Marketing Week
9 January 2003
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A little grooming for that big day
Thu, 9 Jan 2003
Weddings, eh? All the rage, it seems. Second only to divorce on the "to do" list of every fashionable couple from Sheffield to Sheerness. Nary a weekend goes by when the Diary cannot be found, damp-eyed, waving off some happy couple, safe in the knowledge that they won't be clogging up the pubs for a while.
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Alien's assistant in election race
Thu, 9 Jan 2003
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Alien's assistant in election race
Thu, 9 Jan 2003
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All dressed up and nowhere to go
Thu, 9 Jan 2003
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Allied Domecq picks Levett as its new md
Thu, 9 Jan 2003
Allied Domecq Spirits & Wine UK has appointed former Campbell Grocery Products chief Alison Levett as its new managing director.
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Allied Domecq picks Levett as its new md
Thu, 9 Jan 2003
Allied Domecq Spirits & Wine UK has appointed former Campbell Grocery Products chief Alison Levett as its new managing director.
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AMV.BBDO wins £7.2m Quaker Oats ad business
Thu, 9 Jan 2003
Quaker Oats has shifted its £7.2m UK advertising account out of Rainey Kelly Campbell Roalfe/Y&R and into Abbott Mead Vickers. BBDO following owner PepsiCo's decision to consolidate its business into Omnicom-owned agencies.
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AMV.BBDO wins £7.2m Quaker Oats ad business
Thu, 9 Jan 2003
Quaker Oats has shifted its £7.2m UK advertising account out of Rainey Kelly Campbell Roalfe/Y&R and into Abbott Mead Vickers.
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Are marketers so ill-informed?
Thu, 9 Jan 2003
It should not take a report by Datamonitor to inform marketers of the link between customer service and customer loyalty (MW December 5, 2002). Common sense tells us all we need to know on the subject.
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ASA raps Sport for air gun ads
Thu, 9 Jan 2003
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ASA raps Sport for air gun ads
Thu, 9 Jan 2003
The Daily Sport has been dubbed irresponsible by the Advertising Standards Authority for offering its readers air guns in an ad which uses, among others, the tagline: "&£10m worth of fun sporting air pistols for every reader".
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BBC1 and ITV1's share of viewing for 2002 declines
Thu, 9 Jan 2003
...BBC1 and ITV1's share of viewing for 2002 has declined by 2.57 and 9.76 per cent respectively year on year, while multichannel's has risen by 9.
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BMP DDB scoops £11m TUI UK brief in European agency shake-up
Thu, 9 Jan 2003
BMP DDB has snatched the £11m advertising account for TUI UK from WCRS after a European agency reshuffle at the German-owned travel company.
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BMP DDB scoops £11m TUI UK brief in European agency shake-up
Thu, 9 Jan 2003
BMP DDB has snatched the £11m advertising account for TUI UK from WCRS after a European agency reshuffle at the German-owned travel company.
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Breathe deeply and then relax
Thu, 9 Jan 2003
The decision to ban the use of terms such as "light" and "mild" on cigarettes packs is just plain daft. No longer will us weed puffers have our own easy-reference guide as to the likely damage levels inflicted knowingly on our bodies.
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British Nuclear Fuels drops cdp-travissully pending review
Thu, 9 Jan 2003
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Burger King appoints new head after Joseph's sudden departure
Thu, 9 Jan 2003
Burger King has appointed Paul Reynish as head of marketing for Burger King UK and Ireland, following the abrupt departure of marketing director Anna Joseph after just three months (MW December 19, 2002). He is the third marketing chief at the fast-food retailer in as many years.
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Burger King appoints new head after Joseph's sudden departure
Thu, 9 Jan 2003
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Cancer Research set to endorse Nivea suncare
Thu, 9 Jan 2003
Top UK cancer charity in tie-up with Nivea, reminiscent of controversial BHF/Tetley deal last year
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Channel 4
Thu, 9 Jan 2003
Channel 4 claims that its 16to 34-year-old peak-time audience share for 2002 is its highest since it launched in 1982.
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CHI snatches £2m Expedia ad account
Thu, 9 Jan 2003
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CHI snatches £2m Expedia ad account
Thu, 9 Jan 2003
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Coke to sponsor Ant & Dec's Take-Away show
Thu, 9 Jan 2003
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Coors Brewers sponsors Celtic and Rangers
Thu, 9 Jan 2003
Coors Brewers has signed a three-year £12m deal with Glasgow football clubs Celtic and Rangers for its Carling brand, as tipped in Marketing Week (November 28, 2002).
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Direct competition?
Thu, 9 Jan 2003
The debate rages over whether creativity or media planning should come first in any campaign strategy. David Benady gauges how direct marketers perceive the role of creativity within their discipline
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DP&A creates £7m integrated campaign for Open University
Thu, 9 Jan 2003
DP&A has created a £7m integrated campaign for the Open University that includes an animated TV ad and direct mail activity.
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EasyCar appoints head of European marketing
Thu, 9 Jan 2003
Car hire company easyCar has appointed Jennifer Mowat as its commercial director, a new position which has been created to take on responsibility for the company's European marketing strategy.
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EHS Brann
Thu, 9 Jan 2003
EHS Brann, the incumbent agency for Microsoft's £10m direct marketing account, has been knocked off the technology company's shortlist.
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EHS Brann
Thu, 9 Jan 2003
EHS Brann, the incumbent agency for Microsoft's £10m direct marketing account, has been knocked off the technology company's shortlist.
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EMAP appoints Brendan Moffet
Thu, 9 Jan 2003
EMAP Performance has appointed Brendan Moffet as brand director of the Big City radio network. Moffet, a former brand director for EMAP's Magic Radio Network, joins from interactive entertainment provider Zoo, where he was group marketing director.
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Ex-Arcadia marketing man takes on Euro role at shoe brand CAT
Thu, 9 Jan 2003
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Fast-food giants face an unhealthy future
Thu, 9 Jan 2003
As consumers turn to healthier alternatives, fast-food giants in the UK are having to radically rethink their brand strategies. By Victoria Furness
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Fast-food giants face an unhealthy future
Thu, 9 Jan 2003
As consumers turn to healthier alternatives, fast-food giants in the UK are having to radically rethink their brand strategies. By Victoria Furness
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Fox Kids Europe signs deal with Infogrames
Thu, 9 Jan 2003
Fox Kids Europe has signed a deal with Infogrames to sponsor its new live-action sport series, Jam Hot.
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Goldfish advertising loan products
Thu, 9 Jan 2003
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Goldfish advertising loan products
Thu, 9 Jan 2003
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Grey Worldwide and Lowe final two agencies on shortlist for Visa CEMEA
Thu, 9 Jan 2003
Grey Worldwide and Lowe are the final two agencies on the shortlist for Visa CEMEA's multi-million pound advertising account.
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Gunning for brand tie-up with Santa
Thu, 9 Jan 2003
It appears that Father Christmas has had a poor Christmas (by his own standards). His postbag was down year on year (AC Nielsen) and present deliveries were flat in the vital fourth quarter, according to early estimates. In an effort to nip th
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Guy Parsons appointed managing director of TGI Friday's
Thu, 9 Jan 2003
Whitbread Hotel Company sales and marketing director Guy Parsons has been appointed managing director of TGI Friday's.
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Guy Parsons appointed managing director of TGI Friday's
Thu, 9 Jan 2003
Whitbread Hotel Company sales and marketing director Guy Parsons has been appointed managing director of TGI Friday's.
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Guy Zitter to oversee plans for launch of glossy celebrity weekly magazine
Thu, 9 Jan 2003
Associated Newspapers' Daily Mail managing director Guy Zitter is to oversee plans for the launch of a glossy celebrity weekly magazine designed to compete with Express Newspapers' OK! magazine.
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H Bauer's new quarterly leisure and lifestyle magazine
Thu, 9 Jan 2003
H Bauer's new quarterly leisure and lifestyle magazine, codenamed Project Amber, is to be called 360º.
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HBOS appoints George Mitchell
Thu, 9 Jan 2003
HBOS has appointed George Mitchell as Governor of Bank of Scotland and Sir Ron Garrick as deputy chairman of HBOS.
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Holmes Place appoints Jeremy Tester
Thu, 9 Jan 2003
Holmes Place health club has appointed Jeremy Tester to the newly created position of marketing director. He joins in February from his position as board director at Manning Gottlieb OMD.
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Hunter's prey is little more than departmental error
Thu, 9 Jan 2003
Tom Hunter hopes to gain control of Allders and House of Fraser and consolidate them. But can he inject new life into the department store? asks George Pitcher
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Hutchison 3G's mobile phones and services
Thu, 9 Jan 2003
The Link is the latest retailer to agree to sell Hutchison 3G's mobile phones and services. Hutchison 3G already has partnerships in place with Carphone Warehouse and Phones 4U.
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If the pharmacists are to be believed, we're all sick
Thu, 9 Jan 2003
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If the pharmacists are to be believed, we're all sick
Thu, 9 Jan 2003
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IPC Media promotes Niall McKinney
Thu, 9 Jan 2003
IPC Media has promoted head of marketing for the group's men and music titles Niall McKinney to the board-level position of marketing director of IPC Ignite!
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ITV's share of national advertising revenue drops
Thu, 9 Jan 2003
ITV's share of national advertising revenue dropped to just below 54 per cent for 2002, and is expected to drop below 52 per cent for 2003, according to estimates from television advertising buyers...
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ITV's share of national advertising revenue drops
Thu, 9 Jan 2003
ITV's share of national advertising revenue dropped to just below 54 per cent for 2002, and is expected to drop below 52 per cent for 2003, according to estimates from television advertising buyers...
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J Barbour & Sons appoints Andrew Geere
Thu, 9 Jan 2003
J Barbour & Sons, the country clothing manufacturer, has appointed international marketing manager Andrew Geere to the new role of UK commercial manager.
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J Barbour & Sons appoints Andrew Geere
Thu, 9 Jan 2003
J Barbour & Sons, the country clothing manufacturer, has appointed international marketing manager Andrew Geere to the new role of UK commercial manager.
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learndirect to sponsor Trisha
Thu, 9 Jan 2003
Granada Enterprises' Commercial Ventures has signed up learndirect to sponsor Trisha on ITV1 and ITV2 for nine weeks in a £250,000 deal.
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learndirect to sponsor Trisha
Thu, 9 Jan 2003
Granada Enterprises' Commercial Ventures has signed up learndirect to sponsor Trisha on ITV1 and ITV2 for nine weeks in a £250,000 deal.
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M&S names former Diageo brand director Avis as marketing chief
Thu, 9 Jan 2003
Marks & Spencer has appointed its new marketing chief, Alice Avis, who claims to have been responsible for reversing declining sales of Diageo brand Johnnie Walker.
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M&S names former Diageo brand director Avis as marketing chief
Thu, 9 Jan 2003
Marks & Spencer has appointed its new marketing chief, Alice Avis, who claims to have been responsible for reversing declining sales of Diageo brand Johnnie Walker.
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Maiden signs up BBC 24 for news screens
Thu, 9 Jan 2003
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McDonald's organic bid to lure customers
Thu, 9 Jan 2003
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MediaVest picks up £5m Admiral business
Thu, 9 Jan 2003
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MediaVest picks up £5m Admiral business
Thu, 9 Jan 2003
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Ogilvy & Mather
Thu, 9 Jan 2003
Ogilvy & Mather has created a £1m TV and radio campaign to promote child safety on the internet for the Government.
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Ogilvy & Mather
Thu, 9 Jan 2003
Ogilvy & Mather has created a £1m TV and radio campaign to promote child safety on the internet for the Government.
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Pull yourselves into the future
Thu, 9 Jan 2003
A modest proposal for the new year: shorten your lead time to market, whoever you are, and in whatever sector you work. A shortened lead time not only helps to put one over on the competition, it also works wonders for consumer perception of your brand.
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Reading the runes is no real strategy
Thu, 9 Jan 2003
It is a constant revelation to me that the dubious nature of brand stretch ("Power brands begin to stretch credibility", MW December 12, 2002) is not challenged in a more rigorous manner. The sources made good points, but echoed those made almost ten years ago by Ries & Trout in The 22 Immutable Laws of Marketing.
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Reading the runes is no real strategy
Thu, 9 Jan 2003
It is a constant revelation to me that the dubious nature of brand stretch ("Power brands begin to stretch credibility", MW December 12, 2002) is not challenged in a more rigorous manner. The sources made good points, but echoed those made almost ten years ago by Ries & Trout in The 22 Immutable Laws of Marketing.
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Saatchi set to win £10m RBS
Thu, 9 Jan 2003
The Royal Bank of Scotland (RBS) is tipped to appoint Saatchi & Saatchi to handle its £10m retail and corporate advertising account.
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Saturation coverage has become the price of fame
Thu, 9 Jan 2003
Magazine publishers seem committed to a diet of celebrity gossip. But it's a risky strategy, as competition for advertisers and readers is fierce. By Tim Caira
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Second series of ads for Loot
Thu, 9 Jan 2003
Wieden & Kennedy has developed a second series of ads for Loot, Associated Newspapers' free ads publication. The London Underground campaign breaks on January 20.
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Second series of ads for Loot
Thu, 9 Jan 2003
Wieden & Kennedy has developed a second series of ads for Loot, Associated Newspapers' free ads publication. The London Underground campaign breaks on January 20.
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Situations wanted
Thu, 9 Jan 2003
Last year, some of marketing's most high-profile personalities found themselves without a job - a few of their own accord, many not - and, for the most part, they remain so. Yet a long list of major companies are struggling to fill their senio
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Sky Media appoints Zoe Fuller
Thu, 9 Jan 2003
Sky Media, the airtime sales division of British Sky Broadcasting, has appointed Zoe Fuller as sponsorship controller for non-sport. Fuller was previously sales controller at the division.
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South West Regional Development Agency going back to tender
Thu, 9 Jan 2003
The South West Regional Development Agency is going back to tender for a £1m advertising contract after deciding not to award the business to one of four shortlisted agencies.
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St Luke's develops campaign for Travelocity.co.uk
Thu, 9 Jan 2003
St Luke's has developed a £1.5m radio, print and cinema campaign for holiday booking website Travelocity.co.uk.
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Starcom takes £5m HFC brief
Thu, 9 Jan 2003
HFC Bank has consolidated its £5m media planning and buying business into Starcom Motive, following a three-way pitch overseen by the AAR.
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Sugar-free extension for Red Bull
Thu, 9 Jan 2003
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Sugar-free extension for Red Bull
Thu, 9 Jan 2003
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Tequila/London wins £1m direct marketing business account for 02
Thu, 9 Jan 2003
Tequila/London has won the £1m direct marketing business account for 02. The mobile phone operator's consumer direct marketing account, held by Finex, Livity and Tullo Marshall Warren, is unaffected.
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Tequila/London wins £1m direct marketing business account for 02
Thu, 9 Jan 2003
Tequila/London has won the £1m direct marketing business account for 02. The mobile phone operator's consumer direct marketing account, held by Finex, Livity and Tullo Marshall Warren, is unaffected.
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Tesco and Asda
Thu, 9 Jan 2003
Tesco and Asda have embarked on a fresh wave of price cuts that their competitors are unwilling to match. Tesco claims to be offering customers £80m-worth of price cuts on more then 1,000 items.
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Tesco and Asda
Thu, 9 Jan 2003
Tesco and Asda have embarked on a fresh wave of price cuts that their competitors are unwilling to match. Tesco claims to be offering customers £80m-worth of price cuts on more then 1,000 items.
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The Daily Telegraph
Thu, 9 Jan 2003
The Daily Telegraph has secured sponsorship for three tabloid-sized travel supplements to be published on three separate Saturdays. Sovereign Holidays will sponsor the first product and Bridge The World the following two.
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The ghost of ITV Digital may have the last laugh
Thu, 9 Jan 2003
The £39.99 ITV Digital subscribers must pay to keep their boxes is a bargain - Sky won't be savaged by a dead Monkey, but Freeview will get a fillip, says Torin Douglas
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The glass is half empty for UK pubs
Thu, 9 Jan 2003
Recent years have seen a major expansion in the licensed trade, led by chains such as JD Wetherspoon and Slug & Lettuce. As competition hots up and costs rise, has the beer boom begun to sour? By Branwell Johnson
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The glass is half empty for UK pubs
Thu, 9 Jan 2003
Recent years have seen a major expansion in the licensed trade, led by chains such as JD Wetherspoon and Slug & Lettuce. As competition hots up and costs rise, has the beer boom begun to sour? By Branwell Johnson
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The Guardian, The Observer and Guardian Unlimited signs a deal with bmibaby
Thu, 9 Jan 2003
The Guardian, The Observer and Guardian Unlimited have signed a deal with low-cost airline bmibaby for a voucher promotion offering readers discounted European flights. The promotion will be supported by national television and radio advertising.
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The Road is Ours
Thu, 9 Jan 2003
Ford is planning to add a special 'The Road is Ours' logo to all its advertising to mark its centenary year celebrations. The car company is planning a series of marketing initiatives to celebrate its 100th birthday in June.
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Tim Furse has resigned from Bulmers
Thu, 9 Jan 2003
Bulmers group strategy and international director Tim Furse has resigned. His decision will be effective from the end of May. Furse was previously managing director of the troubled Bulmers company. His final task will be to oversee the winding down of the company's overseas operations.
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Unilever's Surf offering £50 holiday vouchers
Thu, 9 Jan 2003
Unilever's Surf washing brand is offering £50 holiday vouchers in every pack of 24 and 48 tablets, redeemable against a Thomson holiday.
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Vauxhall Motors appoints Sue Farr
Thu, 9 Jan 2003
Vauxhall Motors has appointed Sue Farr, the former BBC Marketing chief, as a communications consultant. Farr has been drafted in to review all aspects of Vauxhall's public relations, including its internal and external communications strategy.
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When push comes to shove, it's all about pull
Thu, 9 Jan 2003
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Young & Rubicam to handle international advertising for Glenlivet
Thu, 9 Jan 2003
Chivas Brothers has appointed Young & Rubicam to handle international advertising for The Glenlivet single malt whisky.
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Young, hip and upwardly mobile
Thu, 9 Jan 2003
With market penetration at its peak and 3G phones still a distant promise, it's image-conscious youths who are keeping the mobile phones market buoyant
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Young, hip and upwardly mobile
Thu, 9 Jan 2003
With market penetration at its peak and 3G phones still a distant promise, it's image-conscious youths who are keeping the mobile phones market buoyant
