Marketing Week
8 February 2007
-
3 calls 39m ad review after WCRS split
Thu, 8 Feb 2007
Mobile operator 3 is reviewing its 39m advertising account after parting company with WCRS. The review follows the appointment of John Penberthy-Smith as marketing director last month.
-
AA chief calls for tighter digital rules
Thu, 8 Feb 2007
-
Are consumers ready for tailored ads?
Thu, 8 Feb 2007
-
ASA bans 'offensive' No Added Sugar child images
Thu, 8 Feb 2007
-
Asda in running to be next Coronation Street sponsor
Wed, 14 Feb 2007
Asda has emerged as a front-runner to take over the 10m sponsorship of ITVs flagship show Coronation Street. The supermarket giant is believed to be one of six companies still involved in discussions with the broadcaster following incumbent Cadburys decision to end its decade-long association.
-
Assessing the French Connection Brand
Fri, 9 Feb 2007
Each week in association with retail and marketing consultancy Pragma, MarketingWeek.co.uk looks at a high-profile UK brand, assessing its performance against a range of criteria and offering suggestions to improve its overall score. Marks for each section are given out of five stars, while the overall rating is given at the end of the review.
-
BBC drops long-term partner PHD
Thu, 8 Feb 2007
-
BBC Two revamps idents
Tue, 13 Feb 2007
BBC Two is launching a new on-screen identity which aims to convey how the channel has become a "window on the world". The new idents will air from February 18.
-
Beattie scoops 4m global Rocco Forte hotels account
Wed, 14 Feb 2007
Beattie McGuinness Bungay has won the 4m global advertising business for luxury hotel chain Rocco Forte Hotels (RFH). The agency won the global integrated marketing account following a pitch against four undisclosed agencies.
-
Bernard Matthews' consumer trust plummets
Thu, 8 Feb 2007
Bernard Matthews is facing a greater consumer backlash over its handling of the bird flu outbreak than the outcry that followed criticism of its Turkey Twizzler products being included on schools' menus last year.
-
Blast from the past
Wed, 14 Feb 2007
Advertising icons from the past, including British Gas's Sid and the Michelin man, are being brought out of retirement as leading companies seek to make best use of the assets while tapping into the British public's insatiable appetite for nostalgia. Matthew Gorman reports
-
BMB wins Bushmills ad account
Thu, 8 Feb 2007
Diageo has appointed Beattie McGuinness Bungay (BMB) to its 15m global advertising account for Irish whiskey brand Bushmills. It follows a pitch against undisclosed agencies. The account is worth between 3m and 5m in the UK...
-
Broadcasters campaign for HD television on Freeview
Thu, 8 Feb 2007
An alliance of high-profile broadcasters, TV manufacturers and retailers is this week launching a campaign to make high-definition (HD) television available on Freeview.
-
Can Publicis overcome its 90m triple loss?
Thu, 8 Feb 2007
-
Carefully thought-out strategy keeps the home fires burning
Wed, 14 Feb 2007
The ultimate price for failing to think about strategy could be a second cold war with Russia over the control of energy supplies. By Chris Ingram
-
Championship Manager in football transfer first
Mon, 12 Feb 2007
-
CHI close to 49% shares sell-off deal to Havas
Thu, 8 Feb 2007
-
Chrysalis Group starts strategy review
Mon, 12 Feb 2007
Chrysalis Group has launched a strategic review, which could lead to a demerger of its radio business.
-
CNN Mobile news service in Bluetooth push
Tue, 13 Feb 2007
Turner Broadcasting is launching a Bluetooth campaign to promote the new CNN Mobile internet news services.
-
Collinge revamp bid for sales boost
Thu, 8 Feb 2007
-
Deadline for MCCA Best votes draws near
Thu, 8 Feb 2007
Sainsbury's, Eurostar and Transport for London are among the brands shortlisted for the Marketing Communication Consultants Association (MCCA) Best Awards 2007 - backed by Marketing Week - which recognise outstanding marketing achievement.
-
Discovery rolls out automotive TV channel
Mon, 12 Feb 2007
Discovery Networks Europe is launching a new motoring entertainment channel aimed at adult men. Discovery Turbo will launch in the UK on Sky and Virgin Media on March 1.
-
Double Fusion to open European HQ
Thu, 8 Feb 2007
-
EMAP rolls out VoD drive in brand extension push
Tue, 13 Feb 2007
EMAP is launching a raft of video-on-demand broadband channels as an extension of several magazine brands including Empire and Motorcycle News. The channels will launch on February 14.
-
Emirates is frontrunner to take over sponsorship of the Derby
Wed, 14 Feb 2007
-
Emirates scores Rugby World Cup sponsor deal
Mon, 12 Feb 2007
Emirates has signed up as a sponsor of the Rugby World Cup and will be the tournament’s official airline. The deal will be launched officially this afternoon.
-
Forget spare rib. Think profits
Thu, 8 Feb 2007
If marketers can forget political correctness and see the world through women's eyes, they will win over the most valuable market on earth, says Philippa Roberts.
-
Former Waitrose marketer Cull joins Sky
Tue, 13 Feb 2007
Christian Cull, the former marketing director at retailer Waitrose, is joining satellite broadcaster BSkyB as director of customer communications.
-
Gillette revamps Venus range
Fri, 9 Feb 2007
Gillette, the Procter & Gamble (P&G)-owned shaving and toiletry brand, has revamped its range of Venus female blades and razors in a bid to broaden its appeal.
-
GMG wins Manchester licence
Fri, 9 Feb 2007
Guardian Media Group (GMG) Radio is launching a station called RockTalk in Manchester after winning Ofcom's new FM radio licence for the region.
-
HBOS buys further 5% of Sainsbury's Bank
Fri, 9 Feb 2007
Sainsbury's has sold 5% of Sainsbury's Bank to HBOS for 21m. The bank will now be a 50-50 joint venture between HBOS and Sainsbury's with each having equal control of the business and input at board level.
-
Honda revs up hybrid sales strategy with sports model
Thu, 8 Feb 2007
-
House of Fraser opts for upmarket retail therapy
Thu, 8 Feb 2007
-
How Mike Lawless Got Ahead
Fri, 9 Feb 2007
"I think many marketers and brands could learn an enormous amount from David Camerons use of media to generate votes/ sales."
-
ING launching Grand Prix branding campaign
Fri, 9 Feb 2007
ING is launching an "on track" branding campaign at 14 of this year's 17 Grand Prix races...
-
IPA says pre-watershed ban "unnecessary"
Fri, 9 Feb 2007
-
ITV and thelondonpaper 'bitch' ads spark wave of compaints
Wed, 14 Feb 2007
-
Liverpool FC boss may sell naming rights to stadium
Thu, 8 Feb 2007
-
LMG appoints Dave to revitalise Nectar
Thu, 8 Feb 2007
-
Mercedes strikes Debrett's deal to push latest models
Thu, 8 Feb 2007
-
Metro International raids P&G for global marketer
Thu, 8 Feb 2007
-
Molle steps down at Specsavers
Fri, 9 Feb 2007
-
MySpace launches film channel with user-generated film
Thu, 8 Feb 2007
-
New brands face ad 'levy' risk from EU
Thu, 8 Feb 2007
New brands could face a "tax" on launch advertising when the European Union's Directive on Unfair Commercial Practices (UCP) becomes law later this year, warns the Incorporated Society Of British Advertisers (ISBA).
-
New campaign - Against Breat Cancer
Thu, 8 Feb 2007
-
Nokia revives N-Gage as mobile gaming software
Thu, 8 Feb 2007
-
npower targets former customers with Valentine's Day campaign
Tue, 13 Feb 2007
RWE-owned energy provider npower kicks off is launching a Valentine's campaign that aims to woo back former customers who have defected to rival providers...
-
Ofcom forced to bring forward children's TV review
Tue, 13 Feb 2007
Ofcom has bought forward a major review of children's TV programming due to increased pressures from declining television adspend, increased online activity and the forthcoming ban on advertising junk food.
-
Old reliables on the skids
Thu, 8 Feb 2007
Mass-market frontrunner Ford and GM are being hemmed in by, on the one side, quality budget brands, and on the other, more attainable high-end marques. Rescue plans are in place, but is that enough to stop the US giants going the way of the British badges? Robert Lester reports.
-
Out of shape - and fashion?
Thu, 8 Feb 2007
sales may be up more than a third, but when it comes to brand value Puma is playing catch-up with Nike and Adidas. Has it pursued fashion too long to be a real sports contender? asks Nathalie Kilby.
-
P&G extends Braun range with 'affordable' shavers
Thu, 8 Feb 2007
Procter & Gamble (P&G), the household goods and toiletries giant, is seeking to extend its share of the electrical shaver market with the launch of a major product under its Braun brand.
-
Paper spat shows problems of online media measurement
Thu, 8 Feb 2007
Does traditional media's criticism of the failings of online measurement techniques carry more than a whiff of fear?
-
PriceRunner takes its price comparison site mobile
Tue, 13 Feb 2007
PriceRunner, the online price comparison service, is launching a mobile phone version of the website, making it the first comparison service to go mobile...
-
RAB announces new chairman as the start of relaunch
Thu, 8 Feb 2007
-
Raise tax on booze for social change it's worked before
Thu, 8 Feb 2007
Reluctantly back in the pulpit, I urge a return to the 18th century to stamp out the blood and vomit of this government-sponsored 'caf?ociety'
-
Reid asks for fresh ideas from pitching ad agencies
Thu, 8 Feb 2007
Reid Furniture, the Glasgow-based retailer, has asked Scottish ad agencies Curious Group and The Leith Agency to come back with new ideas for its advertising account.
-
Russia's biggest snack picks EGS for 2m UK launch task
Thu, 8 Feb 2007
EdwardsGroomSaunders (EGS) has won the media planning task for Russia's biggest savoury snack brand BeerKa ahead of its UK launch.
-
SABMiller joins forces with the British Olympic Fencing team
Wed, 14 Feb 2007
-
Searching for the right image
Thu, 8 Feb 2007
Search marketing is about more than just pay-per-click, it can be used to provide valuable insights into customers' perceptions of a business, and can help develop a brand identity. By Martin Croft.
-
Sky calls for consumer support in Virgin Media tussle
Mon, 12 Feb 2007
BSkyB has launched an advertising campaign urging cable customers to encourage Virgin Media to carry its channels. It follows a breakdown in negotiations between the satellite broadcaster and its cable rival.
-
Sky to launch terrestrial pay TV service
Thu, 8 Feb 2007
BSkyB is launching a pay TV service on digital terrestrial television (DTT) this summer to combat the platform's rapid rise...
-
Slimline look for Michelin man as brand icon returns
Wed, 14 Feb 2007
-
Spirited lessons in strong focus
Thu, 8 Feb 2007
Comparing ad spend growth and consumption patterns in the alcoholic drinks sector provides a valuable lesson for all marketers - strong brands and careful targeting are essential for success.
-
Supermarket Sweep returns with backing from Feasters
Thu, 8 Feb 2007
-
Sure for Women to relaunch with 9m campaign
Thu, 8 Feb 2007
-
Take one egg...
Thu, 8 Feb 2007
Despite its global dominance and financial clout, US banking behemoth Citigroup has so far failed to achieve a high level of consumer awareness in the UK. Will its purchase of the Egg brand enable it to become a credible player in British high streets? By Catherine Turner.
-
Tesco hunts for global marketer
Tue, 13 Feb 2007
Tesco is seeking a new global marketing director to take over from Tim Mason, who will now focus on his role as chief executive of the US operation...
-
The bottom of the pyramid is where the real gold is hidden
Thu, 8 Feb 2007
Opportunities for brands in the developing world are increasing but local companies are using cultural knowledge to get there fast.
-
The evolution of pop
Thu, 8 Feb 2007
Point-of-purchse ads have traditionally been associated with packaged goods, but services such as banks and estate agents are following suit in the battle for customers. By Martin Croft.
-
Thinkbox claims television impacts at an all-time high
Thu, 8 Feb 2007
-
Trade bodies fight to halt pre-watershed snack food ad ban
Thu, 8 Feb 2007
Advertising trade bodies have hit out at the campaign to ban pre-9pm watershed advertising for snack foods, after a private member's bill was tabled in Parliament this week by Labour backbencher Baroness Thornton.
-
Travel brands boost UK launch of Ambient
Thu, 8 Feb 2007
-
Valentine's Day spending set to hit 2.4bn
Mon, 12 Feb 2007
Valentine's Day spending is expected to reach 2.4bn this year, up 4% on 2006, according to the British Retail Consortium (BRC).
-
Virgin Media launches branded television channel
Thu, 8 Feb 2007
-
Vodafone launches handsets aimed at emerging markets
Tue, 13 Feb 2007
-
Weight Watchers food TV ad first
Fri, 9 Feb 2007
Weight Watchers is launching an advertising campaign for its low-fat Cherry Bakewells cakes - its first ever food TV ads.
-
What could the bid for Sainsbury's mean for its marketers?
Thu, 8 Feb 2007
-
What kind of planet is Mars on?
Fri, 9 Feb 2007
Here we go again. Politicians trying to make some cheap capital out of the obesity crisis at the expense of advertisers. Industry trade bodies self-righteously laying down a withering counter-fire of rebuttal. And one of their number sneakily breaking ranks by attempting to get the best of both worlds.
-
When the going's not so easy
Wed, 14 Feb 2007
Critics lambast the easy brand's expansion strategy as ill thought-out, and say the business is too reliant on easyJet, and its 200m forecast profits. But Stelios, in an exclusive interview with MW, though he is the first to admit mistakes, says without risk there is no gain. By John Reynolds
-
Will the barbarians sack Sainsbury's?
Thu, 8 Feb 2007
-
Williams updates race team brand identity
Thu, 8 Feb 2007
-
Woman takes global role on PSA Peugeot Citroꬠboard
Wed, 14 Feb 2007
PSA Peugeot Citro?has handed responsibility for marketing its two marques to Isabelle Marey-Semper as part of a management restructure. She joins the car company from consumer electronics company Thomson Group.
-
Woo wins 2m Castlemaine XXXX account
Thu, 8 Feb 2007
The Engine Group's sales promotion arm, Woo, has won the 2m integrated advertising account for lager brand Castlemaine XXXX following its split with Bartle Bogle Hegarty (BBH) last year.
