Marketing Week
8 June 2006

  • Arcadia facing legal action

    Thu, 8 Jun 2006

    Arcadia, the fashion chain owned by retail tycoon Philip Green, is facing legal action following a Disability Rights Commission (DRC) report claiming that 40% of the group's stores are inaccessible to disabled consumers.

  • ASA upholds complaints over Viagra fax marketer

    Thu, 8 Jun 2006

    The Advertising Standards Authority (ASA) has condemned a website apparently selling prescription drugs such as Viagra direct to UK consumers, for breaking rules on fax marketing.

  • B&H slides in new Silver pack design

    Thu, 8 Jun 2006

    Gallaher has introduced new packaging for its Benson & Hedges variant Silver.

  • BA to offer its first low-cost flights from Nottingham East Midlands Airport

    Thu, 8 Jun 2006

    British Airways is to offer its first low-cost flights from Nottingham East Midlands Airport through its regional subsidiary, BA Connect. The move is part of the BA's bid to compete with no-frills rivals.

  • BAA supports takeover bid from Spanish building group Ferrovial

    Thu, 8 Jun 2006

    BAA, the airports operator, is supporting a takeover bid from Spanish building group Ferrovial worth &£10.3bn. The move could eventually lead to lower airport charges for passengers, according to experts.

  • Banking on new ideas

    Thu, 8 Jun 2006

    First Direct is about to become the first UK bank to launch podcasts to communicate with customers - enabling customers to download advice on choosing passwords and ensuring personal details are secure (MW last week).

  • BBC launches desktop news alert system

    Thu, 8 Jun 2006

    The BBC has launched a desktop news alert system,BBC Alerts, with digital technology firm Skinkers. Users can choose what news and sport headlines they want and receive them through a ticker or as an hourly alert. Subscribers can also download events, such as World Cup games, direct to their calendars. A new version of Mini-Motty has also been launched.

  • Cagney scoops marketing brief for BWIA

    Thu, 8 Jun 2006

    Cagney, the marketing services holding group set up by former Ogilvy & Mather UK chief Paul Simons, has scooped the $20m (£10m) marketing brief for Caribbean airline BWIA, which is based in Trinidad and services Heathrow.

  • Carbon Trust appoints head of marketing

    Thu, 8 Jun 2006

    The Carbon Trust, the not-for profit government-funded body, has appointed Shaun Bell as head of marketing.

  • Carphone Warehouse reports 36% rise in pre-tax pre-exceptional profits

    Thu, 8 Jun 2006

    Carphone Warehouse has reported a 36% rise in pre-tax pre-exceptional profits to &£136.1m for the year to April 1. However, after costs such as the integration of the OneTel business it bought last year are included, profits fell 12% to &£81m.

  • Carphone Warehouse struggling to cope with demand

    Thu, 8 Jun 2006

    Carphone Warehouse is struggling to cope with demand for its "free" broadband service, with customers having to wait up to three months to be connected. Its call centres are dealing with more than 20,000 calls a day and 340,000 people have signed up so far.

  • Channel 4 launches range of audio programmes

    Thu, 8 Jun 2006

    Channel 4 has launched a range of audio programmes and is planning an internet radio station. The programmes will include extensions of existing shows such as Lost. The move comes ahead of plans to bid for the second national digital radio multiplex.

  • Chevrolet promotes sales director to top role in UK

    Thu, 8 Jun 2006

    Chevrolet UK has promoted sales director Rory Harvey to managing director following the departure of Andy Carroll. Harvey will be responsible for the Chevrolet brand in the UK, as it no longer has a marketing director.

  • Clemmow Hornby Inge retains Anchor butter account

    Thu, 8 Jun 2006

    Clemmow Hornby Inge has retained the £7m advertising account for Anchor butter following a three-way pitch against DDB London and Wieden & Kennedy.

  • DaimlerChrysler promotes Peter Lambert

    Thu, 8 Jun 2006

    DaimlerChrysler UK has promoted Peter Lambert, sales and marketing director for its vans division, to group managing director. Lambert, who succeeds Simon Elliot, will be responsible for sales and marketing activity for the Chrysler, Dodge and Jeep brands. Meanwhile Jeff Bell, Chrysler's US vice-president of product strategy, is reportedly joining Microsoft.

  • DCMS launches three-month consultation

    Thu, 8 Jun 2006

    The Department for Culture, Media and Sport has launched a three-month consultation on European Commission proposals to revise the EU's Television Without Frontiers directive. It will focus on whether the directive should extend its scope to include audio/visual content.

  • Dunnhumby - a department of Tesco?

    Thu, 8 Jun 2006

    Dunnhumby, the data specialist in which Tesco owns a majority stake, has bolstered its senior management team by hiring former Disney and Dyson marketer Peter Plumb as UK and Ireland managing director (MW last week). It also recently appointed veteran Shell marketer Andrew Blayze as group director of customer ...

  • EDF offers fans starring role in ad

    Thu, 8 Jun 2006

    EDF Energy is offering football fans the chance to star in one of its sponsorship idents to be screened during the World Cup final.

  • Edinburgh taxi ad ban proposal is voted down

    Thu, 8 Jun 2006

    The City of Edinburgh Council has voted against a proposed ban on advertising on taxis, ending speculation that the &£1m business could be stopped (MW March 16).

  • Euro RSCG appointed by News International's News Magazines

    Thu, 8 Jun 2006

    Euro RSCG has been appointed as agency of record by News International's News Magazines division after working on the launch of its first title, Love It! The agency will now also work on the interiors title Insideout and a new women's weekly, due to launch later this year.

  • Farm appointed by Enjoy England

    Thu, 8 Jun 2006

    Farm has been appointed to handle the advertising for domestic tourism agency Enjoy England. It follows a three-way pitch against St Luke's and Delaney Lund Knox Warren.

  • Five unveils digital strategy - at last

    Thu, 8 Jun 2006

    Five this week announced the much-anticipated launch of two digital free-to-air channels, signalling its intent to be a multi-channel player and staving off a potential post-analogue death knell. Chief executive Jane Lighting says the announcement marks the "most important development in Five's history" since its switch-on nine ...

  • Frosty Jack's to sponsor UK Gold comedies

    Thu, 8 Jun 2006

    Frosty Jack's, the super-strength white cider brand owned by Aston Manor, has signed up comedian Johnny Vegas to front its first-ever TV sponsorship deal.

  • Future appoints Stevie Spring

    Thu, 8 Jun 2006

    Future, the magazine publisher, has appointed former Clear Channel chief executive Stevie Spring in the same role. She will replace Greg Ingham, who left this week following disappointing results.

  • Go Toora loora toora loo rye aye - Come on Aisleyne - don't be shy!

    Thu, 8 Jun 2006

    Who'd have thought Big Brother contestant Aisleyne Horgan-Wallace would prove to be camera shy?

  • Green lobby wants waste campaign

    Thu, 8 Jun 2006

    Environmental experts are calling on the Government to fund a consumer education campaign about what to do with packaging waste.

  • Heinz appoints Suzanne Douglas

    Thu, 8 Jun 2006

    Heinz has appointed Suzanne Douglas as chief marketing officer for the UK and Ireland. She joins from Heinz Australia on July 10.

  • Hello! boosts print run for Pitt baby scoop

    Thu, 8 Jun 2006

    Weekly celebrity magazine Hello! is increasing its print run by almost two-thirds this week, in a bid to take on rival OK!, as it carries exclusive pictures of Brad Pitt and Angelina Jolie’s baby.

  • HoF launches World Cup Web push

    Thu, 8 Jun 2006

    House of Fraser (HoF) is this week launching an online campaign to increase visitor numbers to its website and department stores during the World Cup.

  • H-P sponsors MTV show as part of brand repositioning

    Thu, 8 Jun 2006

    Hewlett-Packard (H-P) is to sponsor MTV's "social networking" programme Meet or Delete, which is to be rolled out globally across all platforms from this month.

  • Identify a need, then fill it... simple, really

    Thu, 8 Jun 2006

    What do corporate social responsibility, "the retail fight-back" and "love" have in common (apart from being topics in last week's Marketing Week)?

  • ITV woos agencies as ad revenues hit 12-year low

    Thu, 8 Jun 2006

    ITV chief executive Charles Allen has embarked on a "roadshow" of media agencies as flagship channel ITV1's total advertising revenues look set to dip below £100m a month for the first time in more than a decade, with the World Cup failing to

  • Kellogg focuses on healthy eaters

    Thu, 8 Jun 2006

    Kellogg is planning to strengthen its health credentials with All-Bran Crunchie Oat Bakes - understood to be among a number of healthier cereals due to be launched this year.

  • Kickers appoints Naked as it ramps up marketing effort

    Thu, 8 Jun 2006

    Naked Communications is understood to have been appointed to handle a strategic communications brief for footwear and clothing brand Kickers.

  • King of Shaves hires John Ayling

    Thu, 8 Jun 2006

    John Ayling & Associates has been appointed to handle media planning and buying for men's shaving and skincare brand King of Shaves (KoS).

  • Leagas Delaney triumphs in Ferrero Rocher Euro pitch

    Thu, 8 Jun 2006

    Ferrero, the Italian confectionery manufacturer, is understood to have appointed Leagas Delaney to handle pan-European advertising for the flagship Ferrero Rocher brand. The account is thought be worth about &£5m.

  • Let's drink to our world cup chances - but not too much

    Thu, 8 Jun 2006

    Here we are again. The bunting is up, the media coverage is reaching the point of hysteria and the supermarkets' shelves are stacked with themed items. People like me who are football mad can't wait for the World Cup to begin. Others think it'

  • London Unlimited appoints Deborah Hale

    Thu, 8 Jun 2006

    London Unlimited has appointed Deborah Hale, formerly global communications director at WPP-owned Red Cell agency, as brand director. She will be responsible for developing a new global brand for London.

  • Long-term approach to World Cup a must

    Thu, 8 Jun 2006

    Your news story announcing that "World Cup sponsorship deals fail to register with UK consumers" is not surprising (MW May 25).

  • Marqued credit cards

    Thu, 8 Jun 2006

    BMW (MW last week) and Audi are the latest car companies to move into mainstream financial services, with the launch of branded credit cards. Given the difficulties facing the car industry, financial services is becoming increasingly attractive to manufacturers looking for new revenue streams.

  • McCain tries to overcome an image problem

    Thu, 8 Jun 2006

    McCain chose Beattie McGuinness Bungay (BMB) to handle its £15m advertising business (MW last week) because it had a "unique and special" idea to boost the brand, according to the food company's head of communications Simon Eyles.

  • McCain unveils plans to move beyond frozen food

    Thu, 8 Jun 2006

    McCain, a brand best known for its frozen potato products, is planning to extend out of its core frozen category and into other areas of the grocery market to increase sales.

  • McDonald's promotes McJobs with Piccadilly ad

    Thu, 8 Jun 2006

    McDonald's is significantly ramping up its fight to change perceptions of the company with the launch of a major recruitment ad at London's Piccadilly Circus.

  • Mike Soutar leaves IPC

    Thu, 8 Jun 2006

    IPC group editorial director Mike Soutar has left the company after six years.

  • Monday is in need of a bit of charity itself

    Thu, 8 Jun 2006

    It is all too easy to say "they told you so" about the troubles of AIM-listed charity lottery operator Chariot UK, which appears to have hit a financial brick wall, but its Monday game has been beset by problems ever since it launched.

  • Monday tipped to fail even with extra cash

    Thu, 8 Jun 2006

    Monday's business model is so flawed that even if it secures fresh funding it will still fail, say industry experts.

  • Morrisons expected to name Marc Bolland as new chief executive

    Thu, 8 Jun 2006

    Morrisons is expected to name Marc Bolland as its new chief executive tomorrow (Thursday). Bolland, chief operating officer at brewer Heineken, has had the support of outgoing chairman Sir Ken Morrison during a protracted selection row among members of the retailer's board.

  • MySpace and iTunes face challenge from 3 services

    Thu, 8 Jun 2006

    Mobile operator 3 is launching a mobile blogging service and is considering selling music online in separate moves that will see it take on industry giants MySpace and Apple's iTunes.

  • Navman to sponsor cursor on topgear.com website

    Thu, 8 Jun 2006

    Navman, the satellite navigation manufacturer, is to sponsor the cursor on the topgear.com website. The sponsorship, negotiated by MediaCom, will launch this week.

  • New campaign - Guinness

    Thu, 8 Jun 2006

    Diageo Great Britain is spending £4.5m on a new advertising and marketing campaign to promote Guinness and Guinness Draught Extra Cold during the World Cup.

  • New campaign - HSBC

    Thu, 8 Jun 2006

    JWT has created a global television advertising campaign for HSBC, which focuses on the banking giant's commitment to golf and complements its sponsorship of tournaments worldwide.

  • New campaign - LG Mobile

    Thu, 8 Jun 2006

    JC Decaux has launched what it claims is the first moving 3D creative for an outdoor campaign, as part of LG Mobile's marketing push for its new Chocolate phone.

  • OFT announcement

    Thu, 8 Jun 2006

    The Office of Fair Trading has told parties interested in the proposed overhaul of newspaper and magazine distribution that they have until September to respond to its latest draft opinion.

  • Oldies won't always check the small print

    Thu, 8 Jun 2006

    Too many companies targeting the grey market seem to be alienating those consumers by making simple mistakes in their direct response ads. Is this because they are being designed by young people who do not understand their market? Do you have

  • Only one in eight viewers believes TV advertising is truthful and accurate

    Thu, 8 Jun 2006

    Only one in eight viewers believes TV advertising is truthful and accurate, according to research commissioned by ITV as part of its corporate social responsibility report Airing the Issues. The UK TV ad market is worth around &£3.4bn a year.

  • OU hires ex-npower chief for top marketing position

    Thu, 8 Jun 2006

    Open University (OU) has appointed former npower chief marketer David Andrew as marketing director, ending a year-long hunt to fill the role.

  • PHD set to handle Bang & Olufsen media plans

    Thu, 8 Jun 2006

    Bang & Olufsen is poised to appoint PHD to handle its £15m global media planning and buying business. It is understood that it beat Universal McCann in a final two-way shoot-out for the business.

  • Pitch launches 'first' free mobile download service funded by ads

    Thu, 8 Jun 2006

    Former senior marketing executives at Virgin Megastores and iTouch are launching an advertiser-funded mobile content service, offering free downloads in return for accepting ads.

  • Rebels against the alliance

    Thu, 8 Jun 2006

    According to wags, the name of the now-defunct Belgian airline Sabena stood for Such A Bad Experience Never Again. The airline might not have been happy with the joke, and its partners in the Qualiflyer Group probably weren't either. Such are

  • Research shows kids understand most ads

    Thu, 8 Jun 2006

    Viacom Brand Solutions (VBS) unveils its third and final "Generation" report this week, which shows children act as "consultants" to their parents and instruct them on what to buy - from technology to cars.

  • RMG Connect to promote Vodafone TV cricket coverage

    Thu, 8 Jun 2006

    Vodafone UK has appointed RMG Connect to create an integrated campaign to drive the take-up of its mobile TV service. It is understood the agency pitched against Miller Bainbridge.

  • RSPCA unveils chicken football games in awareness drive

    Thu, 8 Jun 2006

    The RSPCA has launched a series of online games to highlight its campaigns against animal cruelty.

  • Saatchi loses its UK head of planning

    Thu, 8 Jun 2006

    Saatchi & Saatchi is looking for a new UK head of planning after moving Bobby Hui to an international role.

  • Sainsbury's Bank kills off Little Bill and axes agency

    Thu, 8 Jun 2006

    Sainsbury's Bank is thought to have terminated its relationship with Chick Smith Trott and plans to axe the Little Bill character. The advertising business is worth &£15m.

  • Scoring goals with sponsorship

    Thu, 8 Jun 2006

    A series of recent surveys show that the majority of FIFA World Cup sponsors have failed to gain consumer recognition in the build up to kick-off, despite reports that the event is set to make record profits of about £750m boosted by media rig

  • Search on for senior marketer at 3

    Thu, 8 Jun 2006

    Third-generation mobile phone operator 3 is understood to be looking for a senior marketer to replace Julian Hough, who has been on secondment from the company's advertising agency WCRS for the last two years.

  • Soho gets in party mood

    Thu, 8 Jun 2006

    The Diary can't help wondering if next Thursday the whole of Soho will be dolled up like Carmen Miranda handing out Dole yoghurts outside a Port of Spain supermarket during Mardi Gras.

  • Sportech sells its internet bookmaker

    Thu, 8 Jun 2006

    Sportech, the company behind the Littlewoods Football Pools, has sold its internet bookmaker Bet Direct to online casino firm 32Red for &£12.5m. Bet Direct, which pulled out of an interactive TV betting service with ITV in January, made a loss of &£4.8m last year.

  • Squeezed into a corner

    Thu, 8 Jun 2006

    Stewart Gilliland is going from pint pots to yoghurt pots in his new role as chief executive of Müller Dairy UK. The former Whitbread sales director - who worked across the brewing operation as it was acquired by Interbrew, then merged with Br

  • Start-up EGS lands £6m Premier Foods

    Thu, 8 Jun 2006

    Start-up agency Edwards Groom Saunders (EGS) has managed to secure a place on the Premier Foods roster, to handle its estimated &£6m planning business.

  • Sugar puffs up old ideas

    Thu, 8 Jun 2006

    Marketing is all about making your product stand out from the crowd.

  • Swiftcover.com appoints Mesh Digital

    Thu, 8 Jun 2006

    Swiftcover.

  • TfL chief Chris Townsend to take commercial reins at London 2012

    Thu, 8 Jun 2006

    The London 2012 Organising Committee of the Olympic Games (LOCOG) has appointed Chris Townsend as commercial director.

  • The Times rolls out online TV service

    Thu, 8 Jun 2006

    The Times is rolling out an online TV service as part of a strategy to branch out into online and mobile content. The new service is understood to be sponsored by Cisco Systems.

  • There are lies, damn lies and nutty surveys about squirrel fur allergies

    Thu, 8 Jun 2006

    The aphorism that there are three kinds of lies - lies, damned lies and statistics - is so true, so timeless, that it ought to have been penned by Shakespeare or perhaps be in the Book of Proverbs. It is at one with "to err is human, to forgiv

  • Thinkbox plans joint PVR research with LBS

    Thu, 8 Jun 2006

    Thinkbox will work with the London Business School (LBS) on future studies into how users consume content on personal video recorders (PVRs), as the television body unveils qualitative research for the industry.

  • Tiger Beer rolls out new website for the UK

    Thu, 8 Jun 2006

    Tiger Beer has rolled out a new website for the UK, designed by London-based Marotori Technical Services. It is one of ten new sites for markets around Europe. Tigerbeer.co.uk uses a content management system that allows the brand manager to alter the theme or look of the entire site for themselves.

  • TV advertisers shun World Cup as June figures slump

    Thu, 8 Jun 2006

    The World Cup is unlikely to trigger an uplift in overall TV advertising revenues, says Channel 4 sales director Andy Barnes, despite the premium usually created by the football fever. He adds that June will be the fifth cheapest month to buy television advertising space in the past five years.

  • Unisys Corporation understood to be reviewing global media account

    Thu, 8 Jun 2006

    Unisys Corporation, the US software company, is understood to be reviewing its &£5.7m global media account. A number of agencies are thought to have been contacted but it is not clear if incumbent MediaCom is repitching.

  • Vodafone to rebrand stores in 'local' push

    Thu, 8 Jun 2006

    Vodafone is revamping almost a third of its stores in the UK to make them less "intimidating".

  • Volkswagen tries Audi-branded credit card

    Thu, 8 Jun 2006

    Audi is launching a branded credit card just weeks after rival BMW unveiled a host of financial services products.

  • What the future has in store

    Thu, 8 Jun 2006

    Films that feature shopping centres of the future, dominated by huge screens interacting with passers-by, represent what fans of the latest point-of-purchase (PoP) technologies imagine the stores of tomorrow could look like.

  • Wolff Olins appointed by London Unlimited

    Thu, 8 Jun 2006

    Wolff Olins has been appointed by London Unlimited, a new body backed by the Mayor of London and London Development Agency, to develop a brand for London before and after the 2012 Olympic Games.

  • Word of mouth is the ultimate sales tool

    Thu, 8 Jun 2006

    Your article "The Customer is always right" (MW May 25) hit the nail firmly on the head.

  • Yell shortlist

    Thu, 8 Jun 2006

    Mother, United, Vallance Carruthers Coleman Priest and Wieden & Kennedy are understood to have been shortlisted for Yell's £20m advertising business.

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