Marketing Week
7 January 1999

Allied Domecq poaches Danone marketer

Thu, 7 Jan 1999

Allied Domecq Spirits USA has poached a new marketing chief from Danone International following internal restructuring at the drinks giant.

Bottoms up as property goes flat

Thu, 7 Jan 1999

It is with some misgiving that I return, and so early in this bright New Year, to the subject of sagging women's bottoms. But once again they are in the news and duty calls.

Brief

Thu, 7 Jan 1999

The latest execution in the John Cleese-fronted Sainsbury's TV campaign airs this week with Cleese extolling the virtues of Sainsbury's recently-expanded Reward Card scheme. The new 30-second ad sees the ex-Python actor shouting at passers-by in the street through car-mounted loudspeakers. It is designed to promote Sainsbury's move to make its Reward vouchers redeemable in other high street outlets, including Burger King, Next and Blockbuster. The ad, created by Abbott Mead Vickers.BBDO, ...

BT counters talk of 'Dixons effect'

Thu, 7 Jan 1999

I read your article on the deregulation of the telecoms market "Dixons jeopardises BT's lead" (MW December 3 1998) with some surprise, especially with regard to BT's consumer position and retailer relationships.

Chipping away at tradition

Thu, 7 Jan 1999

Anyone who watches television or visits their local bookshop might be forgiven for thinking that Britain has become a nation of obsessive cooks.

Comet revamps site for 'e-tail'

Thu, 7 Jan 1999

Electrical retailer Comet is relaunching its Website as a fully transactional service later this month, to pre-empt rivals in the digital arena.

Comet revamps site for 'e-tail'

Thu, 7 Jan 1999

News International has signed a deal to feature merchandising site lastminute.com on its online version of The Times (www.the-times.co.uk) and Sunday Times (www.sunday-times.co.uk). Site visitors will be offered discounted flights, breaks and entertainment services. Paul Simon, commercial director of News International Internet Publishing, describes the link-up as NI's "first flight-only live merchant deal".

Dennis Publishing title Stuff folds

Thu, 7 Jan 1999

Stuff, Dennis Publishing's magazine guide to men's gadgets and consumer products, is to close just two years after its launch.

Digests

Thu, 7 Jan 1999

Ford and BT line up 4m World Cup sponsorship deal

Thu, 7 Jan 1999

Ford and BT have emerged as the final two sponsors of the Rugby World Cup to be held in Wales this year.

Hot Chocolate star new voice of Cadbury

Thu, 7 Jan 1999

Cadbury has found the perfect partner to advertise its chocolate drinks - Errol Brown, lead singer of resurgent Seventies band Hot Chocolate.

Janet stirs up ISP Xmas bash

Thu, 7 Jan 1999

Janet Street-Porter has never been one to abide by the usual standards of taste, as she proved when guest speaker at the Institute of Sales Promotion Christmas lunch.

Labour hunts members

Thu, 7 Jan 1999

The Labour Party is attempting to reverse its plummeting membership since the general election with a relaunched recruitment drive led by newly-hired direct marketing agency Brann London.

Levi's puts legal record straight

Thu, 7 Jan 1999

I write with reference to your Leader (MW December 17 1998).

McCann scoops 40m Glaxo OTC

Thu, 7 Jan 1999

Pharmaceutical giant Glaxo Wellcome has awarded McCann-Erickson the 40m full service advertising account for over-the-counter brands Zovirax coldsore cream, indigestion remedy Zantac 75 and Beconase hayfever treatment.

Middle England proves elusive ground for Left-leaning press

Thu, 7 Jan 1999

Rosie Boycott, editor of the Express, has a clear idea of the kind of paper she wants to produce (and, by extension, the kind of reader she hopes to attract): "liberal, feisty, dynamic, forward-looking", a paper that will "articulate the voice of the new Middle England".

New director of marketing for Campbell

Thu, 7 Jan 1999

Campbell Distillers has appointed a new marketing director for the UK after losing its previous director to a subsidiary of its parent company Pernod Ricard in Spain.

Pfizer picks Aegis for $200m media business

Thu, 7 Jan 1999

Pharmaceutical giant Pfizer, manufacturer of impotence drug Viagra, has handed its $200m (120m) media planning and buying account to Aegis.

Quality auditors are key to unlocking digital TV

Thu, 7 Jan 1999

Isympathise with advertisers who try to keep up with the digital revolution - what with 200-plus channels, fragmenting audiences, new opportunities to target audiences more closely than ever before, time shift problems and interactive possibilities to consider. There is now so much more media.

Star Chart

Thu, 7 Jan 1999

Einstein may have said: "I never think of the future. It comes soon enough," but this is a luxury that today's marketers cannot afford. For them, thinking of the future has to be second nature. Identifying the desires of tomorrow's consumer is the key to designing the profitable products and services of the next millennium.

Sunday Business hands 2m task to Lansdown Conquest

Thu, 7 Jan 1999

Sunday Business has hired Lansdown Conquest to handle its creative and strategic advertising brief.

Tempus buys stake in US agency Kokopelli

Thu, 7 Jan 1999

Tempus Group, the media buying agency which owns CIA Medianetwork, has further extended its new media interests by acquiring a stake in New York agency Kokopelli.

Tricks of the trade must give way to partnership

Thu, 7 Jan 1999

In the privacy of your own room, with no one prying into your innermost thoughts and feelings, what word best describes your real attitude towards your customers? Is it a denigratory term such as "punter"? Or "target", perhaps? Or just that faceless, anonymous entity called a "consumer"?

Which? to launch TV show with view to home shopping

Thu, 7 Jan 1999

Consumers' Association (CA) magazine Which? is planning to launch a masthead TV programme that could extend to TV-based home shopping.