Marketing Week
8 April 2004

  • Abbott Mead Vickers.BDDO creates Tetra Pak campaign

    Thu, 8 Apr 2004

    Abbott Mead Vickers.BDDO has created a radio campaign for card carton manufacturer Tetra Pak, highlighting the environmental benefits of this form of packaging. The 30-second ad is called More and More.

  • Abbott Mead Vickers.BDDO creates Tetra Pak campaign

    Thu, 8 Apr 2004

    Abbott Mead Vickers.BDDO has created a radio campaign for card carton manufacturer Tetra Pak, highlighting the environmental benefits of this form of packaging. The 30-second ad is called More and More.

  • Arnold Interactive appoints strategic account director

    Thu, 8 Apr 2004

    Arnold Interactive, the new media specialist agency, has appointed Steve Taylor as strategic account director responsible for leading the Samsung team. He previously worked as strategist at AKQA.

  • Arnold Interactive appoints strategic account director

    Thu, 8 Apr 2004

    Arnold Interactive, the new media specialist agency, has appointed Steve Taylor as strategic account director responsible for leading the Samsung team. He previously worked as strategist at AKQA.

  • Arnold Worldwide Partners signs agreement with WCRS

    Thu, 8 Apr 2004

    Arnold Worldwide Partners has signed an agreement with the management of WCRS, its London-based agency, for a management buy-in. Arnold Worldwide will retain 25 per cent of the agency and WCRS will remain the UK agency for the division.

  • Bacardi Martini replaces Vinnie Jones

    Thu, 8 Apr 2004

    Bacardi Martini is to replace Vinnie Jones with lesser-known actor Raoul Bova as the new face of its Bacardi rum ads. Bova is currently starring in Under the Tuscan Sun.

  • Bacardi Martini replaces Vinnie Jones

    Thu, 8 Apr 2004

    Bacardi Martini is to replace Vinnie Jones with lesser-known actor Raoul Bova as the new face of its Bacardi rum ads. Bova is currently starring in Under the Tuscan Sun.

  • BBC will make the grade on public service remit

    Thu, 8 Apr 2004

    With an eye on charter renewal, Michael Grade is unlikely to pursue Dyke's populist approach, despite his 'penchant for controversy', says Torin Douglas

  • BBC will make the grade on public service remit

    Thu, 8 Apr 2004

    With an eye on charter renewal, Michael Grade is unlikely to pursue Dyke's populist approach, despite his 'penchant for controversy', says Torin Douglas

  • BBC Worldwide to review children's brands

    Thu, 8 Apr 2004

    BBC Worldwide is to review its children's brands and properties to ensure that food marketed under its popular Teletubbies and Tweenies brands will in future be healthier. It is introducing recommendations to its partners to reduce the sugar, salt and fat content of products such as Tweenies chocolate crispies and Fimbles shortcake.

  • Beiersdorf launches shower massager

    Thu, 8 Apr 2004

    Beiersdorf has launched a shower massager with built-in shower gel under its Nivea brand. The shower gel is formulated with ginkgo extracts, grapefruit and mandarin.

  • Bourne Leisure reviews ad accounts

    Thu, 8 Apr 2004

    Bourne Leisure is reviewing its £4.5m Haven Holidays and British Holidays advertising account. The business is held by Publicis.

  • Brands and celebrity - two sides of same coin

    Thu, 8 Apr 2004

    Hamish Pringle's new book, Celebrity Sells, offers sound advice to anyone wishing to use a famous face in their marketing, as long as they don't use Stephen Bayley, says Winston Fletcher

  • Cadbury axes Trebor 24-7 after poor sales

    Wed, 14 Apr 2004

    Cadbury Trebor Bassett (CTB) is understood to be axing mint and chewing gum brand Trebor 24-7, just over a year after the product was launched in the UK, following poor sales. The launch was CTB's biggest push last year, in an effort to rival Wrigley's hold on the mint and chewing gum markets.

  • Camelot signs Sky Digital deal

    Thu, 8 Apr 2004

    Camelot, operator of the National Lottery, has signed a deal with Sky Digital to sell Lottery tickets via digital television. Sky already broadcasts Camelot's European lottery draw.

  • Campbell Doyle Dye creates IF campaign

    Thu, 8 Apr 2004

    Campbell Doyle Dye has created its first television campaign for Intelligent Finance, the phone and internet arm of Halifax Bank of Scotland. The ads use the new strapline: 'Until money grows on trees.'

  • Canon and Carlsberg in 'same ads' slip-up

    Wed, 14 Apr 2004

    Brands' Euro 2004 campaigns use similar imagery. It may be too late for either to back down

  • Capital Radio reshuffles network directors' roles

    Thu, 8 Apr 2004

  • Charity's sweet example

    Thu, 8 Apr 2004

    An overcrowded charity sector is responsible for some of the most effective and efficient pieces of direct mail, providing a lesson to the commercial world, says Ian Whiteling

  • Correction

    Thu, 8 Apr 2004

    Following the publication of the Corporate Events feature in MW March 18 issue, we would like to point out that Joseph Jones is the managing director of After Dinner Speakers UK Ltd and not the company stated.

  • Correction

    Thu, 8 Apr 2004

    Following the publication of the Corporate Events feature in MW March 18 issue, we would like to point out that Joseph Jones is the managing director of After Dinner Speakers UK Ltd and not the company stated.

  • Dianne Thompson tipped for Camelot chairman

    Thu, 8 Apr 2004

    Camelot chief executive Dianne Thompson is reported to be in line to take over from Michael Grade as chairman. Grade left last week to become chairman of the BBC.

  • Dianne Thompson tipped for Camelot chairman

    Thu, 8 Apr 2004

    Camelot chief executive Dianne Thompson is reported to be in line to take over from Michael Grade as chairman. Grade left last week to become chairman of the BBC.

  • Don't put just eggs in your basket

    Thu, 8 Apr 2004

    Easter eggs are more popular than ever, but parents' increasing concerns about their children's dietary health suggest that sales may be about to pass their peak

  • EMAP reviews £4m radio and music magazine brief

    Thu, 8 Apr 2004

    EMAP Performance is reviewing its £4m advertising across its radio brands Kiss, Magic and the Big City Network as well as its stable of music magazines, following last month's restructure of its marketing department. The majority of the busine

  • Flymo's brand is on solid ground

    Thu, 8 Apr 2004

    Your article, Electrolux takes on the outdoors (MW last week), is correct to highlight the importance we place on the new Automower as an icon product, and as a supporting pillar for our plans to strengthen the Electrolux brand.

  • Football becomes showbusiness

    Thu, 8 Apr 2004

  • Freeserve rebrands as Wanadoo

    Thu, 8 Apr 2004

    Freeserve is rebranding as Wanadoo in a bid to reposition itself as an international brand and a leader in broadband. The service will no longer be free.

  • Greater Anglia rebrand as 'one'

    Thu, 8 Apr 2004

    Greater Anglia, the new train franchise, now branded under the name 'one', is retaining EHS Brann to handle its advertising for three months, after which it expects to review its &£1m account.

  • He who pays the piper calls the radio's tune

    Thu, 8 Apr 2004

    Attracted by lower costs and lighter regulation than TV, brands are now turning to advertiser-funded radio. But if the sponsor doesn't fit the show, listeners will switch off, says Caroline Parry

  • HHCL faces £3m Travel Inn review

    Thu, 8 Apr 2004

    Travel Inn is reviewing its £3m advertising account, held by HHCL/Red Cell, as the no-frills hotel chain prepares to face a price-cutting war instigated by rival Travelodge. Travel Inn marketing director Gill Baker is in charge of the review.

  • Hyundai promotes Lee Jaw-Wan

    Thu, 8 Apr 2004

    Hyundai Motor Company has promoted Lee Jaw-Wan to senior executive vice-president for the Hyundai-Kia marketing division.

  • Hyundai promotes Lee Jaw-Wan

    Thu, 8 Apr 2004

    Hyundai Motor Company has promoted Lee Jaw-Wan to senior executive vice-president for the Hyundai-Kia marketing division.

  • Jaguar F1 names marketing chief

    Thu, 8 Apr 2004

  • Las Vegas signs up Disaronno

    Thu, 8 Apr 2004

    Sky One's new US drama Las Vegas has signed up Italian Amaretto liqueur brand Disaronno to be its exclusive broadcast sponsor.

  • Las Vegas signs up Disaronno

    Thu, 8 Apr 2004

    Sky One's new US drama Las Vegas has signed up Italian Amaretto liqueur brand Disaronno to be its exclusive broadcast sponsor.

  • London's Hottest Properties signs up Big Yellow Self Storage

    Thu, 8 Apr 2004

    LWT's new TV series London's Hottest Properties has signed up Big Yellow Self Storage as its sponsor. The programme starts on April 11.

  • L'Oréal brings in TBWA for UK Biotherm launch

    Thu, 8 Apr 2004

    L'Oréal is to sell its Biotherm brand in the UK for the first time. The brand has more than 250 water-based beauty and skincare products under its name.

  • L'Oréal brings in TBWA for UK Biotherm launch

    Thu, 8 Apr 2004

    L'Oréal is to sell its Biotherm brand in the UK for the first time. The brand has more than 250 water-based beauty and skincare products under its name.

  • Mitsubishi cars' boss steps down

    Thu, 8 Apr 2004

  • Moët UK hunts for top marketer

    Thu, 8 Apr 2004

    Moët Hennessy UK marketing director Lorraine Morris is leaving the company amid a restructure of the drinks business. It is not known whether she has a job to go to.

  • Moët UK hunts for top marketer

    Thu, 8 Apr 2004

    Moët Hennessy UK marketing director Lorraine Morris is leaving the company amid a restructure of the drinks business. It is not known whether she has a job to go to.

  • New owner retains Saatchi & Saatchi for Sunny D work

    Thu, 8 Apr 2004

  • NMA signs partnership with Initiative

    Thu, 8 Apr 2004

  • Ogilvy & Mather creates New York Olympic logo

    Thu, 8 Apr 2004

    Ogilvy & Mather has created the logo for New York's bid for the 2012 Olympic Games, to be used on the city's marketing materials, events and merchandise.

  • Pipex shortlists for ad account

    Thu, 8 Apr 2004

    Pipex, the internet service provider, has shortlisted three agencies to pitch for its first advertising account, believed to be worth £3m.

  • Pipex shortlists for ad account

    Thu, 8 Apr 2004

    Pipex, the internet service provider, has shortlisted three agencies to pitch for its first advertising account, believed to be worth £3m.

  • RAB under fire for backing Rajar

    Thu, 8 Apr 2004

  • Real Adventure wins £2m Mates account

    Thu, 8 Apr 2004

    Mates Condoms has appointed creative agency Real Adventure to its £2m advertising account, after a four-way pitch. The agency pitched against Soul, Claydon Heeley Jones Mason and incumbent Minerva.

  • Safeway top marketer goes as team faces axe

    Wed, 14 Apr 2004

    Safeway marketing director Martin Pugh has left the company following its acquisition by Wm Morrison.

  • Smash Hits joins with Rockingham

    Thu, 8 Apr 2004

    Smash Hits magazine has joined with racing circuit Rockingham to promote the venue's music and motor racing events. The track will carry sponsorship by the magazine, and the music stage will be branded as The Smash Hits Rockingham Stage.

  • Spam is canned but to be fair, it's a load of rubbish

    Thu, 8 Apr 2004

    British companies told the DTI spam messages are intrusive. So the pedlars of junk mail have discovered what we've all known for years.

  • Talking your kind of language?

    Thu, 8 Apr 2004

    Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it's owned by BMW these days, RR is still seen as a British company - it's just built a state-of-the-art factory at Goodwood, one of England's most English places. But there is one hitch, and it's entitled "Friedrich Fruth mit neuer Aufgabe in der BMW Zentrale".

  • Talking your kind of language?

    Thu, 8 Apr 2004

    Ah, Rolls-Royce, that emblem of British engineering and dignity. Although it's owned by BMW these days, RR is still seen as a British company - it's just built a state-of-the-art factory at Goodwood, one of England's most English places. But there is one hitch, and it's entitled "Friedrich Fruth mit neuer Aufgabe in der BMW Zentrale".

  • TBWA/London wins £2m Altú bar account

    Thu, 8 Apr 2004

  • The appliance of science (to PR)

    Thu, 8 Apr 2004

  • The egg-chasers: who came first?

    Thu, 8 Apr 2004

  • The National Magazine Company beings in agencies

    Thu, 8 Apr 2004

    The National Magazine Company has asked ten advertising agencies to submit their showreels, with a view to a future advertising project.

  • The signals are clear: analogue switch-off is doomed to failure

    Thu, 8 Apr 2004

    With so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble.

  • The signals are clear: analogue switch-off is doomed to failure

    Thu, 8 Apr 2004

    With so many UK households still not receiving digital, any government that tries to switch off analogue broadcasts is asking for trouble.

  • Those septic tanks sure are poorile folks

    Thu, 8 Apr 2004

    Perhaps Freud was right after all. The Wiener shrink maintained that one of the early stages in a child's development is characterised by a fixation with all things anal. The same, it seems, holds true for nations.

  • T-Mobile starts £260m European media review

    Thu, 8 Apr 2004

  • T-Mobile starts £260m European media review

    Thu, 8 Apr 2004

  • Trojan under fire for 'her pleasure' ad

    Thu, 8 Apr 2004

  • Viewing figures not whole picture

    Thu, 8 Apr 2004

    The reaction to news that global viewing figures for Formula One have been inflated (MW March 18) suggests that some in the sports marketing industry have taken their eye off the ball.

  • Virgin Money selects head of marketing

    Thu, 8 Apr 2004

    Virgin Money has appointed Trevor Field as marketing director following a management restructure.

  • Waterstone's appoints Dixons chief

    Thu, 8 Apr 2004

    Waterstone's has appointed Dixons chief operating officer David Gilbert as its managing director.

  • Wealth creation should be rewarded, not sneered at

    Thu, 8 Apr 2004

    Shareholders quibbling over the remuneration package being awarded to Sir Martin Sorrell should take stock of the wealth he creates.

  • Weden & Kennedy creates Charlie campaign

    Thu, 8 Apr 2004

    Wieden & Kennedy has created an ad campaign to support the relaunch of Revlon's Charlie perfume later this year.

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