Marketing Week
7 May 2009

  • 118 118 chief takes advisory role after global restructure

    Wed, 13 May 2009

    The Number 118 118 European chief executive Mark Horgan has left his position and moved into an advisory role with the directory service company as part of a global restructure.

  • A Day in the life of Chris Hancox

    Fri, 8 May 2009

    Name: Chris Hancox Company: Comedy Central Job title: VP Marketing and Creative Services What keeps you busy all day? My hard working team

  • ABCs show Evening Standard relaunch vital

    Fri, 8 May 2009

    The Evening Standard has seen its position weaken even further ahead of its relaunch next week, according to latest ABC figures.

  • Absolute Radio appoints first digital marketing head

    Thu, 7 May 2009

    Ex-Bauer community marketer to take charge of Absolute’s social media strategy. By Luan Goldie

  • ASA names new chief executive

    Mon, 11 May 2009

    The Advertising Standards Authority has promoted Guy Parker to the role of chief executive.

  • ASA to investigate Lynx Bullet ads

    Tue, 12 May 2009

    The Advertising Standards Authority has decided to investigate the campaign for Unilever’s male body spray Lynx Bullet after the watchdog received a flurry of complaints that the ads are sexist and degrading to women.

  • BAA and JCDecaux to renegotiate airport deal

    Mon, 11 May 2009

    BAA and JCDecaux have ended their existing pan-airport outdoor advertising space agreement following changes to BAA’s portfolio.

  • Bacardi Breezer marketer recruited by William Grant

    Fri, 8 May 2009

    Global premium spirits business William Grant & Sons Ltd has appointed Maurice Doyle as its new group marketing director.

  • Bauer hires Paul Wright as interim digital director

    Tue, 12 May 2009

    Paul Wright, former director of sales at Sky Digital Media, has been appointed as interim digital director at Bauer Media.

  • BBH handed global account for Surf

    Mon, 11 May 2009

    Unilever has consolidated its global ad account for clothing detergent brand Surf into Bartle Bogle Hegarty.

  • Boots trials tap and go payments

    Tue, 12 May 2009

    Customers will soon be able to use Oyster style tap and go cards to pay for medicines and toiletries following a deal between Boots and Mastercard.

  • British Gas appoints Rufus Leonard as lead digital agency

    Thu, 7 May 2009

    British Gas has appointed Rufus Leonard as its lead digital agency following a three-month pitch process.

  • Capital Radio keeps breakfast top slot

    Thu, 7 May 2009

    RAJARS: 98.5 Capital Radios breakfast show, hosted by Johnny Vaughan and Lisa Snowdon, is once more the top commercial breakfast show in London.

  • Carex campaign piggy backs NHS hygiene ads

    Fri, 8 May 2009

    Carex, the handwash brand, is launching a press campaign in the wake of the NHS hygiene advertising designed to help halt the spread of swine flu.

  • Carphone Warehouse acquires Tiscali for 236m

    Fri, 8 May 2009

    Carphone Warehouse has acquired internet service provider Tiscali UK for 236m, a marked fall from the 600m price its Italian parent company had hoped to earn from a sale.

  • Celebrities sign up for Guinness celebrations

    Wed, 13 May 2009

    Black Eyed Peas, Estelle and a host of other musicians and celebrities will be involved in Guinness’s 250th anniversary this year.

  • Clear Channel Outdoor swings to loss

    Mon, 11 May 2009

    Clear Channel Outdoor Holdings swung to a loss in the first quarter and says it is scaling back on its digital plans as revenues slumped amid the “sluggish” economy.

  • Clubs expect high sponsor turnover

    Wed, 13 May 2009

    The majority of Europes top football clubs expect to see a high turnover of sponsors in the next five years as the economic climate increases pressure on brands to show a return on their investment.

  • Coalition against online piracy puts pressure on Digital Britain

    Tue, 12 May 2009

    A coalition including the Federation Against Copyright Theft and the Publishers Association has become the latest group to demand tighter regulation against online piracy ahead of next months Digital Britain report.

  • Cobra bought by owner and rival

    Mon, 1 Jun 2009

    Cobra Beer has been bought by a joint venture between Moslon Coors and founder Laran Bilimoria for an undisclosed fee.

  • Coke launches open happiness summer campaign

    Thu, 7 May 2009

    Coca-Cola is bidding to capture the essence of summer with its latest TV campaign launching under the new Open Happiness strapline at the end of the month.

  • Coke names UK sparkling drinks brand director

    Thu, 7 May 2009

    Coca-Cola Great Britain has appointed senior Diageo marketer Nick Robinson as brand director of its sparkling drinks portfolio.

  • Commercial radios share of listening still falling

    Thu, 7 May 2009

    RAJARS: Commercial radio has seen its share of listening drop for the past quarter to 41.6%, according to latest Rajar results.

  • Consumers sceptical over sustainability claims

    Wed, 13 May 2009

    UK consumers are much more sceptical of brands efforts to adopt and communicate more sustainable practices than consumers in other territories, according to Havas Media research across ten international territories.

  • Consumers shun advertising during recession

    Wed, 13 May 2009

    Consumers were less responsive to ad campaigns during the first three months of the year, with the automobile, travel and financial services sectors the worst hit, according to new research.

  • Da Vinci Code prequel signs deal with Mail on Sunday

    Thu, 7 May 2009

    Sony Pictures has signed a deal with The Mail on Sunday to launch a five-page cover wrap to promote the film Angels & Demons, the prequel to The Da Vinci Code.

  • Digital radio attracts more than a third of listeners

    Thu, 7 May 2009

    RAJARS:Digital radio listener numbers have risen in the first quarter of 2009 taking share of listeners tuning in via DAB or the web to over a fifth of the total (20.1).

  • DMA to split MD role

    Thu, 7 May 2009

    The Direct Marketing Association (DMA) is to replace a single managing director with a dual management structure shared between the new roles of chief of operations and chief of membership & brand.

  • Dubai launches new tourism campaign

    Mon, 11 May 2009

    Government of Dubai, department of tourism and commerce marketing has launched an integrated campaign in the UK with the strapline “This is our Dubai, what’s yours?”

  • Electrolux promotes UK head to Northern Europe role

    Fri, 8 May 2009

    Electrolux, the Swedish domestic electronics company, has promoted UK head Brad Tribble to the role of head of Northern Europe.

  • Facebook under fire as brands again find ads misplaced

    Wed, 13 May 2009

    Advertising for brands such as Tesco, Vodafone and O2 is appearing beside inappropriate content on Facebook again, nearly two years after the social network took measures to prevent this happening.

  • Foster's wine division picks global brands chief marketer

    Thu, 7 May 2009

    Foster's EMEA, producer of premium wine brands, has appointed Richard Trimby as marketing director EMEA and Global Brands Rosemount and Lindemans.

  • Further publishers investigate moving to paid-for content

    Wed, 13 May 2009

    Thomson Reuters, owner of global news agency Reuters, is investigating a paid-for model for its consumer site — the latest publisher to step into the debate over paying for online content.

  • Government unveils alcohol promotions code

    Wed, 13 May 2009

    Supermarkets will be forced to display information on the health impacts of alcohol under Government plans unveiled today (May 13).

  • Holiday Inn owner reports 44% profit drop

    Tue, 12 May 2009

    Intercontinental Hotels Group says first quarter profit fell 44% but that the relaunch of its flagship Holiday Inn brand is progressing well.

  • Holiday Inn to sponsor London 2012

    Mon, 1 Jun 2009

    Holiday Inn and Holiday Inn Express have signed up as tier three sponsors of the London 2012 Olympics.

  • How deference became reference

    Wed, 13 May 2009

    Trust in the voice of authority is fading as consumers increasingly put their faith in each other. Messages from businesses, politicians and tabloid newspapers are being listened to with a sceptical ear.

  • HSBC upbeat after profit increase

    Mon, 11 May 2009

    Banking group HSBC Holdings says it has made a resilient start to the year with first quarter underlying pre-tax profit well ahead of last year.

  • HSE calls media agency pitch

    Wed, 13 May 2009

    The Health and Safety Executive is reviewing its media agency arrangements.

  • Integrated agency Intelligent Marketing goes bust

    Mon, 11 May 2009

    Intelligent Marketing, the integrated agency with clients including Diageo, Lufthansa Airlines and HSBC, has gone into liquidation less than seven years after launching.

  • Irn Bru boosts marketing budget by up 20%

    Thu, 7 May 2009

    AG Barrs flagship soft drink brand Irn Bru is bolstering its marketing activity in England, increasing its overall marketing budget this year by up to 20%.

  • JCDecaux reports first ever revenue slump

    Thu, 7 May 2009

    Outdoor media owner JCDecaux has posted an 11.9% drop in revenues to 424.6 million (373.6 million) for the three months to 31st March compared to last year.

  • John Conlon leaves Virgin Media after nine years

    Wed, 13 May 2009

    Conlon joined Virgin Mobile in 2000 before it was integrated into Virgin Media in 2007.

  • John Lewis to debut standalone home store

    Thu, 7 May 2009

    National retailer John Lewis is to unveil the first of up to 50 new format stores selling home, electrical and technology ranges in October.

  • London Evening Standard unveils new look

    Mon, 11 May 2009

    The relaunch issue of the London Evening Standard is being distributed free to Londoners today (11 May) in a bid to re-engage with potential readers backed by an advertising campaign titled “Promise”

  • LOreal loses eBay counterfeit case

    Wed, 13 May 2009

    EBay has successfully fought off a legal bid by LOreal to make it liable for profits lost from the sale of fake cosmetics on the auction site.

  • M&S makes U-turn on bra pricing

    Fri, 8 May 2009

    Marks & Spencer has agreed to remove the 2 extra charge for larger size bras following a media campaign.

  • Magic is still top London commercial station

    Thu, 7 May 2009

    RAJARS: Magic 105.4 has retained its position as the London commercial radio station with the biggest reach, according to latest Rajar figures.

  • Marketers can lead economic recovery

    Thu, 7 May 2009

    I'm trying to come up with a convincing argument for why we might eventually be able to claim that economic recovery was marketing-led. I'm promoting that very idea at the Debating Group's MCCA sponsored event at the House of Commons next Monday. There's plenty to fuel such an argument.

  • Marketers can lead economic recovery

    Fri, 8 May 2009

    There are convincing arguments as to why marketers are at the forefront of leading the economy out of the recession. The insights available regarding consumer behaviour and the knowledge and ability to act on those insights mean marketers can take the initiative with potentially more effectiveness than ...

  • Marketing Society invites digital to the top table

    Wed, 13 May 2009

    The Marketing Society, the 50-year-old institution of senior and board-level marketers, has launched a Digital Network in an attempt to help blue-chip companies develop their digital marketing strategies.

  • Media buyers see potential of relaunched ES

    Tue, 12 May 2009

    Media buyers say the relaunched London Evening Standard will prompt a closer look at the newspaper by potential clients.

  • Mind launch mens mental health campaign

    Mon, 11 May 2009

    Mental Health charity Mind is using male service user case studies in a direct mail fundraising appeal to coincide with its Mind Week men’s mental health campaign launching next week.

  • Mobile ad spend up over 99% in 2008

    Tue, 12 May 2009

    Mobile ad spend in the UK bucked market trends last year rising 99.2% year on year to £28.6m, according to a new study by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers.

  • Money for nothing

    Wed, 13 May 2009

    Although theres no doubt that everyone is keen to save money, big discounts can lead to damaged brand values, not to mention slashed margins. Whats more, consumers may just spend less on what they were going to buy anyway or delay their purchases until the next round of sales.

  • Morrisons launches food waste campaign

    Tue, 12 May 2009

    Morrisons has launched a below the line campaign about minimising food waste in a bid to further boost its “food-specialist for everyone” brand message. The “Great Taste Less Waste” campaign will see all relevant Morrisons food ranges carry stickers...

  • Natmags considers charging for specialist content

    Fri, 8 May 2009

    The National Magazine Company, publisher of websites including Handbag.com and Getlippy, is examining a move towards a paid-for model online.

  • Nestlé prepares for launch of weight-loss brand in UK

    Wed, 13 May 2009

    Nestlés planning to launch its global weight-loss brand, Jenny Craig, in the UK in a head-to-head battle with WeightWatchers.

  • News International hints at online charging model

    Thu, 7 May 2009

    Times Online and The Sun.co.uk are set to start charging for content after News Corporation chairman Rupert Murdoch indicated such a model could be in place within a year.

  • Norwood appoints new director of commercial services

    Tue, 12 May 2009

    Assaf Admoni has been appointed as the new director of commercial services for Norwood, the UK’s leading Jewish charity providing support for children, families and adults coping with learning disability and social disadvantage.

  • Oasis unveils RubberDuckZilla TV ad

    Thu, 7 May 2009

    Coca-Cola is launching a new campaign for its juice brand Oasis that will feature a giant, water-hating rubber duck.

  • Only 1% of fundraising complaints about chuggers

    Mon, 11 May 2009

    Charity direct mail solicited almost five times as many complaints from the public as so-called “chugging”, according to independent body the Fundraising Standards Board (FRSB).

  • Peugeot partners with classical quartet Bond

    Thu, 7 May 2009

    Peugeot is tying up with the all-female electronic string quartet Bond to help promote the launch of the Peugeot 308 CC.

  • Phd wins 9m Act on CO2 account

    Thu, 7 May 2009

    Phd has been appointed to the estimated 7m media planning account for the Governments Act on CO2 climate change initiative following a pitch.

  • Pinder takes on wider Publicis duties

    Fri, 8 May 2009

    Richard Pinder is to head Publicis Worldwide while retaining his title of chief operating officer as a result of a group restructure.

  • Porsche and VW to merge 10 brands under single roof

    Thu, 7 May 2009

    Porsche has announced it is partnering with the Volkswagen unit to create an integrated manufacturing group that unites 10 brands under one roof.

  • Premier Foods sees 3% sales rise

    Tue, 12 May 2009

    Premier Foods, maker of brands including Hovis, Mr Kipling cakes and Bisto gravy, has seen sales rise by 3% in the four months to April 25.

  • Rash of pig flu-related marketing threatens to become an epidemic

    Thu, 7 May 2009

    As companies look to benefit from the worldwide outbreak of swine flu, they must beware of going beyond product marketing and spreading panic. By Joe Fernandez

  • RBS reports 44m loss in first quarter

    Fri, 8 May 2009

    Royal Bank of Scotland (RBS) has reported a pre-tax loss of 44m in the first three months of the year, compared to the 479m profit it made in the same period last year.

  • REaD Group restructures and names MD

    Mon, 11 May 2009

    Marketing specialist data group Read has promoted group project development director Luci Penn to managing director of its rebranded subsidiary REaD as part of a restructure.

  • Record number of viewers tune into commercial TV

    Wed, 13 May 2009

    Commercial television has maintained the record level of viewing figures it recorded in the first quarter of 2008, despite destabilising upheavals being experienced within the broadcasting companies and the arrival of more online distractions, such as Twitter.

  • Red Bull hunts ad agency for cola brand

    Wed, 13 May 2009

    Red Bull is understood to be looking for an advertising agency to work on its fledgling cola brand, Red Bull Simply Cola.

  • Reebok creates trainer creation iPhone app

    Tue, 12 May 2009

    Reebok has created a trainer customisation app for the iPhone under the banner Your Reebok.

  • Ryanair names UK marketing manager

    Wed, 13 May 2009

    Low cost airline Ryanair has recruited Laszlo Tamas as its UK sales and marketing manager.

  • Sainsburys attributes success to strong marketing

    Wed, 13 May 2009

    Sainsburys says strong marketing helped boost profit by 11% last year and that its resilient brand means it is well positioned to continue to progress despite the economic downturn.

  • Shelter names new head of fundraising

    Mon, 11 May 2009

    Former Help the Aged head of fundraising Louise Parkes is to take on a similar role at Shelter.

  • Shortage of confidence is the greatest threat to sales

    Wed, 13 May 2009

    A lack of confidence among consumers is the biggest threat to sales in the current economic environment, according to a poll of marketers ahead of this week’s Marketing Week Trends Show in London.

  • Sightsavers pitches media account

    Fri, 8 May 2009

    Sightsavers, the charity that aims to combat blindness in developing countries, is reviewing its media planning and buying account.

  • SMEs willing to boost marketing

    Fri, 8 May 2009

    Marketing and advertising are vital to protecting business during a recession, according to a poll of small to medium-sized firms.

  • Social media a double-edged sword

    Thu, 7 May 2009

    Soft drinks marketers are finding social media is proving to be an important new route of communication in recessionary times but also fear it is “out of control”.

  • Social media breathes life into research

    Thu, 7 May 2009

    The emergence of social media has benefited traditional research methodology by forcing it to become more engaging and interactive. By Morag Cuddeford-Jones

  • Soft drinks industry not expecting growth until 2010

    Thu, 7 May 2009

    The soft drinks industry will not see growth until next year, with the bottled water and smoothie sectors particularly hit by a decline in volume in 2008, according to the latest British Soft Drinks Association report.

  • Southern Co-operative Group develops living aid brand

    Thu, 7 May 2009

    Independent retail group enlists Rise to Devilfish for Xest range launch. By Mary-Louise Clews

  • Stella Artois sees UK revival

    Fri, 8 May 2009

    Anheuser-Busch InBev (ABInBev) says its strategy to revitalise Stella Artois in the UK market with the 4% brand extension, new glasses and marketing campaign has proven successful.

  • Sunshine and Easter boost April retail sales

    Tue, 12 May 2009

    Retailers should not celebrate yet despite seeing the strongest April sales figures in three years, the British Retail Consortium has warned.

  • 'Survival of the fittest' hits the media sector

    Thu, 7 May 2009

    The Darwinian theory has been the recent focus of debate and the media but it does not just apply to species, but agencies too

  • Tango launches stunt with bragster.com

    Fri, 8 May 2009

    Britvic is turning the labelling on cans of Tango upside down following a dare by social networking site, bragster.com.

  • Tesco confirms Clubcard relaunch

    Fri, 8 May 2009

    Tesco has officially confirmed the 150m re-launch of its Clubcard loyalty scheme, first revealed by Marketing Week last month.

  • Tesco pulls all advertising from Facebook group pages

    Wed, 13 May 2009

    Tesco has today pulled its advertising from all Facebook group pages after new media age revealed the brand’s ads were being served alongside inappropriate and “offensive” content.

  • The great outdoors

    Wed, 13 May 2009

    More than half of Brits are pleased that a recession and its accompanying financial restraints means there is less pressure to go out. Aided by marketers pushing a stay-at-home culture to sell their products, 85% are spending their leisure time with friends and family, according to research ...

  • The Secret Marketer

    Thu, 7 May 2009

    Our 'man on the inside' provides a view from the top of the marketing tree

  • The Sun names interim marketer

    Tue, 12 May 2009

    Director of marketing for The Sun and News of the World Allan Maccaskill has resigned and his responsibilities are to be taken up in the short term by former BBC marketer Kathy McAllister.

  • Thelondonpaper relaunches site to rival Time Out

    Thu, 7 May 2009

    News Internationals free daily thelondonpaper has relaunched its website with more opportunities for advertisers to reach readers.

  • Three strikes and mclaren really will be out of the race

    Thu, 7 May 2009

    Having been caught in two scandals in two years, F1 team McLaren’s survival chances look slim if it stumbles into a third

  • TNT investors cautious over Royal Mail bid

    Mon, 11 May 2009

    Investors in TNT, the Dutch postal group, are recommending caution over plans to take on a major stake in Royal Mail’s profitable parcels arm.

  • Trinity Mirror and Johnston Press feel the pressure

    Wed, 13 May 2009

    Trinity Mirror has reported group advertising revenuse down 30% for the first 17 weeks of the year compared to 2008 in a trading update.

  • UKTV Food Channel rebrands as Good Food

    Wed, 13 May 2009

    UKTV is to complete the relaunch of its channels with the rebrand of UKTV Food Channel as Good Food, thanks to a partnership with BBC Worldwide’s Good Food property.

  • Virgin Money is on to a winner with Marathon

    Thu, 7 May 2009

    Nearly 60% of respondents to marketingweek.co.uk’s recent online poll think Virgin Money’s investment in the London Marathon is a good use of marketing funds.

  • VisitBritain names Sandie Dawe as new chief

    Mon, 11 May 2009

    VisitBritain, the national tourism agency, has appointed Sandie Dawe as its new chief executive with immediate effect.

  • Wall Street Journal to charge per article

    Mon, 11 May 2009

    US newspaper The Wall Street Journal is to introduce micropayment charges for the reading of individual articles.

  • We7 tunes in to twitter

    Fri, 8 May 2009

    We7, the advertising-funded free, legal on-line jukebox, is now available through micro-blogging medium twitter.

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