Marketing Week
7 October 2010
-
A marketer's passport to global success
Wed, 6 Oct 2010
-
Beware the culture gap on global growth trail
7 October 2010
Getting an international promotion and a role in a new country will be the making of your career, say global marketers. But how will you settle into your new culture fast enough to be a success?
-
BMW brand image goes into reverse after safety recall
7 October 2010
YouGov BrandIndex data shows Buzz rating slide to -4.
-
Bright ideas on final steps of purchase path
7 October 2010
As marketing techniques employed at the point of sale become more sophisticated, seven retail experts answer questions posed by Marketing Week.
-
Does your brand need a change of direction?
7 October 2010
It was once all so simple: products were either marketed from a quality or a price position. But an era of austerity, a looming VAT rise and pricier raw materials are forcing brands to desert their old strategies.
-
How brands can play the loyalty card
7 October 2010
Brands will retain more customers if the focus of their loyalty programmes is on engagement and building long-term relationships, according to new research.
-
Kraft brand marketing to use 2012 ads format
Wed, 6 Oct 2010
Kraft aims to use the Cadbury Spots v Stripes Olympic campaign as the model for customer engagement in future brand marketing, says Kraft Europe chief marketing officer Daryl Fielding.
-
Mark Ritson: more of the same is the key to growth
Wed, 6 Oct 2010
-
Purchase doesn't always come down to the price
7 October 2010
It’s refreshing to hear marketers recognising that, even in a tough financial climate, price is not always the main factor for consumers (“How to retain customers and build brand loyalty”, MW 9 September).
-
Search for the best
7 October 2010
In his column “What is the top brand? Let me Google it” (MW 16 September), Mark Ritson pointed out the high brand value placed on Google in Millward Brown’s BrandZ Top 100 ranking (April 2010).
-
Spotlight on Africa
7 October 2010
Cristina Diezhandino, Diageo regional marketing and innovation director for Africa, gives her take on African business culture
-
Spotlight on America
7 October 2010
Insights on working with our colleagues across the pond
-
Spotlight on Asia
7 October 2010
Two marketers who have swapped Britain for Asia share their experience of adjusting to a new business career
-
Spotlight on Europe
7 October 2010
Recognising cultural differences that might seem small can make a big difference
-
The Annual: how was it for you?
Wed, 6 Oct 2010
Opinion and pictures from the event
-
The Secret Marketer on bad statistics
Wed, 6 Oct 2010
Our ’man on the inside’ provides a view from the top of the marketing tree
-
Web Comment
7 October 2010
A punt at gambling
-
What will fill vacuum created by demand for digital strategy 2.0?
Fri, 8 Oct 2010
