Marketing Week
9 February 2006

  • 24/7 Real Media appoints UK operation chiefs

    Thu, 9 Feb 2006

    Online tracking and analysis company 24/7 Real Media has appointed Rob Wilson as managing director and Chris Gawor as commercial director for its UK operations, effective immediately.

  • 450m threat to McCann after Microsoft puts media on notice

    Thu, 9 Feb 2006

    Microsoft is understood to have put its global media planning and buying agency Universal McCann on notice. The move is likely to threaten the software company's relationship with Interpublic Group's McCann WorldGroup, which handles the consolidated 450m advertising, media and marketing business.

  • A militant Joe Public chokes up with rage

    Thu, 9 Feb 2006

    One of the key problems facing marketers is a relegation of their status.

  • Adland salaries can't keep up the pace

    Thu, 9 Feb 2006

    David Benady's analysis quotes one leading marketer as saying that "agencies should cut back on excessive salaries" rather than charging brand owners more (MW last week).

  • Alfa Romeo appoints Krow for Brera launch

    Thu, 9 Feb 2006

    Krow, the start-up launched last year by former D'Arcy chiefs Barry Cook and Nick Hastings, has been chosen to handle the launch of the Alfa Romeo Brera.

  • All cries over spilt milk

    Thu, 9 Feb 2006

    An unwitting victim of the satirical cartoon rows, Arla Foods is losing 1m a day in sales and proves how vulnerable brands can be. Yet, it could not have anticipated the event nor has it been able to respond as other high-profile boycott targ

  • An ideal show sailing a lot closer to the line

    Thu, 9 Feb 2006

    I read with interest Trevor Foley's article supporting the wonders of F2F marketing (MW January 19). If only exhibition organisers knew what above and below-the-line marketing was and where to use it, they might stand a chance of wiping the floor.

  • As Smash Hits ink fades away, will the fans hit the digital age?

    Thu, 9 Feb 2006

    Encapsulating the pop culture of the 1980s, Smash Hits magazine has gasped its last column. But it wasn't just the victim of changing tastes, like the gallant Pink 'un and Green 'un of yore

  • ASA demands Wanadoo pulls '8 meg' ads

    Thu, 9 Feb 2006

    Internet provider Wanadoo has fallen foul of the Advertising Standards Authority for the third time in a year after a series of complaints about television and print ads created by M&C Saatchi.

  • Bank loses top marketer after a year

    Thu, 9 Feb 2006

    Bradford & Bingley has lost its chief marketer Warren Langley less than a year after he took up post. He was appointed director of marketing communications in May last year.

  • Behind every over-familiar face is an ugly sister we all dislike

    Thu, 9 Feb 2006

    Barclays is on the well-trodden road of corporate chumminess, but its trendy signs could leave it looking like an adult disco-dancing at a teenage party

  • Bodyform fury as Decaux pulls poster

    Thu, 9 Feb 2006

    SCA Hygiene is demanding an explanation from outdoor media company JC Decaux after it took down an ad for Bodyform following complaints from a local councillor.

  • Bright appointed by Isuzu Trucks

    Thu, 9 Feb 2006

    Bright has been appointed to the £4m integrated advertising account for Isuzu Trucks, the world's biggest truck manufacturer, after a four-way pitch.

  • BT lures Disney new media exec for interactive TV arm

    Thu, 9 Feb 2006

    BT has poached a senior Disney new media executive, Antony Carbonari, to fill the newly created role of director of interactive and commercial media for its Television Services business.

  • Cadbury and Masterfoods new 'Be Treatwise' campaign

    Thu, 9 Feb 2006

    Cadbury and Masterfoods have announced plans to highlight the role of treats in a balanced diet, as part of a new 'Be Treatwise' campaign, launched by the Biscuit, Cake, Chocolate and Confectionery Association. Information on chocolate bars will encourage consumers to 'Get to know your GDAs' (guideline daily amount).

  • Campaign reinforces Daihatsu's Japanese credentials

    Thu, 9 Feb 2006

    Car maker Daihatsu is underlining its Japanese credentials in a Manga-inspired campaign for its Charade and Sirion models.

  • Carat wins £5m COI cinema buying account

    Thu, 9 Feb 2006

    Carat has won the £5m COI cinema buying account after a final contest against MindShare.

  • Carnation Footcare brand to undergo £500,000 relaunch

    Thu, 9 Feb 2006

    Cuxson Gerrard is revamping its Carnation Footcare brand in a bid to take on market leader Scholl.

  • Cartoon crisis 'will not damage Danes'

    Thu, 9 Feb 2006

    The furore over the publication of cartoons depicting the Prophet Muhammad in a Danish newspaper will do more damage to the country's national brand than the individual companies currently facing boycotts, according to a leading brand consultant.

  • Climbing Mt Kilimanjaro is a bit of a gas for Smith

    Thu, 9 Feb 2006

    What is it, the Diary wonders, about the Marketing Society that inspires people to start marching up mountains in Africa?

  • Coca-Cola prepares Defense remedy for flu and colds

    Thu, 9 Feb 2006

    Coca-Cola is plotting the launch of a new health drink which will claim to boost the drinker's immune system and prevent cold and flus.

  • Coca-Cola's profits fall

    Thu, 9 Feb 2006

    Coca-Cola's profits fell by 28 per cent to £494m in the last quarter of 2005, partly due to marketing outlay, according to the company.

  • Co-op to permit third-party ads on in-store TV

    Thu, 9 Feb 2006

    The Co-operative Group is to allow third-party advertising, alongside promotions for its own lines, on an in-store television network it is rolling out across its 1,700 UK stores.

  • Customers for keeps

    Thu, 9 Feb 2006

    Loyalty is a widely-used term, but it is difficult to quantify lifetime value and find the right balance between acquiring new customers and treating existing ones as long-term assets. By David Reed

  • Dell looking for an agency

    Thu, 9 Feb 2006

    Dell is looking for an agency to handle its pan-European direct marketing business. The PC manufacturer previously worked with WWAV Rapp Collins but the agency's last campaign was in 2003.

  • Dickinson to front IdealDeal drive

    Thu, 9 Feb 2006

    Bargain website IdealDeal. com has signed up television antiques expert and I'm a Celebrity Get Me Out of Here contestant David Dickinson as the face of its marketing and advertising.

  • Durex group's marketing chief quits

    Thu, 9 Feb 2006

    Durex owner SSL's UK marketing director, John Zaheer Flaherty, has left the company without a job to go to.

  • Emotional or rational, choice has never been so expensive

    Thu, 9 Feb 2006

    It's been a buzzword for decades, but 'choice' doesn't always benefit the consumer - marketers must work harder to offer true value to shoppers

  • Google and Skype team up with venture capital firms

    Thu, 9 Feb 2006

    Google and eBay-owned internet telecoms company Skype has teamed up with venture capital firms to invest $22m (&£12.6m) in Fon, a three-month-old Spanish start-up. Fon aims to create a wireless network of broadband users.

  • Government asks WCRS to devise flu push

    Thu, 9 Feb 2006

    The Government is making plans for an advertising campaign to inform the public about a potential flu pandemic, following predictions from experts who study flu viruses about a devastating outbreak.

  • Grow or stay cool: the dilemma for Choice

    Thu, 9 Feb 2006

    Fans of specialist music including hip hop, indie and rock have never had it so good, with commercial radio operators boosting investments in such stations over recent years desparate to tap into a more diverse audiences.

  • Heart 106.2 retains its position

    Thu, 9 Feb 2006

    Heart 106.2, the Chrysalis Radio-owned London station, has retained its position as the most listened to station in London, according to the Rajar figures for the fourth quarter of 2005. It has a six per cent share of the market.

  • Here's Johnny walking through the line in biopic breakthrough for marketers

    Thu, 9 Feb 2006

    The Diary is not a great cinema goer, not since the incident with the super-sized popcorn during "Crocodile Dundee II" at the old Catford ABC in 1988. Sonia - if you're reading this, I'm sorry.

  • Honda uses Codemasters tie-up to showcase latest Civic range

    Thu, 9 Feb 2006

    In a first for both the car and video games industries, Honda is to showcase its latest car launch, it's eighth-generation Civic, in a computer game.

  • ING Direct sponsors Channel 4's and More4's home programming

    Thu, 9 Feb 2006

    Vallance Carruthers Coleman Priest has created a campaign to back ING Direct's sponsorship of Channel 4's and More4's home programming, which includes Property Ladder, Location Location Location and Grand Designs.

  • IPC Ignite promotes Emily Hutchings

    Thu, 9 Feb 2006

    IPC Ignite has promoted Emily Hutchings from assistant publisher to associate publisher of Uncut and Loaded, where she will manage the development of all digital, mobile and online activity for the magazines.

  • Iris picks up 2m below-the-line business

    Thu, 9 Feb 2006

    Iris has been appointed to handle the 2m below-the-line account for Sony.

  • Is Oades being eased out or promoted to the frontline?

    Thu, 9 Feb 2006

    Coca-Cola has appointed GB president Charlotte Oades to a newly created European role, apparently watering down her previous responsibility for the brand into a remit largely consisting of public relations duties.

  • ITV appoints Patrick Ugeux

    Thu, 9 Feb 2006

    ITV has appointed Patrick Ugeux as director of marketing strategy.

  • Kraft Foods denies pitch for Kenco coffee brand

    Thu, 9 Feb 2006

    Kraft Foods has denied it is holding a pitch for its £7m Kenco coffee brand, but it has confirmed that Ogilvy & Mather was invited to develop ideas for the brand earlier this year.

  • Leith London loses Carling and axes five

    Thu, 9 Feb 2006

    Leith London has axed one in five staff as it loses its £7m flagship account, Coors beer brand Carling.

  • Lloyds TSB Insurance to be headline sponsor of British International Motorshow

    Thu, 9 Feb 2006

    Lloyds TSB Insurance is to become the headline sponsor of the British International Motorshow in a deal worth &£1m. The company will be the show's first non-media sponsor in its 103-year history.

  • London Underground seeks 'breakfast' sampling partner

    Thu, 9 Feb 2006

    London Underground (LU) is seeking a "breakfast" brand to help it raise awareness of the importance of eating the first meal of the day.

  • Majority of UK publishers 'keen to offer podcasting'

    Thu, 9 Feb 2006

    A third of UK publishers have already launched podcasting services, according to new research, while half of those surveyed plan to do so in the next 12 months.

  • Merger of Boots and Alliance UniChem

    Thu, 9 Feb 2006

    The Office of Fair Trading will not refer the £7bn merger of Boots and Alliance UniChem to the Competition Commission.

  • Miller chairs first media sector VCT

    Thu, 9 Feb 2006

    Former chairman and chief executive of EMAP Sir Robin Miller is to chair the board of the first venture capital trust to target the broader UK media sector.

  • Mobile platform: more to it than off-the-shelf

    Thu, 9 Feb 2006

    Delighted to see that Gary Corbett at Opera (one of your advertisers) believes that the opportunities for mobile marketing look promising.

  • Monthly magazine circulation figures expected to decline

    Thu, 9 Feb 2006

    Women's monthly magazines are expected to reflect a difficult last six months when the Audit Bureau of Circulations are announced on February 16.

  • Mother quits SkyBet after pitch for new game is called

    Thu, 9 Feb 2006

    BSkyB's betting arm SkyBet has parted company with its agency Mother after it called a creative pitch for a new interactive poker service.

  • Mother's hopes of retaining £60m Orange contract dealt major blow

    Thu, 9 Feb 2006

    Mother's grip on the £60m UK advertising business for Orange has been weakened after the agency failed to make it through to the latest stage of France Telecom's £300m pan-European advertising review.

  • Natuzzi UK marketing chief Mark Storey quits

    Thu, 9 Feb 2006

    Natuzzi UK marketing chief Mark Storey has quit the company, which owns Kingdom of Leather, and Celine Mougenot has been promoted to replace him. Nick Moore has been appointed managing director.

  • Nestlé in fresh baby milk row over 'research fraud'

    Thu, 9 Feb 2006

    Nestlé has run into trouble again with lobby groups, which are calling for baby milk formula Nan HA2 to be taken off UK shelves following allegations that some of the research the company relies on to justify product claims may be fraudulent.

  • New Campaign - Motorola

    Thu, 9 Feb 2006

    Motorola is running an outdoor campaign to promote the SLVR, its new slim-line mobile phone that features Bluetooth, a digital camera and video applications, and an MP3 player.

  • New Products - Will Bar

    Thu, 9 Feb 2006

    King of Shaves founder Will King is launching an energy snack called the Will Bar.

  • Oceans apart in business sense

    Thu, 9 Feb 2006

    Research comparing advertising agencies in the UK and US show home shops have the creative edge, but when it comes to business practices and cost-control, we should look to our American cousins

  • Ofcom warms to branding of TV and radio channels

    Thu, 9 Feb 2006

    Brands will be able to sponsor commercial television channels and radio services under proposals drawn up by Ofcom this week.

  • Planners must regain high ground on planet media

    Thu, 9 Feb 2006

    When 'dinosaur' media owners can raise their game to meet the challenges of the new media environment, why is it so difficult for agencies to do the same? By Steve Booth

  • Porcini and tinned meat rule in old Durham town

    Thu, 9 Feb 2006

    There's nowt as queer as folk, as they say up North, and they very possibly say the same thing at Waitrose HQ in sissy southern Bracknell.

  • Post Office plots telecoms expansion

    Thu, 9 Feb 2006

    The Post Office is likely to expand further into the telecoms sector, following the launch of its directory enquiries service 11 88 55 last week.

  • Procter & Gamble considers merging Oral B and Crest

    Thu, 9 Feb 2006

    Procter & Gamble is considering merging its Oral B and Crest brands outside the US.

  • Rapid evolution inspiring UK SMEs

    Thu, 9 Feb 2006

    A recent survey by O2 identified more than 200 firms creating innovative mobile products and services for businesses and consumers. Its list of 50 "companies to watch" accounted for a &£1bn market that flourishes on the back of 63 million mobile phones currently owned in the UK.

  • Reckitt gears up to expand major brands

    Thu, 9 Feb 2006

    Reckitt Benckiser is gearing up for major launches under its household care brands Cillet Bang and Mr Sheen brands.

  • Refresh picks mobile mag marketing chief

    Thu, 9 Feb 2006

    Refresh Mobile, the independent mobile magazine publishing company, has appointed Elaine Devereux as its first marketing and brands director.

  • Reputation survey? Try Top Trumps test instead

    Thu, 9 Feb 2006

    All the kerfuffle about the easyJet pitch has got the Diary thinking about how companies pick an agency.

  • Retailer concerns hit new Coke energy drink launch

    Thu, 9 Feb 2006

    Coca-Cola's new energy drink Relentless is facing early problems as retailers express concerns about the amount of caffeine in the product.

  • Roger Parry to step down at Clear Channel

    Thu, 9 Feb 2006

    Roger Parry, the non-executive chairman of Clear Channel, is stepping down in June. He stepped down as chief executive last summer.

  • Sliding down the bill

    Thu, 9 Feb 2006

    Asda chief Andy Bond's programme for success looks on shaky ground with Sainsbury's staging a comeback and Morrisons growing in strength. New stores, formats and price cuts are planned, but is the problem that the chain is simply too 'Wal-Marty' for UK shoppers? asks Ian McCawley

  • TBWA rethinks John Smith's ads after poor performance

    Thu, 9 Feb 2006

    TBWA/London has gone back to the drawing board for its latest work for John Smith's Bitter after the campaign it devised - the first since comic Peter Kay cut ties with the brand - fared badly in research.

  • TBWALondon picks chief executive but fails to silence doubters

    Thu, 9 Feb 2006

    After nine months of speculation about the vacant chief executive's chair at TBWALondon, the post has been filled by Matt Shepherd-Smith, who has been promoted from managing director.

  • Tesco suffers decline in customer loyalty

    Thu, 9 Feb 2006

    Tesco is suffering a decline in customer loyalty, according to research carried out by Millward Brown on behalf of WPP Group. A survey found that Tesco remains the grocery brand shoppers are most likely to 'bond' with, but it is being hit by negative consumer perceptions associated with market dominance.

  • The prospects are daunting for Kraft's incoming marketing chief

    Thu, 9 Feb 2006

    Kraft new vice-president and area director for the UK and Ireland Ben Clarke certainly has his work cut out. Previously head of the US packaged food giant's Australian operations, Clarke finds himself assuming control of food and confectionery divisions in this country (MW last week). Kraft declined ...

  • The research skills on both sides of the table

    Thu, 9 Feb 2006

    The debate on research agencies providing more than research results (MW last week) has been going on for some time. As far as quantitative agencies go, there is a major lack of the expertise required and in most cases, those with the expertise are not actively involved with the project.

  • The road less travelled

    Thu, 9 Feb 2006

    Will Travelocity's position as the independent traveller's choice suffer from the marketing link with Lastminute.com? By Jonathan Harwood

  • The7Stars wins briefs for The Blue Man Group and Farringdon Films

    Thu, 9 Feb 2006

    The7Stars, the start-up media agency, has won briefs for performance art troupe The Blue Man Group and Farringdon Films, an independent production company. It follows its &£1m Crown Golf Courses win last November.

  • Thinkbox appoints Andy Barnes

    Thu, 9 Feb 2006

    Thinkbox, the commercial TV marketing body, has appointed Channel 4 sales director Andy Barnes as chairman following the departure of former chair Justin Sampson, who has also left his role as ITV customer relationship manager.

  • Thorntons chairman Christopher Burnett quits

    Thu, 9 Feb 2006

    Thorntons chairman Christopher Burnett has quit after his £87.4m takeover bid was rejected on the grounds that it undervalued the company. The chain has been in takeover talks since August. John Jackson, a senior independent director, is actin

  • Times puts logos on share pages

    Thu, 9 Feb 2006

    Clients will be able to splash their logos and slogans across the share pages of The Times newspaper in the form of a watermark behind the figures.

  • Ubisoft appoints Ian Chambers

    Thu, 9 Feb 2006

    Ubisoft, the video games publisher, has appointed Ian Chambers to the newly created position of consumer marketing manager.

  • Unilever gives new foods role to Braun

    Thu, 9 Feb 2006

    Unilever has appointed Thom Braun, the former director of its global marketing academy, as vice-president marketing capability for foods. He took over the newly created role last week.

  • Unilever readies first major food brand launch in years

    Thu, 9 Feb 2006

    Unilever is planning to launch a completely new food brand aimed at boosting its range of healthier eating products. It is due to be launched in the second half of this year.

  • Virgin Radio appoints in house team to handle all online sales

    Thu, 9 Feb 2006

    Virgin Radio is taking its online sales, sponsorship and promotions in-house for the first time. The station has appointed Rowan Link to head the new team.

  • VisitBritain unveils 'children's literature' tourism push

    Thu, 9 Feb 2006

    VisitBritain will seek to capitalise on England's literary heritage this autumn when it launches a campaign promoting areas of the country featured in famous children's books.

  • Waste not want not

    Thu, 9 Feb 2006

    Forests of PoP material confuse shoppers. Less waste and messages that fit the brand strategy will lead to far greater effectiveness and a bigger slice of marketing budgets, says David Benady

  • WCRS understood to be frontrunner to win Weetabix account

    Thu, 9 Feb 2006

    WCRS is understood to be the frontrunner to win the £12m advertising account for Weetabix.

  • Wieden & Kennedy poised to pick up a project for FilmFour

    Thu, 9 Feb 2006

    Wieden & Kennedy is poised to pick up a project for Channel 4-owned FilmFour ahead of the channel's Freeview debut.

  • ZenithOptimedia wins pan-European account for TNT NV

    Thu, 9 Feb 2006

    ZenithOptimedia has won the £15m pan-European account for courier firm TNT NV, which owns TNT Express.

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