Marketing Week
7 April 2005
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180 Amsterdam hired to handle Motorola assignment
Thu, 7 Apr 2005
180 Amsterdam has been appointed to handle an undisclosed brand assignment for Motorola, prompting speculation that the world's second-biggest mobile phone manufacturer is about to launch a review of its $100m (&£53m) global advertising account, held by Ogilvy & Mather.
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A design of the times
Thu, 7 Apr 2005
Packaging is the last piece of marketing consumers see before purchase, so it has to stand out in a crowded retail environment and engender that vital desire to buy, says Richenda Wilson
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A design of the times
Thu, 7 Apr 2005
Packaging is the last piece of marketing consumers see before purchase, so it has to stand out in a crowded retail environment and engender that vital desire to buy, says Richenda Wilson
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A plum posting overseas
Thu, 7 Apr 2005
Direct marketers are increasingly trying to run global campaigns, but legal and cultural barriers remain - even in this globalised age, says David Reed
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Abbott Mead Vickers.BBDO creates new Walkers ad
Thu, 7 Apr 2005
Abbott Mead Vickers.BBDO has created an advertisement for Walkers featuring Gary Lineker dressed as a giant sunflower. The ad highlights the fact that Walkers crisps are now cooked in a blend of cooking oil containing vegetable and sunflower oil. The ad breaks today (Wednesday).
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AirMiles raids Telewest for marketing director
Thu, 7 Apr 2005
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AirMiles raids Telewest for marketing director
Thu, 7 Apr 2005
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Animated caricatures used to trail BBC general Election news coverage
Thu, 7 Apr 2005
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ASA deems Cillit Bang ad misleading
Tue, 12 Apr 2005
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ASA deems Cillit Bang ad misleading
Tue, 12 Apr 2005
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B2B sector told to up Web spend
Thu, 7 Apr 2005
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B2B sector told to up Web spend
Thu, 7 Apr 2005
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Blue Square appoints BT Mobile marketer
Tue, 12 Apr 2005
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Both sides must back sponsorship
Thu, 7 Apr 2005
David Benady is absolutely right in saying that sponsorship is not "simply sticking a brand on a few banners at an event and hoping the audience notices" (MW March 24).
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Branded bakeries aim to rise to the occasion
Thu, 7 Apr 2005
The big bread brands, fighting the effects of dietary fads, are reformulating their products to appeal to consumers' desire for healthier foods, and are reaping the rewards. By Caroline Parry
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Carlsberg shortlists two agencies for media planning and buying account
Thu, 7 Apr 2005
Carlsberg has shortlisted Zenith Optimedia and OMD for its global media planning and buying account.
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Charities Bill may be a casualty of May election
Thu, 7 Apr 2005
The Charities Bill, which will have benefits for charities also registered as limited companies and will regulate face-to-face street marketing practices by charities, may be one of the casualties of the May 5 election.
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COI Communications shortlists two agencies for media planning and buying business
Thu, 7 Apr 2005
COI Communications has shortlisted Carat and incumbent Starcom MediaVest in the final stage of a pitch to handle its &£75m TV media planning and buying business, after ruling out MediaCom and Zenith Optimedia.
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Coke hopes for boost from coffee variant
Wed, 13 Apr 2005
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Coke plans 5 Alive rival to Fruit Shoot
Thu, 7 Apr 2005
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Companies urged to learn from politicians' mistakes
Thu, 7 Apr 2005
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Date confirmed for Theakston to take over heart 106.2 breakfast show
Thu, 7 Apr 2005
Chrysalis Radio has announced that Jamie Theakston will take over the Heart 106.2 breakfast show on April 18. He replaces Jono Coleman...
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Date confirmed for Theakston to take over heart 106.2 breakfast show
Thu, 7 Apr 2005
Chrysalis Radio has announced that Jamie Theakston will take over the Heart 106.2 breakfast show on April 18. He replaces Jono Coleman...
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DDB London reveals first McDonalds work
Thu, 7 Apr 2005
DDB London's first work for McDonald's is a TV campaign featuring pop group Destiny's Child.
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Debenhams to spend £8m on Oxford Street revamp
Thu, 7 Apr 2005
Debenhams is to spend £8m on a revamp of its Oxford Street store, with plans to convert the fifth floor, currently its offices, to retail space.
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Diageo hopes tropical variant launch will boost flagging Archers brand
Thu, 7 Apr 2005
Diageo is hoping to revive its struggling Archers brand with a new tropical flavoured variant, Archers Vea, which will be launched this summer. It is believed that the launch will be supported by a significant marketing push.
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Dog secures Tennent's task
Thu, 7 Apr 2005
Tennent's, the Interbrew-owned Scottish lager brand, has appointed newly formed Glasgow-based agency Dog Digital to develop a website and online marketing campaign for the launch of Brazilian football game Futsal.
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Dog secures Tennent's task
Thu, 7 Apr 2005
Tennent's, the Interbrew-owned Scottish lager brand, has appointed newly formed Glasgow-based agency Dog Digital to develop a website and online marketing campaign for the launch of Brazilian football game Futsal.
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Doner Cardwell wins building society brief
Thu, 7 Apr 2005
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Doner Cardwell wins building society brief
Thu, 7 Apr 2005
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Don't let Welwyn Garden City get wind of this
Thu, 7 Apr 2005
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Don't let Welwyn Garden City get wind of this
Thu, 7 Apr 2005
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Euro RSCG creates Travelodge campaign
Thu, 7 Apr 2005
Euro RSCG has created a £1m press, radio and outdoor advertising campaign for Travelodge.
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Following the leaders
Thu, 7 Apr 2005
Boardroom upheaval at global giants such as McDonald's and Unilever shows how perilous the route to the top job at many companies can be. The old system of working through a company to take the top spot when you hit your mid-50s is no longer i
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FSA appoints chairman
Thu, 7 Apr 2005
The Food Standards Agency has appointed Dame Deirdre Hutton as chairman.
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Gambling industry hopes politicians salvage Bill
Thu, 7 Apr 2005
The gambling industry is hoping politicians can salvage the controversial Gambling Bill before Parliament is dissolved on Monday. Although some operators are unhappy with the current proposed legislation, industry sources believe that most issues can be ironed out and do not want the Bill to be abandoned...
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Gizmondo to launch Smart Adds version
Tue, 12 Apr 2005
Gizmondo is launching a new version of its eponymous hand-held gaming device, which will carry its advertising medium Smart Adds as standard.
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GMG names chief radio marketer
Thu, 7 Apr 2005
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Gossard head gets Sara Lee US lingerie job
Thu, 7 Apr 2005
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Gossard head gets Sara Lee US lingerie job
Thu, 7 Apr 2005
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HHCL relinquishes £10m Iceland task
Thu, 7 Apr 2005
HHCL/Red Cell has stepped down from the £10m Iceland account after the retailer called a review of the business amid speculation that the supermarket will take the advertising in house.
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Independent to introduce redesign
Thu, 7 Apr 2005
The Independent will introduce a redesign on April 12, which sees the review section folded in to the main paper and a seven-column layout introduced. The new look will be supported by a &£1.2m advertising campaign featuring the strapline 'Take a new look'.
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Innocent launches children's website
Thu, 7 Apr 2005
Innocent Drinks has launched a website to promote its range of children's smoothies. The site, created for the drinks company by digital agency Albion, carries ideas for fruit recipes, animated games, "fruit facts" and other fruit-related content, all presented by the cartoon characters that appear on the line's packaging.
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IPC Media appoints former Barb chief executive
Thu, 7 Apr 2005
IPC Media has appointed former BARB chief executive Caroline McDevitt to the new position of director of group advertising. She takes on some of the responsibilities of former managing director of advertising Georgina Crace...
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IPC Media plans relaunch for Loaded
Thu, 7 Apr 2005
IPC Media is planning a £2m relaunch for struggling Loaded, with a new look to be unveiled for the May issue.
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Jamie Oliver to star in 3G 'television' series
Thu, 7 Apr 2005
Jamie Oliver could soon be appearing in sponsored television-style cookery programmes shown on mobile phones. The programmes are being marketed to potential sponsors under the title Jamie Oliver's Three Minute Recipes.
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Jamie Oliver to star in 3G 'television' series
Thu, 7 Apr 2005
Jamie Oliver could soon be appearing in sponsored television-style cookery programmes shown on mobile phones. The programmes are being marketed to potential sponsors under the title Jamie Oliver's Three Minute Recipes.
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Kitcatt Nohr Alexander Shaw creates online push for Friends Reunited
Thu, 7 Apr 2005
Kitcatt Nohr Alexander Shaw has created an online customer acquisition campaign for website Friends Reunited featuring straplines including 'Does he still fancy your mum?' and 'Does she still stuff tissue down her top?'.
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LG Mobile appoints Starcom UK to handle European media account
Thu, 7 Apr 2005
LG Mobile has appointed Starcom UK to handle its £50m European media account, following a four-way pitch.
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Liberal Democrats appoints Vizeum for media and planning
Thu, 7 Apr 2005
Vizeum has been appointed by the Liberal Democrats to handle media planning and implementation ahead of the General Election on May 5.
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Lloyds TSB in £12.5m rethink
Thu, 7 Apr 2005
Lloyds TSB has launched a £12.5m group media planning review. The account is held by Zenith Optimedia. Head of marketing Alan Gilmour confirms that the AAR will oversee the review.
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Lucozade ads banned for 'water' line
Thu, 7 Apr 2005
An M&C Saatchi ad for Lucozade has been banned by the Advertising Standards Agency (ASA) for likening the product to water.
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M&C Saatchi creates Fosters Super Chilled ad
Thu, 7 Apr 2005
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M&C Saatchi creates Fosters Super Chilled ad
Thu, 7 Apr 2005
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M&C Saatchi to handle GlaxoSmithKline's Ribena brand
Thu, 7 Apr 2005
M&C Saatchi has been appointed to handle the advertising account for GlaxoSmithKline's Ribena brand. The agency beat incumbent Grey Worldwide for the business.
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Maher Bird bags Malaysia Airlines UK business
Thu, 7 Apr 2005
Malaysia Airlines, one of South-East Asia's biggest airlines, is poised to appoint Maher Bird Associates (MBA) to handle its &£1m UK advertising account.
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McCann Erickson to relaunch Jaffa orange brand
Thu, 7 Apr 2005
McCann Erickson has been appointed to handle the £1m relaunch of the Jaffa orange brand in the UK. The agency won the business following a three-way pitch.
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McCann Erickson to relaunch Jaffa orange brand
Thu, 7 Apr 2005
McCann Erickson has been appointed to handle the £1m relaunch of the Jaffa orange brand in the UK. The agency won the business following a three-way pitch.
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McDonald's back-pedals over Sudan 1 apology
Thu, 7 Apr 2005
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Meadows-Klue rejoins IAB Europe as chief executive
Thu, 7 Apr 2005
Danny Meadows-Klue, co-founder and former chairman of the Interactive Advertising Bureau in the UK, is to attempt to reproduce the IAB UK's success in driving the growth of UK online advertising across Europe in a new role at the IAB Europe.
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Medicines' marketing practices under fire
Thu, 7 Apr 2005
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Medicines' marketing practices under fire
Thu, 7 Apr 2005
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No mercy for ruthless grocers
Thu, 7 Apr 2005
It seems to me that the big supermarkets are now firmly into dangerous territory. As George Pitcher rightly points out, we should be asking ourselves where we want to shop (MW March 24). But the double headlock of convenience and lack of time makes exercising any form of consumer choice increasingly difficult.
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OFT refers directories industry to competitions commission
Thu, 7 Apr 2005
The Office of Fair Trading has referred the directories industry to the Competition Commission. The OFT's study said that the market, dominated by Yellow Pages and Thomson Local, was not working effectively and there was limited competitive pressure on the price of advertising.
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Outdoor is on a roll thanks to digital ads
Thu, 7 Apr 2005
If Viacom's trial of an animated ad system alongside Tube station escalators is successful, it will be a major boost for digital outdoor, a niche but fast-growing sector. Caroline Thain reports
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Paddy Power creates 'novelty bets' post
Thu, 7 Apr 2005
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Panasonic signs Sky Movies sponsorship deal
Thu, 7 Apr 2005
Panasonic has signed a £1.3m sponsorship deal with Sky Movies for all films screened on Friday and Saturday evenings across the Sky Movies channels. The contract was negotiated by Vizeum and Sky Media.
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Panasonic signs Sky Movies sponsorship deal
Thu, 7 Apr 2005
Panasonic has signed a £1.3m sponsorship deal with Sky Movies for all films screened on Friday and Saturday evenings across the Sky Movies channels. The contract was negotiated by Vizeum and Sky Media.
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Pernod Ricard and Fortune Brands mulls joint takeover bid for Allied Domecq
Thu, 7 Apr 2005
Pernod Ricard and Fortune Brands are in talks with Allied Domecq about a £7bn joint takeover bid for the British company.
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Punch Taverns' flights of fancy
Thu, 7 Apr 2005
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Quickwise
Thu, 7 Apr 2005
Your report and leader on the Office of Fair Trading (OFT) investigation into supermarket practices (MW last week) made one thing very clear: trade investments in one form or another are here to stay. Suppliers are reconciled to this fact; the question for them is how to ensure that they achieve the best return on investment.
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RAB hits out at ad spend claims
Thu, 7 Apr 2005
The Radio Advertising Bureau has hit out at claims that advertising spend on the internet is higher than that for radio. The Interactive Advertising Bureau claims in its annual report that online advertising has a market share of 3.9 per cent, whereas radio has a 3.8 per cent share. The RAB says the figures are distorted because they include paid-for searches and recruitment.
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Radio's star shines brighter than ever thanks to the digital revolution
Thu, 7 Apr 2005
The UK is taking to digital radio in increasing numbers, which is good news for advertisers wanting to reach a specific target group, says Karen Stacey
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Radio's star shines brighter than ever thanks to the digital revolution
Thu, 7 Apr 2005
The UK is taking to digital radio in increasing numbers, which is good news for advertisers wanting to reach a specific target group, says Karen Stacey
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Rest assured, Shake Me Fresh is the smell of things to come
Thu, 7 Apr 2005
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RFU appoints Agency Inc to promote Powergen Cup Final
Thu, 7 Apr 2005
The Rugby Football Union has appointed Agency Inc to promote the Powergen Cup Final between Leeds Tykes and Bath. The agency has created press ads and posters featuring the strapline 'Get off your behind and back your side'.
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RFU appoints Agency Inc to promote Powergen Cup Final
Thu, 7 Apr 2005
The Rugby Football Union has appointed Agency Inc to promote the Powergen Cup Final between Leeds Tykes and Bath. The agency has created press ads and posters featuring the strapline 'Get off your behind and back your side'.
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Saga calls review of £34m combined media account
Thu, 7 Apr 2005
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Saga calls review of £34m combined media account
Thu, 7 Apr 2005
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Samaritans launches SMS giving
Tue, 12 Apr 2005
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Smarts Car's UK management team future unsure
Thu, 7 Apr 2005
Smart Car's UK management team faces an uncertain future after parent company DaimlerChrysler unveiled a radical restructuring programme that includes cutting its model range and axing 700 jobs.
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Some people think...
Thu, 7 Apr 2005
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Starcom launches '+' division to promote use of unusual media
Thu, 7 Apr 2005
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Starcom launches '+' division to promote use of unusual media
Thu, 7 Apr 2005
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Tetley Group expands UK commerical director role
Thu, 7 Apr 2005
Tetley Group has expanded the role of UK commercial director Nigel Holland to include responsibility for western Europe. It has also moved Ray Duffin from a planning position to marketing controller in the UK.
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Tetley Group expands UK commerical director role
Thu, 7 Apr 2005
Tetley Group has expanded the role of UK commercial director Nigel Holland to include responsibility for western Europe. It has also moved Ray Duffin from a planning position to marketing controller in the UK.
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Thank West for girls who daily cloud our judgement
Thu, 7 Apr 2005
After an obituary fails to mention the weather map symbol inventor's finest hour, Iain Murray puts the record straight.
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Thank West for girls who daily cloud our judgement
Thu, 7 Apr 2005
After an obituary fails to mention the weather map symbol inventor's finest hour, Iain Murray puts the record straight.
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Tobacco giants still sending smoke signals
Thu, 7 Apr 2005
Since the introduction of the blanket ban on tobacco advertising, companies have been forced to take a lower profile.
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Tories plan £200m cut in COI spending
Wed, 13 Apr 2005
Shadow Chancellor vows to slash the amount government departments spend on advertising
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Twinings to relaunch 'all new' Iced Tea
Thu, 7 Apr 2005
Twinings is relaunching its Iced Tea range following a significant overhaul.
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VFB Group appoints ex TUI UK MD
Thu, 7 Apr 2005
Former TUI UK managing director Chris Mottershead, who left the company following a restructure last year, has been appointed group chief executive at VFB Group, a holding company looking to buy specialist travel operators.
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When the dollars are in the detail, analysis pays
Thu, 7 Apr 2005
Despite having swapped 'log file analysis' for a snappier name, Web analytics is still low profile. Robert Dwek meets the founder of its new trade association
