Marketing Week
9 May 2002
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A phoenix from the ashes of ITV Digital
Thu, 9 May 2002
ITV Digital's collapse has made the 2010 digital switch-over target unlikely, but the digital terrestrial medium may still be kept alive, says David Benady
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A phoenix from the ashes of ITV Digital
Thu, 9 May 2002
ITV Digital's collapse has made the 2010 digital switch-over target unlikely, but the digital terrestrial medium may still be kept alive, says David Benady
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Accident Line unveils charter to fight poor industry image
Thu, 9 May 2002
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Are we buying britishness?
Thu, 9 May 2002
A new survey by Corporate Edge and Marketing Week suggests that, although young people are not sure of their own British identity, they still feel there is a British identity. When it comes to symbols of the nation, it seems that we are fascin
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Are we buying britishness?
Thu, 9 May 2002
A new survey by Corporate Edge and Marketing Week suggests that, although young people are not sure of their own British identity, they still feel there is a British identity. When it comes to symbols of the nation, it seems that we are fascin
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Are you sitting comfortably?
Thu, 9 May 2002
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ASA slams Bayer over Alka XS ads
Thu, 9 May 2002
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ASA slams Bayer over Alka XS ads
Thu, 9 May 2002
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Asda to carry more Wal-Mart branding
Thu, 9 May 2002
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BDO to clean up UK darts' image
Thu, 9 May 2002
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Bill opens door to unification of ITV
Thu, 9 May 2002
Culture Secretary relaxes rules on non-EU and cross-media ownership, ITN and radio licences
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CRM is nothing new you know
Thu, 9 May 2002
I agree with David Benady's article "Hold on and don't let go" (MW April 18) that companies can do more for their existing customers. The marketing industry has a major issue with "customers", "sales" and "profit" and the buzzword "CRM". Yes, this is important to a business, but too often marketing managers are focused on delivering increased sales and profits in a 12-month window for a particular financial year, as opposed to looking at the longer term. And increasing sales in the ...
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Crying wolf over charitable links
Thu, 9 May 2002
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Digest
Thu, 9 May 2002
Danone Waters' Volvic brand is to be made available in squeezable one-litre packaging in June.
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Digest
Thu, 9 May 2002
Reckitt Benckiser has reported a 30 per cent increase in first-quarter net income to £70m, compared with £54m for the same period last year.
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Digest
Thu, 9 May 2002
Malcolm Moore Deakin Hutson has created a £1.5 campaign for Mothers Pride's V-Force bread. The work marks the return of Mothers Pride to television after a ten-year break.
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Digest
Thu, 9 May 2002
Drambuie Liqueur has shortlisted Burkitt DDB, Soul and cdp-travisully to handle the international advertising for its Drambuie Cream variant.
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Digest
Thu, 9 May 2002
Pepsi-Cola, the soft drinks arm of PepsiCo, is to launch Pepsi Blue in the US in August. It is a bright blue drink targeted at teenagers.
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Digest
Thu, 9 May 2002
EMAP Performance (Radio) has appointed the managing director of Viking Radio and Magic 1161 in Hull, Sue Timpson, to the new role of group sales director.
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Digest
Thu, 9 May 2002
Birmingham Midshires has appointed Alex McDougall as a strategic and tactical planner in its marketing team.
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Digest
Thu, 9 May 2002
Lowe has created a press campaign for Olympus UK to support two models in its digital camera range.
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Digest
Thu, 9 May 2002
The Observer is to sponsor the Gilbert and George exhibition which opens at London's Serpentine Gallery on June 6.
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Digest
Thu, 9 May 2002
Positive Thinking has been appointed to handle Thistle Hotel's direct marketing, sales promotion and database marketing business after a five-way pitch.
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Digest
Thu, 9 May 2002
Capital Radio head of sponsorship James Campling has been appointed sponsorship director at live entertainment promotor Clear Channel Entertainment.
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Digest
Thu, 9 May 2002
The World Wrestling Federation is to change its name to World Wrestling Entertainment, following an ongoing legal case with the World Wildlife Fund.
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Digest
Thu, 9 May 2002
JCDecaux chairman Jean-Francois Decaux is to join the board of Swiss media company Affichage Holding. The companies will strengthen their relationship by investing 68m (£42m) in central European expansion over the next five years.
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Digest
Thu, 9 May 2002
Masterfoods UK is to launch a variant of its M&Ms brand, called M&Ms Crispy. It will be backed by a TV campaign created by Abbott Mead Vickers.BBDO.
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Digest
Thu, 9 May 2002
Havas Advertising has announced an estimated revenue of 501.1m (£312m) for the first three months of 2002, a decrease of 8.
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Digest
Thu, 9 May 2002
Hasbro marketing director for Australia Julian Clarkson has been appointed as a strategic planning director at UK marketing consultancy Mercier Gray.
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Digest
Thu, 9 May 2002
EMAP Performance has appointed Kiss 100 head of music Simon Long as programme director for the station.
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Digest
Thu, 9 May 2002
Leo Burnett has created the first TV advertising for Holiday Inn, as part of a &£2.5m campaign. The activity begins on May 13, with media handled by PHD.
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Digest
Thu, 9 May 2002
Orange and Abbey National have teamed up to offer a top-up service for pay-as-you-go mobile phone owners via Abbey national cash tills.
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Digest
Thu, 9 May 2002
OgilvyOne has created a viral e-mail campaign for the Royal Mail, aimed at home shoppers.
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Digest
Thu, 9 May 2002
HDM Agency has created an outdoor campaign to support the opening of the latest Warner Village Cinema in Croydon. Media planning and buying is through MediaCom.
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Digest
Thu, 9 May 2002
Bartle Bogle Hegarty has created an outdoor and press campaign for Audi, featuring objects made from car parts by branding agency Jam. The campaign breaks at the end of this month, with media through MediaCom.
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Digest
Thu, 9 May 2002
MediaVest and the Cartoon Network have created an ad to support promotional packs of Walkers snacks, containing the new collectable set of Merlin Mini football stickers of the England squad.
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Digest
Thu, 9 May 2002
Ramada Jarvis, the hotel chain, is to sponsor the British Touring Car Championship.
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Digest
Thu, 9 May 2002
Whitbread has sold its 12 Curzon health clubs in central London to Fitness First for &£6m.
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Digest
Thu, 9 May 2002
Vivendi Environnement, the French water services company is to acquire UK's Southern Water from parent company First Aqua, in a deal worth &£2.05bn.
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Digest
Thu, 9 May 2002
Nicotine replacement therapy sales are set to reach £94.7m in 2002, up 160 per cent on 1997 levels, according to Mintel.
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Digest
Thu, 9 May 2002
Publicis has created a £2.8m campaign for Müller's new drink and yogurt brand, Vitality. The campaign breaks on May 15.
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Digest
Thu, 9 May 2002
HHCL & Partners has created a national six-sheet poster campaign with the strapline 'Give us a break' for Britvic Soft Drinks low-calorie fruit drink Robinsons Fruit Break.
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Digest
Thu, 9 May 2002
Forster has been appointed as the creative and PR agency for the Department of Health's National Breastfeeding Awareness Week.
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Digest
Thu, 9 May 2002
DMC Publishing is to launch a weekly version of its monthly music title Seven, to tap into the consumer market. The monthly Seven, aimed at the music industry, will also continue.
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Digest
Thu, 9 May 2002
Manchester United Football Club is to launch cafés and restaurants in China and Asia-Pacific countries, under a joint venture with Singapore retailer FJ Benjamin.
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Digest
Thu, 9 May 2002
TBWA/London has created the first cinema advertising for Beiersdorf's Elastoplast active gel strips. The ads break on May 17.
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Digest
Thu, 9 May 2002
...Capital Radio Advertising has appointed EMI direct marketing manager Jane Bardsley as brand strategy manager.
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Digest
Thu, 9 May 2002
Axa Group's marketing director for its PPP Healthcare brand, Darrin Nightingale, has been appointed head of brand for Axa Group, in addition to his current role.
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Digest
Thu, 9 May 2002
Lowe has created a press campaign for Olympus UK to support two models in its digital camera range.
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Digest
Thu, 9 May 2002
The Observer is to sponsor the Gilbert and George exhibition which opens at London's Serpentine Gallery on June 6.
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Digest
Thu, 9 May 2002
Positive Thinking has been appointed to handle Thistle Hotel's direct marketing, sales promotion and database marketing business after a five-way pitch.
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Digest
Thu, 9 May 2002
Sacla' UK has made a £450,000 six-month solus deal with the Evening Standard for the newspaper to promote Sacla' pesto and pasta sauce products in London and the South-east with ads, advertorials and a sampling campaign.
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Digest
Thu, 9 May 2002
Capital Radio head of sponsorship James Campling has been appointed sponsorship director at live entertainment promotor Clear Channel Entertainment.
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Digest
Thu, 9 May 2002
The World Wrestling Federation is to change its name to World Wrestling Entertainment, following an ongoing legal case with the World Wildlife Fund.
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Digest
Thu, 9 May 2002
JCDecaux chairman Jean-Francois Decaux is to join the board of Swiss media company Affichage Holding. The companies will strengthen their relationship by investing 68m (£42m) in central European expansion over the next five years.
-
Digest
Thu, 9 May 2002
Masterfoods UK is to launch a variant of its M&Ms brand, called M&Ms Crispy. It will be backed by a TV campaign created by Abbott Mead Vickers.BBDO.
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Digest
Thu, 9 May 2002
Sacla' UK has made a £450,000 six-month solus deal with the Evening Standard for the newspaper to promote Sacla' pesto and pasta sauce products in London and the South-east with ads, advertorials and a sampling campaign.
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Digest
Thu, 9 May 2002
Danone Waters' Volvic brand is to be made available in squeezable one-litre packaging in June.
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Digest
Thu, 9 May 2002
Reckitt Benckiser has reported a 30 per cent increase in first-quarter net income to £70m, compared with £54m for the same period last year.
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Digest
Thu, 9 May 2002
Malcolm Moore Deakin Hutson has created a £1.5 campaign for Mothers Pride's V-Force bread. The work marks the return of Mothers Pride to television after a ten-year break.
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GLA recycling task out to pitch
Thu, 9 May 2002
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Guardian Media Group launches £41m bid for Jazz station
Thu, 9 May 2002
Guardian Media Group (GMG) has made a £41m bid to take control of Jazz FM, the radio business in which it already has an 18.5 per cent stake.
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Iain Murray: The ban on tobacco ads sees UK liberty go to pot
Thu, 9 May 2002
The imminent ban on cigarette advertising is welcomed by many and championed by government, but it's illogical, unfounded and an erosion of liberty, says Iain Murray
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Iain Murray: The ban on tobacco ads sees UK liberty go to pot
Thu, 9 May 2002
The imminent ban on cigarette advertising is welcomed by many and championed by government, but it's illogical, unfounded and an erosion of liberty, says Iain Murray
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Ignition secures UK health clubs account
Thu, 9 May 2002
Ignition Claydon Heeley has won the £2m advertising account for the expanding Motorcise Healthy Living Centres brand.
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JAA secures £3m Yoplait yogurt task
Thu, 9 May 2002
John Ayling & Associates (JAA) has been appointed to handle the £3m media planning and buying for Yoplait Dairy Crest without a pitch.
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John Smith's to get a 'real' face
Thu, 9 May 2002
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Lego to build brand with film debut
Thu, 9 May 2002
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Lego to build brand with film debut
Thu, 9 May 2002
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Lever to launch Lynx moisturiser
Thu, 9 May 2002
Lever Fabergé is extending its Lynx deodorant brand to the skincare market, with the launch of a moisturiser for men later this month.
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Lil-lets hands creative account to start-up Us
Thu, 9 May 2002
Lil-lets, the sanitary protection brand owned by Accantia Health & Beauty, has awarded its £1.5m creative account to the London start-up agency Us.
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Loyalty is never guaranteed
Thu, 9 May 2002
I was interested to read the article in which Professor Ehrenburg of South Bank University states that it is difficult to influence customer loyalty (Alan Mitchell MW April 4).
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Marketing Week
Thu, 9 May 2002
Marketing Week will award the writer of the best letter of the month £300 of Thomson Holiday vouchers provided by Landround.
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Merrill Lynch HSBC loses second marketing chief
Thu, 9 May 2002
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Merrill Lynch HSBC loses second marketing chief
Thu, 9 May 2002
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Nandòs seeks ad agency as sites multiply
Thu, 9 May 2002
Restaurant chain Nandòs is searching for an agency to handle its advertising.
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Nation's identity in a state of flux
Thu, 9 May 2002
Electoral events in the past week, both here in the UK and in France, have brought under the spotlight the changing nature of a nation's identity.
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Nestlé £3m ambient ad business up for grabs as brands are sold
Thu, 9 May 2002
Nestlé's ambient food brands advertising business, worth £3m, is to be put up for review following a decision by US private equity group Hicks, Muse, Tate & Furst to buy the business for an estimated £120m.
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O2 confirms its Big Brother sponsorship
Thu, 9 May 2002
O2, the newly launched brand replacing BT Cellnet, has confirmed it is to sponsor Channel 4's Big Brother, in a deal that will run across the terrestrial television channel, digital channel E4, the Internet and a range of mobile phone services.
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OAA acts to reform ad verification
Thu, 9 May 2002
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Pampers in slow retreat in nappy war
Thu, 9 May 2002
The position of Procter & Gamble's Pampers as the UK's best-selling nappy brand is coming under increasing threat from Kimberly-Clark's Huggies, according to the latest industry figures.
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Pampers in slow retreat in nappy war
Thu, 9 May 2002
The position of Procter & Gamble's Pampers as the UK's best-selling nappy brand is coming under increasing threat from Kimberly-Clark's Huggies, according to the latest industry figures.
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Pets win prizes (well, Air Miles)
Thu, 9 May 2002
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Pets win prizes (well, Air Miles)
Thu, 9 May 2002
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Putting the boot into Pitcher
Thu, 9 May 2002
I write, as I'm sure many others will do, in reference to George Pitcher's article in the April 11 issue.
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RAJAR meter testing needs industry synergy
Thu, 9 May 2002
RAJAR's trial of new audience metering systems is an attempt to improve accuracy, but none will be used unless they prove their worth.
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Rolls-Royce civil aerospace director becomes worldwide advertising and marketing chief
Thu, 9 May 2002
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Rolls-Royce civil aerospace director becomes worldwide advertising and marketing chief
Thu, 9 May 2002
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Scope appoints former Allied marketing chief
Thu, 9 May 2002
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Shopping from dusk 'til dawn
Thu, 9 May 2002
Most people do their major grocery shopping once a week, with quality and price being the two most important factors affecting their choice of retailer
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Shopping from dusk 'til dawn
Thu, 9 May 2002
Most people do their major grocery shopping once a week, with quality and price being the two most important factors affecting their choice of retailer
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Skoda UK marketing chief to take up VW Asia Pacific post
Thu, 9 May 2002
Skoda UK marketing chief Chris Hawken has been appointed as head of marketing for Volkswagen in the Asia Pacific region.
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Tabletop soccer set for kick-off
Thu, 9 May 2002
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Tabletop soccer set for kick-off
Thu, 9 May 2002
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Tennent's alters World Cup posters
Thu, 9 May 2002
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The heat is on in teen market
Thu, 9 May 2002
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The mystery of the magic lantern
Thu, 9 May 2002
Expensive equipment and confusion over strategy have slowed the uptake of digital signage in stores. The technology is evolving, however and, with improved research, it seems moving pictures have a bright future
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Tory group tables direct marketing amendment to tobacco legislation
Thu, 9 May 2002
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Tory group tables direct marketing amendment to tobacco legislation
Thu, 9 May 2002
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Ugly-looking Herberts pop up in London
Thu, 9 May 2002
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Ugly-looking Herberts pop up in London
Thu, 9 May 2002
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Unwins searches for top marketer
Thu, 9 May 2002
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Unwins searches for top marketer
Thu, 9 May 2002
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Wieden & Kennedy wins Revlon's Ultima II task
Thu, 9 May 2002
Revlon has awarded Wieden & Kennedy its Ultima II brand of cosmetics, following a competitive pitch. This is the first time that the premium cosmetics range will be advertised in the UK since its launch in the Sixties.
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Wieden & Kennedy wins Revlon's Ultima II task
Thu, 9 May 2002
Revlon has awarded Wieden & Kennedy its Ultima II brand of cosmetics, following a competitive pitch. This is the first time that the premium cosmetics range will be advertised in the UK since its launch in the Sixties.
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Will a makeover be enough for Revlon?
Thu, 9 May 2002
The cosmetics company is losing money, staff and market share, and a stream of product launches has failed to improve the situation. So where to now for debt-ridden Revlon? Sonoo Singh investigates the way ahead
