Marketing Week
9 June 2005

Aggregate sites still aren't foolproof option

Thu, 9 Jun 2005

Kate Armstrong's letter was such a poke in the eye that I thought I should respond (MW May 26.)

ASA sets ISPs deadline for speed claims

Thu, 9 Jun 2005

The Advertising Standards Authority has given marketers three months to clarify the claims they make about internet speeds. The body has asked internet service providers to spell out differences between download and upload speeds.

Ban spam? thank you ma'am

Thu, 9 Jun 2005

It is estimated that spam makes up 80 per cent of all e-mail traffic. Marketers are taking the blame for these messages, but government help is the best way to combat this problem, says Martin Croft

Boots chief commercial director quits

Thu, 9 Jun 2005

Boots chief commercial director David Kneale, who had responsibility for marketing, is to leave in July. His duties will be split between retail director Alex Gourlay and commercial director Ian Filby. Gourlay moves to the role of beauty and lifestyle director and Filby takes the position of healthcare and store development director, with responsibility for marketing.

Bosch group unveils 'more affordable' kitchen range

Thu, 9 Jun 2005

Britannia poaches Fowler to rebrand Bristol & West

Thu, 9 Jun 2005

Broadband providers struggle to stand out

Thu, 9 Jun 2005

With the number of broadband connections poised imminently to overtake dial-up, internet service providers (ISPs) are looking at ways to distinguish their service from rivals by means other than price and speed.

Carat wins Saga Group account

Thu, 9 Jun 2005

Carat has won the £10m media planning and buying account for Saga Group from incumbent Mediaedge:CIA.

CIM seeks marketing director to raise profile

Tue, 14 Jun 2005

The Chartered Institute of Marketing (CIM) is looking for a marketing director, who will be responsible for the brand positioning of the organisation.

Corgi relaunches as mainstream brand

Thu, 9 Jun 2005

Corgi Classics, the company best known for its die-cast collectible cars, is investing &£5.5m in repositioning itself as a contemporary toymaker as it prepares to celebrate its 50th anniversary next year.

EMAP recruits Xfm man for Kerrang! Brand

Thu, 9 Jun 2005

EMAP has recruited Xfm head of brand and entertainment sales Andy Carr to head a cross-media expansion for the Kerrang! brand. Carr will be responsible for developing the brand, which already spans several platforms, including television, radio and a weekly magazine, into a cross-media 'super brand'.

Fallon unveils print campaign for Sony Cyber-shot T7

Thu, 9 Jun 2005

Fallon has created a print campaign for the launch of the Sony Cyber-shot T7, the company's thinnest digital camera. The campaign breaks across Europe this month and will run in style magazines and weekend supplements with the strapline 'like.no.other'.

FindWhat.com and Espotting to launch major rebrand campaign

Thu, 9 Jun 2005

First Choice appoints marketing director after rejig

Thu, 9 Jun 2005

Fox Kalomaski bags deal to promote shopping centres

Thu, 9 Jun 2005

Marketing agency Fox Kalomaski has won a two-year contract to promote four Grosvenor Shopping Centre Fund-owned malls in Glasgow, Poole, Burton-upon-Trent and Grimsby.

Grapefruit of wrath causes terror alert at MW offices

Thu, 9 Jun 2005

Heineken reviews international ad business

Thu, 9 Jun 2005

Heineken is reviewing its multi-million pound international advertising business, held by Wieden & Kennedy Amsterdam, and has already asked UK agencies to pitch. The review, which is being handled by Agency Insight, will not affect the £6m UK business held by Clemmow Hornby Inge.

Hicklin & Slade former finance director arrested

Thu, 9 Jun 2005

Hicklin Slade & Partners' former finance director, Sharon Bridgewater, has been arrested by police investigating a £1m fraud.

Japanese Vodafone business tipped to become takeover target

Thu, 9 Jun 2005

Vodafone's struggling Japanese business could become a takeover target as a result of the pending auction of a new mobile phone frequency spectrum in Japan, according to analysts.

London 2012 gets IOC boost

Thu, 9 Jun 2005

London's bid to host the 2012 Olympics has been praised by International Olympic Committee (IOC) inspectors but Paris remains the bookmakers' favourite to host the games. More than 100 IOC members will decide the winner on July 6 in Singapore.

Make the most of your ethics

Thu, 9 Jun 2005

Companies cannot afford to ignore global environmental or humanitarian issues, as they are of great importance to consumers. But they must be wary of thinking that all ethical shoppers are the same.

Marketing Week

Thu, 9 Jun 2005

MediaCom has asked us to point out that Unilever is not a client of the agency, as mistakenly reported last week.

Masterfoods unveils Cadbury's Flake rival

Wed, 15 Jun 2005

Media Contacts gets lucky with Camelot account

Thu, 9 Jun 2005

Media Contacts has won the £3m online media buying business for lottery operator Camelot. The appointment follows a six-way pitch, which is thought to include Agency Republic, Unique Digital and OMD Digital and the incumbent Tribal DDB

Miles Calcraft Briginshaw Duffy to handle Treasury campaign

Thu, 9 Jun 2005

Miles Calcraft Briginshaw Duffy has been appointed by the Treasury to handle a £4m campaign explaining the Government's new stakeholder pension scheme. The Treasury has also appointed strategic brand and communications agency The Ingram Partnership to work on the project.

New Campaign - 118 500

Thu, 9 Jun 2005

New campaign - The Open University

Thu, 9 Jun 2005

Online casino to resurrect parlour game

Tue, 14 Jun 2005

Long-forgotten card games are being dusted down and given a new lease of life on the internet as online casinos vie for custom.

P&G closes Reflect.com beauty brand

Thu, 9 Jun 2005

Procter & Gamble has pulled the plug on Reflect.com, its "customisable" beauty brand, closing down the website and retail outlets in San Francisco and Chicago from July 1.

Paramount shortlists agencies for media account

Thu, 9 Jun 2005

Paramount Home Entertainment has shortlisted four agencies for its £5.5m media planning and buying account. They are The Allmond Partnership, Mediaedge:CIA, Universal McCann and Vizeum. The incumbent, Zenith Optimedia, declined to repitch.

Poster group unveils experiential arm - Spank

Tue, 14 Jun 2005

Kinetic, the new business created by the merger of poster buying specialists Poster Publicity and Portland Outdoor, has launched an experiential division, called Spank.

Poulter Group appoints creative director

Thu, 9 Jun 2005

Poulter Group, the Leeds-based agency, has appointed David Bell as creative director. He joins from Wieden & Kennedy Amsterdam and previously worked at Leo Burnett and Lowe Howard Spink.

Premier League appoints head PR

Thu, 9 Jun 2005

Tim Vine, press officer of sports minister Richard Caborn, has been appointed to head PR for the Premier League.

Price promotions would burst Stella's bubble

Thu, 9 Jun 2005

The Stella Artois story is testament to the power of branding ("Stella won't be shaken", MW May 26). Take an relatively "un-special" Belgian lager, unrecognised in its home country as exceptional. Introduce it to the UK and consistently position and communicate it as an exclusive, and conspicuously expensive, premium brand and it becomes the UK's top-selling "premium" lager - unquestionably a brilliant bit of marketing.

Royal Doulton Home signs transatlantic advertising contract with AffiliateFuture

Thu, 9 Jun 2005

Sanctuary confirms talks over sale

Thu, 9 Jun 2005

Sanctuary, the independent music group, has confirmed it is in talks over a possible sale. The company says that no deal is imminent but that it has had discussions with several third parties.

Setting great store by the rules

Thu, 9 Jun 2005

With most buying decisions made in store, brands are anxious to ensure that their message gets across. But retailers have their own agenda - and are enforcing strict guidelines. By Martin Croft

Spam owner Hormel trademarks brand name for computer services

Thu, 9 Jun 2005

Tequila London holds on to £10m Prudential account

Thu, 9 Jun 2005

Tequila London has retained Prudential's £10m direct marketing account after a three-way pitch. The agency beat Draft London and Joshua to win the business.

Thinkbox to launch Interactive TV manifesto this month

Thu, 9 Jun 2005

Thinkbox, the TV marketing body, will launch its Manifesto for Interactive TV at its inaugural event this month. Sky head of interactive advertising services Rob Leach will talk about how to encourage brands and agencies to use iTV more. The event on June 28 will have a range of talks and discussions.

Unsound strategy that will crash on Jamster

Thu, 9 Jun 2005

With over 1,200 complaints lodged (when last counted) at the Advertising Standards Authority, Jamster's Crazy Frog is fast heading for the unenviable accolade of most unpopular advertising campaign.

We're sir crazy when it comes to Bob Geldof

Thu, 9 Jun 2005

With regards to an article in your latest issue: "BBC, AOL and O2 to back Live 8 event" (MW last week), there is no such person as "Sir Bob Geldof".Having been born outside the Commonwealth, in Eire, he cannot claim the title of "sir", despite holding a KBE.This is a common mistake made by journalists either too lazy or too stupid to get the simplest facts correct. Your sub editors ought to be disgusted with themselves.S Rheadvia e-mail

Why are B&Q's sales figures so weak?

Thu, 9 Jun 2005

"Scapegoat" is the description that is being applied to Rob Cissell, who was moved from his post as chief executive of B&Q last week, after only 18 months in the job.