Marketing Week
8 August 2002
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A different kind of loving?
Thu, 8 Aug 2002
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AA reviews £12m Media account
Thu, 8 Aug 2002
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AA reviews £12m Media account
Thu, 8 Aug 2002
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Alan Mitchell: I'm not a consumer, but an individual company
Thu, 8 Aug 2002
Unless marketers begin to treat people as individuals rather than consumers they will never offer truly convenient products or services, says Alan Mitchell
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Alan Mitchell: I'm not a consumer, but an individual company
Thu, 8 Aug 2002
Unless marketers begin to treat people as individuals rather than consumers they will never offer truly convenient products or services, says Alan Mitchell
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Ambient media chasing its tail
Thu, 8 Aug 2002
Far from growing exponentially as predicted (So good you don't notice it, MW July 25), ambient media will increasingly become perceived as intrusive, or even wasteful, spam unless it is designed to fit into consumer lifestyles and add value to them.
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Ambient media chasing its tail
Thu, 8 Aug 2002
Far from growing exponentially as predicted (So good you don't notice it, MW July 25), ambient media will increasingly become perceived as intrusive, or even wasteful, spam unless it is designed to fit into consumer lifestyles and add value to them.
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Avon launches moisturiser range to combat ageing skin
Thu, 8 Aug 2002
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Avon launches moisturiser range to combat ageing skin
Thu, 8 Aug 2002
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Blue Nun ties up with Blue Dragon Foods
Thu, 8 Aug 2002
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Bulmers plans £15m marketing push to compete in the LAD sector
Thu, 8 Aug 2002
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Bulmers plans £15m marketing push to compete in the LAD sector
Thu, 8 Aug 2002
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Can turn your brand inside out
Thu, 8 Aug 2002
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Can turn your brand inside out
Thu, 8 Aug 2002
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Car industry put on the spot
Thu, 8 Aug 2002
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Car industry put on the spot
Thu, 8 Aug 2002
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Closet shopaholics in the UK
Thu, 8 Aug 2002
When women say they have nothing to wear, don't believe them. UK women spent £13.3bn on clothes last year, double the amount spent by UK men
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Closet shopaholics in the UK
Thu, 8 Aug 2002
When women say they have nothing to wear, don't believe them. UK women spent £13.3bn on clothes last year, double the amount spent by UK men
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Crystal Drinks launches 'functional water' to take on brand leaders
Thu, 8 Aug 2002
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Crystal Drinks launches 'functional water' to take on brand leaders
Thu, 8 Aug 2002
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Cunard Line hires European chief as it expands operations
Thu, 8 Aug 2002
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Digest
Thu, 8 Aug 2002
Mother and BBC Broadcast have teamed up to create a brand advertising campaign for UK Gold. The Comedy About Us television and poster campaign breaks in September and is designed to demonstrate how British comedy is based on real-life situations.
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Digest
Thu, 8 Aug 2002
Greco, a division of Grey Worldwide, has been appointed by Wella's cosmetics subsidiary Cosmopolitan Cosmetics to launch its Puma Man fragrance in major European markets, including Germany, the UK, Italy, Austria, Switzerland, as well as several East European countries and the Middle East.
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Digest
Thu, 8 Aug 2002
J Walter Thompson has been appointed by Triumph Motorcycles as its communications agency. The brand is expected to have a communications and media budget of &£5m in the first year.
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Digest
Thu, 8 Aug 2002
Billington Cartmell has been appointed as the below-the-line agency for Discovery Foods. The review was co-ordinated by the Marketing Communications Consultants Association (see facing page).
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Digest
Thu, 8 Aug 2002
Sky Digital launches a new-look text service this week. Sky Text will give Sky digital subscribers access to more than 1,000 pages of news, sport, travel and holiday information and weather, while still being able to watch Sky programmes in quarter screen. Other improvements include the ability to switch instantly between Sky Text and TV, faster and easier navigation and quick links to games, e-mail, betting and other Sky Active services.
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Digest
Thu, 8 Aug 2002
BT faces competition in the burgeoning broadband market from newcomer fairADSL, which this week announced a sub-£20 subscription fee of £18.99. That compares with £27 being charged by BT and others.
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Digest
Thu, 8 Aug 2002
Radio 1's breakfast show has lost 900,000 listeners since June 2001, according to Rajar figures released last week.
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Digest
Thu, 8 Aug 2002
Discovery Home & Leisure has signed an exclusive sponsorship package with Screwfix Direct - the supplier of tools and equipment to the building trade.
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Digest
Thu, 8 Aug 2002
Fox Kids Europe chairman and chief executive officer Ynon Kreiz is to leave the company in November. A successor will be announced shortly.
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Digest
Thu, 8 Aug 2002
Navigator has created a direct marketing campaign for Famous Grouse, which promotes the Scotch whisky as a perfect mixer for long summer drinks. The mailpack, which will reach 170,000 households across the UK, features mixed-up similies and anagrams.
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Digest
Thu, 8 Aug 2002
Capital Radio DJ Chris Tarrant is reportedly speaking to the BBC about presenting an afternoon show on Radio 2. There is also speculation he may take Sarah Cox's spot on the Radio 1 breakfast show.
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Digest
Thu, 8 Aug 2002
Continental Research Summer 2002 Internet Report says the concept of having high-speed broadband Internet access is successfully attracting consumer interest. Among the 10 million UK homes connected to the Internet, 1.2 million (12 per cent) already have some form of faster connection such as ADSL, ISDN or cable. In addition, the report reveals a further 700,000 homes are likely to upgrade to a faster connection in the next 12 months.
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Digest
Thu, 8 Aug 2002
Fallon has created a TV and poster advertising campaign to promote the launch of 1Extra, BBC Radio's new digital radio station. The campaign launches on August 16.
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Digest
Thu, 8 Aug 2002
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Digest
Thu, 8 Aug 2002
First, the passenger transport group, has consolidated the 60 advertising and design agencies for its 29 operating companies into a 12-strong roster, and plans to spend &£12m on media in the next 12 months. Agencies on the roster include Citigate SMARTS, Connectpoint and Guerilla.
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Digest
Thu, 8 Aug 2002
DAS, the Bristol-based insurer, now sponsors both of the city's football clubs after agreeing a deal to become the shirt sponsor of Bristol Rovers. It has sponsored Bristol City for the past three years.
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Digest
Thu, 8 Aug 2002
Guardian Media Group has reported a drop in pre-tax profits to £9.8m for the year to March 2002, down from £67m in 2001.
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Digest
Thu, 8 Aug 2002
Nestlé Rowntree has manufactured what it claims are the first red chocolate bars for a Kit Kat instant-win promotion.
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Digest
Thu, 8 Aug 2002
TEAMtalk 252, the troubled national radio station, has ceased broadcasting following its sale to Irish broadcaster RTE.
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Digest
Thu, 8 Aug 2002
CCHM has been appointed to handle investment company Friends Ivory & Sime's advertising account, following a pitch against Red Door.
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Digest
Thu, 8 Aug 2002
Publicis has created the second installment of a TV ad campaign for McVitie's newest biscuit line, Cookies.
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Digest
Thu, 8 Aug 2002
Scottish & Newcastle (S&N) is introducing an illuminated handpull to help its John Smith's cask ale compete at the bar against brightly lit lager and keg beer pumps.
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Digest
Thu, 8 Aug 2002
The National Lottery Commission (NLC), the lottery regulator, is recruiting a director of performance and communication, who will be charged with developing systems to help the NLC monitor how well the licence-holder is performing.
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Digest
Thu, 8 Aug 2002
Red Media has been appointed to handle media planning and buying for fashion company Pringle of Scotland, ousting Universal McCann.
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Digest
Thu, 8 Aug 2002
Sainsbury's has teamed up with the Soil Association to produce an in-store leaflet, 'why organic', which aims to explain to consumers what organic really means.
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Digest
Thu, 8 Aug 2002
The Campaign for Real Ale (Camra) is using Ninkasi, an ancient Sumerian goddess credited with having invented brewing, to promote real ale to women. At its annual Great British Beer Festival at London's Olympia this week, Camra said TV advertising for beer is a major turn-off for women, and launched a new range of ten 'female friendly' ales.
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Digest
Thu, 8 Aug 2002
Pat Michinson has been appointed marketing director for UK & Ireland for the newly integrated Disney division, Walt Disney Parks & Resorts, as tipped in Marketing Week April 11.
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Digest
Thu, 8 Aug 2002
Wickes has teamed up with timber industry body Wood for Good to launch a competition designed to drive awareness of wood as a product.
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Digest
Thu, 8 Aug 2002
Faulds and ADK Europe have won the £6m European corporate branding account for technology giant NEC after a five-way pitch.
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Digest
Thu, 8 Aug 2002
Fox Kids Europe chairman and chief executive officer Ynon Kreiz is to leave the company in November. A successor will be announced shortly.
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Digest
Thu, 8 Aug 2002
Navigator has created a direct marketing campaign for Famous Grouse, which promotes the Scotch whisky as a perfect mixer for long summer drinks. The mailpack, which will reach 170,000 households across the UK, features mixed-up similies and anagrams.
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Digest
Thu, 8 Aug 2002
Maurice and Charles Saatchi, the founders of ad agency M&C Saatchi, have set up a business called Saatchinvest to market brands that are no longer wanted by their owners. The first brands the venture will invest in are Heinz products Complan and Casilin.
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Digest
Thu, 8 Aug 2002
Capital Radio DJ Chris Tarrant is reportedly speaking to the BBC about presenting an afternoon show on Radio 2. There is also speculation he may take Sarah Cox's spot on the Radio 1 breakfast show.
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Digest
Thu, 8 Aug 2002
British Gas, the Centrica-owned utility company, has acquired Electricity Direct UK, an independent commercial electricity supplier, in a deal worth £49.5m. In addition, Centrica will assume net debt of £13.5m.
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Digest
Thu, 8 Aug 2002
Maurice and Charles Saatchi, the founders of ad agency M&C Saatchi, have set up a business called Saatchinvest to market brands that are no longer wanted by their owners. The first brands the venture will invest in are Heinz products Complan and Casilin.
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Digest
Thu, 8 Aug 2002
BT faces competition in the burgeoning broadband market from newcomer fairADSL, which this week announced a sub-£20 subscription fee of £18.99. That compares with £27 being charged by BT and others.
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Digest
Thu, 8 Aug 2002
British Gas, the Centrica-owned utility company, has acquired Electricity Direct UK, an independent commercial electricity supplier, in a deal worth £49.5m. In addition, Centrica will assume net debt of £13.5m.
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Digest
Thu, 8 Aug 2002
Discovery Home & Leisure has signed an exclusive sponsorship package with Screwfix Direct - the supplier of tools and equipment to the building trade.
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Digital Outlook lands online Lego launch
Thu, 8 Aug 2002
Toymaker Lego has picked new media marketing agency Digital Outlook to create an online campaign for the launch of strategy game Spybotics.
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Don't take away the electoral roll
Thu, 8 Aug 2002
David Arrowsmith's bemoaning of direct marketing response rates of "below one per cent" left me astounded and more than a little confused (MW July 25). If we really are getting it so wrong, is the &£2.2bn direct mail industry a mere figment of my imagination?
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EMAP to sell Trafficlink's radio airtime
Thu, 8 Aug 2002
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Ex-Drambuie marketer to join Blackbird
Thu, 8 Aug 2002
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FA to adopt revolving perimeter billboards
Thu, 8 Aug 2002
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FA to adopt revolving perimeter billboards
Thu, 8 Aug 2002
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Garnier gets sole MyVillage spot
Thu, 8 Aug 2002
Community website MyVillage.com is giving health and beauty company Garnier an exclusive presence on every page of the MyVillage.com network of websites. The website claims it is a "completely new" approach to online advertising.
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George Pitcher: I wouldn't want to bet on the return of the bull
Thu, 8 Aug 2002
City analysts believe recent falls on the world's stock markets mean a return to growth is just around the corner. George Pitcher thinks their logic doesn't add up
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Grey Worldwide to handle £3m launch of mail-order catalogue
Thu, 8 Aug 2002
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Have the DIY giants already done it all?
Thu, 8 Aug 2002
Two of the UK's top three DIY retailers were due to float this year. One has pulled, the other may follow. Amanda Wilkinson looks at the options open
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HBOS reneges on leaflet clarification pledge
Thu, 8 Aug 2002
Halifax Bank of Scotland (HBOS) has rejected government recommendations to alter a leaflet promoting one of its current accounts, claiming it is already "clear and transparent."
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He's got to make the breast of it
Thu, 8 Aug 2002
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He's got to make the breast of it
Thu, 8 Aug 2002
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Iain Murray: Look on the bright side, we're all doomed anyway
Thu, 8 Aug 2002
In a world threated by, among other things, asteroids, giant squids, plagues of rats and even Frenchmen sans beret, it pays to be optimistic, says Iain Murray
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Iain Murray: Look on the bright side, we're all doomed anyway
Thu, 8 Aug 2002
In a world threated by, among other things, asteroids, giant squids, plagues of rats and even Frenchmen sans beret, it pays to be optimistic, says Iain Murray
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IF combines sales and marketing positions after chief steps down
Thu, 8 Aug 2002
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Interpublic delay shakes market
Thu, 8 Aug 2002
The delay by the Interpublic Group of Companies in publishing its latest earnings report sent marketing services stocks plunging on Monday, only for them to recover the following day when Omnicom's relatively strong second quarter results were published.
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Lucozade Sport 'carbo gel' to hit UK market
Thu, 8 Aug 2002
GSK set to take niche concentrated energy product into mainstream with athletes' endorsement
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Lucozade Sport 'carbo gel' to hit UK market
Thu, 8 Aug 2002
GSK set to take niche concentrated energy product into mainstream with athletes' endorsement
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MCCA client tie-up with Haystack
Thu, 8 Aug 2002
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Microsoft poaches Oracle UK marketing supremo
Thu, 8 Aug 2002
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Mirror and Telegraph abandon plans for joint ad sales venture
Thu, 8 Aug 2002
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Morphy Richards to launch 'UK's first' cordless hair-straightener
Thu, 8 Aug 2002
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National Geographic to launch clothing range
Thu, 8 Aug 2002
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Not created equal
Thu, 8 Aug 2002
Much PoP material is based purely on simple messages and arresting visuals - ignoring advances in knowledge about consumers' behaviour and the ways in which it varies. It is time that PoP design took such factors into account, according to Tra
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Not created equal
Thu, 8 Aug 2002
Much PoP material is based purely on simple messages and arresting visuals - ignoring advances in knowledge about consumers' behaviour and the ways in which it varies. It is time that PoP design took such factors into account, according to Tra
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Order, order. No Monkey Business here
Thu, 8 Aug 2002
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Patten quits M&C Saatchi Sponsorship to join rival
Thu, 8 Aug 2002
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Patten quits M&C Saatchi Sponsorship to join rival
Thu, 8 Aug 2002
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Penhaligon's seeks first marketing chief
Thu, 8 Aug 2002
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Penhaligon's seeks first marketing chief
Thu, 8 Aug 2002
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Poke and the Eye, but no Mr Punch
Thu, 8 Aug 2002
Just as Al Fayed pulled Punch's plug, another publisher has launched a satire title, The Poke. Is there room in this niche, unpredictable sector?
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Soft sell lost as the copy gets harder...
Thu, 8 Aug 2002
I read with interest your cover story on sexual imagery in marketing (MW July 25). Of course sex helps to sell brands - there are obvious examples such as Pot Noodle, Diet Coke and Carling, as well as a few that may seem less obvious, but nevertheless are exploiting sexuality to create impact: Levi's, Sure, Lucozade, Radox and a huge list of others.
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Sponsors claim that F1 VIP area is a 'waste of money'
Thu, 8 Aug 2002
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Sponsors claim that F1 VIP area is a 'waste of money'
Thu, 8 Aug 2002
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Sponsors need better service
Thu, 8 Aug 2002
Your article on sports sponsorship (MW July 25) provided an interesting insight into this growing sector. However, many sports teams - particularly in football - handle sponsorship deals badly and sponsors are often left feeling they haven't received value for money. Clubs are happy to simply plaster logos across a shirt, throw in a couple of hospitality boxes and cash the cheque. Is it any wonder that sport sponsorship deals rarely exceed two or three years, when many football clubs ...
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Sponsorship to drive fresh Butlins image
Thu, 8 Aug 2002
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Students won't fill the skills gap
Thu, 8 Aug 2002
Reading George Pitcher's article (MW July 25) on the virtues of degree courses over vocational training, I was disappointed by the subjectivity of his dismissal of an Institute of Directors (IoD) report. Does he really believe 22-year-old graduates will feel that an apprenticeship in plumbing is the natural next stage in their careers?
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Students won't fill the skills gap
Thu, 8 Aug 2002
Reading George Pitcher's article (MW July 25) on the virtues of degree courses over vocational training, I was disappointed by the subjectivity of his dismissal of an Institute of Directors (IoD) report. Does he really believe 22-year-old graduates will feel that an apprenticeship in plumbing is the natural next stage in their careers?
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Summerfield snapped up by Chemistry group
Thu, 8 Aug 2002
Summerfield Wilmot Keane & Partners, the advertising agency launched in 1996 by Malcolm Summerfield - former chief executive at McCann-Erickson - has been bought by below-the-line specialists Chemistry Communications Group.
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Taking part isn't enough in sporting sponsorship
Thu, 8 Aug 2002
Nike came out near the top of a survey of brands associated with the World Cup - despite not being a sponsor. It's all down to exploitation, says John Owen
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The arithmetic of financial interest
Thu, 8 Aug 2002
Does confusion marketing actually exist? The issue has been given new piquancy as result of a damning report by the Commons Treasury Select Committee on the retail activities of the high street banks and credit card companies.
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The arithmetic of financial interest
Thu, 8 Aug 2002
Does confusion marketing actually exist? The issue has been given new piquancy as result of a damning report by the Commons Treasury Select Committee on the retail activities of the high street banks and credit card companies.
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The power of love... at a stretch
Thu, 8 Aug 2002
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The power of love... at a stretch
Thu, 8 Aug 2002
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Understanding and creativity
Thu, 8 Aug 2002
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Understanding and creativity
Thu, 8 Aug 2002
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Will men ever buy drinks for women?
Thu, 8 Aug 2002
Despite growth of 40 per cent last year, premium packaged spirits face an uphill struggle. A tax hike in April and stiff competition from 'me-too' brands has left them flailing about for new customers - men. By Branwell Johnson
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Will men ever buy drinks for women?
Thu, 8 Aug 2002
Despite growth of 40 per cent last year, premium packaged spirits face an uphill struggle. A tax hike in April and stiff competition from 'me-too' brands has left them flailing about for new customers - men. By Branwell Johnson
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Woolworths 'surprised' at Kaye remarks
Thu, 8 Aug 2002
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WWF-UK rapped by ASA over toxic chemical press ads
Thu, 8 Aug 2002
The chemicals industry has complained to the Advertising Standards Authority (ASA) about a national press ad for environmental charity, WWF-UK, which features the strapline: "Who cares where toxic chemicals end up?" The ad was created by Proximity.
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Yahoo!-Zed deal signals move into mobile services
Thu, 8 Aug 2002
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Yahoo!-Zed deal signals move into mobile services
Thu, 8 Aug 2002
