Marketing Week
9 April 2009

  • AB InBev names Hilger marketing chief

    Thu, 9 Apr 2009

    Andreas Hilger has been named UK marketing director for the recently merged Anheuser-Busch and InBev businesses.

  • AirMiles launches specialist loyalty programme provider

    Tue, 14 Apr 2009

    AirMiles is launching a specialist division called The Mileage Company to offer management services for existing or new loyalty schemes.

  • ASA bans POM Wonderful 'Cheat Death' ad

    Thu, 9 Apr 2009

    A poster campaign for juice brand POM Wonderful has been banned by the Advertising Standards Authority for exaggerating the health benefits of the pomegranate juice brand.

  • ASA refers Lynx Bullet ads after complaints of sexism

    Wed, 15 Apr 2009

    The Advertising Standards Authority has referred a campaign for Unilever's male body spray brand Lynx Bullet to the ASA Council after receiving a flurry of complaints that the advertisements are sexist and degrading to women.

  • Bauer appoints Gort as Big City marketing head

    Thu, 9 Apr 2009

    Bauer Media has appointed Catherine Gort to the newly created role of head of marketing and communications for its Big City nationwide radio station network.

  • Bebo lines up brands for third edition of Sofia's Diary

    Wed, 15 Apr 2009

    Bebo is approaching brands and agencies to drum up advertising for the third series of its hit cross-platform drama Sofia's Diary, which goes into production this month.

  • Betfair signs sponsorship deal with ECB

    Thu, 9 Apr 2009

    Betfair has signed a sponsorship deal with the England & Wales Cricket Board (ECB) to become the governing bodys official betting partner.

  • BMW consolidates media business into Vizeum

    Thu, 9 Apr 2009

    BMW has consolidated its media planning and buying business into Vizeum without a formal pitch.

  • Consumers' regard for Innocent crashes

    Wed, 15 Apr 2009

    Consumer perception of the Innocent Drinks brand has been hit by Coca-Cola's 30m investment, according to YouGovs BrandIndex "Buzz" rating.

  • Co-op launches online TV channel

    Tue, 14 Apr 2009

    The Co-operative group has launched an online TV channel to showcase its ethical credentials as part of a sponsorship deal with ethical media site Ethical.tv.

  • Daily Mirror to promote basketball in run-up to London 2012 Olympics

    Thu, 9 Apr 2009

    The Daily Mirror has signed a sponsorship deal to be the media partner of British Basketball as the sport's governing body looks to build basketball's media exposure in the run-up to the London 2012 Olympics.

  • Disneys sponsorship push

    Wed, 15 Apr 2009

    After finance and property, two of the worst-hit sectors in the economic downturn have been travel and media. Disposable income has dipped and advertising budgets have been slashed. With about a third of its $37.8bn (£25.9bn) revenues coming from theme parks and the balance brought in by television ...

  • Dog charity changes direction

    Thu, 9 Apr 2009

    Dogs Trust, the UK’s largest dog welfare charity, is launching a new membership scheme as part of a change in strategy to attract more funding.

  • Easyjet's 'customer experience champion' is the height of hot air

    Thu, 9 Apr 2009

    What on earth is a 'Customer Experience Champion'? One thing is certain, it's a perfect example of the annoying trend of meaningless marketspeak

  • EBay appoints BBH to 15m pan-Euro account

    Thu, 9 Apr 2009

    EBay has awarded Bartle Bogle Hegarty its estimated 15m pan-European advertising account.

  • EBay unveils Skype spin off plan

    Wed, 15 Apr 2009

    EBay is to spin off Skype after concluding that the online call service does not fit with its existing businesses.

  • Entertainment can add value to sport

    Thu, 9 Apr 2009

    Fifty quid doesn’t go far these days in the worlds of sport and entertainment. It is, if you’re lucky, a ticket to a top-flight gig or maybe a seat at a high-profile sporting fixture. But the experience as a fan at either of these can be very different.

  • European Commission launches legal action against Phorm

    Tue, 14 Apr 2009

    The European Commission (EC) has launched legal action against the British government following complaints by UK internet users about ISP-based behavioural targeting company Phorm.

  • Experian promotes Turner to head interactive division

    Thu, 9 Apr 2009

    Credit report company Experian has promoted former Tiscali and Freeserve marketer Peter Turner to managing director of its interactive division for UK and Ireland.

  • First Drinks readies marketing after expansion

    Thu, 9 Apr 2009

    First Drinks has committed to spending 40m on marketing this year and has recruited to a number of senior marketing positions as it restructures the team following the arrival of the R? Cointreau brands into the business.

  • Free mag Sport closes

    Wed, 15 Apr 2009

    Free weekly magazine Sport is to close unless a buyer can be found following the collapse of French parent company Sport Media & Strategie.

  • Global Radio reviews media

    Tue, 14 Apr 2009

    Global Radio is to review its media account following a mutual decision to part company with incumbent Mediavest.

  • Habitat appoints Propoganda

    Thu, 9 Apr 2009

    High street homeware chain Habitat has appointed Propaganda to work on its strategic marketing and communications brief under new chief executive Mark Saunders.

  • Highland Spring plots to topple Evian as UK's No.1

    Wed, 15 Apr 2009

    Highland Spring is rolling out an aggressive strategy to steal the top spot as the UK’s biggest selling bottled water brand from Evian within the next two years, as it readies the launch of a new brand campaign next month.

  • Ikea reviews global media accounts

    Wed, 15 Apr 2009

    Swedish home retail giant Ikea is reviewing its global media agency accounts, currently held by WPP Group’s Mediaedge:cia and MediaCom.

  • Innocent's Coke deal is far from a sell-out

    Thu, 9 Apr 2009

    We all knew what to expect. We knew what the headlines would be when Innocent drinks sold a stake of its business to Coca-Cola.

  • IPC Southbank poaches GQ fashion advertising director

    Wed, 15 Apr 2009

    IPC womens monthlies division Southbank has poached Cond?asts fashion advertising director for GQ Lewis Tucker to be advertising director of womens monthly InStyle.

  • ISBA compiles payment by results report

    Tue, 14 Apr 2009

    The Incorporated Society of British Advertisers (ISBA) has compiled a new report on payment by results (PBR) mechanisms drawing on a decade’s worth of knowledge.

  • ITV1 to launch upbeat brand campaign

    Thu, 9 Apr 2009

    ITV is launching a multimedia marketing campaign aimed at promoting its flagship ITV1 channel as carrying “upbeat” programming.

  • M&S loses market share

    Tue, 14 Apr 2009

    Marks & Spencer lost market share in the clothing market during the month of February, according to reports.

  • McCann Erickson handles relaunch of Haliborange

    Thu, 9 Apr 2009

    McCann Erickson Manchester has been appointed to handle the relaunch of the Seven Seas children’s vitamin brand Haliborange.

  • Mindshare and JWT win Egyptian Tourism account

    Wed, 15 Apr 2009

    The Egyptian Tourism Authority has handed its global media planning and buying account to Mindshare and its advertising to JWT.

  • Minxybingo launches first TV ad

    Thu, 9 Apr 2009

    Gala Coral is launching its first TV campaign for online bingo brand Minxybingo.com

  • Missing People in national campaign

    Thu, 9 Apr 2009

    Missing People, the charity organisation, is launching a national advertising campaign to help 12 families find their loved ones in 12 days.

  • MySpace Music UK set for 2009 launch despite setbacks

    Wed, 15 Apr 2009

    MySpace Music, the social network's ad-funded music service, claims it's still on target to launch a UK site this year despite a false start.

  • Neighbour reveals Levis 'twisted' campaign stars

    Wed, 15 Apr 2009

    London advertising and design agency Neighbour has unveiled three characters it has created for a Levis pan-European campaign to celebrate the tenth anniversary of its "Engineered Jeans" range.

  • 'No surprise' over axing of Maxim in print

    Thu, 9 Apr 2009

    Dennis Publishing’s decision to axe the print version of lads’ monthly Maxim has been met with little surprise by rivals and buyers.

  • Only three titles see circulation rise

    Thu, 9 Apr 2009

    The Evening Standard, The Sunday Times and Daily Star were the strongest year on year performers in the latest Audit Bureau of Circulations (ABC) figures for March.

  • PepsiCo launches campaign for premium crisp brand

    Thu, 9 Apr 2009

    PepsiCo is launching a major ad campaign to support its new premium potato chip brand, Red Sky.

  • Philips pushes restructuring plan forward amid losses

    Tue, 14 Apr 2009

    Philips, the Dutch consumer electronics company, has posted a first quarter loss of 57m euros (£51m), and now plans to fast track a major restructuring plan.

  • Retail offers focus on value

    Thu, 9 Apr 2009

    As retailers expand their range of sales promotions to increasingly value-conscious consumers, Matthew Valentine learns the reliance on buy one, get one free offers may be coming to an end

  • Saatchi & Saatchi hires EMEA digital director

    Thu, 9 Apr 2009

    Saatchi & Saatchi has hired Marc Huijbregts, previously managing director of Agency.com Netherlands, as digital director for Europe, the Middle East and Africa.

  • Shell joins Multimap to run online campaign

    Thu, 9 Apr 2009

    Multimap, the Microsoft-owned online mapping service, has signed a partnership with Shell UK to run a nine-month online marketing campaign.

  • Stuck in the middle ground

    Thu, 9 Apr 2009

    Online sales have been the one success story for high street retailers in the past 12 months, but brands at both the highest and lowest ends of the market have so far failed to join the party

  • Superdrug to distribute own title at rail stations

    Thu, 9 Apr 2009

    Superdrug's women's customer title Dare is to relaunch as a handbag-size magazine this month and will be distributed outside major London Tube and rail stations.

  • The short shelf life of online growth figures

    Wed, 15 Apr 2009

    Last week saw the publication of the IAB/PricewaterhouseCoopers (PwC) figures for the value of online advertising in 2008. Looked at in the context of that year, it was all good news. At a time when overall ad spend was falling by 3.5%, online spend went up by 17.1% year on year to £3,350m. That ...

  • TV Licensing appoints TRO for experiential campaign

    Tue, 14 Apr 2009

    TRO, the experiential agency, has been appointed to handle a new project for TV Licensing, following a pitch.

  • UK ad spend to drop 8.7%

    Tue, 14 Apr 2009

    Global ad spend is set to drop by 6.9% this year to $453bn (304bn), with the UK expected to fall by 8.7% compared to last year, according to ZenithOptimedia.

  • Universal and YouTube launch joint music video service

    Tue, 14 Apr 2009

    Universal Music Group and YouTube have officially announced the launch of a joint music video service Vevo.

  • Upwardly mobile

    Thu, 9 Apr 2009

    Challenger mobile brand 3 is confident its focus on pay-as-you-go handsets and social networking, coupled with online advertising, will lay the foundations for future growth, says Joe Fernandez

  • Visa awards Publicis Groupe Olympics sponsorship account

    Thu, 9 Apr 2009

    Visa is understood to have awarded Publicis Groupe the pan-European ad account for its sponsorship of the London 2012 Olympics, following a pitch.

  • Wal-Mart takes crown from Coke in Top 500 global brands

    Wed, 15 Apr 2009

    US Asda parent Wal-Mart has knocked Coca-Cola from the top spot in the global brand league table compiled by Brand Finance.

  • Wal-Mart tops valuable brands chart

    Wed, 15 Apr 2009

    With a global recession under way, food retailers are the new consumer champions. For the first time, Wal-Mart has topped Brand Finance’s Global 500 list of the world’s most valuable brands.

  • Walt Disney creates EMEA ad sales role

    Wed, 15 Apr 2009

    The Walt Disney Company has appointed Peter Fitton to the new role of vice president of ad sales and promotions for Europe, the Middle East and Africa.

  • Welcome to Yorkshire sponsors Heartbeat

    Thu, 9 Apr 2009

    Yorkshire tourism board Welcome to Yorkshire is to run a nine week sponsorship of ITV’s long-running series Heartbeat.

  • Wells and Youngs considers appealing ASA ban

    Wed, 15 Apr 2009

    Wells and Youngs says it is very surprised at the Advertising Standards Authority decision to ban a poster campaign for its Courage beer brand and is considering whether to appeal the decision.

  • Why aren't agencies queuing up to win the greatest pitch on earth?

    Thu, 9 Apr 2009

    We’ve reached the second leg of the programme - the pitch for the big one, through to 2012 - and the only names said to be on the list are Publicis Groupe, WPP and Chime. So why, apparently, is there such reluctance to bid for the business?

  • Yahoo! creates global agency and client sales chief role

    Thu, 9 Apr 2009

    Yahoo! has promoted Emma Jowett to the new role of head of agency and client sales within the global sales team.

  • Yahoo/Microsoft talks back on?

    Tue, 14 Apr 2009

    Speculation has mounted that Yahoo and Microsoft are close to agreeing a commercial partnership after reports of their respective CEOs Carol Bartz and Steve Ballmer meeting to discuss possible deals.

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