Marketing Week
7 March 2002
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Advertisers breathe easy after botched ITV merger
Thu, 7 Mar 2002
The aborted Carlton/Granada merger raised more questions than could possibly be answered. What of the potential for 'collusion' between sales houses and reduced competition?
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Age Concern Enterprises announces £6m marketing spend
Thu, 7 Mar 2002
Age Concern Enterprises (ACE) is more than doubling its marketing spend to £6m in an effort to attract "younger-older" people to its products and services.
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Alan Mitchell: Why the less valuable may be worth a lot more
Thu, 7 Mar 2002
Companies often think it's simple and clever to concentrate on their most valuable customers. Only it's neither simple nor clever, says Alan Mitchell
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Axe falls on 'underperforming' Persil Revive
Thu, 7 Mar 2002
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Big Food seeks home shopping marketer
Thu, 7 Mar 2002
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CCHM picks up RSA's £7m More Than work
Thu, 7 Mar 2002
CCHM has won the £7m account for Royal & SunAlliance's (RSA) More Than retail brand.
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Creatives and strategists need to work together
Thu, 7 Mar 2002
In order to create an effective advertising message, good communication between media planning and creative agencies is key, says Karen Blackett
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Detergent giants hunt ad agency for 'green' drive
Thu, 7 Mar 2002
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DFGW scoops £3m Nutricia baby food ad business in three-way pitch
Thu, 7 Mar 2002
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Digest
Thu, 7 Mar 2002
Cabal is launching a one-off extension of The Real Homes Magazine, called The Real Makeover Magazine, on March 14. It will be priced at &£2.50.
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Digest
Thu, 7 Mar 2002
Birds Eye Wall's is increasing it marketing spend for its ice cream brands by 13 per cent this year to &£19m.
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Digest
Thu, 7 Mar 2002
Guinness is running what it claims is the first global video e-mail campaign. The e-mail, featuring the new Guinness TV ad 'Believe', was sent to 250,000 registered users of the Guinness.com website.
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Digest
Thu, 7 Mar 2002
WCRS has produced a £5m newspaper and magazine campaign for German kitchen furniture and appliance manufacturer Miele, which launches in two weeks.
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Digest
Thu, 7 Mar 2002
Honda claims to have become the first UK car manufacturer to run a mobile marketing campaign. Aiming to build brand loyalty among existing Honda owners, the campaign includes downloadable Honda logos.
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Digest
Thu, 7 Mar 2002
Schwan's, the frozen pizza manufacturer, has promoted customer marketing manager Katherine Nicholson to the newly created post of UK marketing manager.
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Digest
Thu, 7 Mar 2002
Barclays is to become the title sponsor for the Scottish Golf Open. The five-year deal is believed to be worth &£12m.
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Digest
Thu, 7 Mar 2002
Interpublic Group's fourth-quarter results showed a 16 per cent drop in revenue to $1.7bn (&£1.19bn). Net income totalled $111.2m (&£78.2m), down from $190.5m (&£133m) in the fourth quarter of last year .
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Digest
Thu, 7 Mar 2002
Eden Vale's Munch Bunch is to sponsor Channel 5's cartoon programme Milkshake.
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Digest
Thu, 7 Mar 2002
Ian Botham's sports marketing agency, Mission Sports Management, has been appointed to find sponsors for the India National Football team tour. The tour schedule has yet to be finalised but it is likely to visit cities in the Midlands with a high Asian population.
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Digest
Thu, 7 Mar 2002
JKR Design has redesigned the KP's Hula Hoops XL range to target a slightly older market.
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Digest
Thu, 7 Mar 2002
Leeds & Holbeck Building Society is to launch a credit card, which will be managed by Morgan Stanley.
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Digest
Thu, 7 Mar 2002
Virgin Holidays is understood to be talking to agencies about its advertising work, which is done in house.
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Digest
Thu, 7 Mar 2002
BBC Magazines has appointed beeb ventures sales director Matt Teeman as advertisement director of its new Key Customer Group.
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Digest
Thu, 7 Mar 2002
Nationwide is poised to be named as a sponsor of the Football Association. The company is understood to have signed for significantly less than the FA's &£10m asking price.
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Digest
Thu, 7 Mar 2002
Ford has launched a football website - destination football.net - designed to be 'the ultimate guide to European football'. The site has been built and hosted by Eurosport.com.
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Digest
Thu, 7 Mar 2002
The British Olympic Association has appointed TSM Licensing as its official licensing agent.
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Digest
Thu, 7 Mar 2002
Evian is re-running its "Babies" ad from March 25. The ad is created by Euro RSCG Wnek Gosper.
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Digest
Thu, 7 Mar 2002
The 2002 Scottish Grand National will be sponsored by Gala Casinos and the Daily Record newspaper. The companies will share title sponsorship.
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Digest
Thu, 7 Mar 2002
Npower is unveiling a 'low energy concept house' next week in conjunction with housing association, the Peabody Trust. The energy company has commercial plans for the house.
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Digest
Thu, 7 Mar 2002
DHL has appointed Pascal Tomasso as country general manager, as predicted in Marketing Week last week.
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Digest
Thu, 7 Mar 2002
LeapFrog, which claims to be the third-largest toy company in the US, has beefed up its marketing team in the UK. Steve Wilks, formerly managing director of a Pokémon card company, has become LeapFrog UK's first vice-president of sales and marketing.
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Digest
Thu, 7 Mar 2002
United Business Media has reported a 51 per cent fall in profits in the 12 months ending December. The loss was led by CMP Media, its US hi-tech publishing business, which posted an earnings drop of 89 per cent to &£10.8m from &£90.6m for the same period last year.
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Digest
Thu, 7 Mar 2002
Glamour magazine will include a ten-track CD in its April issue. It will include songs by Dido, Kylie Minogue and Natalie Imbruglia. Music marketing consultants Music & Media Partnership, record company BMG, Virgin Megastores and Glamour all collaborated in choosing the artists.
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Digest
Thu, 7 Mar 2002
The BBC Sponsorship Unit has joined forces with Kellogg, Odeon Cinemas, Persil and Virgin Megastores to promote its new talent contest BBC Talent.
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Digest
Thu, 7 Mar 2002
Abbott Mead Vickers.BBDO is launching a poster campaign for Guinness. The campaign will include a picture of a pint of Guinness, but will not include the brand name.
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Digest
Thu, 7 Mar 2002
Schwarzkopf, the haircare brand, is to enter the styling products market with the launch of its Super Soft styling range in May.
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Digest
Thu, 7 Mar 2002
IPC's Muzik magazine will relaunch on March 13 with a new logo and extra editorial features and sections.
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Digest
Thu, 7 Mar 2002
Ht:communications has been appointed to handle the media, creative and strategy development for Maple Leaf Food's New York Bagel brand.
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Digest
Thu, 7 Mar 2002
Durex is launching a range of 'easy-on condoms' this month, with a latex odour masker, in a bid to encourage more people to practise safe sex.
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Digest
Thu, 7 Mar 2002
Jessops, the specialist camera retailer, has bought 14 high-street stores of Box Clever, the electrical goods rental company. Jessops says it will invest £10m in 40 new stores this year.
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Digest
Thu, 7 Mar 2002
Institute of Sales Promotion members will have access to the AAR's agency selection services under a deal announced last week.
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Digest
Thu, 7 Mar 2002
Schwarzkopf's Live hair colourant range is to introduce a product which will use 'multi-reflector technology' to give more shine to hair. The new range will be supported by a £2m TV campaign through Crossworks DDB, Dusseldorf.
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Digest
Thu, 7 Mar 2002
Exposure, the brand marketing agency, has been appointed by the Lawn Tennis Association to promote its Play Tennis 2002 initiative, aimed at encouraging players from all backgrounds to take part in the sport.
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Digest
Thu, 7 Mar 2002
BT has been awarded a licence from the Independent Television Commission to send television services over telephone networks.
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Digest
Thu, 7 Mar 2002
Roose & Partners have produced a TV ad for flavoured alcoholic beverage Reef. The ads are part of a £9m ad campaign, which runs throughout 2002.
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Digest
Thu, 7 Mar 2002
Lowe is launching a major multi-media campaign for HSBC next week, demonstrating how the HSBC name unites cultures around the world.
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Digest
Thu, 7 Mar 2002
Target Direct has created a DRTV ad for Marie Curie Cancer Care. The ad breaks on March 9.
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Digest
Thu, 7 Mar 2002
Institute of Sales Promotion members will have access to the AAR's agency selection services under a deal announced last week.
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Digest
Thu, 7 Mar 2002
Schwarzkopf's Live hair colourant range is to introduce a product which will use 'multi-reflector technology' to give more shine to hair. The new range will be supported by a £2m TV campaign through Crossworks DDB, Dusseldorf.
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Digest
Thu, 7 Mar 2002
Exposure, the brand marketing agency, has been appointed by the Lawn Tennis Association to promote its Play Tennis 2002 initiative, aimed at encouraging players from all backgrounds to take part in the sport.
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Digest
Thu, 7 Mar 2002
Norwich Union, sponsor of cricket's one-day National League, has announced that it will not renew its sponsorship when the four-year contract expires at the end of the coming season.
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Digest
Thu, 7 Mar 2002
Heinz is launching a frozen ready-meals range called Main Street Bisto, backed by a £7m marketing campaign.
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Digest
Thu, 7 Mar 2002
Norwich Union, sponsor of cricket's one-day National League, has announced that it will not renew its sponsorship when the four-year contract expires at the end of the coming season.
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Digest
Thu, 7 Mar 2002
Heinz is launching a frozen ready-meals range called Main Street Bisto, backed by a £7m marketing campaign.
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Digest
Thu, 7 Mar 2002
Roose & Partners have produced a TV ad for flavoured alcoholic beverage Reef. The ads are part of a £9m ad campaign, which runs throughout 2002.
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Digest
Thu, 7 Mar 2002
Lowe is launching a major multi-media campaign for HSBC next week, demonstrating how the HSBC name unites cultures around the world.
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Digest
Thu, 7 Mar 2002
Target Direct has created a DRTV ad for Marie Curie Cancer Care. The ad breaks on March 9.
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Digest
Thu, 7 Mar 2002
IPC's Muzik magazine will relaunch on March 13 with a new logo and extra editorial features and sections.
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Digest
Thu, 7 Mar 2002
Ht:communications has been appointed to handle the media, creative and strategy development for Maple Leaf Food's New York Bagel brand.
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Digest
Thu, 7 Mar 2002
Durex is launching a range of 'easy-on condoms' this month, with a latex odour masker, in a bid to encourage more people to practise safe sex.
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Digest
Thu, 7 Mar 2002
Jessops, the specialist camera retailer, has bought 14 high-street stores of Box Clever, the electrical goods rental company. Jessops says it will invest £10m in 40 new stores this year.
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Digest
Thu, 7 Mar 2002
BT has been awarded a licence from the Independent Television Commission to send television services over telephone networks.
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Drug body lobbies for OTC anti-fat medicines
Thu, 7 Mar 2002
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Drug body lobbies for OTC anti-fat medicines
Thu, 7 Mar 2002
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EMAP unveils junior Heat for 'gossip hungry' teenagers
Thu, 7 Mar 2002
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Former ITV Digital boss moves to NTL
Thu, 7 Mar 2002
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Foster's-sponsored F1 ads to air on Capital
Thu, 7 Mar 2002
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Foster's-sponsored F1 ads to air on Capital
Thu, 7 Mar 2002
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George Pitcher: As hypocrites, we must smoke out all hypocrisy
Thu, 7 Mar 2002
The chairman of a tobacco giant has been pilloried for saying that he would not like his own children to smoke. He's entitled to his private life, says George Pitcher
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George Pitcher: As hypocrites, we must smoke out all hypocrisy
Thu, 7 Mar 2002
The chairman of a tobacco giant has been pilloried for saying that he would not like his own children to smoke. He's entitled to his private life, says George Pitcher
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GLA appoints first head of sponsorship
Thu, 7 Mar 2002
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Go partially vindicated over anti-Ryanair ads
Thu, 7 Mar 2002
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Go partially vindicated over anti-Ryanair ads
Thu, 7 Mar 2002
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Holsten launches hybrid fruit-flavoured lager in UK
Thu, 7 Mar 2002
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Holsten launches hybrid fruit-flavoured lager in UK
Thu, 7 Mar 2002
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Iain Murray: I don't believe it - they've found a cure for old gits
Thu, 7 Mar 2002
Cantankerousness in middle-aged men is caused, not by nagging middle-aged women, but by a lack of testosterone. And now there might be a cure, says Iain Murray
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Iain Murray: I don't believe it - they've found a cure for old gits
Thu, 7 Mar 2002
Cantankerousness in middle-aged men is caused, not by nagging middle-aged women, but by a lack of testosterone. And now there might be a cure, says Iain Murray
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Kettle appoints marketing chief
Thu, 7 Mar 2002
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Kremlin bans Stolichnaya Red UK export after trademark rights row
Thu, 7 Mar 2002
A row over trademark rights to Stolichnaya Red vodka has prompted the Russian government to withhold the brand's export, sparking fears from distributor First Drinks Brands that its UK market share will plummet.
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Low-fat, microwave curry, sir?
Thu, 7 Mar 2002
Older people are eating more foreign foods and ready meals, and are more concerned about healthy diets. The young seem to want just convenience
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Low-fat, microwave curry, sir?
Thu, 7 Mar 2002
Older people are eating more foreign foods and ready meals, and are more concerned about healthy diets. The young seem to want just convenience
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Marketing Week
Thu, 7 Mar 2002
Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.
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Mayor banks on marketers to calm road rage over tolls
Thu, 7 Mar 2002
Congestion charges for London have got the go-ahead and now the mayor is on the hunt for an agency that can make the unpopular tolls seem more palatable.
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Mayor banks on marketers to calm road rage over tolls
Thu, 7 Mar 2002
Congestion charges for London have got the go-ahead and now the mayor is on the hunt for an agency that can make the unpopular tolls seem more palatable.
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Motorola V70 launches with £5m ad push
Thu, 7 Mar 2002
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Motorola V70 launches with £5m ad push
Thu, 7 Mar 2002
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O&M to pick up Ski after sale to Nestlé
Thu, 7 Mar 2002
Ogilvy & Mather (O&M) will be handed the advertising for Ski and Munch Bunch yoghurts, once Eden Vale has completed the sale of the brands to Nestlé.
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O&M to pick up Ski after sale to Nestlé
Thu, 7 Mar 2002
Ogilvy & Mather (O&M) will be handed the advertising for Ski and Munch Bunch yoghurts, once Eden Vale has completed the sale of the brands to Nestlé.
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O2 tipped to seal cut-price Arsenal deal
Thu, 7 Mar 2002
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Papering over the cracks
Thu, 7 Mar 2002
For several years there has been a steady stream of - often venerable and well-known - companies changing their names, usually to something international and meaningless. There can be sound reasons for a name change, but all too often it is an
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Pop Idol is not for the poll idle
Thu, 7 Mar 2002
Although you are not the first publication to state that nearly 9 million people voted in the final of Pop Idol, I feel this needs challenging when used in the context of stimulating youth to vote in political elections.
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Power companies set to move into water supply
Thu, 7 Mar 2002
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Simons deposed in Ogilvy putsch
Thu, 7 Mar 2002
Loss of UK accounts and breakdown in relationship with Walsh blamed for departure
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Simons' simple errors at Ogilvy
Thu, 7 Mar 2002
It is tempting, as a casual insight, to see a parallel between the recent shenanigans at the Department of Transport, Local Government and the Regions and the fiasco at Ogilvy Group, which has just culminated in the sacking of group chief executive Paul Simons. Both, after all, pivot on the brutal rejection of a foreign graft.
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Sponsors spurn Granada World Cup rights deal
Thu, 7 Mar 2002
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Stating their case
Thu, 7 Mar 2002
The British are renowned for their reticence, while Americans are known for flamboyance. Despite such differences, speakers in the UK have much to learn from their US counterparts
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Swiffer in question as Flash brand extended
Thu, 7 Mar 2002
Procter & Gamble (P&G) is to cease production of its Swiffer kit - the disposable dusting cloth on a swivel head, putting a question mark over the brand itself.
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The cost of Trinity teaming up with Telegraph sales
Thu, 7 Mar 2002
Is contracting out sales to another newspaper stable a sign of Trinity Mirror's weakness, as it rebrands its flagship title, or could it be a strategic alliance against The Sun?
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The cost of Trinity teaming up with Telegraph sales
Thu, 7 Mar 2002
Is contracting out sales to another newspaper stable a sign of Trinity Mirror's weakness, as it rebrands its flagship title, or could it be a strategic alliance against The Sun?
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Torin Douglas: Push for digital switch in 2010 needs dictatorship
Thu, 7 Mar 2002
Telewest boss Adam Singer says we need a 'digital Lenin' to smash hurdles set up by regulatory bodies and cable companies - like his own. By Torin Douglas
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WCRS wins £20m launch campaign for LMI's rival to Air Miles scheme
Thu, 7 Mar 2002
