Marketing Week
8 March 2007
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3 supports free-to-access content with personalised ads
Thu, 8 Mar 2007
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A Day in the Life of Frank Freeman
Mon, 12 Mar 2007
"My ambitions are to keep working with talented, wonderful people in great agency environments. And to have botox before I am 40."
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A nose for ethics
Thu, 8 Mar 2007
Promotional merchandising can work wonders for a marketing campaign, but as people pay more attention to environmental issues, where the gifts come from is vitally important. By Steve Hemsley
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AA chief criticises ministers
Fri, 9 Mar 2007
Advertising Association chief executive Baroness Peta Buscombe has lambasted ministers for being "ignorant" and "contrary" about advertising.
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Another good reason?
Thu, 8 Mar 2007
Last year witnessed an explosion of consumer action on major supermarkets' websites and
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Avon launches first global ad campaign
Thu, 8 Mar 2007
Cosmetics company Avon is shifting away from product-led marketing with the launch of its first global ad campaign to promote the overarching brand. The campaign, which is the largest in the company's 120-year history, forms part of its $340m (173m...
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Barclays marketer takes Brotherton's post at Audi
Wed, 14 Mar 2007
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Beer brand extensions take 'Jerusalem' theme
Thu, 8 Mar 2007
Wells & Young's Brewing Company, the Bedford-based speciality beer company, is launching two new beers under the Bombardier brand as part of a major category management initiative. The two new products include a light ale, Burning Gold, and a dark beer...
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Brand ambassadors
Thu, 8 Mar 2007
Brands are no longer the sole preserve of marketers, which is why more companies are investing time and money training their entire workforce to promote the right image. By Martin Croft
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Branded ingredients to spice up ready meal market
Thu, 8 Mar 2007
Branded ingredients to spice up ready meal market
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Breakfast at Virgin's and a free holiday
Thu, 8 Mar 2007
Assuming you are as media savvy as the Diary, you'll be aware that Virgin Radio ranked an admirable 12th in The Sunday Times 100 Best Small Companies to Work For report published last weekend (March 4). Not only was this an end to the company's virg...
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Bumpy landind for ad-funded shows
Thu, 8 Mar 2007
Bumpy landing for ad-funded shows
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BUPA performs ad strategy u-turn
Mon, 12 Mar 2007
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Bus explodes outside media agency offices
Thu, 8 Mar 2007
No one likes Friday afternoons, they just really seem to drag. That is unless Speed 7 (or whichever sequel they're on now) happens just outside your office. Everything was going smoothly as usual at integrated agency Meteorite last Friday (March 2) ...
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Business success stories are masterpieces of fiction
Thu, 8 Mar 2007
When business gurus claim to have a sure-fire recipe for success, they are adapting the facts to the story that they want to sell
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Carphone Warehouse axes Big Brother sponsorship
Thu, 8 Mar 2007
Carphone Warehouse has pulled out of sponsoring Big Brother, ending its 3m a year sponsorship deal with Channel 4's controversial show...
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CBS promotes Clive Punter to head of outdoor advertising
Thu, 8 Mar 2007
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Coke and L'Oreal in healthy drink drive
Wed, 14 Mar 2007
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Commodore to return with PC-based game system
Thu, 8 Mar 2007
Commodore, one of the brand pioneers in the video games arena, is to return to the world of gaming with the launch of a PC-based system later this month. The brand became synonymous with video gaming for a generation of consumers with its Commodore ...
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Corporate affairs chief to take on Pinnell role at Shell
Wed, 14 Mar 2007
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Dell uses mobiles to make consumer-friendly gesture
Thu, 8 Mar 2007
Dell uses mobiles to make consumer-friendly gesture
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Discovery Travel to promote Irish tourism
Tue, 13 Mar 2007
Discovery Travel & Living, part of the Discovery Lifestyle TV network, is launching a major campaign with Tourism Ireland to encourage consumers to "discover Ireland". It breaks this week...
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Dr Martens to open Covent Garden concept store
Mon, 12 Mar 2007
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DSG head condemns old media
Thu, 8 Mar 2007
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DWP looking for ad agency to highlight change in law
Thu, 8 Mar 2007
The Department for Work and Pensions (DWP) is understood to be looking for an advertising agency to create a campaign aimed at getting older people back to work. The account is believed to be worth 5m and will highlight a change in law that makes i...
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easyGroup to exploit anti-terror security
Thu, 8 Mar 2007
The easyGroup is further extending its easy4men brand with the launch of a new travel pack, hoping to capitalise on new restrictions on luggage size and content at European airports. The easy4men brand took a knock when Boots opted to withdraw the r...
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Energywatch attacks tactical price cuts
Mon, 12 Mar 2007
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EU organic food logo wins support
Thu, 8 Mar 2007
The European Parliament's agriculture committee has backed calls for a European-wide organic food logo. The committee has adopted a report that calls for a dedicated European Union (EU) agency or governing body to be established to independently cer...
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Fallon scoops 10m Eurostar account
Thu, 8 Mar 2007
Eurostar has appointed Fallon to handle its 10m advertising business following a pitch against Glue and Beattie McGuinness Bungay.
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Feel the paper quality
Thu, 8 Mar 2007
With printed marketing communications taking on fresh importance, companies face the difficult challenge of maintaining quality while reducing ever-rising production costs. By Richenda Wilson
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Flybe staffs up in advance of 15m rebranding drive
Thu, 8 Mar 2007
Flybe is upping its advertising spend by a third and creating a raft of new marketing appointments following its acquisition of BA Connect. The low-cost airline will increase its advertising spend from 10m to 15m this year as it looks to boost its...
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Freesheets hit Evening Standard's circulation
Fri, 9 Mar 2007
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Glasgow in two-horse race to host 2014 Commonwealth Games
Fri, 9 Mar 2007
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Grade claims ITV revamp is 'impossible' under CRR
Thu, 8 Mar 2007
ITV executive chairman Michael Grade claims the "wholesale changes and revamping" needed at ITV are "impossible" under contract rights renewal (CRR)...
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HDTV for some?
Wed, 14 Mar 2007
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HMV to revamp its brand
Tue, 13 Mar 2007
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Hoseasons doubles online search budget
Thu, 8 Mar 2007
Self-catering holiday brand Hoseasons is to double its spend on paid-search advertising as it seeks to boost sales in the competitive online travel arena. Hoseasons aims to achieve a three-fold increase in the value of sales achieved through pay-per...
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How Dominic Smales Got Ahead
Mon, 12 Mar 2007
"My biggest inspiration has been one of the chefs I washed up for - he inspired me to never become as pompous as him."
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How Katherine Hills got ahead
Thu, 8 Mar 2007
"I base my success so far on sheer bloody-mindedness, lots of communication, being approachable and my winning smile."
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HP Sauce unveils 'Spamalot' bottle
Thu, 8 Mar 2007
Beattie McGuinness Bungay (BMB) has teamed with West End musical Monty Python's Spamalot to produce a limited edition HP Sauce bottle as part of the brand's biggest marketing push. The agency is also believed to be in talks with the musical to "prod...
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ICSTIS introduces licensing for participation TV services
Thu, 8 Mar 2007
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Icstis warns radio stations over phone-ins
Mon, 12 Mar 2007
Radio must "get its house in order" to avoid being dragged into the debacle over quiz shows and premium rate services that has already engulfed TV, says premium phone line regulator Icstis.
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Inbev relaunches Artois Tennis Championships
Thu, 8 Mar 2007
Inbev is relaunching its Stella Artois Tennis Tournament as Artois Tennis Championships. ...
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Is full service just a fad?
Thu, 8 Mar 2007
Full-service is once again the buzzword in the advertising industry. Start-up Hurrell and Dawson is the latest agency to announce plans to offer media planning and buying alongside creative, joining the likes of WCRS and Clemmow Hornby Inge in the mark...
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Iveco names managing director
Tue, 13 Mar 2007
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Lego aims to build brand among online game players
Thu, 8 Mar 2007
Lego is boosting its commitment to the video games sector by entering a partnership with independent game development company NetDevil to launch a massive multi-player online game. The game is scheduled for release some time next year. It forms part...
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Lonely Planet opens London TV office
Mon, 12 Mar 2007
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M&C Saatchi poised to beat WCRS to 1.5m GSK Macleans account
Thu, 8 Mar 2007
M&C Saatchi is tipped to win the 1.5m advertising account for Macleans, the GlaxoSmithKline-owned toothpaste brand, following a two-way pitch against WCRS. The incumbent on the account, Ogilvy Advertising, declined to repitch for the business. It h...
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Media Planning Group wins 20m BBC account
Tue, 13 Mar 2007
The BBC has appointed Media Planning Group to handle its 20m media planning and buying account.
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Mobstar Media names former Virgin retailer as main marketer
Thu, 8 Mar 2007
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Nanjing Autos lures Lotus boss ahead of MG launch
Thu, 8 Mar 2007
Nanjing Automobile Corporation (NAC) (UK) has appointed former Lotus and Volvo marketer Gary Hagan as sales and marketing director as it gears up to launch MG-branded cars across Europe later this year. Hagan joins from Lotus in the US, where he hel...
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New campaign - Virgin Health Bank
Thu, 8 Mar 2007
Virgin Health Bank
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New campaign - Xerox
Thu, 8 Mar 2007
Xerox
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New York launches first global ad drive
Fri, 9 Mar 2007
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Next fills marketing chief vacancy
Thu, 8 Mar 2007
Next, the high street fashion retailer, has promoted Christine Gerrard to marketing director. Gerrard, the company's head of public relations, replaces Sue Myatt, who retired in January after 25 years. She will be responsible for all marketing, incl...
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Nivea's first viral push supports cellulite product
Wed, 14 Mar 2007
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No fool like a young fool when it comes to the old greys test
Thu, 8 Mar 2007
The ad industry is at its wits' end as to how to market to the old boys and biddies and their 80% hold on the consumer purse. Try employing a few...
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Ofcom head issues clampdown warning
Thu, 8 Mar 2007
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Old age purchasers
Thu, 8 Mar 2007
As the percentage of the population over the age of 65 increases, the so-called swing generation is spending more on lifestyle and health and, as such, is an untapped market for many companies
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Omnicom's Wren feels the heat in fraud suit
Fri, 9 Mar 2007
To most of us Seneca and Chaucer are history: two dusty old writers who happened to share an interest in biting satire.
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Opodo reshuffles roles as top marketing post axed
Thu, 8 Mar 2007
Opodo has axed its European sales and marketing director role as part of the management restructure taking place at the online travel company.
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Outgoing agency slams handling of Asahi review following u-turn
Thu, 8 Mar 2007
Full-service agency Nehus/h has slammed former client Asahi for the way it handled the protracted review that resulted in the business moving to Hooper Galton. The Japanese beer brand appointed Hooper Galton earlier this week despite apparently elim...
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Palm reveals former Cadbury marketer as EMEA marketing director
Thu, 8 Mar 2007
Mark Doorbar has joined mobile computer company Palm as marketing director for Europe, the Middle East and Africa (EMEA). ...
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Paved with good intentions
Wed, 14 Mar 2007
Marketers are wondering just how well capitalism and good causes mix after reports that participants in Bono's (product) RED scheme have spent more on publicising their involvement than they have donated to charitable projects through the scheme. David Benady investigates
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Police launch nationwide counter-terrorism campaign
Thu, 8 Mar 2007
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Popworld chief moves to 19
Fri, 9 Mar 2007
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Publicis campaign for healthy yoghurt tubes
Thu, 8 Mar 2007
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Red Nose Day ads kick off following stadia donation
Thu, 8 Mar 2007
It's almost here again, the annual celebration of comedy, charity at home and abroad, silly proboscis dressing and Lenny Henry: Red Nose Day. And the Diary can exclusively reveal that MDM.TV, the trans-stadia TV network, and interaction design agency S...
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Rise of the individual
Thu, 8 Mar 2007
Personalised search is here to stay and offers significant advantages for those willing to improve and refine their content, says Andy Atkins-Krüger
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RSA seeks group chief in customer-friendly drive
Wed, 14 Mar 2007
More Than owner Royal & SunAlliance (RSA) is hunting a group marketer as the insurance giant seeks to adopt a more customer-friendly face.
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Rules promote socially responsible but open gambling ads
Tue, 13 Mar 2007
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SCA seeks marketing head for European tissue division
Wed, 14 Mar 2007
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Shadow minister attacks ad restrictions
Fri, 9 Mar 2007
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Shell Brands International chairman retires
Tue, 13 Mar 2007
Veteran Shell marketer Raoul Pinnell is retiring at the end of the month after ten years with the oil giant.
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Sky Sports sells Cricket World Cup broadcast rights
Thu, 8 Mar 2007
Sky Sports has signed Marston's, the UK's largest ale producer, as broadcast sponsor of its live coverage of the Cricket World Cup. The year-long deal - worth about 2m and brokered by Manning Gottlieb OMD - includes sponsorship credits and break bu...
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Slings and arrows
Thu, 8 Mar 2007
Sir Richard Branson has dusted down his 'David' suit once again, this time to slug it out with the giant of pay-TV after Sky pulled its top channels from his TV network. The Virgin brand may hold great sway with the Brits, but this time Branson may have met his match, warns David Benady
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Sony unveils PS3 ad details
Thu, 8 Mar 2007
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Starcom USA wins United Airlines account
Thu, 8 Mar 2007
Starcom USA has been appointed to the global $100m (52m) media account for United Airlines after a three-way pitch...
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Talk to Frank and Ministry of Sound to launch podcasts
Thu, 8 Mar 2007
Talk to Frank, the government-run drugs advice and information service, is teaming up with the Ministry of Sound (MoS) to launch a podcasting campaign aimed at teenagers. The podcasts aim to meet the needs of the young audience that Frank targets, i...
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TBG London lures insurance bosses to head new division
Thu, 8 Mar 2007
Full-service digital marketing agency TBG London has poached Budget Insurance head of digital Scott Holmes to spearhead its launch of a dedicated insurance division. Holmes will lead TBG London's new insurance arm alongside former Budget head of sea...
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Tesco pledges to repair any cars damaged by its petrol
Thu, 8 Mar 2007
Supermarket giant Tesco has launched a national press campaign promising to pay repair bills of motorists affected by contaminated petrol bought from its forecourts. It has been forced to act after thousands of motorists across the South-east report...
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The AFP alternative to dodgy phone calls
Thu, 8 Mar 2007
To take up where we ended last week, more good news for Channel 4's Andy Duncan. Not only have Sir Richard Branson's antics continued to grab the headlines for Virgin Media, so masking his own recent travails, but there has been a shift in gravity over...
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The break that Villa needs
Thu, 8 Mar 2007
After being bought by a US billionaire, the Premiership team whose glory days seemed far behind it, has the financial clout - and new management team - to help it return to form, says John Reynolds
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The Bridge heads launch of University
Thu, 8 Mar 2007
Is full service just a fad?
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The power of the brand
Wed, 14 Mar 2007
The major mobile phone operators are looking to gain greater control in the industry with the introduction of own-brand products and advances into the high street and other retail sectors. This will result in fiercer competition in an already closely-fought sector. Robert Lester reports
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Thomson Local to rebrand directory
Thu, 8 Mar 2007
Directories brand Thomson Local has announced it is rebranding its famous blue classified directory.
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Top Woolworths marketer quits after three years
Mon, 12 Mar 2007
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Viacom to take YouTube to court
Tue, 13 Mar 2007
Viacom is seeking $1bn (519m) in damages against YouTube and owner Google for copyright infringement claiming the site's business model is "illegal"...
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Virgin set to launch own Freeview deal...
Thu, 8 Mar 2007
Virgin Media is launching a Virgin-branded Freeview box as the media operator attempts to shed its "cable-only" image and become a UK-wide player. The initiative may also be a "stop gap" measure to provide digital TV ahead of a television over broad...
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Virgin set to push home phones
Thu, 8 Mar 2007
Virgin Media is set to launch a marketing attack on gaining and retaining home phone customers after chief executive Steve Burch revealed telephony as an underperforming business. A briefing note issued by analysts Lehmann Brothers yesterday (Tuesda...
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Vodafone global chief attacks Millward Brown
Fri, 9 Mar 2007
Vodafone global marketer David Wheldon has attacked Millward Brown Research for not being "relevant" in this "new age of marketing".
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Wake-up call for financial services companies
Fri, 9 Mar 2007
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Why broadcasters need to turn into content retailers
Thu, 8 Mar 2007
The convergence of media has left broadcasters asking what their brands mean once television content is available on demand
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Woolworths enters flower-delivery market
Thu, 8 Mar 2007
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YouGov pushes into healthcare arena
Thu, 8 Mar 2007
