Marketing Week
7 November 2002

  • A read to suit all men's tastes

    Thu, 7 Nov 2002

    Mintel predicts that the men's magazine market will increase 29 per cent in value by 2006, as long as they continue to adapt to changes in fashion

  • A read to suit all men's tastes

    Thu, 7 Nov 2002

    Mintel predicts that the men's magazine market will increase 29 per cent in value by 2006, as long as they continue to adapt to changes in fashion

  • AGENCIES: Fallon wins £70m Sony pan-European ad task

    Wed, 13 Nov 2002

    Fallon has been appointed to handle Sony's £70m pan-European advertising business for the entertainment giant's consumer electronic business.

  • ASA reprimands violent computer games ads

    Thu, 7 Nov 2002

  • ASA reprimands violent computer games ads

    Thu, 7 Nov 2002

  • BDDH picks up £2.2m BHF task

    Thu, 7 Nov 2002

  • Blowing your own trumpet

    Thu, 7 Nov 2002

    Corporate social responsibility is seen by some as a fig-leaf, used to impress consumers. CSR is on the boardroom agenda, however, and companies are becoming more adept at communicating their achievements. By Alex Blyth

  • Brands can't do everything on their own

    Thu, 7 Nov 2002

    Your cover story on Tetley (MW last week) gave insufficient weight to a key point. Even had Tetley managed to agree a health claim, is it credible to suppose people would really believe it was a viable point of differentiation for Tetley tea versus any other tea? Doubtless Tetley will argue it has reams of research to the contrary, but somehow I doubt it.

  • BT to sponsor Celebrity Big Brother

    Thu, 7 Nov 2002

  • BTA hunts two marketers following Government decision to close ETC

    Thu, 7 Nov 2002

  • Budvar snubs A-B with Bud lager launch

    Thu, 7 Nov 2002

  • Budvar snubs A-B with Bud lager launch

    Thu, 7 Nov 2002

  • Bulmer's marketer quits for Lion Nathan

    Thu, 7 Nov 2002

  • Camelot unveils Air Miles tie-up

    Thu, 7 Nov 2002

  • Comet appoints marketing chief

    Thu, 7 Nov 2002

  • Comet appoints marketing chief

    Thu, 7 Nov 2002

  • COVER STORY: An elephant by the trunk?

    Wed, 13 Nov 2002

    As the winter winds blow across the UK's high streets early next February, staff at Carphone Warehouse stores nationwide will be putting the final touches to in-store advertising materials announcing the retail chain's audacious foray into a new area.

  • COVER STORY: An elephant by the trunk?

    Wed, 13 Nov 2002

    As the winter winds blow across the UK's high streets early next February, staff at Carphone Warehouse stores nationwide will be putting the final touches to in-store advertising materials announcing the retail chain's audacious foray into a new area.

  • Digest

    Thu, 7 Nov 2002

    Sportacus has been appointed to find a European title sponsor and sub-sponsors for a pyrotechnic circus show called Moonfire.

  • Digest

    Thu, 7 Nov 2002

    Bds beechwood has been appointed to handle the advertising for the launch of London Metropolitan University, following a three-way pitch.

  • Digest

    Thu, 7 Nov 2002

    Animal, the fashion brand, is opening its flagship store on November 16, at Carnaby Store in London.

  • Digest

    Thu, 7 Nov 2002

    J Walter Thompson and Ideas Unlimited have created advertising for Macmillan Cancer Relief and the Roy Castle Lung Cancer Foundation.

  • Digest

    Thu, 7 Nov 2002

    MSN has created a new channel on its portal MSN Mobile, to enable users to download logos, ring tones and software for handheld PCs. Consumers can also access MSN Hotmail from their mobile phones and buy handsets through the channel.

  • Digest

    Thu, 7 Nov 2002

    David, the London-based agency, has been appointed to develop a campaign for the Wales Tourist Board, dedicated to promoting the country as a golfing destination. Wales will host the Ryder Cup in 2010.

  • Digest

    Wed, 13 Nov 2002

    Rees Bradley Hepburn has been appointed to handle the consolidated dealer marketing accounts for Jaguar and Land Rover.

  • Digest

    Wed, 13 Nov 2002

    Ztwo Design has created the packaging for a new ready meal range by Get Real Organic Foods, which features a topless man.

  • Digest

    Thu, 7 Nov 2002

    The Dairy Council has appointed head of communications Jill Eisberg as chief executive designate. She replaces David Balfour, who stands down at the end of March.

  • Digest

    Thu, 7 Nov 2002

    Target Direct has created direct mail, press advertising and door-drop leaflets for the Royal British Legion, publicising Remembrance Sunday and Armistice Day.

  • Digest

    Thu, 7 Nov 2002

    Reckitt & Benckiser is rumoured to be the front-runner to buy the Wilkinson Sword razor business from Pfizer. The business was put up for sale this summer.

  • Digest

    Thu, 7 Nov 2002

    Iceland's advertising manager Fiona McDonald is understood to be leaving the company.

  • Digest

    Thu, 7 Nov 2002

    Telewest Broadband has shut down its contract publishing arm Scorpio Multimedia, which published the Cable Guide and the NTL:guide.

  • Digest

    Thu, 7 Nov 2002

    BBC Magazines will be publishing a one-off BBC Good Food Vegetarian Christmas magazine on November 13, which will go on sale at the same time as the BBC Good Food magazine.

  • Digest

    Thu, 7 Nov 2002

    Bds beechwood has been appointed to handle the advertising for the launch of London Metropolitan University, following a three-way pitch.

  • Digest

    Thu, 7 Nov 2002

    Sportacus has been appointed to find a European title sponsor and sub-sponsors for a pyrotechnic circus show called Moonfire.

  • Digest

    Thu, 7 Nov 2002

    The Dairy Council has appointed head of communications Jill Eisberg as chief executive designate. She replaces David Balfour, who stands down at the end of March.

  • Digest

    Thu, 7 Nov 2002

    Reckitt & Benckiser is rumoured to be the front-runner to buy the Wilkinson Sword razor business from Pfizer. The business was put up for sale this summer.

  • Digest

    Thu, 7 Nov 2002

    Iceland's advertising manager Fiona McDonald is understood to be leaving the company.

  • Digest

    Thu, 7 Nov 2002

    Telewest Broadband has shut down its contract publishing arm Scorpio Multimedia, which published the Cable Guide and the NTL:guide.

  • Digest

    Thu, 7 Nov 2002

    BBC Magazines will be publishing a one-off BBC Good Food Vegetarian Christmas magazine on November 13, which will go on sale at the same time as the BBC Good Food magazine.

  • Digest

    Thu, 7 Nov 2002

    Animal, the fashion brand, is opening its flagship store on November 16, at Carnaby Store in London.

  • Digest

    Thu, 7 Nov 2002

    J Walter Thompson and Ideas Unlimited have created advertising for Macmillan Cancer Relief and the Roy Castle Lung Cancer Foundation.

  • Digest

    Thu, 7 Nov 2002

    MSN has created a new channel on its portal MSN Mobile, to enable users to download logos, ring tones and software for handheld PCs. Consumers can also access MSN Hotmail from their mobile phones and buy handsets through the channel.

  • Digest

    Thu, 7 Nov 2002

    David, the London-based agency, has been appointed to develop a campaign for the Wales Tourist Board, dedicated to promoting the country as a golfing destination. Wales will host the Ryder Cup in 2010.

  • Digest

    Thu, 7 Nov 2002

    Target Direct has created direct mail, press advertising and door-drop leaflets for the Royal British Legion, publicising Remembrance Sunday and Armistice Day.

  • Digest

    Thu, 7 Nov 2002

    Gillette is expected to increase the price of its shaving blades by 2.5 per cent early next year.

  • Digest

    Thu, 7 Nov 2002

    McCann-Erickson and Quiet Storm have been shortlisted to handle the advertising for Kerry Foods' Mattesson's brand. The agencies pitched against Soul and Partners BDDH.

  • Digest

    Thu, 7 Nov 2002

    The Independent and The Independent on Sunday have posted a loss of £15.7m for the year to December 2001, compared with a loss of £9.

  • Digest

    Thu, 7 Nov 2002

    The AA's head of brand and customer strategy Lin McCarthy is leaving the company. It is not known whether McCarthy, who does not have a job to go to, will be directly replaced.

  • Digest

    Thu, 7 Nov 2002

    Scottish Power has reported a net profit of £181.1m for the first half of the year, compared with a net loss of £126.

  • Digest

    Thu, 7 Nov 2002

    Microsoft has appointed Mark Cadogan, former marketer of Home Shopping Europe TV channel, as Xbox head of promotions and sponsorship for Europe, the Middle East and Africa.

  • Digest

    Thu, 7 Nov 2002

    Delaney Lund Knox Warren has created a 'safer sex' TV ad for the Department of Health, targeting teenagers.

  • Digest

    Thu, 7 Nov 2002

    Carlton Digital Sales is being closed at the end of November with an expected loss of up to six jobs, including that of sales director John de Napoli. The decision calls into question the future of digital channel Carlton Cinema, which was sold through the division.

  • Digest

    Thu, 7 Nov 2002

    The Union has created a £2.65m radio campaign for Baxters Food Group. MediaCom Scotland is handling media buying.

  • Digest

    Thu, 7 Nov 2002

    Ogilvy Worldwide has created an advertising campaign for American Express, entitled 'Long Live Dreams'. The TV campaign breaks tomorrow (Thursday) and is backed by outdoor, cinema, interactive and direct mail activity.

  • Digest

    Thu, 7 Nov 2002

    Jordans Cereals is relaunching its Frusli brand, backed by a sampling campaign and a new design by Brewer Riddiford Design Consultants. The relaunch will also see fat levels reduced by up to 40 per cent in some of the bars.

  • Digest

    Thu, 7 Nov 2002

    Guardian Media Group (GMG) has acquired Clear Channel Radio Sales from Clear Channel UK for an undisclosed sum. The new company will be headed by John Myers, chief executive of GMG Radio.

  • Digest

    Thu, 7 Nov 2002

    Forward has picked up the pan-European contract for Ford magazine from John Brown Citrus Publishing. John Brown still holds the UK account.

  • Digest

    Thu, 7 Nov 2002

    Partners BDDH has created a series of press ads for the Co-Operative Bank, campaigning against cluster bombs. The ads break today (Wednesday) and coincide with Landmine Action Week.

  • Digest

    Thu, 7 Nov 2002

    The Lab, a start-up agency based in Manchester, has been awarded the Ben Sherman underwear and sock account.

  • Digest

    Thu, 7 Nov 2002

    Armando Testa, the Milan-based agency, has created a £1.75m pre-Christmas TV campaign for kitchen appliance maker De'Longhi.

  • Digest

    Thu, 7 Nov 2002

    Capital Radio has appointed Jo Williams as network marketing manager for Capital Gold. Williams joins from Galaxy 105-106.

  • Digest

    Thu, 7 Nov 2002

    Nestlé Rowntree is bringing back its Kit Kat Chunky White limited edition for Christmas. It will be supported by in-store activity.

  • Digest

    Thu, 7 Nov 2002

    MediaCom has won the global media account for Deutsche Bank, worth £45m. The incumbent was Universal McCann.

  • Digest

    Thu, 7 Nov 2002

    British Airways has announced pre-tax profits of £245m for the three months ending September 30 compared with a £5m profit for the same period last year.

  • Digest

    Thu, 7 Nov 2002

    The BBC is understood to be considering reviewing its £10m television ad campaign for its digital services with a view to replacing ads carrying an information number with ones carrying a website address, as a result of high caller volume.

  • Digest

    Thu, 7 Nov 2002

    FA marketing and communications director Paul Barber has confirmed that he is staying at the FA, despite last week's resignation of chief executive and close ally Adam Crozier.

  • Disney appoints hard line creative

    Thu, 7 Nov 2002

  • EMAP strikes deal to rename Sheffield Arena

    Thu, 7 Nov 2002

  • Ex-LE chief Tubb moves to Courts

    Thu, 7 Nov 2002

    Gary Tubb, former London Electricity Group marketing chief, takes top job at retailer Courts

  • Foot Locker chief to run Lego retail venture

    Thu, 7 Nov 2002

  • Foot Locker chief to run Lego retail venture

    Thu, 7 Nov 2002

  • Give the dog a microphone. What next?

    Wed, 13 Nov 2002

  • How many women does it take to upset a minister?

    Thu, 7 Nov 2002

    Patricia Hewitt, who branded an ad for the Birmingham motor show as sexist, may not have a post-feminist sense of irony, but Iain Murray says that he certainly has

  • It would be a pleasure to do Business with anyone

    Thu, 7 Nov 2002

    It's a good read, but too few people buy it - Business am has been a success in every respect except sales and profits. Who will fund it? asks Paul McGarr

  • Jigsaw Consortium seeks agency to improve database management

    Thu, 7 Nov 2002

  • MEDIA ANALYSIS: Octagon battles to get back on track

    Wed, 13 Nov 2002

    It's been an eventful 12 months for Octagon, Interpublic Group's five-year-old sports and entertainment arm, and for one part of the operation an annus horriblis would be nearer the mark.

  • MEDIA: Manning Gottlieb scoops £12m AA media business

    Wed, 13 Nov 2002

    The Automobile Association (AA) has appointed Manning Gottlieb OMD to handle its £12m media planning and buying business.

  • MEDIA: Manning Gottlieb scoops £12m AA media business

    Wed, 13 Nov 2002

    The Automobile Association (AA) has appointed Manning Gottlieb OMD to handle its £12m media planning and buying business.

  • Npower hunts sponsors for 'fuel for poor'

    Thu, 7 Nov 2002

  • Oracle picks 9i boss to lead UK marketing

    Thu, 7 Nov 2002

  • Oracle picks 9i boss to lead UK marketing

    Thu, 7 Nov 2002

  • P&G proposes piling on the peer pressure

    Thu, 7 Nov 2002

    Teenagers are a difficult market to reach, but their herd instincts make them a lucrative catch. P&G now wants them to recruit each other. By Sonoo Singh

  • P&G to ditch Vidal Sassoon brand in the UK

    Wed, 13 Nov 2002

    Procter & Gamble (P&G) is ditching its 28-year-old Vidal Sassoon haircare brand in the UK. The move to cull the brand has already begun.

  • People in glass houses should throw more stones

    Thu, 7 Nov 2002

    While the British are distracted by celebrity sleaze and royal debacles, in the US there are scandals that will have a real impact on our lives, says George Pitcher

  • Potter Dow lands £3.2m DCF business

    Thu, 7 Nov 2002

    Direct Car Finance (DCF) has appointed Potter Dow to handle its £3.2m through-the-line business, following the resignation of Red Cell in April (MW April 4).

  • Poulter Partners wins launch work for low-cost airline Jet 2

    Thu, 7 Nov 2002

  • PZ Cussons selects UK managing director

    Thu, 7 Nov 2002

  • PZ Cussons selects UK managing director

    Thu, 7 Nov 2002

  • Room for another in UK sex industry?

    Thu, 7 Nov 2002

    German sex shop chain Beate Uhse believes the sexually liberated UK is ready for it. But although the mainstream sex industry is thriving, that doesn't mean the British have an appetite for another Ann Summers. By Gemma Charles

  • Ryvita appoints ex-Signet executive as marketing chief

    Thu, 7 Nov 2002

  • Ryvita appoints ex-Signet executive as marketing chief

    Thu, 7 Nov 2002

  • Seagram boss to steer Britvic brand

    Thu, 7 Nov 2002

  • Telegraph turns upside down for M&S Christmas promotion

    Thu, 7 Nov 2002

    The Daily Telegraph is to turn itself upside down for a Marks & Spencer (M&S) Christmas food range advertising promotion.

  • Tennent's lager ads

    Thu, 7 Nov 2002

  • The Observer plans monthly travel title

    Thu, 7 Nov 2002

  • The Observer plans monthly travel title

    Thu, 7 Nov 2002

  • The Smart move is to stand back

    Thu, 7 Nov 2002

    Few readers will have trouble with the idea that advertisers should enjoy almost unfettered freedom to promote their wares. 'Almost unfettered', because even the most laissez faire of economic models must surely allow for minimal social constraints; the sort of thing enshrined in the legal, decent, honest and truthful provisions of the CAP code. By contrast, less light-touch regimes offer politicians and other self-interested busybodies an opportunity to meddle with the free workings ...

  • Tube in hunt for busker sponsor

    Thu, 7 Nov 2002

  • Tube in hunt for busker sponsor

    Thu, 7 Nov 2002

  • TXU takes legal advice over rival's 'racist' jibe

    Wed, 13 Nov 2002

    TXU Energi, the energy company recently acquired by Powergen, is taking legal advice after rival company Southern Electric ran an "offensive" ad in the regional press. The ad carries the strapline: "TXU? Germans are now in power!" The ad, which shows a skinhead next to the headline, refers to Powergen's German parent company Eon.

  • TXU takes legal advice over rival's 'racist' jibe

    Wed, 13 Nov 2002

    TXU Energi, the energy company recently acquired by Powergen, is taking legal advice after rival company Southern Electric ran an "offensive" ad in the regional press. The ad carries the strapline: "TXU? Germans are now in power!" The ad, which shows a skinhead next to the headline, refers to Powergen's German parent company Eon.

  • Unilever fund boss quits to be consultant

    Wed, 13 Nov 2002

    The chief executive of the Unilever Ventures investment fund, David Ball, has left the company. The division was set up this year to nurture new ideas and start-up brands. Ball has left the packaged goods giant to join marketing consultancy The Webb Partnership as its chief executive.

  • Unilever fund boss quits to be consultant

    Wed, 13 Nov 2002

    The chief executive of the Unilever Ventures investment fund, David Ball, has left the company. The division was set up this year to nurture new ideas and start-up brands. Ball has left the packaged goods giant to join marketing consultancy The Webb Partnership as its chief executive.

  • Wales seeks airline for Euro push

    Thu, 7 Nov 2002

  • Whipping up support for Fetish Day

    Thu, 7 Nov 2002

    How come you never wear those open-toed sandals any more? The Diary used to like it when you kicked them off and dangled one on the end of your toe...

  • Who is giving generously?

    Wed, 13 Nov 2002

    As charities struggle to meet fundraising targets, a new study looks at the connection between people's taste in newspapers and their favoured causes

  • Why Burrell is dead meat to lions in the media circus

    Wed, 13 Nov 2002

    Even by the standards of the frenzy surrounding John Leslie and Angus Deayton, the tabloids have excelled themselves in their attack on Paul Burrell, says Torin Douglas

  • Winston's guide to marital bliss

    Thu, 7 Nov 2002

    The Diary has always been a firm believer in a work-life balance, particularly the "life" bit. So it delved with considerable interest into ad guru Winston Fletcher's latest literary oeuvre, Beating the 24/7.

  • Y&R/Wunderman win £25m Texaco account

    Thu, 7 Nov 2002

    Young & Rubicam (Y&R) and Wunderman EMEA are understood to have won the European through-the-line account for oil and petrol giant Chevron Texaco, believed to be worth between $35m (£22m) and $40m (£26m).

  • You've gotta Rou with it...

    Thu, 7 Nov 2002

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