Marketing Week
9 August 2007

  • Anyone for Tennis? MEC raises 2

    Thu, 9 Aug 2007

    The annual Mediaedge:cia Global Solutions (MEC) Tennis Open took place on what was probably the only sunny Friday of the month at the end of July.

  • Asian resurgence 'is bad news for European brands'

    Thu, 9 Aug 2007

    Western companies are "living with a false sense of security" and underestimating the threat from Asian rivals, according to a leading brand consultant.

  • Associated Newspapers fills four new marketing roles

    Thu, 9 Aug 2007

    Associated Newspapers has boosted its strategic insight team with a number of new appointments. The move aims to improve its understanding of brands and consumer behaviour.

  • Associated Northcliffe Digital buys JobsGroup.net

    Thu, 9 Aug 2007

  • Barbie spurns Bratz-culture with ‘wholesome’ ad strategy

    Wed, 15 Aug 2007

  • BBC appoints marketing chief for global news division

    Tue, 14 Aug 2007

    The BBC has appointed former MTV marketer Sanjay Nazerali to the new role of head marketing for its global news division. Nazerali will join the corporation as controller of marketing, communications and audiences for the division in September and report to director of news Richard Sambrook.

  • Betfair employs ex-Virgin boss to advise on TV ads

    Thu, 9 Aug 2007

    Betfair has appointed former Virgin Games managing director Oscar Nieboer as brand director on an interim basis. He will advise on brand development in time for the introduction of the Gambling Act 2005 next month.

  • Broadsheets battle it out to win global race

    Thu, 9 Aug 2007

    Global media "moguldom" is not a term lost on all those watching Rupert Murdoch's successful $5bn (£2.5bn) acquisition of Dow Jones and its flagship brand Wall Street Journal. And rivals are doing more than take note of Murdoch's global spread and ambitions - they are heralding the ...

  • C4 teams up with Fanbanta.com

    Mon, 13 Aug 2007

    Channel 4 is teaming up with a newly launched website for football fans to offer a television show "for fans, by fans". Fanbanta.com aims to capture the real mood and opinions of supporters on the terraces. The site will feature professional content but that uses a maverick, fanzine-style approach.

  • Cagney signs deal with University Choice TV

    Thu, 9 Aug 2007

    Cagney, the marketing services group that includes ad agency Chick Smith Trott (CST), is expanding into media ownership after signing a long-term alliance with University Choice TV (UCTV).

  • Camelot keeps hold of Lottery licence

    Thu, 9 Aug 2007

    Camelot is to launch a fresh onslaught to revive flagging lottery sales over the next ten years after winning the right to run the next National Lottery licence.

  • Camelot trumps Lottery bid rival with Player Card

    Fri, 10 Aug 2007

  • Campbell’s is selling Godiva

    Fri, 10 Aug 2007

    Godiva, the luxury chocolate maker, has been put up for sale by its American owner, Campbell Soup Company. It is understood that Campbell's believes that the company does not fit its portfolio of grocery products.

  • Car firm Mini due to launch branded set of trainers

    Thu, 9 Aug 2007

    Mini is launching a range of branded trainers after signing a deal with Japanese footwear brand Onitsuka Tiger. The limited edition range goes on sale across the UK on December 1.

  • Clear Channel scoops Glasgow ad contract

    Mon, 13 Aug 2007

    Clear Channel Outdoor UK has been awarded the contract to supply and maintain street furniture in Glasgow. The contract includes more than 300 advertising panels on freestanding units and 200 map and information panels and signposts.

  • Coke expands Minute Maid juice range to boost brand well-being

    Thu, 9 Aug 2007

    Coca-Cola is boosting its health credentials with the launch of several functional variants under its Minute Maid brand. It is hoped the launches will strengthen the brand's position in the juice market, which has had mixed success in the UK.

  • Comic novels and modern jackets mark Christie push

    Wed, 15 Aug 2007

    Agatha Christie, one of the UK's most iconic writers and still the world's best-selling author, is being relaunched in a series of illustrated comic novels as part of a major strategy to appeal to new and younger readers.

  • Co-op offers mortgages for 60,000 wooden flats

    Thu, 9 Aug 2007

    The Co-operative Bank is partnering with new eco-friendly housing developer Living Space 21 in a bid to boost its "green" credentials and commitment to first-time buyers.

  • Could the days of market domination be over for green giant Ecover?

    Thu, 9 Aug 2007

    Major manufacturers are gearing up for an onslaught on the environmentally-friendly detergent market, once a niche sector dominated by Ecover.

  • Cranmer tipped to quit Research International

    Thu, 9 Aug 2007

    Mark Cranmer, the worldwide chief executive of WPP Group-owned Research International, is understood to be stepping down from his role at the of this year. It is not thought that he as a job to go to. Cranmer joined the company in March last year and has overseen a restructure ...

  • Cross-border collaboration

    Thu, 9 Aug 2007

    With international boundaries now so permeable, consistency of message for a brand is a must. Richenda Wilson asks if a centrally produced campaign or using local knowledge is best

  • DfT shortlists three for free national travel task

    Mon, 13 Aug 2007

    The Department for Transport is looking for an advertising agency to raise awareness of forthcoming changes to the free bus scheme for older people and the disabled. The pitch will be handled by COI.

  • EA creates digital versions of Hasbro classics

    Fri, 10 Aug 2007

    Hasbro and Electronic Arts have signed a deal to launch Monopoly and Scrabble in digital formats. The games will be available across mobile, online, handheld, PC and consoles.

  • Election campaign moves to online arena

    Wed, 15 Aug 2007

    As the Labour Party fires the opening shots of the General Election campaign, observers are predicting the political marketing battle between the major parties will move to a new level.

  • ELSPA backs call for government to support games industry

    Mon, 13 Aug 2007

    ELSPA, the Entertainment and Leisure Software Publishers Association, has declared its support for Eidos chief executive Jane Cavanagh, who said in an interview with games industry trade magazine MCV that the games industry is "not being taken seriously" by the Government because it fails to offer developers enough ...

  • EMAP's B2B cash cow

    Thu, 9 Aug 2007

    The thriving trade magazine sector is at the centre of a new round of take-overs and mergers, with private equity group Apax last week reportedly seeking to buy EMAP's business-to-business division for £1.3bn.

  • Engine nets investment as it gears up for expansion

    Tue, 14 Aug 2007

    Engine, the marketing services group that own WCRS, has sold a 15% stake to a pre-IPO investment fund Loudwater Trust, as part of its plans for further acquisitions in the new media and PR sectors.

  • Facebook gives advertisers greater say

    Thu, 9 Aug 2007

    Advertisers have welcomed moves by Facebook to give them greater control over where their ads will appear on the site. The social network says it will allow advertisers opt out of certain parts of the site.

  • Fear sells newspapers when fame is the only name of the media game

    Thu, 9 Aug 2007

    The desire for national recognition extends to medical writers, whose articles can lead to confusion. Perhaps they shouldn't be taken so literally?

  • Flood warning

    Wed, 15 Aug 2007

    TV and radio ads for gambling will be allowed for the first time next month after a code of practice was agreed between Government and the industry. Will this open the way for a flood of betting campaigns, or is such a forecast a puritanical over-reaction from opponents? asks Louise Jack

  • Focus DIY names brand director

    Thu, 9 Aug 2007

    Focus DIY has appointed former Wickes managing director Richard Bird to its group board as brand director. He will take over the newly created role next week.

  • Food for thought

    Thu, 9 Aug 2007

    Healthy foods are high on consumers' agenda, but brands could do much more to inform the public about the nutritional content of their shopping baskets and keep their messages consistent

  • Ford extends Sky Sports TV support to all media

    Thu, 9 Aug 2007

    Ford is extending its television sponsorship of Sky Sports' Barclays Premier League coverage into mobile, broadband, interactive and teletext.

  • Galaxy and Kiss sign up Halifax for new radio ad alliance

    Thu, 9 Aug 2007

    Galaxy, the Global Radio youth station, and EMAP-owned Kiss have signed up Halifax as the first client to use the pair's cross-platform advertising alliance. The campaign aims to raise the profile of the bank's student account.

  • GNM snaps up Kable

    Mon, 13 Aug 2007

    Guardian News & Media has acquired conference and research specialist company Kable as it looks to better position its public sector offering. Kable, founded in 1990, has three core business interests from which GNM will hope to generate profits.

  • Government pushes gambling industry into forming new body

    Thu, 9 Aug 2007

    The gambling industry has been forced to establish a new body to draw up a voluntary code for socially responsible advertising, weeks before the Gambling Act 2005 comes into force.

  • Hasbro brings out Playskool MP3 player

    Thu, 9 Aug 2007

    Hasbro, the toy manufaturer, is launching a Playskool-branded MP3 player that will be aimed at pre-school children. It is being developed in a joint venture with digital entertainment company Creative Labs. The music player will be launched next mon...

  • HMV tries to turn Fopp into a hit

    Thu, 9 Aug 2007

    Fopp, the bankrupt independent music chain, is being resurrected after HMV Group bought the brand, six of its most profitable stores and the website for an undisclosed sum last week.

  • How Guy Smith got ahead

    Mon, 13 Aug 2007

    What were the best and worst, and why?: My best job is my current position. There is a great diversity in the work that I do and every day is a new challenge with different opportunities.

  • HSBC delays plans for 'drive-thru' branches

    Thu, 9 Aug 2007

    HSBC has put plans to launch "drive-thru" banks in the UK on hold after failing to find suitable sites.

  • If you can't sing over them, get them singing your song

    Thu, 9 Aug 2007

    The collective voice of consumers has never been louder, the battle for the largest, favourable share of the voice has begun

  • Internet gambling brands spin the wheel of advertising. But is it Russian roulette?

    Fri, 10 Aug 2007

    It is not every day that the UK advertising industry finds a whole new sector suddenly demanding its services. But September 1 will be such a day, as new rules sweeping away curbs on gambling ads come into play.

  • IPC gives Now a facelift

    Tue, 14 Aug 2007

    IPC Connect is relaunching its weekly celebrity title Now to give it a boost in the face of tough competition in the women's weeklies market. The announcement comes just days before the latest Audit Bureau of Circulation figures are unveiled.

  • Knorr plans healthy 'natural' soup range

    Thu, 9 Aug 2007

    Unilever is understood to be planning to launch a range of "natural" soups under the Knorr brand later this year. Knorr Colour Soups will be made of ingredients of the same colour and will have no artificial colourings.

  • Labour holds agency review before election

    Thu, 9 Aug 2007

    The Labour Party is reviewing its advertising ahead of the next General Election, which is widely predicted for May 1 next year. TBWA\London created the campaign for the 2005 election.

  • Live & Breathe wins Hi-Tec's global push

    Thu, 9 Aug 2007

    Live & Breathe has been appointed to create a $12m (5.9m) global advertising push for sports shoe brand Hi-Tec following a three-way pitch.

  • MediaCom scoops Bose advertising task

    Wed, 15 Aug 2007

    Bose, the sound equipment company, has appointed Direct MediaCom to its £11m UK media planning and buying account following a five-way pitch. The WPP-owned agency triumphed over Carat in a final round.

  • MEN Media halves marketing staff

    Thu, 9 Aug 2007

    MEN Media, the publisher of the Manchester Evening News, has axed half of its marketing department and slashed advertising spend in a bid to cut costs.

  • Meyers to replace Cranmer at Research International

    Mon, 13 Aug 2007

    WPP Group has announced that Bob Meyers is to replace Mark Cranmer as global chief executive officer of Research International, who announced his departure last week. Meyers moves from his role as Millward Brown chief executive officer and will take over his new role in October.

  • Monster Euro review halted in favour of global pitch

    Thu, 9 Aug 2007

    Monster, the online recruitment site, is understood to have halted its 20m pan-European advertising review, in order to expand it into a global pitch.

  • MySpace seeks actors for first user-generated film

    Tue, 14 Aug 2007

    MySpace, the social networking site, is launching its search for the stars of the first user-generated film. A casting bus will tour ten major UK cities over, offering people the chance to audition via video cameras and laptops on the bus.

  • Naked Juices enter UK market

    Mon, 13 Aug 2007

    US smoothie brand Naked Juice is to launch in the UK as it hopes to grab a slice of the growing functional drinks market.

  • National TV gambling ads may not be possible according to IPA

    Fri, 10 Aug 2007

    The Institute of Practitioners in Advertising (IPA) has warned that gambling companies planning to take advantage of the forthcoming relaxation of the rules on television advertising may not be able to run national campaigns.

  • Natmags axes online teen title Jellyfish

    Tue, 14 Aug 2007

    The National Magazine Company has axed plans to launch Jellyfish, its digital teen title, after failing to overcome ‘distribution challenges’. The publisher of titles including Cosmopolitan and Harper’s Bazaar ended a 20-week online trial this week.

  • New campaign - Nissan

    Thu, 9 Aug 2007

    Nissan is launching a campaign to promote its sponsorship of Sky Sports' flagship football show, Soccer AM.

  • Nicotinell sponsors Football League

    Thu, 9 Aug 2007

    Nicotinell has signed a deal to become an official sponsor of the Football League. The agreement will run for two years and will include Nicotinell products being sold at grounds.

  • Nokia hands JWT £100m role

    Thu, 9 Aug 2007

    Nokia has appointed JWT to handles it £100m global network distribution business. The agency won the business following a three-way pitch against DDB Worldwide and Grey/Bates.

  • Npower's 'copycat' ads aim to poach Eon's customers

    Thu, 9 Aug 2007

    Npower has fuelled its spat with Eon with the launch of a “copycat” ad campaign that aims to undermine its rival’s advertising and steal customers in its heartland across the East Midlands and North East.

  • OFT calls time on 1p flight ads

    Thu, 9 Aug 2007

    The Office of Fair Trading (OFT) has taken action against 13 airlines that do not include all charges and costs in their advertised price. The move will signal the end of low-cost airlines advertising 1p flights.

  • Online advertisers must accept risk of user-generated content

    Wed, 15 Aug 2007

    The control brands have over traditional media is not available online - no matter what safeguards social networking sites try to introduce.

  • Over here and over-looked?

    Thu, 9 Aug 2007

    Whole Foods is the latest of several US retailers to open a UK branch. Will the American model succeed in making an impression over here? asks Richard Perks

  • Prince giveaway boosts Mail on Sunday

    Fri, 10 Aug 2007

    The Sunday Times suffered a double-digit year-on-year circulation decline last month as it continues to feel the impact of its 20p price increase to £2 last September. The paper's circulation plummeted from 1,308,603 to 1,169,017 between July 2006 a...

  • Redesign of the times

    Thu, 9 Aug 2007

    Redesigns are about more than just creating a trendy logo and slapping on a few nice colours. David Benady discovers there needs to be a business case for changing a brand’s look and feel

  • Retailers embrace "tap and pay"

    Wed, 15 Aug 2007

  • RLA takes to a barn, handing interior design duties over to students

    Thu, 9 Aug 2007

    Creative agency RLA Group has an unlikely setting for its new office - a barn in Dorset (pictured). The only thing left to do is to design the interior to get the agency's creative juices flowing.

  • RSA plumps for Interbrand and DDB joint bid

    Thu, 9 Aug 2007

    Royal & SunAlliance (RSA) has appointed brand consultancy Interbrand to work on the overhaul of its global brand, alongside DDB London, which will handle the global advertising business.

  • Setanta set to launch Arsenal FC digital TV channel on satellite

    Thu, 9 Aug 2007

    Setanta Sports, the pay-TV sports broadcaster, is launching a branded digital television channel with Arsenal Football Club.

  • Souk appoints new MD and expands into sponsorship

    Mon, 13 Aug 2007

    Integrated advertising agency Souk Communications has restructured as it seeks to grow. It has appointed Paul Vennard as managing director and has also extended its services by opening a new sponsorship division, Souk Sponsorship.

  • The agency's new clothes

    Thu, 9 Aug 2007

    There was shopping-based hysteria at marketing agency Iris recently with the opening of fashion boutique Joy just round the corner from its offices.

  • The edge of the social crowd

    Thu, 9 Aug 2007

    Bebo is one of the most popular global social networking websites with a large number of UK users, but it has come under fire more than once for its advertising policies. By John Reynolds

  • The Leith Agency wins Balblair whisky relaunch account

    Fri, 10 Aug 2007

    The Leith Agency has been appointed by Inver House Distillers to help relaunch Balblair Highland Single Malt Scotch Whisky. The agency won the business after a three-way pitch against undisclosed agencies.

  • This Is Me dolls signs up as Kids' Choice Awards sponsor

    Thu, 9 Aug 2007

    Nickelodeon has signed up doll brand This Is Me as the sponsor of the first UK Kids' Choice Awards. The inaugural ceremony will be held in London in October.

  • Threshers ad review to fight supermarkets

    Thu, 9 Aug 2007

    Threshers, the off-license retailer, has called for a review of its 2m advertising business as part of a move to fend off competition from the supermarkets.

  • Time Out Mobile free service set to launch

    Fri, 10 Aug 2007

    Time Out, the listings magazine, is launching a free mobile service to offer local information about entertainment in London. Time Out Mobile will also offer a search facility to help users find taxi services and the nearest cash point.

  • Toyota chief 'frontrunner' to replace ITV's McCulloch

    Wed, 15 Aug 2007

  • Ulster politician blasts 'crass' Ryanair ads

    Wed, 15 Aug 2007

  • Virgin Media in online "football first"

    Mon, 13 Aug 2007

    Virgin Media is launching an online ad campaign to drive users to its new sports website. It says the campaign marks the first time Premier League football clips have been used within online advertising.

  • Virgin Media in pledge to tone down 'confusing' ads

    Thu, 9 Aug 2007

    Virgin Media claims that it is toning down campaigns that pit it against rivals such as BSkyB because consumers are getting confused and being patronised.

  • VisitBritain boosts promotions after govt grant

    Tue, 14 Aug 2007

    VisitBritain will ramp up promotion of rural tourist attactions after receiving a £1m boost from Culture Secretary James Purnell (pictured). He announced the plans today to increase visitors to Britain's countryside.

  • Wieden & Kennedy takes Hondamentalism online

    Wed, 15 Aug 2007

    Wieden & Kennedy has created four online films for Honda to support the launch of its hot-hatch model, the Civic Type R. The two-minute films develop the concept of Hondamentalism, which was introduced in an above-the-line campaign in May.

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