula One team BAR is looking for a new headline sponsor after founding owner British American Tobacco (BAT) sold its 55 per cent stake to Honda.

  • The tables are turning for DM - and it'll soon be taking requests

    Thu, 6 Oct 2005

    The problem with 'permission' marketing is that it is on an all-or-nothing basis, but new services are enabling consumers to choose what they receive and when

  • To get ahead in advertising, try sticking to what we know

    Thu, 6 Oct 2005

    The world of marketing and communications has changed dramatically in the last 50 years, but it is the ads that have remained consistent over time that we will remember, says Grant Duncan

  • Travelodge announces shortlist for ad account

    Thu, 6 Oct 2005

    Travelodge has announced the shortlist for its £4m advertising account.

  • Vimto firm seeks shop to revitalise Panda Pops

    Thu, 6 Oct 2005

    Vimto-owner Nichols is seeking a creative agency for its children's soft drinks brand Panda Pops.

  • Waitrose links with Bridget Jones column

    Thu, 6 Oct 2005

    Waitrose is beginning a six-week association with the Bridget Jones column in The Independent this week. How has created ads for Waitrose's Perfectly Balanced range to run alongside the column by author Helen Fielding until mid-November. Media is handled by Brand Connection.

  • When a plan comes together

    Thu, 6 Oct 2005

    Exhibitions are not usually considered part of the media agency's remit, but brands are beginning to realise that they can benefit from integrating the show with their schedule, says Steve Hemsley

  • Whistle blows on Met's merchandising plan

    Thu, 6 Oct 2005

    In what seems an off-beat move at a time of heightened national security, the Metropolitan Police is launching a commercial brand to cash in on its role as London's law enforcer.

  • Who will blink first in the tussle for Aegis?

    Thu, 6 Oct 2005

    Curiouser and curiouser. The battle for the body and soul of media buying giant Aegis took a new turn this week with the emergence of a shadowy 'counter-bidder', apparently determined to give Publicis Groupe supremo Maurice Lévy more of a run for his money.

  • Will NTL/Telewest's combined might pay off?

    Thu, 6 Oct 2005

    Following the long-awaited merger of the UK's biggest cable company NTL and rival operator Telewest, the combined entity should be able to mount a more serious challenge to the market leadership of BSkyB and BT.

  • With plenty of brake horsePowerPoint, it's an engine for growth

    Thu, 6 Oct 2005

    After a recent survey revealed that people tend to think about sex, football and, er, "proposed changes to the no-ball law in cricket" when they are bored in meetings, the Diary feels it is time for a rethink of the whole meeting medium.

  • Wonderbra boss rounds on 'sexist' lingerie campaigns

    Thu, 6 Oct 2005

    The marketing director of Wonderbra has hit out at lingerie brands for their continued insistence on marketing to men and not their customers. Hervé Bailly, whose remit covers all of Sara Lee's Playtex lingerie division, has also claimed that the days of "Beckham-esque" branded clothing are coming ...

  • WPP Group and Hellman & Friedman potential bid partners

    Thu, 6 Oct 2005

    WPP Group and investment boutique Hellman & Friedman have emerged as potential bid partners in the battle for Aegis.

  • Xbox and Adidas join forces for football marketing activity

    Thu, 6 Oct 2005

    Microsoft's Xbox and sportswear brand Adidas are forming a global alliance for a joint sports promotion, focusing primarily on football.

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